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Lead Generation Cover Letter

Professional Lead Generation Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Lead Generation cover letter. Just replace personal information, company application data and achievements with your own.

Jessie Lopez
+1-555-0100
jessielopez@gmail.com
Austin, Texas
Dear Marie Pacheco ,
My name is Jessie Lopez and I am writing to express my interest in the Lead Generation position.

The depth of experience I can offer will contribute to your leading industry position. I'd love the opportunity to help take Keeling Group to the top of the field.
Apart from my strong motivation and work ethic, I can offer your company my proven expertise and experience in the field.

For example, during my employment at Grimes, I successfully:

Led and managed account-based marketing team of 6 members
Generated 6000+ national leads with 25% conversion rate over 5
months using earned and paid media tactics.

What's more, I am experienced in SalesForce CRM, Hubspot, and MSSQL.

I am certain my skills and qualifications will be of great use to your team.
I am eager to meet with you at your earliest convenience and talk about what I can offer Keeling Group. Please, feel free to contact me should you be interested in having me on your team.
You may notice there is a gap in my employment history on my resume. During this time, I decided to go back and further pursue my studies. This has broadened both my personal and professional horizons, and I gained valuable knowledge and skills that have helped me on my career path.
Regards,
Jessie Lopez

According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.

But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.

After all, you don’t want a bland and boring cover letter to represent you, we get it.

But how can you make a strong first impression in just a few lines?

Below, you’ll find the best Lead Generation cover letter tips and examples that will help you find out.

Have a lead generation cover letter that tells your story

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So what does a good cover letter look like?

Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.

We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.

And if that’s not enough, we have some additional pro tips for you.

Choose the right salutation and craft a strong introduction

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

  • Dear [company name] Recruiter,
  • Dear Mr./Ms. Smith,
  • Dear Hiring Manager,
  • To the [team you're applying for] Team

Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.

So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.

Link your Lead Generation soft and hard skills to your achievements

So you’ve listed all your hard skills on your resume, now what?

It’s time to think about the soft ones. But remember, it’s essential to not just list your soft skills but to link them to the actual ways they can help you do well in the future.

And what about hard skills, have we completely crossed them out? No, not at all. You still need to mention some of these if you want to pass applicant tracking systems that screen texts for certain keywords. Check the requirements section of the job advert for a complete list of phrases you need to include.

Show that you've researched the company

Adding a line or two about the company can help you prove your excitement and readiness to become a valuable team member.

You might also choose to link your previous work-related tasks and achievements to current industry or even company issues and how you think they can be resolved.

Choose the right ending

By now you’ve managed to make a good impression on the hiring manager, and it’s important not to ruin it. That’s why you need your ending to be just as great as your cover letter’s body.

But what are the things that make up a memorable closing line? Expressing gratitude for the reader’s time and consideration, and saying that you look forward to their reply, to name a couple.

You can stick to traditional phrases (e.g. Looking forward to hearing from you soon) if you wish to be on the safe side. Just make sure that the language you use matches the company culture.

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Updated for today’s recruitment standards

Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.

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Daniel Pietersen
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Pair your cover letter with a matching resume for guaranteed success


Having a strong cover letter is great, but you know what’s even better than that? Pairing it with an equally good resume.

Check out our Lead Generation resume examples for some additional tips and inspiration, or talk to an expert.