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Expert-Driven Digital Marketing Analyst Resume Example Guide

Expert-Driven Digital Marketing Analyst Resume Example Guide

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Expert-Driven Digital Marketing Analyst Resume Example Guide

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-07-07

The days when digital marketing analysts were simple data collectors and crunchers are over.

Today, the requirements have changed substantially and if your digital marketing analyst resume doesn’t reflect that, you’re not getting hired.

I am seeing marketing analysts step into more cross-functional roles having more of an impact on product development and business strategy decisions.
- Eric Bryn, digital marketing analyst & professor of digital marketing analytics at Loyola University

Eric nailed it there.

Minimum expectation today is that digital marketing analysts be able to tell compelling stories with data. And sometimes, even take on elements of product management and business development roles.

All that is to say, you’ve got a lot to prove on your digital marketing analyst resume.

Let’s go through all the things you need to do to show that you’re not applying to be a data analyst in the early 2000s.

This digital marketing analyst resume guide will teach you:

 ✔ What people hiring digital marketing analysts look for in a resume

 ✔ How to make your header 10x more effective

 ✔ How to use your professional summary to show off a critical skill

 ✔ The best way to frame your work experience for maximum impact

 ✔ Which skills and certifications make a difference

Digital Marketing Analyst resume example

Thomas Haraldson
PBA & MCSE Certified Digital Marketing Analyst
Linkedin.com/tomharaldson99 Twitter.com/tomharaldson99
Digital Marketing Analyst/Product ManagerStracke
2017 - Ongoing
Stracke is a creative management platform that helps companies build and run HTML5 display advertising campaigns at scale. I initially joined as a Data Analyst and quickly transitioned into a Product role.
Collected and cleaned over 60K Facebook comments using Python.
Increased ROI by 30% in three months.
Introduced a new way of interpreting data to a team of 30 people.
Increased website traffic by 60% through SEO.
Digital Marketing Analyst (Data Insight)Padberg
2014 - 2017
Padberg is a Performance Marketing Network working with regional communication agencies, leading brands, and marketers.
Effectively Managed 23 Million dollars in Paid Search Campaigns to grow businesses online.
Constructed over 100 media campaigns and pixels to help with partner lead conversion.
Managed 400+ geo-specific SEM campaigns on Adwords & Bing Ads
Digital Marketing AnalystBlanchette
2011 - 2014
Blanchette is a leading provider of mobile advertising solutions.
Developed an SEO-centered content strategy, earning $700,000+.
Managed over 100+ digital campaigns (development, control, post-campaign evaluation).
Provided Client facing reporting and recommendation that has led to a 30% increase in Revenue.
Decreased bounce rate by 20% by improving content.
Digital Marketing AnalystBoyle Ltd
2009 - 2011
Boyle Ltd offers worldwide IT, technology & enterprise products and solutions.
Administered over $12,000 as weekly budget in Facebook Advertising.
Used A/B tests to improve recruitment by 7%.
Led team of 5, consisted of engineers and designers, driving the trial and onboarding products.
Master of Business EconomicsLUISS Guido Carli
2005 - 2007
Thesis in Strategic Marketing: “The Communication mix in Casual Wear Fashion: strategies of the main players”. Supervisor: Prof. M.Ibarra
BA in EconometricsUniversity of Amsterdam
Curiosity/ Judgment
My passion for answers drives me to find actionable insight for company growth.
Self Learner
Natural ability to educate myself on best practices for future development.
My energy and passion is fueled by results and growth.

Make sure your resume is error-free with our resume spelling check guide.

Looking for related resumes?

How to write your Digital Marketing Analyst resume

You are expected to be good with presenting data.

And, make sure you don't fail do it within your resume.

Your resume shouldn't like one of those skewed pie charts that Steve Jobs used to show. It should reflect the truth.

But at the same time, it should also highlight information based on priority.

And lastly, don't make your hiring manager "clean bad data" to see if you're relevant.

If you look closely, you'll notice three things that hiring managers want to see from your resume:

1. The type of experience you have: agency or in-house

2. Your specialization is within digital marketing

3. Results that you were able to achieve

We’ve found these 6 sections are best for conveying that information.

The top 6 digital marketing analyst resume sections

  1. A “data storytelling” professional summary
  2. Digital marketing analyst work experience
  3. Technical skills
  4. Soft skills
  5. Certifications
  6. Education

Your resume header is probably a missed opportunity

A basic resume header with your name, contact details, title, and location is fine. So what’s the problem?

It sends the wrong message.

One of the most valuable skills employers look for is proactiveness.

They want someone who is going to go above and beyond. And someone doing bare minimum isn't going to discover hidden treasures in data.

That’s why you need to take every opportunity to do more than the minimum.

Ironically, a resume header provides two key chances to do that. See if you can spot them in the differences between these examples:

Jason Arnoldson
CAP & CBAP Certified Digital Marketing Analyst
+359 88 888 8888
Linkedin.com/jasonarnoldson88, Twitter.com/jasonarnoldson88
Salt Lake City, UT
Jason Arnoldson
Digital Marketing Analyst
+359 88 888 8888
Salt Lake City, UT

What makes a difference is:

  1. Certifications
  2. Links

But why do these things help?

Both show that you do more than the minimum.

Certifications demonstrate that you develop skills and get certified for them.

Community links means that you’re proactive and involved.

Professional summary for a Digital Marketing Analyst resume

Many describe the role of a modern digital marketing analyst as a “data storyteller”.

Take a look at the resume summary below. It starts by characterizing their general attitude before giving a quick but effective overview of their professional experience.

A calm, steady, and data-driven digital Analytics Manager with 8 years of experience in the Retail, Media, Financial Service, and Enterprise Industries including fortune 500 companies and top agencies. Expertise in optimization strategy, deep analysis, and data storytelling. Strong knowledge on email campaigns, SEM, SEO, social media, and A/B testing.

In some cases, you might include some success metrics, but here those metrics are kept in the experience section, so this kind of summary is sufficient.

Now let’s see another version of that same summary:

I’m an experienced digital analytics manager who’s worked for major companies on all aspects of digital marketing and business analysis.

It’s a summary alright, but it simply doesn’t convey the same sense of accomplishment and competence.

How to write a digital marketing analyst experience section

Your experience section has three main goals:

  1. Show what type of digital marketing analyst experience you have (agency or in-house).
  2. Show that you can deliver concrete results.
  3. Explain those two things in a compelling and understandable way (in other words, show you won’t put the head of marketing to sleep when presenting your work).

Avoid the common mistake of simply listing that you “used X tool, interpreted data, delivered presentations, etc.”

Digital marketing analystExperion Home Technologies
06/2015 - 09/2017
Salt Lake City, T
Company Description
Designed and built 4 custom dashboards to turn millions of data points into actionable information.
Developed new buyer personas, segmenting marketing analytics to track them individually and target them with new strategies, resulting in a 36% decrease in CAC within 1 year.
Built email marketing campaigns with MailChimp resulting in 70%+ open rates and over 50%+ CTR.

Now, have a look at a more typical experience section you’ll find on most digital marketing analyst resumes:

Digital marketing analystExperion Home Technologies
06/2015 - 09/2017
Salt Lake City, T
Company Description
Built custom dashboards.
Created buyer personas.
Ran email marketing campaigns.

Taking that same experience and removing the numbers and the more detailed descriptions of what exactly you did turns experience into something you’d barely notice.

Do you need a degree to be a digital marketing analyst?

Education requirements vary widely for digital marketing analyst jobs. Many positions require a degree in marketing or business, though any degree related to statistics, economics, or business administration will be useful.

In many cases a strong background in marketing analytics will be sufficient, but a degree is absolutely a leg up.

All that said, if you have a degree, you should include it in an education section.

Bachelor of Science, Business AdministrationUniversity of Utah David Eccles School of Business
2014 - 2018
4.0 / 4.0

How should you decide which skills to include and emphasize?

We’ve discussed how expectations for digital marketing analysts will be different for agency or in-house roles, but there’s one essential skill that united them: taking data and telling a story.

Whether you’re great with HTML and Javascript or not, most marketing directors and hiring managers want to know that you can find insights in their data and turn those insights into action.

So avoid falling into the trap of simply listing lots of technical skills and thinking this will show you’re a great digital marketing analyst. Those skills are great to have, but alone they’re not enough.

5 Soft skills to include on a digital marketing analyst resume

  1. Presentation skills
  2. Data analysis
  3. Project management (depending on what type of digital marketing analyst role it is)
  4. Organization
  5. Strategic planning

12 Technical skills to include on a digital marketing analyst resume

  1. Google Analytics
  2. Google Tag Manager
  3. Data Studio
  4. R
  5. Predictive analytics
  6. Google Ads
  7. Facebook Ads
  8. Javascript
  9. HTML
  10. SEO
  11. DOM
  12. regex

How to include your certifications on your resume

Certifications allow you to show that you’re proactive in acquiring new skills and are a very efficient way to build credibility on a resume.

That’s because simply listing skills doesn’t tell a hiring manager very much. Certifications (alongside giving specific examples) is one of the best ways to show that you genuinely have a certain skill.

We’ve broken down key certifications based on those related to the data & analytics and the business analysis sides of digital marketing analysis.

Data & analytics certifications

  1. MapR Certified Data Analyst
  2. Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics
  3. SAS Certified Data Scientist Using SAS 9

Business analysis certifications

  1. IREB Certified Professional for Requirements Engineering (CPRE)
  2. PMI-Professional in Business Analysis (PBA) Certification
  3. IIBA Entry Certificate in Business Analysis (ECBA)
  4. IIBA Certification of Competency in Business Analysis (CCBA)
  5. IIBA Agile Analysis Certification (AAC)
  6. IQBBA Certified Foundation Level Business Analyst (CFLBA)
  7. IIBA Certified Business Analysis Professional (CBAP)

Before you leave, let’s summarize what you’ve learned so far.


  • Show you have experience in business development and strategy in addition to basic data analysis skills.
  • Include professional links and certifications in your resume header.
  • Use your professional summary to show you’re a “data storyteller”.
  • Show you can get results and communicate them in your work experience.
  • Finish with certifications and skills (with examples) to fill in any remaining gaps.

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Digital Marketing Analyst resume sample as a base to create a unique resume for yourself.

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