The days when digital marketing analysts were simple data collectors and crunchers are over.
Today, the requirements have changed substantially and if your digital marketing analyst resume doesn’t reflect that, you’re not getting hired.
I am seeing marketing analysts step into more cross-functional roles having more of an impact on product development and business strategy decisions.
Eric nailed it there. The expectation today is that digital marketing analysts be able to at minimum tell compelling stories with data and ideally even take on elements of product management and business development roles.
All that is to say, you’ve got a lot to prove on your digital marketing analyst resume. Let’s go through all the things you need to do in order to show that you’re not applying to be a data analyst in the early 2000s.
This digital marketing analyst resume guide will teach you:
✔ What people hiring digital marketing analysts look for in a resume ✔ How to make your header 10x more effective ✔ How to use your professional summary to show off a critical skill ✔ The best way to frame your work experience for maximum impact ✔ Which skills and certifications make a difference
Looking for related resumes?
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How to structure and choose content your digital marketing analyst resume
As someone who works with and presents data, you have a feel for how to present information so it’s easily digestible. You should apply that same methodology to your resume. Consider what the most important information is and make sure it’s easiest to find.
(Make sure you outline your resume first, apply any changes that you see fit and than start writing your perfected resume.)
In most cases, this is going to be the type of experience you have (agency or in-house) what your specialization is within digital marketing analysis, and what results you’ve gotten with your work. Those three pieces of information are the core of what a director of marketing or hiring manager will want to know about you.
We’ve found these 6 sections are best for conveying that information.
The top 6 digital marketing analyst resume sections
- A “data storytelling” professional summary
- Digital marketing analyst experience
- Technical skills
- Soft skills
Your resume header is probably a missed opportunity
A basic resume header with your name, contact details, title, and location is fine. So what’s the problem?
It sends the wrong message.
One of the most valuable skills employers look for in a digital marketing analyst is proactiveness. They want someone who is going to go out of their way to uncover insights that someone just doing the minimum would never have thought to look for.
(Don't forget to link your LinkedIn profile in header, so you can establish additional connection with the recruiters.)
That’s why you need to take every opportunity to do more than the minimum.
Ironically enough, a resume header provides two key chances to do that. See if you can spot them in the differences between these examples:
What makes a difference is:
But why do these things help?
Both show that you do more than the minimum. Certifications by demonstrating you’ve gone out of your way to develop skills and get certified for them. Links should (ideally) show that you’re involved in marketing and data analyst communities online.
On the other hand, if your online profiles are just you sharing memes and celebrity gossip, it’s best to leave them off.
Tell a “data story” with your professional summary
Many describe the role of a modern digital marketing analyst as a “data storyteller”.
Your resume can demonstrate you possess this skill. Think of all the information it has as the raw data and your resume summary as, well, a summary of it.
This summary combines the compressing of lots of experience into a small area with some more personality-driven elements. It starts by characterizing their general attitude before giving a quick but effective overview of their professional experience. Critically, it also mentions both agency and corporate experience. This tells employers that you’re ready for work on multiple projects or on a single one.
In some cases, you might include some success metrics, but here those metrics are kept in the experience section, so this kind of summary is sufficient.
Now let’s see another version of that same summary:
It’s a summary alright, but it simply doesn’t convey the same sense of accomplishment and competence.
How to write a digital marketing analyst experience section
Your experience section has three main goals:
- Show what type of digital marketing analyst experience you have (agency or in-house).
- Show that you can deliver concrete results.
- Explain those two things in a compelling and understandable way (in other words, show you won’t put the head of marketing to sleep when presenting your work).
Avoid the common mistake of simply listing that you “used X tool, interpreted data, delivered presentations, etc.”.
Now, have a look at a more typical experience section you’ll find on most digital marketing analyst resumes:
Taking that same experience and removing the numbers and the more detailed descriptions of what exactly you did turns experience into something you’d barely notice.
Do you need a degree to be a digital marketing analyst?
Education requirements vary widely for digital marketing analyst jobs. Many positions require a degree in marketing or business, though any degree related to statistics, economics, or business administration will be useful.
In many cases a strong background in marketing analytics will be sufficient, but a degree is absolutely a leg up.
All that said, if you have a degree, you should include it in an education section.
How should you decide which skills to include and emphasize?
We’ve discussed how expectations for digital marketing analysts will be different for agency or in-house roles, but there’s one essential skill that united them: taking data and telling a story.
So avoid falling into the trap of simply listing lots of technical skills and thinking this will show you’re a great digital marketing analyst. Those skills are great to have, but alone they’re not enough. So make sure you ad relevant soft skills to the table, as well.
5 soft skills to include on a digital marketing analyst resume
- Presentation skills
- Data analysis
- Project management (depending on what type of digital marketing analyst role it is)
- Strategic planning
12 technical skills to include on a digital marketing analyst resume
- Google Analytics
- Google Tag Manager
- Data Studio
- Predictive analytics
- Google Ads
- Facebook Ads
How to include your certifications on your resume
Certifications allow you to show that you’re proactive in acquiring new skills and are a very efficient way to build credibility on a resume.
That’s because simply listing skills doesn’t tell a hiring manager very much. Certifications (alongside giving specific examples) is one of the best ways to show that you genuinely have a certain skill.
We’ve broken down key certifications based on those related to the data & analytics and the business analysis sides of digital marketing analysis.
Data & analytics certifications
- MapR Certified Data Analyst
- Microsoft Certified Solutions Expert (MCSE): Data Management and Analytics
- SAS Certified Data Scientist Using SAS 9
- Certification of Professional Achievement in Data Sciences
- Certified Analytics Professional
- Cloudera Certified Associate (CCA) Data Analyst
- EMC Proven Professional Data Scientist Associate (EMCDSA)
Business analysis certifications
- IREB Certified Professional for Requirements Engineering (CPRE)
- PMI-Professional in Business Analysis (PBA) Certification
- IIBA Entry Certificate in Business Analysis (ECBA)
- IIBA Certification of Competency in Business Analysis (CCBA)
- IIBA Agile Analysis Certification (AAC)
- IQBBA Certified Foundation Level Business Analyst (CFLBA)
- IIBA Certified Business Analysis Professional (CBAP)
We used big data to get you critical insights
Truth is, we love data as much as you do. That’s why we developed an AI-based tool which analyzes thousands of resumes and job descriptions to determine which skills are most in demand and which ones are the most supplied.
Here is a quick summary of our findings so you can determine which skills will help you the most.
How to write a digital marketing analyst resume
- Show you have experience in business development and strategy in addition to basic data analysis skills.
- Include professional links and certifications in your resume header.
- Use your professional summary to show you’re a “data storyteller”.
- Show you can get results and communicate them in your work experience.
- Finish with certifications and skills (with examples) to fill in any remaining gaps.