Nearly every company out there needs an effective digital marketing strategy.
And yet, you’re still struggling to get hired as a digital marketing manager.
It’s probably your resume.
But we have good news! We’ve spoken with digital marketers and conducted AI-driven data analysis of thousands of digital marketing manager resumes to learn what makes one successful.
It’s time for you to get the digital marketing manager job you deserve.
“Hiring great marketers is the hardest thing to do. All we talk about is the lack of engineers, but I think that great marketers for the new wave of the internet are almost impossible to find. They are unicorns.”
- Lew Moorman, partner at Scaleworks
PRO TIPDigital marketing is a broad area. Your resume will be more effective if you specialize in one or more areas like social media, SEO, analytics, SEM, ux/web design, content writing, email marketing, etc.
This digital marketing resume guide will teach you:
✔ How to choose the right resume layout based on your experience
✔ Why you’re probably neglecting your resume header
✔ How to write a professional summary that stands above the competition
✔ What you need to do to make your work experience effective
✔ Whether a digital marketing manager resume needs an education section
✔ How to choose the right skills to include
✔ Whether adding certifications makes a difference
You have two choices for how to create your resume: a reverse-chronological or hybrid layout.
Reverse-chronological focuses on your work experience. This is ideal for digital marketers with plenty of years of relevant work experience.
On the other hand, if your digital marketing background is a bit more complicated (lots of side projects, freelancing, part time gigs, etc.) a hybrid layout is a better option. This setup combines a reverse-chronological work experience section with sections which present your skills and projects.
The good news is that either layout should work fine for getting hired as a digital marketing manager. Most marketing directors and hiring managers care far more about your experience and the results you’ve gotten than exactly where or how you got that experience.
Digital marketing resume sections to consider
A professional objective or summary
Digital marketing work experience
Relevant skills (with examples to back them up if possible)
Something to show personality like “most proud of”
Digital marketing manager resume headers are a bit different
First of all, who really cares about the resume header?
Hiring managers, that’s who.
They often have to look through hundreds of resumes and the easiest place to do a quick scan is at the very top. That’s why including just the right details can get you tremendous ROI.
So what should you include?
Start with the basics, name, location (no address needed), contact info, etc. But also be sure to include links to sites where you can show off your work. This could be LinkedIn, a personal site, even Reddit or Quora if you’re active in digital marketing groups.
There’s also an important distinction between more junior digital marketers and digital marketing managers. For people with less experience, certifications are a tremendously important way of showing expertise and dedication to digital marketing.
For digital marketing managers, while it certainly doesn’t hurt to include them, your experience in the industry should be what shows you have expertise in those areas.
How to write an effective digital marketing resume objective or summary
A great digital marketing manager needs to know how to write short but effective copy.
Needless to say, the bar for a short professional summary on a resume is high.
This section needs to give a quick but compelling snapshot of who you are, what your expertise is, and what value you can bring.
Compare these two examples to see the difference between a summary which does that and one which does not:
Seasoned digital marketing manager with 8 years of experience building and implementing strategies focused on content-driven SEO, email marketing, and Adwords largely for small to medium sized ecommerce sites. Had led small to medium teams to achieve sales and traffic increases of up to 68% within 9 months.
I’m an experienced marketer who has worked on every aspect of digital marketing for a variety of clients. I’m looking for new career opportunities in digital marketing management.
The difference is dramatic. The bad example there is vague, even noncommittal. It could almost be written as “I’ve done lots of stuff and want to do more stuff”. Not exactly compelling.
So, try and frame your professional summary the way the first example above has done it.
Adding digital marketing manager work experience
As we mentioned, for most digital marketing managers this is the single most important section of their resume.
You need to show that you can get results.
Secondarily, you need to show you have experience in the right fields. Digital marketing is a broad category, so emphasize elements of your work experience that match what the specific job is looking for.
Have a look at the way these two examples describe the same exact experience.
Led a marketing team to ensure the success of campaigns
Conducted relevant keyword research
Improved email marketing efforts.
You’d be shocked at how many digital marketing manager resumes actually sound like the second example there. It’s vague to the point of being nearly meaningless.
A hiring manager reading that experience isn’t going to shortlist you. They’re more likely to toss your resume in the trash.
The first example, by contrast, shows a candidate who’s confident, specific, and gets results. That’s exactly the kind of person companies want to hire to run digital marketing teams.
Does a digital marketing resume need an education section?
Strictly speaking, no. An employer cares about whether you can do the job, not whether you got a degree in marketing 10 years ago.
If you have a relevant degree, go ahead and include it, but there’s no need to include details.
But your experience and the marketing results you’ve gotten in previous roles should “do the talking” here.
Which digital marketing skills should your resume include?
The easiest answer to this question is: the ones the job offer asks for. Thinking in SEO terms, the job offer tells you about the “intent” so you need to craft your resume like a piece of content to match that intent.
That includes treating skills like keywords. The difference is, you should also back up those skills with metrics and examples. Anyone can say they’re good at strategic planning, social media, or SEO. Showing what you’ve accomplished with these skills will make hiring managers take note.
That said, in general these are the skills most in demand:
15 digital marketing skills for your resume
Communication (written and spoken)
15 Hard skills for your digital marketing resume
Email marketing tools like Mailchimp
Google Tag Manager
How to include your certifications on your resume
While certifications aren’t as necessary for more experienced digital marketing managers, they can still be very useful.
Say you’re applying for a position which mentions that email marketing experience is a plus, but you don’t really have any. You can get a basic email marketing certification fairly quickly. It’s not as good as hands-on experience, but it’s far better than nothing.
If you want to use a certification to give your resume a boost, here are the top choices:
The top 10 digital marketing certifications to include on your resume
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.
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