PPC specialists are like Tennis Players.
Most can hit a ball with a racket, but few can get the crowd to cheer for them
Headhunters and CMOs take 6 seconds to see if your PPC Specialist resume is worth considering or not.
Be even a little vague here and you’ll be rejected.
And, why wouldn’t it be?
After all, hiring someone to spend thousands of dollars in ads is always a risk.
Hence, your resume should be like a highly targeted ad.
Good thing is, we've done most of the research for you here.
Here’s what you’ll learn here:
- What format to choose for a PPC specialist resume
- How to elevate the experience section on your resume
- What’s the best way to structure your resume header and summary
- How to emphasize your skills and certificates
Now see below what a winning PPC specialist resume sample looks like.
PPC Specialist Resume examples
Want to write a PPC Specialist Resume that looks like that?
Let's go and see how you can create one like that for yourself.
How to Write a PPC Specialist resume?
It's easy to find a PPC Specialist that ran ads.
It's difficult to find a PPC Specialist that generated ROI from ads.
It is rare to find PPC Specialist resumes that can generate ROI, scale PPC reliably and make data driven decisions.
So, your resume should have three main goals:
- Show that you can generate ROI
- Show that you can scale Ads beyond certain $$$$s reliably
- Display that you're analytical and data proficient
Without doing that, there literally won't be any difference between your resume compared to others.
2 resume formats for PPC specialists
You know that scale, ROI and data is what your resume should talk about. But, what it would look like?
So, pickup a resume format.
- Hybrid layout - brings equal parts of work experience and personality in your resume.
- Reverse chronological layout - shows your work experience in a neat timeline.
Reverse chronological format is great for any job application, especially if you have more than a couple of years of experience to show.
Hybrid resumesare perfect for people who are looking for a more fluid way of presenting themselves on paper, but are still adamant about the format.
Frankly, both reverse-chronological and hybrid format resumes can do the job just as well. It’s up to you which one you will choose.
However, a format on its own won’t land you that job.
Top 6 sections for your PPC Specialist resume:
- Resume Header
- Your Work Summary
Let’s get behind crafting these resume sections.
We will start with resume header.
What to consider when writing a PPC specialist resume header?
Myth: A resume header helps you provide hiring manager with your contact information.
It does so much more than that!
If you maintain a blog or published something that's noteworthy on Marketing - this would be the place where you link to it.
Here’s what a resume header should include:
- Name, contact info and location
- Link to a portfolio, personal blog/website and/or social profile link(s).
- Desired title, Degree or Certification
PPC Specialist Resume Header Sample
A couple of simple mistakes to avoid here:
- Don’t list your full address. It takes up precious space and nobody is asking you for it.
- Do make sure your email looks good. Just get rid firstname.lastname@example.org forever.
Now, that you know the steps to a great header design, let’s make a compelling career summary.
PPC specialist resume summary samples (including 4 examples)
From a good PPC Specialist resume, here's what a hiring manager expects in the summary:
- Platforms and Ad spend
- Years of experience
- And, notable achievements
Now, this is what most resumes usually have:
"PPC expert with 10+ years of experience in Facebook, Adwords, Bing Ads and Twitters. With a deep understanding of marketing trends"
What quality score would you give to this PPC Specialist resume summary?
Not more than 3, right?
Add the 4 things that every hiring manager wants to see, and you'll have the perfect resume summary.
We have two good and bad examples below for your reference too.
2 PPC specialist resume summary examples
Level-headed and inventive PPC specialist with demonstrated record of completed projects and customer satisfaction. Deep knowledge of digital marketing trends, strategies and techniques. Able to work well in a team of like-minded individuals, or independently when given tasks.
Google, Amazon & Bing Ads certified PPC specialist with over 8 years of experience in driving qualified leads for SaaS & B2B companies. Responsible for cutting costs of ad spend by 60% with a simultaneous 40% increase in ROI. Good knowledge of JS & proficiency in Excel, able to produce complex reports with Vlookups, pivot tables and advanced charting.
2 sample Paid Ads Manager resume summaries
Paid Ads professional with over a decade of track record in driving MQLs & SQLs via Google, Bing & Facebook platforms. Managed to improve the PPC performance of [ABC company] by 60% leading to over 400 000 USD of net income. Led a team of 8 digital marketers in managing a 6-figure monthly ad budget.
It takes a couple of sentences to outline your career and present an impactful fact from it that catches the eye of headhunters.
Highly-qualified Digital marketing & PPC expert with over 10 years of experience in marketing and sales. Managed big company budget with high ROI and low CPC. Proven record of client satisfaction. Seeking to contribute with my technical and soft skills to take [ABC company] to new heights.
Whereas this is a classic example of making a Google search, taking the first career summary you have in front of you, and changing a couple of words.
Avoid summaries like that altogether, as they do your application no good.
Let’s keep up the tempo with the next section.
What you should know about putting experience in PPC specialist resume (samples included)
Great PPC specialists connect the dots between paid ads and the bigger marketing strategy for the business.
Employers look for marketers who know both pre and post click experience is crucial for successful ad campaigns.
Can you demonstrate your knowledge of sales cycle on your resume?
Pay attention to both samples and notice the changes.
2 PPC Specialist resume experience examples
TitleBuildDirectBuildDirect is one of the largest Vancouver tech companies specializing in being the eCommerce source for heavy buildingsupplies in North America.
Executed several large scale ad campaigns
Completed hundreds of tasks in my first quarter
Optimised EDMs campaigns that achieved over industry average click through rate after optimisation
Increased mobile app downloads by 10%
PPC is pretty much a numbers game.
The below example doesn’t have the data to prove the claims, and that’s while it fails in comparison with the first one.
Make sure you’ll be able to prove your worth with cold hard figures and evidence.
Do you need education section on your resume?
As it’s the case with many marketing subfields, PPC professionals can constantly gather knowledge on the field. This, coupled with an abundance of online courses and internal training programmes make education section not that important on PPC resumes.
Still, if you have achieved higher than average GPA and you’ve got relevant education in Marketing and Sales, it won’t do you no harm to include it.
Make sure the education section features:
- Degree type
- GPA score (higher than 3.2)
Resume skills for PPC specialists
You already know PPC professionals come with a swiss army knife of tech and soft skills.