From a good PPC Specialist resume, here's what a hiring manager expects in the summary:
Platforms and Ad spend
Years of experience
And, notable achievements
Now, this is what most resumes usually have:
"PPC expert with 10+ years of experience in Facebook, Adwords, Bing Ads and Twitters. With a deep understanding of marketing trends"
What quality score would you give to this PPC Specialist resume summary?
Not more than 3, right?
Add the 4 things that every hiring manager wants to see, and you'll have the perfect resume summary.
We have two good and bad examples below for your reference too.
2 PPC specialist resume summary examples
Level-headed and inventive PPC specialist with demonstrated record of completed projects and customer satisfaction. Deep knowledge of digital marketing trends, strategies and techniques. Able to work well in a team of like-minded individuals, or independently when given tasks.
Google, Amazon & Bing Ads certified PPC specialist with over 8 years of experience in driving qualified leads for SaaS & B2B companies. Responsible for cutting costs of ad spend by 60% with a simultaneous 40% increase in ROI. Good knowledge of JS & proficiency in Excel, able to produce complex reports with Vlookups, pivot tables and advanced charting.
2 sample Paid Ads Manager resume summaries
Paid Ads professional with over a decade of track record in driving MQLs & SQLs via Google, Bing & Facebook platforms. Managed to improve the PPC performance of [ABC company] by 60% leading to over 400 000 USD of net income. Led a team of 8 digital marketers in managing a 6-figure monthly ad budget.
It takes a couple of sentences to outline your career and present an impactful fact from it that catches the eye of headhunters.
Highly-qualified Digital marketing & PPC expert with over 10 years of experience in marketing and sales. Managed big company budget with high ROI and low CPC. Proven record of client satisfaction. Seeking to contribute with my technical and soft skills to take [ABC company] to new heights.
Whereas this is a classic example of making a Google search, taking the first career summary you have in front of you, and changing a couple of words.
Avoid summaries like that altogether, as they do your application no good.
Let’s keep up the tempo with the next section.
What you should know about putting experience in PPC specialist resume (samples included)
Great PPC specialists connect the dots between paid ads and the bigger marketing strategy for the business.
Employers look for marketers who know both pre and post click experience is crucial for successful ad campaigns.
Can you demonstrate your knowledge of sales cycle on your resume?
Pay attention to both samples and notice the changes.
2 PPC Specialist resume experience examples
09/2017 - 04/2019
BuildDirect is one of the largest Vancouver tech companies specializing in being the eCommerce source for heavy buildingsupplies in North America.
Executed several large scale ad campaigns
Completed hundreds of tasks in my first quarter
Optimised EDMs campaigns that achieved over industry average click through rate after optimisation
Increased mobile app downloads by 10%
PPC is pretty much a numbers game.
The below example doesn’t have the data to prove the claims, and that’s while it fails in comparison with the first one.
Make sure you’ll be able to prove your worth with cold hard figures and evidence.
Do you need education section on your resume?
As it’s the case with many marketing subfields, PPC professionals can constantly gather knowledge on the field. This, coupled with an abundance of online courses and internal training programmes make education section not that important on PPC resumes.
Still, if you have achieved higher than average GPA and you’ve got relevant education in Marketing and Sales, it won’t do you no harm to include it.
Make sure the education section features:
GPA score (higher than 3.2)
Resume skills for PPC specialists
You already know PPC professionals come with a swiss army knife of tech and soft skills.
“PPC puts together the artistry of marketing with the science of signage. The combination of the two can be very challenging to work with, but can also be a very fulfilling puzzle, not in the least part because PPC is so metric driven!”
- Stephan Sarandrea, Directory of Strategy for Siteflood
This opinion is in close relation to the creativity and analytical mind that a great PPC expert possesses.
Successful PPC ad copies are based on psychology principles, with the slightest difference in text affecting whole campaigns.
Focusing on the art of persuasion as part of your skill set can show employers you’re able to trigger emotions to get the results you want.
7 Soft skills for PPC specialist resumes
Nowadays, they are becoming industry standard for PPC marketers and you’d be expected to provide examples to back those skills up.
11 Hard Skills to Add to PPC specialist resume
Pay per click
Facebook Ad Manager
“Vlookups are a function of Excel that is the most important skill at the moment.. Without knowing how to perform a lookup, you won’t be able to run performance data report from Adwords and product sales reports together.”
- Joel Bondorowsky, founder at PPC designs
How to feature your certifications on the resume
PPC industry is fast-paced. To prove you can keep up, resume certificates play a big role.
Listing their name and date shows their recency and relevance.
Let’s sum up which are the top ones.
As we’ve already mentioned in the skills section, common tech and soft skills on PPC resumes are slowly becoming industry standards.
PRO TIPThe above certificates expire every one or two years. Add a date to your certificate sections to show yours is still relevant to present date.
And that’s how you write a job-winning PPC specialist resume
Before you make your own resume, here’s what to remember:
Make sure to highlight at least three big achievements on your resume instead of responsibilities.
Show you can influence with a handful of words in your resume summary.
List any industry-recognised certifications you’ve acquired to prove you’re on top of trends.
Include a skills section but make sure to relate it to your job history.
Place a springboard link to your own blog or portfolio in the resume header
Make sure you demonstrate the quality of your work and that you take pride in what you achieved.
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.