INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, International Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the International Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The International Marketing Manager job market is wide open for candidates.
Top international marketing manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Writing a strong international marketing manager experience section
International marketing manager resume experience section: ultimate checklist
- Use no more than 4-6 bullet points per position;
- List relevant positions and situations that add value to your application;
- Describe situations, tasks, actions, and results (the S-T-A-R method);
- Remember to include numbers in whatever form you like (e.g. the number of projects you’ve finished);
- Begin each bullet point with an action verb.
Check out the examples below when building your experience section. They will help you stand out!
- Led marketing and social media based communication efforts for both mobile and PC games in global and local markets.
- Wrote game background stories & localized game contents.
- Led marketing campaigns in collaboration with well-known brands such as Algida, Turkcell, Nestlé, Coca-Cola, Doğuş Cips etc.
- Worked with global IPs such as Disney and MARVEL.
- Built a gamer community for PC and mobile games from nothing to 530K followers/fans.
- Oversaw a marketing team of 5 working on global mobile games and previously a team of 8 working on global and local PC games.
- Responsible of the products definition and their corresponding launch package following business opportunities and brand strategy objectives.
- Driving and coordinating all product-related activities within the company, ensuring desirability of the category and collaborating with local markets.
- Responsible of the products lines evolution, ensuring their commercialization and implementation.
- Develop and manage long-term partnerships with other industries for the benefit of both companies.
- Management of a team of 2 people, which can grow up to 4 people depending on the project.
- Leaded the definition of the new Carte Noire marketing mix, from concept to communication strategy, from new packs to improved blends.
- Leaded the definition of the marketing mix for the global roll out plan of Prontissimo in 7 Countries in 2016 and another 20 Countries in 2017/2018
- Leaded the insourcing of the production of the whole range of Merrild instant products (15 sku's) from JDE to Lavazza.
- Defined the innovation pipeline and NPD ambition at a global level for 2017-2019 and for all the instant brands: Carte Noire, Prontissimo, Merrild.
- Leaded the development and defined the whole marketing mix and NPD process for all the Countries in scope for 2016-2018 leading to a CAGR of +6% in volume and +9% in value in 3 years.
- Defined the whole marketing mix and NPD process for a new range of products for the UK market launched at the end of 2015 and generating an additional turnover of 30mio€ for the Country.
- Leaded the development of the new international Adv campaign launched in more than 20 Countries in 2015 with an average increase in brand awareness of 15pp.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your International Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your international marketing manager resume
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Writing a strong skills section for your international marketing manager resume
Checklist for your International Marketing Manager skills section:
- Include all relevant skills from the job description to pass ATS;
- Focus on skills that show your expertise;
- List your technical skills in a clear and concise manner;
- Leave room for transferable skills related to teamwork, communication, negotiation, and conflict management.
Top skills for your international marketing manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
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International marketing manager resume header: tips, red flags, and best practices
Checklist for your international marketing manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Include a link to your portfolio in your International Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
The ideal summary for your international marketing manager resume
Mastering the summary section: checklist
- Mention the total years of experience you have in the field;
- Focus on 2 to 3 of your top achievements;
- Highlight the things that make you the best fit for the position;
- Go for short, easy-to-read sentences to keep the recruiter’s attention.
Resume summary formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your International Marketing Manager experience section. Give examples like how your work benefited each employer.
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Things to include in your international marketing manager resume education section
International marketing manager resume education section checklist:
- Mention your highest education degree;
- Add the duration of your course and the institution you attended;
- List the awards you’ve received during your studies;
- Feature your certifications if they are relevant to the position;
- Entry-level positions: Share more about projects and classes.
Top Certifications for your International Marketing Manager Resume
Social Media Marketing Agency : Digital Marketing + Business
Learn to build a business, find clients, & social media marketing all in one. Facebook ads, Instagram, Google ads & ...
Licensed Digital Marketing Master™
Foundations of Digital Marketing
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
Digital Marketing Course For Managers & Entrepreneurs
Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand
Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
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PRO TIP
There are dozens of certifications that you can claim as a International Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Formatting your international marketing manager resume
What’s worse than a .docx resume? A resume with a poorly chosen format.
In general, there are three basic resume formats we advise you to stick with:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Choosing between them is easy when you’re aware of your applicant profile – it depends on your years of experience, the position you’re applying for, and whether you’re looking for an industry change or not.
The reverse-chronological resume format is just that – all your relevant jobs in reverse-chronological order. It’s great for applicants with lots of experience, no career gaps, and little desire for creativity.
When working with less experienced applicants, we suggest the functional skills-based resume format. It’s great for recent graduates or people with large career gaps. Functional skills-based resumes focus on your personality, the skills you have, your interests, and your education. Ultimately, the idea is to show you’re the perfect fit without putting too much emphasis on your work experience (or lack thereof).
If you’re in the middle or are generally looking to make your resume feel more modern and personal, go for the combination or hybrid resume format. It offers the best of both worlds by combining sections focused on experience and work-related skills and at the same time keeping space for projects, awards, certifications, or even creative sections like ‘my typical day’ and ‘my words to live by’.
International Marketing Manager Resume Formatting Checklist
- Choose the resume format based on your level of experience and the company you’re applying for
- Go for a traditional 10-12p font
- Stick to 1-inch page margins to ensure high readability
- Match the length of your resume to your experience, but don’t go for more than two pages!
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical International Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Additional sections for your international marketing manager resume
In some cases, especially when it comes to entry-level positions, adding more sections beyond the usual ‘experience’, ‘skills’, and ‘education’ works well in your favor. Such additional sections will help you paint a fuller picture of who you are in the recruiter’s head.
Here’s a list of fun yet informative additional sections for your resume:
Making your international marketing manager resume creative
We know too well that recruiters go through tons of resumes every day. The worse part is, they often need to hire people for different positions and teams. So how do you make yourself stand out in such cases?
By adding a dash of creativity to your International Marketing Manager resume. It can be in the form of a colorful layout, a section describing your typical day, or even a picture of your favorite book – you decide!
Just make sure that the levels of creativity match the industry, company, and position you’re applying for.
What makes a great international marketing manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
