INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, International Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the International Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The International Marketing Manager job market is wide open for candidates.
Top International Marketing Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a International Marketing Manager resume experience section
International Marketing Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real International Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Led marketing and social media based communication efforts for both mobile and PC games in global and local markets.
- Wrote game background stories & localized game contents.
- Led marketing campaigns in collaboration with well-known brands such as Algida, Turkcell, Nestlé, Coca-Cola, Doğuş Cips etc.
- Worked with global IPs such as Disney and MARVEL.
- Built a gamer community for PC and mobile games from nothing to 530K followers/fans.
- Oversaw a marketing team of 5 working on global mobile games and previously a team of 8 working on global and local PC games.
- Responsible of the products definition and their corresponding launch package following business opportunities and brand strategy objectives.
- Driving and coordinating all product-related activities within the company, ensuring desirability of the category and collaborating with local markets.
- Responsible of the products lines evolution, ensuring their commercialization and implementation.
- Develop and manage long-term partnerships with other industries for the benefit of both companies.
- Management of a team of 2 people, which can grow up to 4 people depending on the project.
- Leaded the definition of the new Carte Noire marketing mix, from concept to communication strategy, from new packs to improved blends.
- Leaded the definition of the marketing mix for the global roll out plan of Prontissimo in 7 Countries in 2016 and another 20 Countries in 2017/2018
- Leaded the insourcing of the production of the whole range of Merrild instant products (15 sku's) from JDE to Lavazza.
- Defined the innovation pipeline and NPD ambition at a global level for 2017-2019 and for all the instant brands: Carte Noire, Prontissimo, Merrild.
- Leaded the development and defined the whole marketing mix and NPD process for all the Countries in scope for 2016-2018 leading to a CAGR of +6% in volume and +9% in value in 3 years.
- Defined the whole marketing mix and NPD process for a new range of products for the UK market launched at the end of 2015 and generating an additional turnover of 30mio€ for the Country.
- Leaded the development of the new international Adv campaign launched in more than 20 Countries in 2015 with an average increase in brand awareness of 15pp.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your International Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action Verbs for your International Marketing Manager Resume
Recommended reads:
International Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your International Marketing Manager resume
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Recommended reads:
International Marketing Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your International Marketing Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your International Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
International Marketing Manager Resume Summary Best Practices
Checklist: What to include in your International Marketing Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your International Marketing Manager experience section. Give examples like how your work benefited each employer.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your International Marketing Manager resume
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a International Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
International Marketing Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
International Marketing Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical International Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your International Marketing Manager resume:
International Marketing Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your International Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great International Marketing Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
