Writing a VP Marketing Resume: Everything You Need to Know
Exceptional marketing initiatives need exceptional leaders.
As a marketing VP, you’ve got boundless experience implementing and co-ordinating marketing strategies across departments.
Over the years you’ve earned the right to sit alongside the C-Suite as you’ve proven you can promote anything.
Your next product is your VP of marketing resume. And it requires you to build a marketing plan, like no other.
But don’t worry, this guide will show you how to do that effectively.
Here’s what you’ll get from this guide:
- Tips to market yourself to the C suite
- 8+ winning VP of marketing resume examples
- Three key focus areas for your resume
- Two resume sections that matter the least
This guide will help you develop the proper strategy to propel you to your next career level.
VP of Marketing Resume Examples
Related VP of Marketing resumes
What You Need to Write Your VP of Marketing Resume
It’s your drive and determination that will help you advance and leave a mark on an organization and the industry.
Your VP of Marketing resume needs to clearly illustrate:
- How you’ve made brands successful
- How you’ve inspired others to embrace your vision
- Demonstrate your ability to achieve ambitious department KPIs and individual OKRs
Most importantly, the hiring manager (most likely the CEO), is looking for someone who can display these seven traits:
- Unique outlook
- Business focus
- Strategic thinking
- Customer focus
- Networking and team building
- Win-win mentality
Most importantly, your VP marketing resume must show data-driven results much like your marketing campaigns:
- Tailor your resume to the audience
- Define the value proposition that makes you unique, successful, and better qualified
- Avoid wasted words, vagueness, or seemingly impossible claims
Addressing these strategic areas will help you strike a chord with the hiring executive.
7 traits a hiring manager needs to see in your resume:
- Leading cross-functional teams to a common purpose
- The ability to prioritize ruthlessly
- Proactively sharing your mission with others
- Getting everyone in your organization invested in your priorities
- Remaining objective at all costs
- Being a leader at all levels, including culturally and ethically
- Ability to handle pressure from all sides