INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Branding Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Branding Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Branding Manager job market is wide open for candidates.
Top branding manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to craft the perfect branding manager resume experience section
Perfecting the experience section: branding manager resume checklist.
- Be careful with bullet points: use no more than 4-6 per position;
- Mention only positions that are relevant to the job you’re applying for;
- List your experience in chronological or reverse-chronological order;
- Highlight your results by using numbers – e.g. percentage increase/decrease in an important metric that’s followed by - your hard work;
- Use action words whenever possible… but more on that below.
Need examples? We looked through thousands of Branding Manager resumes and gathered some examples of what the ideal experience section looks like. Check them out below!
- Building a strong brand, inside and outside the organization, according to the Company’s mission & principles
- Support, coordinate, and lead focused employer brand projects and strategies across the Company
- Managing internal & external Employer Branding/Recruitment Marketing events
- Build compelling employer marketing content that attracts targeted candidates
- Managing the onboarding process
- Running part of monthly company meetings with Brand/HR and relevant updates
- Act as a subject matter expert for all EB-related topics. Spread EB knowledge among the employees
- Created and executed a social media strategy for TikTok, Instagram, and other platforms, resulting in a 50% increase in social media followers and engagement
- Developed and drove marketing programs to position the competitive advantage for the business unit strategy and segments product portfolio, which resulted in a 25% increase in revenue
- Collaborated with segment managers, product managers, and product marketing managers to continuously improve our competitive advantages, resulting in a 15% increase in market share
- Provided metrics, analysis, evaluation, and direction for market positioning, value propositions, and differentiation of the marketing programs to support funnel creation
- Worked with sales and segment managers to create content for customer success stories, co-marketing activities, webinars, podcasts, and tradeshows
- Designed and managed the booths for global tradeshows and participated upon request, resulting in a 40% increase in leads generated
- Increased social media engagement by 60% through the development and implementation of a social media strategy
- Managed the company's website, resulting in a 30% increase in website traffic and a 20% increase in lead generation
- Developed and managed marketing campaigns, resulting in a 25% increase in revenue
- Conducted market research and analysis to identify new opportunities and target markets
- Collaborated with cross-functional teams to develop and execute marketing initiatives
- Managed the company's participation in industry events, resulting in a 35% increase in leads generated
- Developed and implemented successful branding and packaging design strategies for 15+ clients, resulting in a 30% increase in sales and brand awareness.
- Managed key client relationships and consistently delivered high-quality creative solutions on time and within budget.
- Led a team of 5 designers and provided direction to ensure that all projects met or exceeded client expectations.
- Implemented project management tools and processes that resulted in a 20% increase in efficiency and productivity.
- Worked closely with clients to understand their needs and preferences, and provided strategic advice and guidance to help them achieve their goals.
- Managed the development and execution of 10+ successful marketing campaigns that resulted in a 25% increase in sales and brand awareness.
- Led a team of 8 marketing specialists and provided guidance and support to ensure that all projects met or exceeded client expectations.
- Conducted market research and analyzed data to develop insights and recommendations that informed marketing strategies.
- Collaborated with cross-functional teams to develop and execute integrated marketing campaigns across multiple channels.
- Developed and managed budgets of up to $1M and ensured that all projects were delivered on time and within budget.
PRO TIP
Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Branding Manager, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.
Action verbs for your branding manager resume
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Impressing recruiters with a top branding manager resume skills section
Checklist for an impressive Branding Manager resume skills section:
- List both hard and technical skills that are important for the role;
- Check what the job description says and add some keywords based on that;
- Focus only on relevant skills;
- Try not to list things such as “communication”; rather, highlight your soft skills in other sections of your Branding Manager resume.
Top skills for your branding manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
Branding manager resume header: tips, red flags, and best practices
Checklist for your branding manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Branding Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Crafting a strong summary for your branding manager resume
Checklist: The perfect branding manager resume summary section
- Add a couple of keywords from the job description;
- Mention some of your most valuable skills and characteristics;
- Highlight your top achievements (and add numbers!);
- Use no more than 3-5 sentences to guarantee readability and keep - the hiring manager interested.
Resume summary formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
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An impressive education section: branding manager resume
Branding manager resume: education section checklist
- Highlight your highest education degree;
- Include the degree subject, year of graduation, and institution name;
- Mention some of the awards you’ve received during your studies;
- List your certifications (incl. the body that’s issued them);
- Entry-level positions: Give preference to courses that are relevant to the position.
Top certifications for your branding manager resume
Branding & Brand Management: Branding Strategy Brand Tactics
Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
Personal Branding: Personal Brand Building | Fame & Success!
Grow Your Personal Brand with a Global Brand Manager with Fortune 100 Experience & an MBA from the #1 Branding School
Personal Branding: Strengthen Your Professional Reputation
Stand out to hiring managers, land your next promotion, and reach more clients
Business Branding: The Complete Course Part 1 - Strategy
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Intro to Branding
What Is A Brand?
Recommended reads.":
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
The right format for your branding manager resume
When it comes to formatting your Branding Manager resume, there are certain things you need to keep in mind. These include your level of expertise, your total years of experience, and the position and company you’re applying for, to name a few.
You can choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological format is just that – all your experience listed in a reverse-chronological way. It’s great for experienced professionals who have been in the industry for many years and have no career gaps.
The functional skills-based resume, on the other hand, focuses on skills, education, and personality traits, rather than experience. This makes it great for graduates, people with less experience, or bigger career gaps. The idea is to show you’re the perfect match without putting too much emphasis on your lack of relevant experience.
If none of these sound suitable, go for a hybrid (or combination) resume. It’s a mix of experience, skills, and personality traits. It’s also considered modern and innovative because of its non-traditional structure and sections. Here, you can add details about what your typical day looks like or what your life philosophy is. In short, the hybrid resume format shows who you are, both as a professional and as an individual.
More tips on perfecting your resume style and layout:
- Choose a traditional 12p font;
- Make sure your resume margins are no bigger than an inch;
- Go for a one-page template. If you have broad experience and can’t fit your resume on one page, choose a two-page resume template
- Save your resume as PDF to avoid formatting issues and unauthorized editing.
Read this: Ways to make your Branding Manager resume stand out
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PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Branding Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
More sections worth adding to your branding manager resume
If the industry, company, and position you’re applying for allow for that, you could include other sections in your Branding Manager resume. By doing this, you’ll show the recruiter that you’re a real human and not a robot.
Here are some ideas:
The right kind of creativity for your branding manager resume
Several years ago, everyone preferred keeping a safe distance from creative resumes. Today, adding creativity to your CV is considered cool, innovative, and one of the best ways to stand out.
You can add a creative section that describes your typical day or even go for a colorful creative template. No matter what you choose, make sure to keep the position, company, and industry in mind. Otherwise, you risk looking silly.
What makes a great branding manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
