INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Brand Director positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Brand Director jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Brand Director job market is wide open for candidates.
Top brand director sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Writing a memorable experience section: Brand director resume edition
Checklist: ways to make your experience section stand out
- Find balance: use 4-6 bullet points per position;
- Include positions that are relevant to the job you’re applying for;
- Use action verbs when describing your responsibilities and results;
- Highlight your achievements by adding numbers to them (e.g. instead of saying “achieved a steady increase in…”, say “achieved an X% increase in…”);
- Prove that you’re willing to work hard, both individually and in a team.
We’ve gathered the most impressive Brand Director experience sections from real Enhancv resumes. Check them out for some additional inspiration!
- Led national launch of multiple product lines, including a new line introduced in April 2020, Courage & Conviction, in over 25 markets.
- Developed strong sampling and awards program, earning World Whiskies Best American Blended Malt over the past four years.
- Manage legal strategies for trademark protection.
- Visitors Center launch included construction management, licensing, permitting, signage, utility service set-up, patio and landscaping planning.
- Co-led global development of TCCC's first ever alcohol proposition: Topo Chico Hard Seltzer and leading the EU business roll-out.
- Leading the development of first post-Covid platform and campaign "Open Like never before" for EMEA, landing in 50+ markets globally.
- Leading 2021 BP strategy for CCOT/CCNS focusing on accelerating light cola share gains including global product innovation.
- Fast tracked development and delivery of CC Promise work stream incl. market clustering, Taste campaign, commercially driven flavor- and caffeine-free strategy.
- Delivered Meals@home plan incl. first UK customer co-creation meals plan with ASDA and initiated Food afh ritual building framework.
- Delivered WEBU Mixers strategy, 2020 CCSM activation plan and optimization of Royal Bliss proposition rolling out across EMEA.
- Unlocking a socializing afh opportunity by co-creating a new Adult Soda proposition (brand, liquid, RTM) via internal/external agile team.
- Role-modelling "Angle" setup by coaching and developing 8 talents and creating a sense of belonging in our project based team set up.
- Led the total sales and service operations generating +€1.2 billion revenue
- Boosted top line sales per dealer by +27%; doubled channels to market
- Implemented marketing initiatives which tripled market share
- Recipient of the Ford Chairman's Award: 2007-2013
- Managing 50+ marketing teams.
- Managing all Marketing Activites more than 20 Countires.
- Developing & Implementing Marketing Strategy for All Group Companies & Brands.
- A lead for MARIGOLD's total brands portfolio for the first 2 months (prior to end of contract), consisting of seven beverage brands, ranging from Juices, Milks & Yogurt (Peel Fresh, 100% Juice, Fruit Drinks, Asian Drinks, Marigold Yogurt & Natural Yogurt.)
- Became the business lead after winning the pitch as Digital agency for 100PLUS, F&N SEASONS & F&N FUN - All campaign launches, festive communications, & Social media always-on retainer.
- Pitched and won new project with TESCO (Retail) to run produce their festive CNY campaign for 2021.
- Pitched and won new project with NUTOX (beauty & skincare) to launch their new product for 2021.
- Project managed a pizza launch campaign for Domino's for 2021 Q1
- To propel these brands with a digital-first approach in all their marketing campaigns, integrated with media & tech platform partnerships. ie. AR Filter, Social Engagement campaign with FB & IG Live, E-commerce Raya Campaign, up to Big Brand thinking & creative ideation.
- Direct overview of digital & social team's work on all accounts of day-to-day work with platforms like Facebook & Instagram.
- Hands on involvement in planning, managing and executing local influencer marketing campaigns - ie. Festive/Launches, product review sponsorships and the likes.
- Launched and led the global social media business on behalf of CP+B
- Created and executed complex projects involving coordination of workforces, assets and technology across multiple global offices
- Designed and implemented INFINITI Global's social media model, visual identity and content governance program
- Developed and mentored a team of six direct reports while overseeing project teams of 30+ persons
PRO TIP
Make sure to relate your experience to your job description, but never lie. That’s not tolerated and will show up in the face-to-face interview later on.
Action verbs for your brand director resume
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Brand director resume: Crafting a strong skills section
Do this if you want to make your skills section stand out.
- Check the job advert for keywords and add them to your skills section to pass ATS;
- List only skills that are relevant to the position to keep the hiring manager focused;
- Balance between hard, soft, and technical skills;
- Elaborate on some of your strongest skills in other sections of your Brand Director resume, e.g. the experience section or your resume’s summary.
Top skills for your brand director resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.
Brand director resume header: tips, red flags, and best practices
Checklist for your brand director resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Brand Director resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
How to write an inspiring brand director resume summary
Checklist: writing a resume summary that makes you stand out
- Keep it short and use well-structured sentences;
- Mention your total years of experience in the field and your #1 achievement;
- Highlight your strengths and relevant skills;
- Add keywords from the company’s website or the job description.
Resume summary formula:
PRO TIP
When writing a resume summary or objective, avoid first-person narrative.
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Making the education section of your brand director resume stand out
Education section checklist for your brand director resume:
- List your highest education degree: including your major, year of graduation, and the institution you attended;
- Highlight the extracurricular activities that have helped you gain additional expertise;
- Share more about the certifications you’ve got, especially if they are relevant to the job position;
- Entry-level applicants: Mention relevant courses and projects.
Top Certifications for Your Brand Director Resume
Business Branding With Personality: Build An Authentic Brand
The Business Branding Strategy That Empowers Your Brand To Connect With Personality On A Human Level
Business Branding: The Complete Course Part 1 - Strategy
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Intro to Branding
What Is A Brand?
Personal Branding Mastery: The System To Reinvent Yourself!
The EASY step-by-step system for building your personal brand like a PRO and skyrocket your income, impact and influence
Branding & Brand Management: Branding Strategy Brand Tactics
Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
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PRO TIP
There are dozens of certifications that you can claim as a Brand Director. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Brand director resume: Formatting tips & tricks
Which came first: the hen or the egg? This question reminds us of the thing our resume experts hear most often in their job – which comes first: the content or the format? Well, we advise you to pick the format first and then go on with drafting your resume’s content.
And how do you choose a resume format? Well, based on your applicant profile. In general, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Let’s look at each one of them in more detail:
The reverse-chronological resume format is quite straightforward. Here, you describe all your previous jobs in a reverse-chronological form, meaning your latest job comes first. This resume format is great for people with lots of experience and skills who don’t have any career gaps.
If you are a recent graduate or don’t really have much experience in the industry you’re applying for, go for the functional skills-based resume format. This format focuses on skills and character traits, rather than experience. It makes the hiring manager realize you’re the perfect fit for the role without putting too much emphasis on your work history.
And if you’re looking for something a bit more intriguing and exciting, check out the hybrid resume format. It’s a combination of the reverse-chronological and functional skills-based formats, which makes it great for all types of job-seekers. The hybrid resume allows you to showcase both your professional experience and your skills, education, and additional qualifications. If you’re feeling creative, add a separate section about your typical day or life philosophy.
Our top style and layout resume format tips:
- Go for a standard 12p resume font;
- Choose 1-inch resume margins for a professional and easy-to-read feel;
- ry your best to fit your resume in a one-page template. If you’re a professional with over 10 years of relevant experience, having a two-page resume is also fine;
- Make sure to save your resume as PDF – this will help you avoid unwanted editing and formatting issues.
Read this: How to make your resume stand out
Recommended Reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Brand Director resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections that’ll look good on your Brand Director resume
Do you want to move beyond the traditional skills, education, and experience section? Easy-peasy!
Just choose one or two additional sections to help recruiters get a fuller picture of who you are, both as a person and as a professional:
Adding a splash of creativity to your brand director resume
Boring resumes are no longer an option if you’re looking to impress recruiters.
And no matter whether you’re looking to give your old resume a new life or want to start building a new one from scratch, being at least moderately creative is always a good idea. Do this by adding a ‘favorite books’ section or even a pie chart of what your typical day looks like.
What makes a great brand director resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
