Average resume stats for your industry
Words
403
Pages length
2 p
Job titles per resume
3.3
Bullet points per job title
8.4
Experience
4 years
Top Skills for Brand Director resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
Resume Example Fold Background
Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Brand Director positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Brand Director jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Brand Director job market is wide open for candidates.

Top Brand Director sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Brand Director resume experience section

Brand Director Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Brand Director resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Brand Director
Zeal Wheels
2020-2022
  • Led national launch of multiple product lines, including a new line introduced in April 2020, Courage & Conviction, in over 25 markets.
  • Developed strong sampling and awards program, earning World Whiskies Best American Blended Malt over the past four years.
  • Manage legal strategies for trademark protection.
  • Visitors Center launch included construction management, licensing, permitting, signage, utility service set-up, patio and landscaping planning.
Work Experience
Brand Director Coca-Cola
Quads
2017-2020
  • Co-led global development of TCCC's first ever alcohol proposition: Topo Chico Hard Seltzer and leading the EU business roll-out.
  • Leading the development of first post-Covid platform and campaign "Open Like never before" for EMEA, landing in 50+ markets globally.
  • Leading 2021 BP strategy for CCOT/CCNS focusing on accelerating light cola share gains including global product innovation.
  • Fast tracked development and delivery of CC Promise work stream incl. market clustering, Taste campaign, commercially driven flavor- and caffeine-free strategy.
  • Delivered Meals@home plan incl. first UK customer co-creation meals plan with ASDA and initiated Food afh ritual building framework.
  • Delivered WEBU Mixers strategy, 2020 CCSM activation plan and optimization of Royal Bliss proposition rolling out across EMEA.
  • Unlocking a socializing afh opportunity by co-creating a new Adult Soda proposition (brand, liquid, RTM) via internal/external agile team.
  • Role-modelling "Angle" setup by coaching and developing 8 talents and creating a sense of belonging in our project based team set up.
Work Experience
Brand Director, Ford Motor Company
Altenwerth Group
2009-2014
  • Led the total sales and service operations generating +€1.2 billion revenue
  • Boosted top line sales per dealer by +27%; doubled channels to market
  • Implemented marketing initiatives which tripled market share
  • Recipient of the Ford Chairman's Award: 2007-2013
Work Experience
Brand Director, Ford Motor Company
Waters and Sons
2009-2014
  • Led the total sales and service operations generating +€1.2 billion revenue
  • Boosted top line sales per dealer by +27%; doubled channels to market
  • Implemented marketing initiatives which tripled market share
  • Recipient of the Ford Chairman's Award: 2007-2013
Work Experience
Executive Transformation & Marketing & Brand Director
Metz - McCullough
2015-2017
  • Managing 50+ marketing teams.
  • Managing all Marketing Activites more than 20 Countires.
  • Developing & Implementing Marketing Strategy for All Group Companies & Brands.
Work Experience
Group Brand Director
Flux
2020-2022
  • A lead for MARIGOLD's total brands portfolio for the first 2 months (prior to end of contract), consisting of seven beverage brands, ranging from Juices, Milks & Yogurt (Peel Fresh, 100% Juice, Fruit Drinks, Asian Drinks, Marigold Yogurt & Natural Yogurt.)
  • Became the business lead after winning the pitch as Digital agency for 100PLUS, F&N SEASONS & F&N FUN - All campaign launches, festive communications, & Social media always-on retainer.
  • Pitched and won new project with TESCO (Retail) to run produce their festive CNY campaign for 2021.
  • Pitched and won new project with NUTOX (beauty & skincare) to launch their new product for 2021.
  • Project managed a pizza launch campaign for Domino's for 2021 Q1
  • To propel these brands with a digital-first approach in all their marketing campaigns, integrated with media & tech platform partnerships. ie. AR Filter, Social Engagement campaign with FB & IG Live, E-commerce Raya Campaign, up to Big Brand thinking & creative ideation.
  • Direct overview of digital & social team's work on all accounts of day-to-day work with platforms like Facebook & Instagram.
  • Hands on involvement in planning, managing and executing local influencer marketing campaigns - ie. Festive/Launches, product review sponsorships and the likes.
Work Experience
Brand Director
Quads
2012-2018
  • Lancer les 1ères ventes de voitures sur Amazon.fr (SEAT)
  • Définir des stratégies de contenus online et les mettre en oeuvre pour la plateforme "DETOUR" de SEAT sur canal+.fr (Grand prix du Brand Contents 2017) ; et pour seatsecompare.com (TopCom Or 2016)
  • Gagner les appels d'offre Toys'R Us, KFC et Hôtel du Louvre (+800K€)
  • Diriger une équipe de 8 personnes
Work Experience
Brand Director
Erudite
2012-2014
  • Quick : Orchestrer 10 temps forts commerciaux / an (TV, affichage, presse, online et points de vente)
  • 1664 : Promouvoir les produits en media et évènementiel : Campagne publicité et Tournée "1664 Stand-Up" en France (16 artistes, 4 villes) avec gain de +5% en part de marché en 2013
  • Superviser 5 personnes
Work Experience
Global Brand Director
Miller - Windler
2019-2021
  • Launched and led the global social media business on behalf of CP+B
  • Created and executed complex projects involving coordination of workforces, assets and technology across multiple global offices
  • Designed and implemented INFINITI Global's social media model, visual identity and content governance program
  • Developed and mentored a team of six direct reports while overseeing project teams of 30+ persons
PRO TIP
pro tip icon

Make sure to relate your experience to your job description, but never lie. That’s not tolerated and will show up in the face-to-face interview later on.

Action Verbs for your Brand Director Resume

At Enhancv, we went through countless Brand Director resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Brand Director Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Brand Director resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.

what to write in your resume header

CHECKLIST For Your Brand Director Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Brand Director resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

Brand Director Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Brand Director resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

When writing a resume summary or objective, avoid first-person narrative.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Brand Director resume

Certification Image
Business Branding With Personality: Build An Authentic Brand
The Business Branding Strategy That Empowers Your Brand To Connect With Personality On A Human Level
Certification Image
Business Branding: The Complete Course Part 1 - Strategy
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Certification Image
Intro to Branding
What Is A Brand?
Certification Image
Personal Branding Mastery: The System To Reinvent Yourself!
The EASY step-by-step system for building your personal brand like a PRO and skyrocket your income, impact and influence
Certification Image
Branding & Brand Management: Branding Strategy Brand Tactics
Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
PRO TIP
pro tip icon

There are dozens of certifications that you can claim as a Brand Director. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

Brand Director Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Brand Director Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Brand Director resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Brand Director resume:

Brand Director Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Brand Director resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Brand Director Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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