Average resume stats for your industry
Words
447
Pages length
2.2 p
Job titles per resume
4.9
Bullet points per job title
9
Experience
11.4 years
Top Skills for Field Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Field Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Field Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Field Marketing Manager job market is wide open for candidates.

Top Field Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Field Marketing Manager resume experience section

Field Marketing Manager Resume’s Job Experience Checklist:

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  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Field Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Digital Field Marketing Manager
Miller - Windler
2017-2020
  • Managed the Digital strategy for 9 properties, 2000+ rooms and $113M+ revenue generated.
  • Management: Leading, mentoring and training a team of 3 Digital Field Marketing Executives as well as trainees.
  • Budgeted and defined and planned Digital Strategy for all 9 Hotels, with a $450K yearly Budget.
  • Drive implement strategy to push internal web reservations and sales +4% YOY.
  • Support Hotels in driving Average Daily Rate or revenue during need periods.
  • Tactical Campaigns Strategy for web internal sales +60.7% YOY in incremental revenue.
  • Email Marketing Campaigns for all Hotels increased by +8.3% YOY.
  • Online Suite Sale generated +7% YOY.
  • OTAs (Booking.com and Expedia) - Built and strengthened relationships with OTAS. - Reviewed and optimized content on OTAs to increase hotels ranking. - Sound knowledge of Expedia and Booking.com extranets, algorithms and products like Expedia Travel Ads and Accelerator Program, Booking.com preferred and Genius programs, TripAdvisor TripConnect and Business listings.
  • SEM/PPC (display, native advertising, programmatic marketing) - Managed the relationship with the agency for our PPC strategy for Northern Spain and Mallorca, including Google Adwords, TripAdvisor and Trivago PPC campaigns. - Sound knowledge of Google algorithm and products (Adwords, Hotel Price Ads).
  • Content Marketing - creation of online content in at least 4 languages that are unique to each brand and Hotel`s positioning.
  • Video Champion for the Division with more than 600 videos edited and optimized for distribution on online channels
  • Achieved numerous best online practices in terms of content and tactical campaigns
  • Segmental online marketing: F&B, Spa, Meetings, Weddings
  • Management of several creative agencies for visual, copywriting and SEO optimization
  • Analysis and monthly reporting to all stakeholders using Adobe Omniture, Google Analytics and Internal Analysis Programmes.
Work Experience
Field Marketing Manager, Southern Europe
Kozey - Bogisich
2011-2018
  • Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
  • Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
  • Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
  • Execute customer marketing initiatives aimed expanding current Zendesk customer accounts.
  • Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events.
  • Plan and execute 3rd party events and tradeshow sponsorships with end-to-end plan & follow-up, measurement and ROI.
  • Manage the quarterly territory budget.
  • Work directly with customers, partners and the extended customer service and support community
Work Experience
Field Marketing Manager, Northeast US & Canada
Metz - McCullough
2009-2014
  • Develop, budget and execute field marketing strategy for 19 sales teams across Canada and the Northeast US
  • Align content for regional trade shows, demand generation, customer events, user groups, and workshops with corporate initiatives and campaigns
  • Work strategically with our channel team to enhance MDF investments and leverage relationships with technology alliance partners and resellers
  • Manage marketing calendar including regional activity, updates from demand generation, corporate marketing and product marketing
PRO TIP
pro tip icon

The person reading your Field Marketing Manager resume will be busy, make sure you never waste their time with fluff.

Action Verbs for your Field Marketing Manager Resume

At Enhancv, we went through countless Field Marketing Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Field Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

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  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Field Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header

CHECKLIST For Your Field Marketing Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Some companies, states, and countries have policies about identifying information like photos on your Field Marketing Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.

Field Marketing Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Field Marketing Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

When writing a resume summary or objective, avoid first-person narrative.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Field Marketing Manager resume

Certification Image
Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
Certification Image
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
Certification Image
Become a CRM Manager: overview for Email Marketing starters!
Salary, chances and challenges: What's it like to work as a CRM Manager and how to become one? A course by a Head of CRM
Certification Image
Digital Marketing Agency | Social Media Marketing Business
Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO
Certification Image
Digital Marketing Course For Managers & Entrepreneurs
Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand
PRO TIP
pro tip icon

There are dozens of certifications that you can claim as a Field Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

Field Marketing Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Field Marketing Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Field Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Field Marketing Manager resume:

Field Marketing Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Field Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Field Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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