INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Field Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Field Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Field Marketing Manager job market is wide open for candidates.
Top field marketing manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to Write a Field Marketing Manager Resume Experience Section
Field marketing manager resume experience: checklist
- Use either chronological or reverse-chronological format when listing your previous jobs;
- Mention only relevant positions that add value to your resume;
- Briefly state the challenges you’ve faced and how you’ve overcome them;
- Highlight the results from your efforts (for bonus points, add numbers, percentage rates, etc.);
- Forget about buzzwords! Use power verbs instead.
Use the examples below to build your own experience section!
- Managed the Digital strategy for 9 properties, 2000+ rooms and $113M+ revenue generated.
- Management: Leading, mentoring and training a team of 3 Digital Field Marketing Executives as well as trainees.
- Budgeted and defined and planned Digital Strategy for all 9 Hotels, with a $450K yearly Budget.
- Drive implement strategy to push internal web reservations and sales +4% YOY.
- Support Hotels in driving Average Daily Rate or revenue during need periods.
- Tactical Campaigns Strategy for web internal sales +60.7% YOY in incremental revenue.
- Email Marketing Campaigns for all Hotels increased by +8.3% YOY.
- Online Suite Sale generated +7% YOY.
- OTAs (Booking.com and Expedia) - Built and strengthened relationships with OTAS. - Reviewed and optimized content on OTAs to increase hotels ranking. - Sound knowledge of Expedia and Booking.com extranets, algorithms and products like Expedia Travel Ads and Accelerator Program, Booking.com preferred and Genius programs, TripAdvisor TripConnect and Business listings.
- SEM/PPC (display, native advertising, programmatic marketing) - Managed the relationship with the agency for our PPC strategy for Northern Spain and Mallorca, including Google Adwords, TripAdvisor and Trivago PPC campaigns. - Sound knowledge of Google algorithm and products (Adwords, Hotel Price Ads).
- Content Marketing - creation of online content in at least 4 languages that are unique to each brand and Hotel`s positioning.
- Video Champion for the Division with more than 600 videos edited and optimized for distribution on online channels
- Achieved numerous best online practices in terms of content and tactical campaigns
- Segmental online marketing: F&B, Spa, Meetings, Weddings
- Management of several creative agencies for visual, copywriting and SEO optimization
- Analysis and monthly reporting to all stakeholders using Adobe Omniture, Google Analytics and Internal Analysis Programmes.
- Collaboration with regional sales managers to develop the Field Marketing plan focused on meeting or exceeding quarterly pipeline build and progression targets on Southern European countries.
- Utilize systems and tools such as SFDC to analyze pipeline and opportunity data to best determine marketing mix.
- Drive and execute account-based marketing campaigns in an effort to penetrate and expand in the Enterprise target accounts.
- Execute customer marketing initiatives aimed expanding current Zendesk customer accounts.
- Plan and execute executive-level thought leadership campaigns & Zendesk-hosted events.
- Plan and execute 3rd party events and tradeshow sponsorships with end-to-end plan & follow-up, measurement and ROI.
- Manage the quarterly territory budget.
- Work directly with customers, partners and the extended customer service and support community
- Develop, budget and execute field marketing strategy for 19 sales teams across Canada and the Northeast US
- Align content for regional trade shows, demand generation, customer events, user groups, and workshops with corporate initiatives and campaigns
- Work strategically with our channel team to enhance MDF investments and leverage relationships with technology alliance partners and resellers
- Manage marketing calendar including regional activity, updates from demand generation, corporate marketing and product marketing
PRO TIP
The person reading your Field Marketing Manager resume will be busy, make sure you never waste their time with fluff.
Action Verbs for Your Field Marketing Manager Resume
Recommended reads:
Field marketing manager resume: The skills section!
How to write a strong Field Marketing Manager resume skills section?
- Make sure to include all types of skills - soft, hard, technical;
- Focus on skills that show your expertise in the field;
- Check the job description for keywords and make sure to add them to your resume – this will help you pass ATS;
- Leave room for discussion – elaborate on some of your strongest skills in other sections of your resume
Top skills for your field marketing manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Field marketing manager resume header: Tips, red flags, and best practices
Checklist for your field marketing manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Field Marketing Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
A career summary for your field marketing manager resume
Things to include in your field marketing manager resume summary:
- Your total years of experience in the industry;
- 2-3 of your most remarkable achievements so far;
- How your experience relates to the position you’re applying for;
- A very brief description of your strengths.
Resume summary formula:
PRO TIP
When writing a resume summary or objective, avoid first-person narrative.
Recommended reads:
Field marketing manager resume: The education section
Things to include in your resume's education section:
- Your highest education degree – including course, year of graduation, institution;
- Awards received as part of your education;
- Extracurricular activities that have helped you gain relevant skills;
- Certifications that have helped you master new skills and increase your expertise;
- Entry-level applicants only: relevant courses and projects.
Top certifications for your field marketing manager resume
Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
Become a CRM Manager: overview for Email Marketing starters!
Salary, chances and challenges: What's it like to work as a CRM Manager and how to become one? A course by a Head of CRM
Digital Marketing Agency | Social Media Marketing Business
Build a Digital Marketing Agency with Social Media Marketing (SMMA), Facebook Ads, Instagram Marketing, WordPress, SEO
Digital Marketing Course For Managers & Entrepreneurs
Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Field Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Choosing the right format for your field marketing manager resume
In general, there are three basic formats for your resume:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Some things to consider when choosing the right format for your Field Marketing Manager resume include the stage of your career, whether you have all the right skills required for the job or are looking for an industry change, and what field you’re looking to grow in.
The reverse-chronological resume format is the most common one. It lets you describe your most recent job and then move backward. This makes it great for people who have around or less than 10 years of experience and are looking to highlight only their work-related skills and qualities.
If you’re just starting your career journey and reverse-chronological resumes sound too demanding, go for the functional resume format. It’s ideal for showcasing your strengths, personal qualities, skills, education, and the courses you’ve taken, without putting too much pressure on experience and expertise.
Don’t worry if neither of these sounds suitable for you – the hybrid or combination resume format will surely match your needs. It’s similar to the reverse-chronological, but with a catchy twist. Combination or hybrid resumes are great for showcasing both your experience and work-related skills and your personal qualities. Add a “What my day looks like” section for enhancing the jaw-dropping experience!
Here are some more things worth remembering when it comes to formatting your Field Marketing Manager resume:
- Choose standard 1-inch resume margins;
- Go for traditional resume fonts sized 10-12p;
- Match the length of your Field Marketing Manager resume with your experience – choose a one-page template if you have less than 10 years of experience, and be careful with two-page templates – use them only when applying for executive positions;
- Save your resume in PDF to avoid formatting issues and potential unauthorized editing.
Tired of getting rejected? Check out this article on how to craft a resume that stands out!
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PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Field Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections suitable for your field marketing manager resume
Depending on the position and the industry, you can spice your resume up by adding some more sections. They will help the recruiter get a glimpse of who you are as a person, besides all your job-related skills and qualities.
Here are some examples:
How to add creativity to your field marketing manager resume
Gone are the days when creative resumes were frowned upon by recruiters!
What’s more, the right amount of creativity will make recruiters remember you and want to learn more about who you are – both as an individual and as a professional.
There are two ways to build a creative resume - add creative sections or go for a more creative design approach in general. Go for whatever suits you, the position, and the industry most!
What makes a great field marketing manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
