INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Ecommerce Marketing positions are at a 22% growth rate, which is much faster than average. With that said, there are currently 740,900 jobs in the market right now. The total number of jobs is expected to increase by 163,600 to 904,500 in the period of 2020-30.
What’s more, the median annual wage for the Ecommerce Marketing jobs was $65,810 in May 2020. The lowest 10% earned less than $35,380, and the highest 10% more than $127,410.
Our conclusion? The Ecommerce Marketing job market is wide open for candidates.
Top ecommerce marketing sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
What to include in your ecommerce marketing resume experience section
Ecommerce marketing resume experience section checklist:
- Use at least 3 and no more than 7 bullet points per position;
- Make your experience sound relevant to what you’re applying for;
- Combine responsibilities, results, and critical situations that you’ve handled well;
- Show that you’re willing to take up on challenges;
- Include numbers in any form you like.
Looking for some real experience section examples? We’ve gathered the best Ecommerce Marketing resume samples to help you. Check them out before building your own resume!
- Promoted 3 times in 12 months period from a Specialist to a C-level
- Gathered experience in sales, marketing and e-commerce consulting
- Directly involved in e-marketing and SEM campaigns for LOT S.A. Polish Airlines, Maspex S.A., Intershoe Poland Sp. z o.o, Intersport.
- Code & publish content in CMS and email platform, assisting marketing team in exceeding plan & forecast by $2.3M to prior year.
- Collaborate with design team to improve site & email user experience, resulting in improved online conversion rate by 45% over prior year & forecast.
- Design & develop email marketing templates via Salesforce Marketing Cloud, and assist coordinators in daily email campaign production.
- Creation and development of Ecommerce and marketing performance consolidated reports.
- Update and improve the Web Shop information and features in the frontend and backend.
- Track and analysis of Web analytics KPIs and figures.
- Support for administrative activities related to sales taxes and country certifications.
- Lead a 60+ team focused on transforming, scaling and optimizing the experience for ringcentral.com. Functional areas include SEO, analytics + optimization, program management, research, publishing and web development.
- Own the roadmap, strategy, planning, and execution of web deliverables including hitting aggressive targets quarterly (40% growth in aMRR, 30% growth in UVs, 5% increase in UV:Lead/Sign ups).
- Launched 3 major site redesigns and a complete re-platform of our CMS implementation. Replatform separated our code base from front end components, allowing us to grow at scale. Time to market went from weeks to hours for publishing tasks.
- Lead the testing and optimization strategy and roadmap across eComm funnels, ringcentral.com, and blog. Foster a culture of experimentation and research based UX design.
- Built out global function including onboarding translation vendors, setting up multi site manager architeture, building automated workflows, and launching in several new countries and languages.
- Oversaw website during tremendous growth for the company - automated processes, operations, analytics, etc. to scale the resources in place and shift to more strategic/higher value work.
- Contributed to $80 million saving by launching AP delivery choices and alternative parcel collection services
- Successfully launched and introduced an after hours collection network (over 4,500 locations nationally) with +72 NPS score for customer satisfaction
- Delivered 20% YOY growth of Parcel Lockers customer registrations and 25% YOY growth of parcel volumes through the after hours network
- Doubled the number of leads from trade events and conferences YOY with 30-35% increase in won opportunities, four years in a row
- Secured exclusive ownership of Online Retail Industry Awards (ORIAS) for three years and launched two new awards voted by Australian consumers, first of its kind in Australia
- Championed and developed a Customer Advisory Group that engaged key product owners to initiate development of new programs, in conjunction with broader research and market insights (eg. Launch of Collect@Post is a produce of this initiative)
- Strategically plan all online demand generation, merchandising and marketing programs to help CE Business Division achieve online pipeline goals on Online platforms.
- Determine the appropriate mix of online campaign elements including Digital, CRM, Social, partnership & sponsorship to deliver pipeline goals.
- Maintain good relationship and develop marketing campaigns for partners and provide assistance to increase business and profit margins.
- Develop and Improve Samsung brand performance (traffic, conversion, basket size, Market share, SOV) on partners' online channels.
- Work with cross-functional teams (HQ, RHQ, Content Marketing, Product, Sales) to develop and execute product-specific CTA campaigns.
- Develop clear and measurable KPIs and goals for each online campaign.
- Responsible for planning and online marketing budgetary control of all CE online marketing.
- Evaluating customer research, market conditions and competitor data.
- Report progress regularly, communicate final results, and take key learning to improve the next campaign cycle.
- Contributed to $80 million in savings by launching AP delivery choices and alternative parcel collection services
- Successfully launched and introduced an after hours collection network (over 4,500 locations nationally) with +72 NPS score for customer satisfaction
- Delivered 20% YOY growth of Parcel Lockers customer registrations and 25% YOY parcel volume growth through the after hours network
- Doubled the number of leads from trade events and conferences YOY with a 30-35% increase in won opportunities, four years in a row
- Secured exclusive naming sponsorship of Online Retail Industry Awards (ORIAS) for three years and launched two new awards voted by Australian consumers, the first of its kind in Australia, generating prominent traditional, trade and social media coverage
- Championed and developed a Customer Advisory Group that engaged key product owners to initiate development of new programs, in conjunction with broader research and market insights (eg. development of differentiated and incentivised pricing models for key customers)
- Generated traffic using Online channels such as SEM/SEA,affiliate marketing,Facebook advertising,influencer marketing, and Email marketing
- Increased Revenue by 65% and AOV by 25% during the third quarter.
- Evaluated and improved marketing activities and website conversion. using A/B testing,segmentation, targeting, Audience building,and remarketing,resulted in maintaining conversion rate above 4,5%.
- Built up Starrett YouTube channel to 250k views.
- Built Starrett Facebook audience from 0 to 125,000+ followers.
- Launched a new eCommerce website featuring over 8,000 products.
- Built Starrett-Amazon relationship and grew the business from $0-3M.
- Built CRO programs that more than doubled visitor-to-sale conversions.
- Trained EMEA, LATAM and APAC marketing teams on growing business with web and social media marketing.
- Led revenue growth by more than 80% from Q1 through Q3
- Directed investment approach to drive online & in-store performance
- Coordinated four digital performance agencies to grow online efforts
- Strategically plan all online demand generation, merchandising and marketing programs to help CE (Consumer Electronics) Business Division achieve online pipeline goals on Online platforms.
- Manage the marketing budget and determine the appropriate mix of online campaign elements including Digital, CRM, Social, partnership & sponsorship to deliver pipeline goals.
- Maintain good relationship and develop marketing campaigns for partners and provide assistance to increase business and profit margins.
- Manage Samsung brand performance (traffic, conversion, basket size, Market share, SOV - Share of Voice) on partners' online channels.
- Work with cross-functional teams (HQ, RHQ, Product, Sales) to develop and execute product-specific CTA campaigns.
- Developed and executed product launches for various brands (ex. 1100% revenue increase for The Right Klick)
- Managed digital campaigns for Amazon stores (ex. Achieved $109k in sales within 12 months for Sunshine Goods)
- Researched Amazon’s and Google's algorithm, identified key ranking factors and executed on the findings to increase significantly the revenue of partnering startups
- Created Social Media campaigns and utilized content creation to raise brand awareness
- Hired to assist in establishing an e-commerce platform for Narcity Media within a two month project.
- Creating and optimizing campaigns on Google & Facebook to help achieve advertiser objectives. Using Google Analytics& other platforms to help increase store conversion and improve web KPIs.
- Using Shopify, Google Analytics and other internal platforms to answer questions for merchants and users.
- Building pages on Shopify for various marketing and merchant objectives
- Operated several Ecommerce stores on Amazon and Shopify platforms
- Positioned Google Partners as the #1 business development tool in Canada for advertising agencies
- Researched and presented new industry marketing trends used by team to reach B2B marketing objectives
- Efforts resulted in a 23% increase in customer base by obtaining envisioned pipeline accounts
- Optimised all articles for SEO leading to a 102% increase in organic traffic to the EMEA blog
- Ran RFP and replaced email service provider in <3 months
- Executed all email campaigns inclusive of coding and graphic design
- Grew Black Friday/Cyber Monday 50% YOY in 2015 and again in 2016
- Led an inbound marketing platform integration project and implemented a marketing automation system that grew the database by 41% within 6 months and increased sales conversion by 14.6%
- Negotiated contract and pricing with vendors based on valuable KPIs
- Orchestrated thematic promotional materials via online marketing channels
- Evaluated sales report and presented to senior management
- Analyzed historical data for future campaigns
- Supervised a team of 9 working collaboratively in online sales to achieve divisional goals
- Worked collaboratively with the visual design team to plan and execute campaigns and content creation throughout the year with key milestones in mind, such as increased app downloads, monthly active users and increased database entries
- Continually built good rapport with partners and expanded partnership programs that benefited both parties
- Code & publish content in CMS and email platform, assisting marketing team in exceeding plan & forecast by $2.3M to prior year.
- Collaborate with design team to improve site & email user experience, resulting in improved online conversion rate by 45% over prior year & forecast.
- Design & develop email marketing templates via Salesforce Marketing Cloud, and assist coordinators in daily email campaign production.
PRO TIP
Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Ecommerce Marketing, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.
Action verbs for your ecommerce marketing resume
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Top ecommerce marketing skills for your resume
Ecommerce marketing resume skills section checklist:
- Match your hard skills to the job description;
- Add keywords to pass applicant tracking systems;
- Don’t list soft skills such as ’teamwork’ – rather, mention how they’ve helped you gain success in some other sections of your Ecommerce Marketing resume;
- List only skills you actually have, keep lying out of the picture.
Top skills for your ecommerce marketing resume
Leading Agile - SCRUM/Kanban
Leadership
E-marketing and Analytics
Sales Mangament
Digital Transformation
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
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Ecommerce marketing resume header: tips, red flags, and best practices
Checklist for your ecommerce marketing resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Ecommerce Marketing resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Craft a strong ecommerce marketing resume summary
Ecommerce marketing resume summary checklist:
- Your total years of experience
- The industry you’re coming from
- One or two most remarkable accomplishments that have helped you - turn into a great professional
- Short sentences that add value – avoid filler words and phrases
Resume summary formula:
PRO TIP
Your summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.
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Highlight your education, certifications, and courses
What to include in your education and courses sections:
- Your highest education degree – this includes institution, course, and duration
- Certifications and courses that have helped you gain additional expertise
- Awards you’ve received as part of your education
- Entry-level positions only: relevant classes and projects
Top certifications for your ecommerce marketing resume
Ecommerce & Marketing course: Agency, Marketer, Affiliate
Best Ecommerce & Digital Marketing course, social media marketing, sales funnels, WordPress website, SEO, Ads, ...
2022 Selling On Amazon: Amazon SEO, Ads, Ecommerce Marketing
Dominate Amazon eCommerce sales: Amazon SEO, recommendation algorithm, and Amazon PPC ads. Be an amazing Amazon seller!
eCommerce Marketing Course (2022 Grand Edition)
An incredible online course focussed on eCommerce Marketing
Essentials of Digital Marketing and Ecommerce
E-mail Marketing, Affiliate Marketing, SEO, SEM, Social Media and Electronic Commerce
Klaviyo Email Marketing For eCommerce - 30-50% More Revenue!
Generate 30-50% More Revenue For Your eCom Store WITHOUT Spending Additional Paying FB/Google/Tiktok On Ad Spend!
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Drafting a Job-winning Ecommerce Marketing Resume
When drafting your resume, you can choose between three well-known formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Which format you decide to go for depends on two things: your personal preference and how experienced you are.
The reverse-chronological format is ideal for both really experienced people and those who joined the workforce just a couple of years ago. It’s also great if your experience combines different industries and jobs. Here, your most recent position comes at the top of your resume.
The functional skills-based resume format, on the other hand, is ideal for recent graduates or people who have no work experience whatsoever. It’s built around your skills, interests, and expertise. Ultimately, its goal is to show recruiters your biggest strengths and practical skills.
Combination resumes (also known as hybrid resumes) are great for all types of candidates – be they graduates, experienced professionals, or brave career changers. They usually follow a double-column format – one side focuses on your experience, while the other emphasizes your education, skills, interests, and accomplishments.
Here’s our resume format and style checklist:
- Choose a traditional resume font sized 12p;
- Go for standard 1-inch resume margins;
- Match the length of your Ecommerce Marketing resume with your experience – choose a one-page template if you have less than 10 years of experience, and be careful with two-page templates;
- Send your resume in PDF – in this way, you’ll avoid formatting issues and potential editing from third parties.
And in case you want to go the extra mile, check out our guide for crafting a resume that stands out.
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections worth including in your ecommerce marketing resume
Including other sections in your resume depends on the company, the position, and, ultimately, the industry. Here are some sections that will help you spice things up:
An ecommerce marketing resume that stands out
Recruiters look at tens of resumes every day. That’s why helping them remember yours is crucial for landing an interview.
A creative resume can help you show off both your personality and your expertise at the same time.
Creative sections about passions, favorite books, quotes, and even your daily routine are a great way to make your resume feel like a breath of fresh air.
What’s more, it will also point recruiters to the fact that you’re attentive to detail and can think outside the box of Word-generated black and white resumes.
What makes a great ecommerce marketing resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
