INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Brand Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Brand Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Brand Marketing Manager job market is wide open for candidates.
Top brand marketing manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Things to remember when writing your brand marketing manager experience section
Brand Marketing Manager Experience Section Checklist:":
- Keep it short: use no more than 4-6 bullet points per position;
- Go for short, easy-to-read sentences to keep recruiters engaged;
- Focus on relevant job experience that will enhance your application;
- Describe your experience using the C-A-R (challenge, action, result) methodology;
- Ditch buzzwords and go for power words instead.
To illustrate it more clearly, we’ve collected some of the best experience section examples from real Brand Marketing Manager resumes. Check them out below!
- Managed revenue targets of Rs 550cr and a marketing budget ofRs 25cr for Luxury Portfolio- East India.
- Managed 360-degree marketing campaigns, strategic partnerships,competition mapping, brand positioning, and consistency across channels.
- Managed customer insight mapping, customer experience journeys,customer loyalty events, sales enablers and brand health surveys.
- Managed content strategy, newsletters, social media audience of2 lakhs+, performance marketing & brand awareness across digital.
- Handled pricing strategies, annual marketing budgets & revenue.targets.
- Handled internal communication and C-Suite branding for MD/CEOs office.Key Achievements:
- Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEOand TATA SONS team for Corporate PR & Communications.
- Developed a Loyalty and Referral Program for Tata Realty.
- Launched 88 EAST, an uber-luxury project in Kolkata.
- Built influencer marketing vertical from scratch, tied up with 100influencers in a span of 2 years.
- Handed revenue targets of Rs 550 cr and a marketing budget of Rs 25 cr for East India projects- 88 EAST,Avenida and Ariana
- Handled B2B channel partnerships and trade marketing
- Responsible for customer insight mapping, customer experience journeys, brand health, 360 degree campaign management, go-to market planning, market research,digital content creation
- Responsible for creating and promoting digital content across the company's owned and earned media resulting in engagement rates of 2.5%
- Handled brand collateral management by collaborating with creative agencies and cross-functional teams like sales, operations, digital
- Achievements:
- Worked directly with MD/CEO and TATA SONS team for CorporateBranding and PR, achieving a MAV of Rs 47 cr in 2017 2018
- Developed Loyalty and Referral Program for Tata Realty
- Launched 88 EAST uber-luxury project in Kolkata
- Built influencer marketing vertical from scratch
- Managed revenue targets of Rs 550cr and a marketing budget ofRs 25cr for East India markets.
- Managed 360-degree marketing campaigns, strategic partnerships,competition mapping and brand building initiatives.
- Managed customer insight mapping, customer experience journeys,customer loyalty events, sales enablers and brand health surveys.
- Managed content strategy, newsletters, social media audience of2 lakhs+, performance marketing & brand awareness across digital.
- Handled pricing strategies, annual marketing plans & revenue targets.Key Achievements
- Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEOand TATA SONS team for Corporate PR & Communications.
- Developed a Loyalty and Referral Program for Tata Realty.
- Launched 88 EAST, an uber-luxury residential project in Kolkata.
- Built influencer marketing vertical from scratch, tied up with 100+influencers in a span of 2 years.
- Managed revenue targets of Rs 550cr and a marketing budget ofRs 25cr for Luxury Portfolio- East India.
- Managed 360-degree marketing campaigns, strategic partnerships,competition mapping and brand building initiatives.
- Managed customer insight mapping, customer experience journeys,customer loyalty events, sales enablers and brand health surveys.
- Managed content strategy, newsletters, social media audience of2 lakhs+, performance marketing & brand awareness across digital.
- Handled pricing strategies, annual marketing budgets & revenue targets.Key Achievements
- Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEOand TATA SONS team for Corporate PR & Communications.
- Developed a Loyalty and Referral Program for Tata Realty.
- Launched 88 EAST, an uber-luxury project in Kolkata.
- Built influencer marketing vertical from scratch, tied up with 100+influencers in a span of 2 years.
- Work actively on the rebranding of OneFootball with Management and our Creative Director reaching high customer retention and less than 20% churn rate
- Project manager and owner of OneFootball company website (company.onefootball.com)
- Develop, Brief and organise content shooting sessions to increase our brand content library (GenZ pictures/ Street Football)
- Project manager for OneFootball employer/partner/influencer merch
- Develop, brief and creation of OneFootball Store (store.OneFootball.com)
- POC with Influencer Marketing team for special activations
- YT Studio design
- Creative direction & content creation for social media, blogs and website of MATTO Italian Restaurant
- Plan, launch & run online and offline campaigns
- Lead on new and innovative ways to increase sales
- PR & Networking ; relationships with customers, institutions and third parties
- Overseeing and developing marketing campaigns
- Conducting research, analyzing data to identify audiences.
- Devising and presenting ideas and strategies.
- Promotional activities.
- Compiling and distributing financial and statistical information.
- Writing and proofreading creative copy.
- Maintaining websites and looking at data analytics.
- Organizing events and product exhibitions.
- Updating databases, using CRM systems.
- Coordinating internal marketing, organization’s culture performance.
- Managing campaigns on social media.
- Created full 360-go-to market plans, content roadmaps with budget exceeding 1cr
- Successfully launched Experience Centre in Hyderabad
- Ideated, developed and implemented robust referral program which resulted in 233% increase in revenue
- Worked with various brand partners and internal teams to create high quality content
- Implemented consumer research and market trends into actionable insights for sales communication strategies
- Oversaw content creation (shoots, interviews, video, etc.)
- Worked closely with the sales department to develop and execute effective promotional programs
- Conducted business analysis and presented KPI reviews
- Managed brand activations, and ATL activities across multiple cities
- Trade&Retail Marketing and Communication Strategy;
- Marketing Working Budget Management (SAP/BI user);
- PR & Digital Agency Coordination;
- Advertising Management (above and below the line)
- In-Store Visual Merchandising Coordination;
- In-Store Communication Management (Windows and POP);
- Training Events Planning;
- Stores Maintenance Management;
- Management and Negotiation with Vendors.
- Market research and analysis
- Successful opening of 2 new sales markets: USA, Russia
- Implementation of marketing campaigns
- Brand representation at industry events in Chile, Russia, USA
- Designed a new brand identity and overlooked the creation of 25+ engaging product designs, scaled product development and curated marketing content for varied business’s programs.
- Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
- Developed and executed marketing campaigns leading to increase in 20% engagement via incremental sales.
- Achieved 17% increase in website traffic by implementing Digital marketing with the use of Email Marketing, SEO, content creation through social media channels like Facebook and Instagram.
- Managed total marketing budget of 50 million INR and increased overall market share by 25-30%
- Facilitated end-to-end campaign management through Trade Marketing channels, including ATL and BTL modes, merchandise developments, PAN India Sourcing and handling supply chain setups.
- Developed brand guidelines and brand book for all internal segments as a product development specialist.
- Worked and implemented a web-based in-house ERP tool alongside Product and Techoonology team for efficient Marketing Budgeting.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Brand Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your brand marketing manager resume
Recommended reads:
The Best Way to Write Your Brand Marketing Manager Resume’s Skills Section
Brand marketing manager resume: skills section checklist
- Scan the job advert for keywords worth including in your resume;
- List both hard and transferable skills;
- Leave room for discussion: include some of your skills in other sections of your resume;
- Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top skills for your brand marketing manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Brand marketing manager resume header: Tips, red flags, and best practices
Checklist for your brand marketing manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Brand Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Writing a strong brand marketing manager resume summary
Brand marketing manager resume summary checklist:
- Mention your position and total years of experience in the field;
- Highlight 1-2 of your top achievements;
- Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
- Add 2-4 keywords present in the job description.
Resume summary formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Brand Marketing Manager experience section. Give examples like how your work benefited each employer.
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Adding education, courses, and certifications to your brand marketing manager resume
Education section tips and tricks:
- Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
- Mention some education-related awards you’ve received;
- Share a bit more about your certifications (if they are relevant);
- Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.
Top certifications for your brand marketing manager resume
Digital Marketing Course For Managers & Entrepreneurs
Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand
Branding & Brand Management: Branding Strategy Brand Tactics
Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
How to become a Digital Marketer & Land a Well-Paid Job
Head of Growth for top Silicon Valley & EU startups shares secret tips on becoming a stellar Growth Hacker
Marketing Strategies of Consumer Brands (FMCG/CPG)
Essential learning for aspiring Brand Managers
Brand & Marketing: Build a Memorable Brand for social IMPACT
POSITION and GROW your brand on a step-by-step marketing system that generates value for all stakeholders!
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
The best format for your brand marketing manager resume
Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The choice you make depends on your level of experience and the company you’re applying for.
The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.
The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.
If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?
After choosing the right format for your Brand Marketing Manager resume, it’s time to perfect the layout and style.
- Go for traditional 1-inch resume margins;
- Choose a simple resume font, sized 10-12p;
- Make sure that the length of your resume matches your applicant profile: try to fit in a one-page template; two-page templateare suitable only for candidates with over 10 years of experience.
- Save your resume in PDF to avoid issues around formatting and unauthorized editing.
Looking for more ways to make your application stand out? Read this article!
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PRO TIP
Test your draft Brand Marketing Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:
Creating a memorable brand marketing manager resume
You want your resume to put you in front of other candidates even when the competition is high, right? Right!
One of the easiest ways to do this is by adding a drop or two of creativity. You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume
It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.
What makes a great brand marketing manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
