Average resume stats for your industry
Words
462
Pages length
2.3 p
Job titles per resume
Bullet points per job title
11.1
Experience
9.8 years
Top Skills for Brand Marketing Manager resume
HARD SKILLS
  1. Google Analytics
  2. Wordpress
  3. SEO
  4. HTML
  5. Social Media
SOFT SKILLS
  1. Communication
  2. Creative problem solving
  3. Analytical thinking
  4. Influencing
  5. Team work
Resume Background
pro tip icon
INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Brand Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Brand Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Brand Marketing Manager job market is wide open for candidates.

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Top Brand Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

Things to remember when writing your Brand Marketing Manager experience section

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Brand Marketing Manager Experience Section Checklist:
  • Keep it short: use no more than 4-6 bullet points per position;
  • Go for short, easy-to-read sentences to keep recruiters engaged;
  • Focus on relevant job experience that will enhance your application;
  • Describe your experience using the C-A-R (challenge, action, result) methodology;
  • Ditch buzzwords and go for power words instead.

To illustrate it more clearly, we’ve collected some of the best experience section examples from real Brand Marketing Manager resumes. Check them out below!

Work Experience
Brand Marketing Manager
Bravura Inc
2017-2021
  • Managed revenue targets of Rs 550cr and a marketing budget of
    Rs 25cr for Luxury Portfolio- East India.
  • Managed 360-degree marketing campaigns, strategic partnerships,
    competition mapping, brand positioning, and consistency across channels.
  • Managed customer insight mapping, customer experience journeys,
    customer loyalty events, sales enablers and brand health surveys.
  • Managed content strategy, newsletters, social media audience of
    2 lakhs+, performance marketing & brand awareness across digital.
  • Handled pricing strategies, annual marketing budgets & revenue.
    targets.
  • Handled internal communication and C-Suite branding for MD/CEOs office.
    Key Achievements:
  • Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEO
    and TATA SONS team for Corporate PR & Communications.
  • Developed a Loyalty and Referral Program for Tata Realty.
  • Launched 88 EAST, an uber-luxury project in Kolkata.
  • Built influencer marketing vertical from scratch, tied up with 100
    influencers in a span of 2 years.
Work Experience
Brand Marketing Manager
Aexie Swarm
2012-2018
  • Handed revenue targets of Rs 550 cr and a marketing budget of Rs 25 cr for East India projects- 88 EAST,Avenida and Ariana
  • Handled B2B channel partnerships and trade marketing
  • Responsible for customer insight mapping, customer experience journeys, brand health, 360 degree campaign management, go-to market planning, market research,digital content creation
  • Responsible for creating and promoting digital content across the company's owned and earned media resulting in engagement rates of 2.5%
  • Handled brand collateral management by collaborating with creative agencies and cross-functional teams like sales, operations, digital
  • Achievements:
  • Worked directly with MD/CEO and TATA SONS team for CorporateBranding and PR, achieving a MAV of Rs 47 cr in 2017 2018
  • Developed Loyalty and Referral Program for Tata Realty
  • Launched 88 EAST uber-luxury project in Kolkata
  • Built influencer marketing vertical from scratch
Work Experience
Brand Marketing Manager
Innovation Arch
2020-2022
  • Managed revenue targets of Rs 550cr and a marketing budget of
    Rs 25cr for East India markets.
  • Managed 360-degree marketing campaigns, strategic partnerships,
    competition mapping and brand building initiatives.
  • Managed customer insight mapping, customer experience journeys,
    customer loyalty events, sales enablers and brand health surveys.
  • Managed content strategy, newsletters, social media audience of
    2 lakhs+, performance marketing & brand awareness across digital.
  • Handled pricing strategies, annual marketing plans & revenue targets.

    Key Achievements
  • Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEO
    and TATA SONS team for Corporate PR & Communications.
  • Developed a Loyalty and Referral Program for Tata Realty.
  • Launched 88 EAST, an uber-luxury residential project in Kolkata.
  • Built influencer marketing vertical from scratch, tied up with 100+
    influencers in a span of 2 years.
Work Experience
Brand Marketing Manager
Hahn Inc
2017-2021
  • Managed revenue targets of Rs 550cr and a marketing budget of
    Rs 25cr for Luxury Portfolio- East India.
  • Managed 360-degree marketing campaigns, strategic partnerships,
    competition mapping and brand building initiatives.
  • Managed customer insight mapping, customer experience journeys,
    customer loyalty events, sales enablers and brand health surveys.
  • Managed content strategy, newsletters, social media audience of
    2 lakhs+, performance marketing & brand awareness across digital.
  • Handled pricing strategies, annual marketing budgets & revenue targets.
    Key Achievements
  • Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEO
    and TATA SONS team for Corporate PR & Communications.
  • Developed a Loyalty and Referral Program for Tata Realty.
  • Launched 88 EAST, an uber-luxury project in Kolkata.
  • Built influencer marketing vertical from scratch, tied up with 100+
    influencers in a span of 2 years.
Work Experience
Brand Marketing Manager
Cogent Data
2016-2020
  • Work actively on the rebranding of OneFootball with Management and our Creative Director reaching high customer retention and less than 20% churn rate
  • Project manager and owner of OneFootball company website (company.onefootball.com)
  • Develop, Brief and organise content shooting sessions to increase our brand content library (GenZ pictures/ Street Football)
  • Project manager for OneFootball employer/partner/influencer merch
  • Develop, brief and creation of OneFootball Store (store.OneFootball.com)
  • POC with Influencer Marketing team for special activations
  • YT Studio design
Work Experience
Brand Marketing Manager
Metz - McCullough
2012-2018
  • Creative direction & content creation for social media, blogs and website of MATTO Italian Restaurant
  • Plan, launch & run online and offline campaigns
  • Lead on new and innovative ways to increase sales
  • PR & Networking ; relationships with customers, institutions and third parties
Work Experience
Assistant Brand Marketing Manager.
Vortex Solar
2016-2020
  • Overseeing and developing marketing campaigns
  • Conducting research, analyzing data to identify audiences.
  • Devising and presenting ideas and strategies.
  • Promotional activities.
  • Compiling and distributing financial and statistical information.
  • Writing and proofreading creative copy.
  • Maintaining websites and looking at data analytics.
  • Organizing events and product exhibitions.
  • Updating databases, using CRM systems.
  • Coordinating internal marketing, organization’s culture performance.
  • Managing campaigns on social media.

Work Experience
Brand Marketing Manager
Champlin LLC
2015-2019
  • Created full 360-go-to market plans, content roadmaps with budget exceeding 1cr
  • Successfully launched Experience Centre in Hyderabad
  • Ideated, developed and implemented robust referral program which resulted in 233% increase in revenue
  • Worked with various brand partners and internal teams to create high quality content
  • Implemented consumer research and market trends into actionable insights for sales communication strategies
  • Oversaw content creation (shoots, interviews, video, etc.)
  • Worked closely with the sales department to develop and execute effective promotional programs
  • Conducted business analysis and presented KPI reviews
  • Managed brand activations, and ATL activities across multiple cities
Work Experience
Brand Marketing Manager
Obelus Concepts
2017-2021
  • Trade&Retail Marketing and Communication Strategy;
  • Marketing Working Budget Management (SAP/BI user);
  • PR & Digital Agency Coordination;
  • Advertising Management (above and below the line)
  • In-Store Visual Merchandising Coordination;
  • In-Store Communication Management (Windows and POP);
  • Training Events Planning;
  • Stores Maintenance Management;
  • Management and Negotiation with Vendors.
Work Experience
Brand Marketing Manager
Bonefete Fun
2016-2020
  • Market research and analysis
  • Successful opening of 2 new sales markets: USA, Russia
  • Implementation of marketing campaigns
  • Brand representation at industry events in Chile, Russia, USA
Work Experience
Senior Brand Marketing Manager
Innovation Arch
2016-2017
  • Designed a new brand identity and overlooked the creation of 25+ engaging product designs, scaled product development and curated marketing content for varied business’s programs.
  • Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
  • Developed and executed marketing campaigns leading to increase in 20% engagement via incremental sales.
  • Achieved 17% increase in website traffic by implementing Digital marketing with the use of Email Marketing, SEO, content creation through social media channels like Facebook and Instagram.
  • Managed total marketing budget of 50 million INR and increased overall market share by 25-30%
  • Facilitated end-to-end campaign management through Trade Marketing channels, including ATL and BTL modes, merchandise developments, PAN India Sourcing and handling supply chain setups.
  • Developed brand guidelines and brand book for all internal segments as a product development specialist.
  • Worked and implemented a web-based in-house ERP tool alongside Product and Techoonology team for efficient Marketing Budgeting.

pro tip icon
PRO TIP

Don't make the same mistake everyone else does. What we mean is, don't list your Brand Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.

Action Verbs for your Brand Marketing Manager Resume

We went through the top Brand Marketing Manager resumes and selected some of the top power words that successful applicants have used to spice up their resumes. Use them to make your application stand out!

The Best Way to Write Your Brand Marketing Manager Resume’s Skills Section

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Brand Marketing Manager resume: skills section checklist
  • Scan the job advert for keywords worth including in your resume;
  • List both hard and transferable skills;
  • Leave room for discussion: include some of your skills in other sections of your resume;
  • Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top Skills for your Brand Marketing Manager resume
HARD SKILLS

Google Analytics

Wordpress

SEO

HTML

Social Media

SOFT SKILLS

Communication

Creative problem solving

Analytical thinking

Influencing

Team work

pro tip icon
PRO TIP

Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.

what to write in your resume header
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CHECKLIST For Your Brand Marketing Manager Resume Header
  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
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PRO TIP

Include a link to your portfolio in your Brand Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Writing a Strong Brand Marketing Manager Resume Summar

what to write in your resume summary
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Brand Marketing Manager resume summary checklist:
  • Mention your position and total years of experience in the field;
  • Highlight 1-2 of your top achievements;
  • Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
  • Add 2-4 keywords present in the job description.
resume Summary Formula icon
Resume Summary Formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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PRO TIP

Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Brand Marketing Manager experience section. Give examples like how your work benefited each employer.

Adding Education, Courses, and Certifications to Your Brand Marketing Manager Resume

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Education section tips and tricks:
  • Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
  • Mention some education-related awards you’ve received;
  • Share a bit more about your certifications (if they are relevant);
  • Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.
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Top Certifications for your Brand Marketing Manager resume
certification image
Digital Marketing Course For Managers & Entrepreneurs

Complete Understanding Of Digital Marketing Platforms To Create A Digital Marketing Strategy For Your Company & Brand

certification image
Branding & Brand Management: Branding Strategy Brand Tactics

Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP

certification image
How to become a Digital Marketer & Land a Well-Paid Job

Head of Growth for top Silicon Valley & EU startups shares secret tips on becoming a stellar Growth Hacker

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Marketing Strategies of Consumer Brands (FMCG/CPG)

Essential learning for aspiring Brand Managers

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Brand & Marketing: Build a Memorable Brand for social IMPACT

POSITION and GROW your brand on a step-by-step marketing system that generates value for all stakeholders!

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PRO TIP

If you hold a certain major and a minor, your majors should be mentioned first.

The Best Format for Your Brand Marketing Manager Resume

Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:

The choice you make depends on your level of experience and the company you’re applying for.

The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.

The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.

If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?

After choosing the right format for your Brand Marketing Manager resume, it’s time to perfect the layout and style.

Looking for more ways to make your application stand out? Read this article!

pro tip icon
PRO TIP

Test your draft Brand Marketing Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.

Other sections to include in your resume

Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:

Creating a Memorable Brand Marketing Manager Resume

You want your resume to put you in front of other candidates even when the competition is high, right? Right!

One of the easiest ways to do this is by adding a drop or two of creativity. You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume

It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.

day of my life on resume   Enhancv resume section

What Makes a Great Brand Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

Looking to build your own Brand Marketing Manager resume?

Enhancv resume builder will help you create a modern, stand-out resume that gets results
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Author image
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.