INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Brand Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Brand Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Brand Marketing Manager job market is wide open for candidates.
Top Brand Marketing Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Brand Marketing Manager resume experience section
Brand Marketing Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Brand Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Managed revenue targets of Rs 550cr and a marketing budget ofRs 25cr for Luxury Portfolio- East India.
- Managed 360-degree marketing campaigns, strategic partnerships,competition mapping, brand positioning, and consistency across channels.
- Managed customer insight mapping, customer experience journeys,customer loyalty events, sales enablers and brand health surveys.
- Managed content strategy, newsletters, social media audience of2 lakhs+, performance marketing & brand awareness across digital.
- Handled pricing strategies, annual marketing budgets & revenue.targets.
- Handled internal communication and C-Suite branding for MD/CEOs office.Key Achievements:
- Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEOand TATA SONS team for Corporate PR & Communications.
- Developed a Loyalty and Referral Program for Tata Realty.
- Launched 88 EAST, an uber-luxury project in Kolkata.
- Built influencer marketing vertical from scratch, tied up with 100influencers in a span of 2 years.
- Handed revenue targets of Rs 550 cr and a marketing budget of Rs 25 cr for East India projects- 88 EAST,Avenida and Ariana
- Handled B2B channel partnerships and trade marketing
- Responsible for customer insight mapping, customer experience journeys, brand health, 360 degree campaign management, go-to market planning, market research,digital content creation
- Responsible for creating and promoting digital content across the company's owned and earned media resulting in engagement rates of 2.5%
- Handled brand collateral management by collaborating with creative agencies and cross-functional teams like sales, operations, digital
- Achievements:
- Worked directly with MD/CEO and TATA SONS team for CorporateBranding and PR, achieving a MAV of Rs 47 cr in 2017 2018
- Developed Loyalty and Referral Program for Tata Realty
- Launched 88 EAST uber-luxury project in Kolkata
- Built influencer marketing vertical from scratch
- Managed revenue targets of Rs 550cr and a marketing budget ofRs 25cr for East India markets.
- Managed 360-degree marketing campaigns, strategic partnerships,competition mapping and brand building initiatives.
- Managed customer insight mapping, customer experience journeys,customer loyalty events, sales enablers and brand health surveys.
- Managed content strategy, newsletters, social media audience of2 lakhs+, performance marketing & brand awareness across digital.
- Handled pricing strategies, annual marketing plans & revenue targets.Key Achievements
- Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEOand TATA SONS team for Corporate PR & Communications.
- Developed a Loyalty and Referral Program for Tata Realty.
- Launched 88 EAST, an uber-luxury residential project in Kolkata.
- Built influencer marketing vertical from scratch, tied up with 100+influencers in a span of 2 years.
- Managed revenue targets of Rs 550cr and a marketing budget ofRs 25cr for Luxury Portfolio- East India.
- Managed 360-degree marketing campaigns, strategic partnerships,competition mapping and brand building initiatives.
- Managed customer insight mapping, customer experience journeys,customer loyalty events, sales enablers and brand health surveys.
- Managed content strategy, newsletters, social media audience of2 lakhs+, performance marketing & brand awareness across digital.
- Handled pricing strategies, annual marketing budgets & revenue targets.Key Achievements
- Achieved a SOV of Rs 47cr in 2017-2018, working directly with CEOand TATA SONS team for Corporate PR & Communications.
- Developed a Loyalty and Referral Program for Tata Realty.
- Launched 88 EAST, an uber-luxury project in Kolkata.
- Built influencer marketing vertical from scratch, tied up with 100+influencers in a span of 2 years.
- Work actively on the rebranding of OneFootball with Management and our Creative Director reaching high customer retention and less than 20% churn rate
- Project manager and owner of OneFootball company website (company.onefootball.com)
- Develop, Brief and organise content shooting sessions to increase our brand content library (GenZ pictures/ Street Football)
- Project manager for OneFootball employer/partner/influencer merch
- Develop, brief and creation of OneFootball Store (store.OneFootball.com)
- POC with Influencer Marketing team for special activations
- YT Studio design
- Creative direction & content creation for social media, blogs and website of MATTO Italian Restaurant
- Plan, launch & run online and offline campaigns
- Lead on new and innovative ways to increase sales
- PR & Networking ; relationships with customers, institutions and third parties
- Overseeing and developing marketing campaigns
- Conducting research, analyzing data to identify audiences.
- Devising and presenting ideas and strategies.
- Promotional activities.
- Compiling and distributing financial and statistical information.
- Writing and proofreading creative copy.
- Maintaining websites and looking at data analytics.
- Organizing events and product exhibitions.
- Updating databases, using CRM systems.
- Coordinating internal marketing, organization’s culture performance.
- Managing campaigns on social media.
- Created full 360-go-to market plans, content roadmaps with budget exceeding 1cr
- Successfully launched Experience Centre in Hyderabad
- Ideated, developed and implemented robust referral program which resulted in 233% increase in revenue
- Worked with various brand partners and internal teams to create high quality content
- Implemented consumer research and market trends into actionable insights for sales communication strategies
- Oversaw content creation (shoots, interviews, video, etc.)
- Worked closely with the sales department to develop and execute effective promotional programs
- Conducted business analysis and presented KPI reviews
- Managed brand activations, and ATL activities across multiple cities
- Trade&Retail Marketing and Communication Strategy;
- Marketing Working Budget Management (SAP/BI user);
- PR & Digital Agency Coordination;
- Advertising Management (above and below the line)
- In-Store Visual Merchandising Coordination;
- In-Store Communication Management (Windows and POP);
- Training Events Planning;
- Stores Maintenance Management;
- Management and Negotiation with Vendors.
- Market research and analysis
- Successful opening of 2 new sales markets: USA, Russia
- Implementation of marketing campaigns
- Brand representation at industry events in Chile, Russia, USA
- Designed a new brand identity and overlooked the creation of 25+ engaging product designs, scaled product development and curated marketing content for varied business’s programs.
- Revamped social brand identity, visuals and messaging with 10% brand awareness lift to ensure proper and consistent communication and embodiment of the brand’s identity and reach to the audience.
- Developed and executed marketing campaigns leading to increase in 20% engagement via incremental sales.
- Achieved 17% increase in website traffic by implementing Digital marketing with the use of Email Marketing, SEO, content creation through social media channels like Facebook and Instagram.
- Managed total marketing budget of 50 million INR and increased overall market share by 25-30%
- Facilitated end-to-end campaign management through Trade Marketing channels, including ATL and BTL modes, merchandise developments, PAN India Sourcing and handling supply chain setups.
- Developed brand guidelines and brand book for all internal segments as a product development specialist.
- Worked and implemented a web-based in-house ERP tool alongside Product and Techoonology team for efficient Marketing Budgeting.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Brand Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action Verbs for your Brand Marketing Manager Resume
Recommended reads:
Brand Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Brand Marketing Manager resume
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Brand Marketing Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Brand Marketing Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Brand Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Brand Marketing Manager Resume Summary Best Practices
Checklist: What to include in your Brand Marketing Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Brand Marketing Manager experience section. Give examples like how your work benefited each employer.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Brand Marketing Manager resume
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Brand Marketing Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Brand Marketing Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Test your draft Brand Marketing Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Brand Marketing Manager resume:
Brand Marketing Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Brand Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Brand Marketing Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
