INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Commercial Director positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Commercial Director jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Commercial Director job market is wide open for candidates.
Top commercial director sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a commercial director resume experience section
Commercial director resume's job experience checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Commercial Director resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Developing and implementing commercial strategies according to company goals and objectives aiming to accelerate growth
- Conducting market research and analysis to create detailed business plans on commercial opportunities (expansion, business development et
- Understanding the requirements of new & existing customers to ensure their needs are being met
- Implemented a phased sales & marketing channel strategy which resulted in establishing sales and first clinical cases in multiple locations
- Established global service infrastructure and marketing plan to drive customer satisfaction & delivery of revenue
- Drove a direct market approach in the US to deliver x 4 increase in the customer base, increased clinical usage in existing accounts
- Lead the branding project with full internal & external launch, all appropriate channels, inclusive of website, social media, & relaunch of clinical education programme
- Strategy for parapharmacies mass market, groups and pharmacy chains, e-retailers and wholesalers for all brands at a national level.
- Turn over Goal 45M€ directly managed; 10M€ coordinating brands sales rep. Responsibility of Channel Commercial Budget and P&L.
- Management of a dedicated organization of 7 people.
- Increased revenue by 25% in a 5M USD business unit
- Succesfully development of 4 business units, in 2 territories West and Southeast Mexico
- Coaching and development of 3 managers and 12 operatives
- Succesfully go live and development of the Commercial, Business Intelligence, CRM and Trade Marketing areas
- Development of the Commercial strategy of 30 brands and target all the commercial objectives
- Member of Directors Committee and reporting directly to CEO Genaro Novelo
- Increased revenue from 3,000USD to 35,000USD per month
- Responsible for Polanco business unit, 5 Managers and 10 operatives
- Directly report to Sally Beauty Latam CEO Jorge Gamboa
- Successfully launch of Balmain Hair Couture, achieving TOP Clients conquest Silvia Galvan, 730 Brando Palma and TOP Distributors like BEMCI in Guadalajara.
- Increased revenue by 5% in a $20M USD business unit (in the middle of the 2008 recession)
- Lead the strongest and largest commercial team of the professionalbeauty industry (60 commercials and coordinate with 15 technicals)
- Conquest of the biggest retailer in Mexico (Probell)
- Commercial Development of the Business Forum latinoamerica(800pax)
- Member of Division Committee and reporting directly to Country Manager Herve Navellou and LATAM zone director Patrick DeDudaville
- Managed the wholesale & retail sales team for Greek, Cyprus and Balkans territory. Conducted retail store visits (B2B retailers, franchise boutiques).
- Stayed updated with the international industry through visiting important exhibitions (Basel, Vicenza, Hong Kong, Bangkok). Established exclusive distribution agreements with foreign brands (Chopard, Corum, Ulysse Nardin etc.)
- Analysed sales’ performance, based on both quantitative data (sales, average spending, conversion ratio etc.) and qualitative data (client satisfaction, selling skills, product knowledge etc.).
- Directed and coached retail boutiques' directors to ensure excellent customer experiences throughout the customer journey.
- Overviewed firms’ critical figures, including retail boutiques, such as P&L, cashflow, inventory level and CRM.
- Translate corporate objectives to simple tasks. Set simple and meaningful kpis for i) Traffic acquisition (Visits/session, New/return visits, Cost/visit), ii) Website Behavior (Bounce rate, Page/session, Next page flow,Exit rate) and iii) Conversion (Conversion, AOV).
- Led meetings to decide common/coherent communication of brand’s value proposition throughout the omnichannel taking into consideration the ROBO (research online-buy offline).
- Coordinated with cross functional teams and external agencies to optimize UX by focusing on every touch point in the customer journey (WHEN: pre-purchase, purchase, post-purchase & WHERE: Retail, wholesale, Digital).
- Analysed sales’ performance, based on both quantitative data (sales, average spending, conversion ratio etc.) and qualitative data (client satisfaction, selling skills, product knowledge etc.).
- 10 years plus of understanding and solving the issues of MNC's mobile and third country national employees.
- Various Exec roles including Business lead, Strategy and Planning, Business Development, Strategic Projects, Proposition and Marketing.
- Integration of two internal business units serving the same customer segment covering savings and group life and disability across 3 balance sheets, 6 locations, 200 staff, multiple cultures
- 1800 customers, 325,000 members, USD 4B assets, USD 125m risk premium, USD 20m profit, USD 45m direct expenses
- Acquisition of new business volumes +27%
- Build and lead a winning commercial strategy
- Recruitment and training of commercial teams (3 sales people)
- Acquisition of new business volumes +39%
- Design and implement commercial policy
- Recruitment and training of sales force (5 sales people)
- New clients prospection
- Sales and monitoring
- Sales planning
- Growth with new commercial channels
- Relations with companies
- Find opportunity areas
- Action and innovation plans
- Monitoring of customer needs
- Head of Commercial Department (Presales, Sales Traffic, Legal Affairs), reporting directly to Board of Directors
- Global Sales Traffic Management, monitoring sales efforts, vetting and correcting projections and forcasting company revenue
- Managing Presales resources, responsible for issuing commercial proposals (presentations and data-driven financial projections)
- Vetting all contracts before signature, drawing up agreements
- Business Development in Europe, Middle East & Africa
- Commercial Director and Business developer for consultancies services for industrial customers involved on metals.
- Risk management consultant for hedging operations on futures and options commodities quoted on London Metal Exchange and values.
- Trainer in Risk Management and Hedging strategies courses on commodities and values.
- Grew region of 7 markets into one of highest revenue generators worth US$160m
- Rolled out sales segmentation strategy and established account management framework and governance for top customers
- Launched digital strategy - new distribution programme to drive retailing experience and new direct website for region
- Developed social selling strategy - Instagram, Facebook and Linkedin
- Developed SME sales program. Optimised vendor contracts by 20%
- Increased revenue from 3,000USD to 35,000USD per month.
- Responsible for Polanco business unit, 5 Managers and 10 operatives.
- Directly report to Sally Beauty Latam CEO Jorge Gamboa.
- Successfully launch of Balmain Hair Couture, achieving TOP Client's conquest Silvia Galvan, 730 Brando Palma and TOP Distributors like BEMCI in Guadalajara.
- Increased revenue by 5% in a $20M USD business unit (in the middle of the 2008 recession).
- Lead the strongest and largest commercial team of the professionalbeauty industry (60 commercials and coordinate with 15 technicals).
- Conquest of the biggest retailer in Mexico (Probell).
- Commercial Development of the Business Forum latinoamerica(800pax).
- Member of Division Committee and reporting directly to Country Manager Herve Navellou and LATAM zone director Patrick DeDudaville.
- Supporto operativo alla Direttrice Commerciale e ai Key Account Manager in ogni fase del ciclo commerciale, dall'acquisizione di nuovi clienti (GDO, Dettaglio, Ingrosso, HO.RE.CA.), alla trattativa annuale con le centrali di acquisto, la definizione delle condizioni di vendita e dei piani promozionali con i singoli clienti (successivamente verificati), fino al controllo della scontistica applicata per transazione e assistenza al cliente nel tracking ordine.
- Gestione reclami clienti.
- Altre attività svolte all'occorrenza: Responsabile Ordini E-commerce, Caricamento/Gestione Anagrafiche Clienti, Svincolo Giacenze, Supporto Operativo nell'elaborazione Listini.
- La posizione ha richiesto inoltre il quotidiano interfacciarsi con le altre funzioni aziendali (Marketing, Controllo Gestione, Controllo Qualità, Magazzino..) oltre che con gli agenti di zona, per far fronte a ogni evenienza, prevista o imprevista, e a ogni esigenza sopravvenuta della Direzione Commerciale.
- Responsible for more than 190 branches of the Convenience format, with sales over $ 150 million pesos per month.
- Design and implementation of the commercial strategy and expansion of the chain; This strategy made it possible to plan and negotiate better costs with our strongest suppliers.
- Negotiation of commercial conditions for suppliers that delivered by CEDIS, and improved supplier conditions direct, the annual increase for this item grew from $ 9 M per year to $ 42 M.
- Re design of the operation of CEDIS to stores, which allowed increase the frequency of visits in Top stores and decrease in them the days of inventory up to 300%.
- Proposal for the change of image for stores, and the redesign of furniture and equipment to increase profitability, said action it helps us to reduce the investment per store of up to 16%.
- Design and implementation of kpi's for 100% of the areas, which allowed to evaluate the performance of the same; said action has allowed to reduce the rotation by 12%, and generate more balanced compensation.
- Design and implementation of new experience programs purchase to the customer; which impacts the margin increase by Point of sale of 1.5% average.
- Creation of the operation monitoring center, by means of cameras of video and a team in the field permanently evaluating the operation; which allowed to reduce car theft by 30%, improve 10 percentage points the execution in stores, and improve the stock out 15%.
- Quotation, customer management and P.P. coordination of series and feature films, italian and foreign
- Studios management
- In-house coordinator for movies shot on film 8mm,16mm and 35mm, color and B/W. Following process- Film development- Scan up to 4K- Sound and picture post production- Deliverables.
- In-house P.P. coordinator for movies shot on digital, following processes :
- PICTURE:Dailies, editing, conforming, conversions, color grading, vfx insert, master, deliverablesSOUNDDailies, Editing, Conversions, Foley recording and Mix, Rough and Pre mix, Final mix, M&E recording, Deliverables
- In-house P.P. coordinator for SUBURRA – THE SERIES, Netflix original productionIn-house coordinator for deliverables of TEMI CALDI, Netflix seriesIn-house coordinator for PRIME VIDEO deliverablesIn-house P.P. coordinator for SUSPIRIA by Luca GuadagninoIn-house P.P. coordinator for CALL ME BY YOUR NAME by Luca Guadagnino
PRO TIP
Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Commercial Director, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.
Action verbs for your commercial director resume
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Commercial Director Resume Skills’ Tips & Tricks to Impress Recruiters
Resume skills section checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top skills for your commercial director resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Recommended reads.":
Commercial director resume header: tips, red flags, and best practices
Checklist for your commercial director resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Commercial Director resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Commercial director resume summary best practices
Checklist: what to include in your commercial director resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume summary formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
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Listing your education, certifications and courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Commercial Director Resume
How To Direct Commercials And Pitch Creative Ideas
How to become a professional film director for commercials and work in the Creative Industry. Filmmakers and Creatives.
The essence of Producing and Directing
Discover the foundations required to become a great Producer and Director in Film, TV or Commercial Story Telling
So You’ve Always Wanted to Become a Commercial Film Director
Breathing Life into an Actors Portrayal of a Role
How I Booked 4 Commercials In 1 Year, Including a National!
From working side jobs to making a living in commercials! Wow Casting Directors, nail your auditions, and book roles!
Learn How to Book Commercial Voiceovers from an Industry Pro
Learn everything you need to know to become a successful Commercial Voice Over Actor!
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
How to write a commercial director resume
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
Test your draft Commercial Director resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Commercial Director resume:
Commercial director resume: how to make yours more creative & stand out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Commercial Director resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What makes a great commercial director resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
