INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Email Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Email Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Email Marketing Manager job market is wide open for candidates.
Top Email Marketing Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Email Marketing Manager resume experience section
Email Marketing Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Email Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Developed multiple brands 1st automated programs including welcome, product, education and blog life cycles
- Broke the previous record for revenue in a single email by 95%
- Increased a brands open rates from <9% to >29%
- Redesigned all Email Marketing Programs from the ground up
- Developed all Email Marketing Plans for Retainer Clients
- Developed automated programs including welcome, product, education, win back, abandoned cart and blog life cycles.
- Created one of a kind CRM program for Agency Lead Generation that increased lead responses to over 10%
- Broke the previous record for revenue in a single email by 95%
- Increased open rates from <9% to >29%
- SEO optimization work to rank giantpropeller.com as the #1 organic search for the terms "emerging brands" and "agency for emerging brands"
- Managed and Nurtured Email Marketing staff handling brand accounts
- Conduct day-to-day execution of email programs from planning through analysis, including the uploading of assets, email build, development of tests, list management, QA, response tracking and performance analysis.
- Design/Development various email templates, forms campaign landing pages, tag/UTM assignments to ensure accurate tracking.
- Assist with the planning, strategy and execution of projects included in the Marketing roadmap, including triggers, automation journeys and data capture projects.
- Act as business owner for an ESP migration project working closely with IT and business project team on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up, IP address warm-up, campaign deployment, email creation, reporting.
- Reports on email performance and makes recommendations for improvements based on trends, industry comparisons and various analytics tools (Litmus, Google Analytics).
- Developed and launched new email layouts of all recurring email campaigns for better brand consistency.
- Managed IT requests for maintenance and enhancement of ETL data pipeline to email marketing platform.
- Improved efficiency by launching Salesforce Marketing Cloud automations to query and aggregate reporting data.
- Managed email campaigns for multiple customer types, including consumers, brokers, and business partners.
- Created a daily system automation based solution to managing user unsubscribe status.
- Manage and oversee creative design, customer segmentation, deployment strategy, test implementation, customer data management and KPI reporting
- Manage annual deployment volume of over 1.5B emails per year, increased annual revenue 170% in 4 years
- Created, coded and managed 5,000+ unique product and brand marketing campaigns, focused on driving relevant content using segmentation strategy and customer analytics to meet revenue and engagement objectives
- Responsible for establishing strategy for and managing 10+ behavior automations comprised of 100+ individual templates; contributing to 15%+ of Email revenue
- Managed all communications, both domestic and international, consisting of 15 programs, 100+ templates, an annual deployment volume of 60 million emails and a subscriber base of over 10 million users
- Increased average open rates and click rates by over 400 basis points utilizing customer segmentation strategy
- Contributed to 30% decrease in customer churn and 13% increase in subscriber product engagement resulting in a 43% increase in lifetime revenue per customer
- Involved in cross-functional team that reduced operational costs by $1.5 Million in 2009
PRO TIP
The person reading your Email Marketing Manager resume will be busy, make sure you never waste their time with fluff.
Action Verbs for your Email Marketing Manager Resume
Recommended reads:
Email Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Email Marketing Manager resume
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
Email Marketing Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Email Marketing Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Email Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Email Marketing Manager Resume Summary Best Practices
Checklist: What to include in your Email Marketing Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Email Marketing Manager resume
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Email Marketing Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Email Marketing Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Email Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Email Marketing Manager resume:
Email Marketing Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Email Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Email Marketing Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
