INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Email Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Email Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Email Marketing Manager job market is wide open for candidates.
Top Email Marketing Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write an Email Marketing Manager resume experience section
Email Marketing Manager Resume Experience: Checklist
- Use either chronological or reverse-chronological format when listing your previous jobs;
- Mention only relevant positions that add value to your resume;
- Briefly state the challenges you’ve faced and how you’ve overcome them;
- Highlight the results from your efforts (for bonus points, add numbers, percentage rates, etc.);
- Forget about buzzwords! Use power verbs instead.
Use the examples below to build your own experience section!
- Developed multiple brands 1st automated programs including welcome, product, education and blog life cycles
- Broke the previous record for revenue in a single email by 95%
- Increased a brands open rates from <9% to >29%
- Redesigned all Email Marketing Programs from the ground up
- Developed all Email Marketing Plans for Retainer Clients
- Developed automated programs including welcome, product, education, win back, abandoned cart and blog life cycles.
- Created one of a kind CRM program for Agency Lead Generation that increased lead responses to over 10%
- Broke the previous record for revenue in a single email by 95%
- Increased open rates from <9% to >29%
- SEO optimization work to rank giantpropeller.com as the #1 organic search for the terms "emerging brands" and "agency for emerging brands"
- Managed and Nurtured Email Marketing staff handling brand accounts
- Conduct day-to-day execution of email programs from planning through analysis, including the uploading of assets, email build, development of tests, list management, QA, response tracking and performance analysis.
- Design/Development various email templates, forms campaign landing pages, tag/UTM assignments to ensure accurate tracking.
- Assist with the planning, strategy and execution of projects included in the Marketing roadmap, including triggers, automation journeys and data capture projects.
- Act as business owner for an ESP migration project working closely with IT and business project team on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up, IP address warm-up, campaign deployment, email creation, reporting.
- Reports on email performance and makes recommendations for improvements based on trends, industry comparisons and various analytics tools (Litmus, Google Analytics).
- Developed and launched new email layouts of all recurring email campaigns for better brand consistency.
- Managed IT requests for maintenance and enhancement of ETL data pipeline to email marketing platform.
- Improved efficiency by launching Salesforce Marketing Cloud automations to query and aggregate reporting data.
- Managed email campaigns for multiple customer types, including consumers, brokers, and business partners.
- Created a daily system automation based solution to managing user unsubscribe status.
- Manage and oversee creative design, customer segmentation, deployment strategy, test implementation, customer data management and KPI reporting
- Manage annual deployment volume of over 1.5B emails per year, increased annual revenue 170% in 4 years
- Created, coded and managed 5,000+ unique product and brand marketing campaigns, focused on driving relevant content using segmentation strategy and customer analytics to meet revenue and engagement objectives
- Responsible for establishing strategy for and managing 10+ behavior automations comprised of 100+ individual templates; contributing to 15%+ of Email revenue
- Managed all communications, both domestic and international, consisting of 15 programs, 100+ templates, an annual deployment volume of 60 million emails and a subscriber base of over 10 million users
- Increased average open rates and click rates by over 400 basis points utilizing customer segmentation strategy
- Contributed to 30% decrease in customer churn and 13% increase in subscriber product engagement resulting in a 43% increase in lifetime revenue per customer
- Involved in cross-functional team that reduced operational costs by $1.5 Million in 2009
PRO TIP
The person reading your Email Marketing Manager resume will be busy, make sure you never waste their time with fluff.
Action Verbs for your Email Marketing Manager Resume
Recommended reads:
Email Marketing Manager Resume: The Skills Section!
How to write a strong Email Marketing Manager resume skills section?
- Make sure to include all types of skills - soft, hard, technical;
- Focus on skills that show your expertise in the field;
- Check the job description for keywords and make sure to add them to your resume – this will help you pass ATS;
- Leave room for discussion – elaborate on some of your strongest skills in other sections of your resume
Top Skills for your Email Marketing Manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Recommended reads:
Email Marketing Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Email Marketing Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your Email Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
A Career Summary for Your Email Marketing Manager Resume
Things to include in your Email Marketing Manager resume summary:
- Your total years of experience in the industry;
- 2-3 of your most remarkable achievements so far;
- How your experience relates to the position you’re applying for;
- A very brief description of your strengths.
Resume Summary Formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Recommended reads:
Email Marketing Manager Resume: The Education Section
Things to include in your resume’s education section:
- Your highest education degree – including course, year of graduation, institution;
- Awards received as part of your education;
- Extracurricular activities that have helped you gain relevant skills;
- Certifications that have helped you master new skills and increase your expertise;
- Entry-level applicants only: relevant courses and projects.
Top Certifications for your Email Marketing Manager resume
Become a CRM Manager: overview for Email Marketing starters!
Salary, chances and challenges: What's it like to work as a CRM Manager and how to become one? A course by a Head of CRM
Email Marketing - Copywriting and Growing Your E-mail Lists
Write Effective Sales Copy and use my proven TEMPLATES to grow your business Instantly
Email Marketing 2022. Increase sales with Email Marketing!
A hands-on guide to Email Marketing for beginners. Learn how to boost your sales with effective Email Marketing Strategy
10 Email Marketing Strategies That Make Me 6-Figures
Powerful email marketing that delivers results. For entrepreneurs, influencers, professionals and organizations in 2022
The Complete Mailchimp Email Marketing Course
Learn how to use Mailchimp, grow an email subscriber list and build high quality email marketing campaigns!
Recommended reads:
PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Choosing the Right Format for Your Email Marketing Manager Resume
In general, there are three basic formats for your resume:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Some things to consider when choosing the right format for your Email Marketing Manager resume include the stage of your career, whether you have all the right skills required for the job or are looking for an industry change, and what field you’re looking to grow in.
The reverse-chronological resume format is the most common one. It lets you describe your most recent job and then move backward. This makes it great for people who have around or less than 10 years of experience and are looking to highlight only their work-related skills and qualities.
If you’re just starting your career journey and reverse-chronological resumes sound too demanding, go for the functional resume format. It’s ideal for showcasing your strengths, personal qualities, skills, education, and the courses you’ve taken, without putting too much pressure on experience and expertise.
Don’t worry if neither of these sounds suitable for you – the hybrid or combination resume format will surely match your needs. It’s similar to the reverse-chronological, but with a catchy twist. Combination or hybrid resumes are great for showcasing both your experience and work-related skills and your personal qualities. Add a “What my day looks like” section for enhancing the jaw-dropping experience!
Here are some more things worth remembering when it comes to formatting your Email Marketing Manager resume:
- Choose standard 1-inch resume margins;
- Go for traditional resume fonts sized 10-12p;
- Match the length of your Email Marketing Manager resume with your experience – choose a one-page template if you have less than 10 years of experience, and be careful with two-page templates – use them only when applying for executive positions;
- Save your resume in PDF to avoid formatting issues and potential unauthorized editing.
Tired of getting rejected? Check out this article on how to craft a resume that stands out!
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PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Email Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections suitable for your Email Marketing Manager resume
Depending on the position and the industry, you can spice your resume up by adding some more sections. They will help the recruiter get a glimpse of who you are as a person, besides all your job-related skills and qualities.
Here are some examples:
How to Add Creativity to Your Email Marketing Manager Resume
Gone are the days when creative resumes were frowned upon by recruiters!
What’s more, the right amount of creativity will make recruiters remember you and want to learn more about who you are – both as an individual and as a professional.
There are two ways to build a creative resume - add creative sections or go for a more creative design approach in general. Go for whatever suits you, the position, and the industry most!
What Makes a Great Email Marketing Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
