Average resume stats for your industry
Words
328
Pages length
1.6 p
Job titles per resume
3.3
Bullet points per job title
8.2
Experience
5.4 years
Top Skills for Email Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
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Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Email Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.

What’s more, the median annual wage for the Email Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.

Our conclusion? The Email Marketing Manager job market is wide open for candidates.

Top Email Marketing Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a Email Marketing Manager resume experience section

Email Marketing Manager Resume’s Job Experience Checklist:

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  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real Email Marketing Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Email Marketing Manager
Strosin, Nolan and Pfeffer
2016-2017
  • Developed multiple brands 1st automated programs including welcome, product, education and blog life cycles
  • Broke the previous record for revenue in a single email by 95%
  • Increased a brands open rates from <9% to >29%
Work Experience
Email Marketing Manager
Schmeler LLC
2021-2022
  • Redesigned all Email Marketing Programs from the ground up
  • Developed all Email Marketing Plans for Retainer Clients
  • Developed automated programs including welcome, product, education, win back, abandoned cart and blog life cycles.
  • Created one of a kind CRM program for Agency Lead Generation that increased lead responses to over 10%
  • Broke the previous record for revenue in a single email by 95%
  • Increased open rates from <9% to >29%
  • SEO optimization work to rank giantpropeller.com as the #1 organic search for the terms "emerging brands" and "agency for emerging brands"
  • Managed and Nurtured Email Marketing staff handling brand accounts
Work Experience
Email Marketing Manager
Turner - Wisoky
2017-2021
  • Conduct day-to-day execution of email programs from planning through analysis, including the uploading of assets, email build, development of tests, list management, QA, response tracking and performance analysis.
  • Design/Development various email templates, forms campaign landing pages, tag/UTM assignments to ensure accurate tracking.
  • Assist with the planning, strategy and execution of projects included in the Marketing roadmap, including triggers, automation journeys and data capture projects.
  • Act as business owner for an ESP migration project working closely with IT and business project team on the successful migration of the email creation, audience and campaign management of all marketing emails to the new ESP. Project includes area such as data set-up, IP address warm-up, campaign deployment, email creation, reporting.
  • Reports on email performance and makes recommendations for improvements based on trends, industry comparisons and various analytics tools (Litmus, Google Analytics).

Work Experience
Email Marketing Manager
McClure, Leuschke and Balistreri
2017-2020
  • Developed and launched new email layouts of all recurring email campaigns for better brand consistency.
  • Managed IT requests for maintenance and enhancement of ETL data pipeline to email marketing platform.
  • Improved efficiency by launching Salesforce Marketing Cloud automations to query and aggregate reporting data.
  • Managed email campaigns for multiple customer types, including consumers, brokers, and business partners.
  • Created a daily system automation based solution to managing user unsubscribe status.
Work Experience
Email Marketing Manager
Bravura Inc
2017-2021
  • Manage and oversee creative design, customer segmentation, deployment strategy, test implementation, customer data management and KPI reporting
  • Manage annual deployment volume of over 1.5B emails per year, increased annual revenue 170% in 4 years
  • Created, coded and managed 5,000+ unique product and brand marketing campaigns, focused on driving relevant content using segmentation strategy and customer analytics to meet revenue and engagement objectives
  • Responsible for establishing strategy for and managing 10+ behavior automations comprised of 100+ individual templates; contributing to 15%+ of Email revenue
Work Experience
Email Marketing Manager
Turner - Wisoky
2011-2018
  • Managed all communications, both domestic and international, consisting of 15 programs, 100+ templates, an annual deployment volume of 60 million emails and a subscriber base of over 10 million users
  • Increased average open rates and click rates by over 400 basis points utilizing customer segmentation strategy
  • Contributed to 30% decrease in customer churn and 13% increase in subscriber product engagement resulting in a 43% increase in lifetime revenue per customer
  • Involved in cross-functional team that reduced operational costs by $1.5 Million in 2009
PRO TIP
pro tip icon

The person reading your Email Marketing Manager resume will be busy, make sure you never waste their time with fluff.

Action Verbs for your Email Marketing Manager Resume

At Enhancv, we went through countless Email Marketing Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

Email Marketing Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Email Marketing Manager resume
HARD SKILLS
  • Google Analytics
  • Wordpress
  • SEO
  • HTML
  • Social Media
SOFT SKILLS
  • Communication
  • Creative problem solving
  • Analytical thinking
  • Influencing
  • Team work
PRO TIP
pro tip icon

Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.

what to write in your resume header

CHECKLIST For Your Email Marketing Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
PRO TIP
pro tip icon

Include a link to your portfolio in your Email Marketing Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Email Marketing Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your Email Marketing Manager resume summary:

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  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
PRO TIP
pro tip icon

Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your Email Marketing Manager resume

Certification Image
Become a CRM Manager: overview for Email Marketing starters!
Salary, chances and challenges: What's it like to work as a CRM Manager and how to become one? A course by a Head of CRM
Certification Image
Email Marketing - Copywriting and Growing Your E-mail Lists
Write Effective Sales Copy and use my proven TEMPLATES to grow your business Instantly
Certification Image
Email Marketing 2022. Increase sales with Email Marketing!
A hands-on guide to Email Marketing for beginners. Learn how to boost your sales with effective Email Marketing Strategy
Certification Image
10 Email Marketing Strategies That Make Me 6-Figures
Powerful email marketing that delivers results. For entrepreneurs, influencers, professionals and organizations in 2022
Certification Image
The Complete Mailchimp Email Marketing Course
Learn how to use Mailchimp, grow an email subscriber list and build high quality email marketing campaigns!
PRO TIP
pro tip icon

If you hold a certain major and a minor, your majors should be mentioned first.

Email Marketing Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

Email Marketing Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

PRO TIP
pro tip icon

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Email Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Email Marketing Manager resume:

Email Marketing Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Email Marketing Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great Email Marketing Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

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