Talk to enough people who hire social media specialists and you’ll begin to notice a pattern. There’s a lot of:
“I never hire someone unless they…”
“I only hire people who…”
So if you’re having trouble getting hired as a social media specialist, chances are you’re falling into one of these traps.
“In my experience, employers like to hire well-rounded social media candidates, so it’s also important to highlight your writing and design skills. At the same time, pursuing a degree that focuses on writing or communications is key.”
- Amy Newton, senior social media manager, Ignite Visibility
Luckily for you, we’ve analyzed thousands of social media specialist resume examples and spoken to hiring managers to uncover all of the potential pitfalls for you.
This guide will walk you through all of the steps of making the best social media specialist resume.
This guide will teach you:
✔ What resume traps you need to avoid
✔ What hiring manager expect to see in your resume header
✔ How to write a compelling professional summary
✔ How to frame your experience around the top hiring criteria for social media specialists
✔ Which social media marketing skills make the most difference
How to write a social media marketing specialist resume
This process starts with choosing your format.
There are two ways to go about this. If you have years of formal work experience as a social media specialist, a reverse-chronological layout is best. This puts your work experience front and center, which is where your greatest accomplishments will be.
On the other hand, if you’re a more junior social media specialist or if most of your work experience is in various side projects, a hybrid layout is best. This emphasizes your skills and the projects you’ve done.
The top social media specialist resume sections
A resume header with links to social media profiles
A short professional summary
An experience section
A dedicated section for side or passion projects
A skills section with metrics to back them up
(sometimes) an education section
You’re probably underestimating the importance of your resume header
Here’s the first trap that’s easy to fall into. Leave your personal and professional profile links off your resume header and you can go straight to the reject pile.
“Aspiring social media marketers must include their professional and personal social networking links on their resume. A potential employer will find them anyway, so including them shows savvy and initiative.”
- Damien Basile, founder of an eponymous digital media agency
This advice came up over and over again when talking to people who hire social media specialists, so we can’t emphasize it enough.
Your resume header is also a great place to include one or two key certifications you might have (if you have more than that you can put them in their own section). Here are two examples to show what this looks like in practice:
LinkedIn & Twitter Certified Social Media Specialist
Just adding social media links and certifications makes a huge impact on the hiring managers reading your resume.
Show you can write and tell your story in your professional summary
What better way to show off your ability to tell a compelling story in just a few lines than in your own professional summary? Hiring managers expect social media specialists to be talented copywriters, so this is your chance to show off.