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A comprehensive guide to social media manager resumes (with examples)

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Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2021-05-10

“Every young person with a Snapchat account considers themselves a social media manager these days.”

-Reddit

And you know what? They are right.

Any other job posting gets 200+ resumes on average, and that’s a lot. But SMM job is another kind of beast.

The entry barrier is so low that sometimes your social media manager resume competes with thousands of others.

Fear not. Not all of them read this guide, and even fewer of them took time to update their resume.

This social media manager resume guide will teach you:

  • How to land more and better interviews with your social media manager resume
  • How to stand out from thousands of SMM applicants without looking fake
  • How to present your diverse experience and win over recruiters at the same time
  • Why choosing the right resume layout for your experience is vital for the best resume results

Social media manager resume examples

Looking for related resumes?

How to Write Social Media Manager Resume That Gets More Interviews

  • Put your SMM skills and business outcomes in the same context.

Social Media Managers who achieved business results through their work are the 24K gold of marketing.

Anyone can post on Pinterest or schedule weekly tweets in Buffer. But share how your Pinterest knowledge landed new signups for a local tire business and you’re in the top 1% of the bunch.

Bad example: I use Pinterest, Twitter, and Facebook to grow the business community

Good example: Launched a Pinterest “Tire or Tired” campaign that landed 320 new inquiries for a local tire business and increased monthly revenue by 170%.

  • Feature skills that put you above and beyond the competition.

Increased social media engagement. Configured Facebook ad campaign. Wrote an onboarding newsletter. A hiring manager will see something like that in every second SMM resume.

How about user behavior studies, audience psychological evaluation, real-time engagement data visualization? Prove you have these skills via context and you’re golden.

Bad example: Used Buffer, Twitter Manager, Pinterest to launch social media campaigns

Good example: Developed real-time dashboards to track engagement and brand mentions during viral SMM campaigns, helping the outbound sales department to increase conversions by 15%.

  • Use resume format and layout to guide the recruiter’s attention to your best bits

Make your resume scannable by combining headers andcustom sections. Use white space andcolor to direct recruiters’ attention. Use bold text to emphasize your results.

If you’ve been working as a social media manager for years, a classicreverse-chronological resume works best. Your work experience should be front and center, as it’s going to show you’ve got what it takes.

On the other hand, if you’re like many applicants and your social media experience has come from lots of formal and informal work over time, ahybrid resume might be better. This is when you emphasize your skills while also including your work experience.

Either way, one truism applies:

These are the sections we find are most effective for showing social media management experience and skills:

The top social media manager resume sections

  1. An objective or summary
  2. Social media work experience
  3. Relevant skills
  4. Certifications
  5. Education
  6. Something to show personality like “most proud of”

Social Media Manager Resume Header: Don’t Miss These Details

As a social media manager, you’re expected to be meticulous. Those 100 flawless posts don’t mean very much if the 101st has an embarrassing error in it.

That’s why your resume should be flawless, starting with the header.

Put simply, you need your name, contact information (phone and a professional email), and location (the city is enough) as a baseline. But a great header also has websites that show your social media skills and certifications.

In other words, before the hiring manager even gets past the header, they can already see that you’re confident and qualified.

Whitney Jackson
Analytics and Hootsuite Certified Social Media Manager

+359 88 888 8888

help@enhancv.com

linkedin.com/whitnetjackson999

Atlanta, GA
RIGHT
Whitney Jackson
Social Media Manager

+359 88 888 8888

help@enhancv.com

linkedin.com/whitnetjackson999

Atlanta, GA
WRONG

Right there you have two resume headers from the same person, but each one leaves a very different impression.

Learn more about crafting an interview-winning resume header section from ourPerfecting Your Resume Header guide.

Social Media Manager Summary: How to Establish Expertise In Two Sentences

If your social media management experience is spread out through many different jobs, nonwork experience, etc. a quick objective or summary can help tie it together.

Also, you need to show that you can write well and a compelling professional summary or resume objective is an ideal place to do that on a resume.

Here are two examples to illustrate how to do it well and poorly:

Summary
5+ years of social media management experience focused largely on Facebook, Twitter, LinkedIn, and Pinterest. Adept at studying and understanding brands from both a marketing and business perspective, resulting in the ability to work with little need for direct management. Successfully grown engaged subscriber bases by an average of 12.5% per month and translated that growth into 15% average revenue increases for both B2B and B2C clients.
RIGHT

This summary focuses on hitting the pain points most people hiring a social media manager have. It specifically mentions saving them time (by working independently), increasing engagement, and boosting revenue. Throughout, it avoids “I” statements and uses specifics when possible.

Now compare that to another version:

Summary
I’m an experienced social media manager familiar with all platforms and many different business types. I can grow followers by up to 10k per month as I have done this for several clients before.
WRONG

This summary commits several cardinal sins of social media management. First, it promises to increase subscribers by a specific amount without mentioning engagement (usually a red flag for fake accounts). Next, it’s vague about where the applicant’s actual skills lay.

To most hiring managers, this reads as “pay me and I’ll build you a fake audience”.

Need more summary templates? Here’s ourResume Summary Guide with 30+ ready-to-use summary examples.

Social Media Manager Resume Experience: Getting Hired Via Business Storytelling

In a discussion on how to get hired as a freelance social media manager, one experienced professional put it this way:

Be ready to show how you've built large and more importantly, engaged followings… they need a reason to pick you over the thousands of others… The barrier for entry is very low, so you have to be able to show that you truly are an expert with experience and results.
- A social media manager on Reddit

That’s the goal of your work experience section: show you’ve gotten results so the hiring manager has a reason to hire you. Figure out what the needs of that person and the company in general are and frame your experience around showing you can meet those needs.

Below are two examples describing the same exact work experience, look at what a difference the framing makes:

Experience
Social Media ManagerMarketing Masters Ltd.
Increased incoming quality B2B leads by 40% in 6 months by engaging in LinkedIn, Reddit, and Facebook groups.
Used Buffer, Zapier, and Trello to automate around 60% of the day-to-day social media posting while not sacrificing quality.
Learned photoshop to create custom banners and other images for use in campaigns, resulting in a 15% boost in engagement.
RIGHT

Those three bullets tell you that this person:

  1. Brings revenue
  2. Saves time
  3. Is self-motivated enough to learn new skills and develop new more efficient processes

In other words, in three short bullets, this candidate has shown that they can check all of the major boxes most hiring managers have for a social media manager.

Now look at that same person with the same experience but phrased differently:

Experience
Social Media ManagerMarketing Masters Ltd.
Increased B2B leads by engaging more on social media platforms.
Automated normal daily posting activities.
Used photoshop to create custom images.
WRONG

This one falls flat, it doesn’t definitely prove a single one of those three critical points mentioned above. They “increased leads” but by how much? They automated activities, but to what end? They used photoshop, but what does that tell us about them?

Social Media Manager Resume Education: Do You Need This Section?

There’s no BA in Social Media Management out there, so a college degree usually isn’t a prerequisite. A hiring manager is far more concerned with your proven experience thaneducation.

Still, if you have a related degree in something like marketing, communications, or business management, it’s worth mentioning. If you graduated recently, include some details about what you learned or accomplished during your education. Otherwise, simply listing the school, dates, and degree is sufficient.

Social Media Manager Skills Section: What Skills Land Job Interviews

The best skills to include are always going to be the ones requested in the job offer.

However, not all skills are equal. One social media manager put it this way: