You’ve got at least two years of experience running social media accounts (professionally, just having personal social media accounts doesn’t count), and you’re ready for your next challenge.
Social media coordinator is that goldilocks position for someone entry to mid-level who’s not quite ready to be a full social media manager but definitely not a green social media intern.
Your resume needs to show:
- Familiarity with social media platforms;
- an understanding of how to run them with specific goals in mind;
- how to manage budgets with those goals;
- running a content calendar;
- keeping on top of the latest trends;
- generally being creative with how you use social media.
This social media coordinator resume guide will teach you:
- How to choose the best resume layout based on your experience level.
- What makes a header effect and eye-catching.
- When and how to use a professional summary.
- Which skills make the difference (including a big data analysis).
- What to include about your education.
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What type of social media coordinator resume works best?
The type of resume you should use to apply for a social media coordinator position will depend on which type of applicant you are:
- You’ve had several formal jobs or internships working in social media.
- You’ve done social media work here and there as side projects or small portions of other jobs and now want to focus more on it.
If you’re in the first group, a reverse-chronological resume which puts the emphasis on your work experience makes sense. Though, if you worked for a marketing agency and have therefore worked on lots of different social media projects instead of all for a single client, you may want to use a separate section divided up by project instead of cramming it all into a single job.
If you’re in that second group, a functional or hybrid resume works best. You’ll want to focus on your skills and projects you’ve worked on, rather than your formal work experience.
Whichever you choose, these are the sections that work best for social media coordinator resumes:
You’re probably underestimating the importance of your resume header
Have a look at these two resume headers and note the message each one sends:
This first examples says “I’m competent, certified, and proud of the work I do.” It invites the hiring manager to have a look at a personal website and several professional accounts.
This version, by contrast, has the bare minimum. It doesn’t stand out in any way. It may not hurt your resume, but it’s certainly not helping it (especially when you’re competing against dozens or hundreds of other applicants!)
With that kind of competition, you need every advantage you can get. So, be sure to include social media profiles and certifications in your resume header.
Show you can write and tell your story in your professional summary
If your path to becoming a social media manager isn’t as obvious (IE, you haven’t been working in similar positions for years), a short objective or summary can explain your qualifications.
A more experienced social media coordinator may want to use a career summary to explain their qualifications, but their work experience should be able to do this on its own.
A summary section is also a great place to show off your writing skills (often cited by people working in the field as something that’s vital because it’s much harder to teach than the day-to-day activities of scheduling posts and creating campaigns).
This summary touches on a few succinct points, explains what kind of experience the person has (and with which platforms), gives some top results, and mentions that they favor white hat (legal) tactics.
That last point is important as many employers are wary of social media consultants who will simply fill their accounts with fake accounts which will cause more harm than good in the long run.
This example makes several classic mistakes. First, it speaks in “I” statements. Then, it promises a minimum increase in subscribers. An experienced social media manager knows that the only way to guarantee results like that is by using black hat tactics and fake accounts.
How should you frame your social media marketing experience?
For most social media coordinator resumes, the work experience section will be the main focus. The trick to having the most effective experience section is to focus it around the needs of the job you’re applying to.
For example, one company might want a social media coordinator to increase brand awareness. Another might want someone to use social media to boost direct sales or bring in new leads.
As much as possible, tailor your experience to show that you can accomplish those goals.
This experience section clearly shows that the applicant knows how to both build brand awareness and to drive quality leads (as well as work efficiently).
Now have a look at an example with the same exact experience but phrased differently:
Removing the specific metrics makes the section really fall flat.
Does your social media coordinator resume need an education section?
While a degree in marketing, business, or communications is helpful, it’s not necessary for most social media coordinator positions. Employers are generally far more interested in your ability to get results.
But, if you do have a degree, include it.
How should you decide which skills to include and emphasize?
Every social media coordinator resume should have a section focusing on skills. If you’re more experienced, it might not be a focus, but listing the software you’re familiar with and giving examples which show that you have the skills asked for in the job description are both essential.
The key though is giving examples. Unless you have a certification, simply stating that you’re a good writer, work well in teams, or are well organized doesn’t mean very much.
I'd talk up your experience with customer service. That's a big chunk of social media for several companies and talking about building response plans for things would also be a huge win for me.
These are the top skills that hiring managers look for when hiring social media coordinators:
How to include your certifications on your resume
Put simply, if you only have one or two certifications then it makes sense to add them to your resume header next to your name. If you have more (or want to describe them in more detail), then dedicate a section to them.
We used big data to get you critical insights
With nearly any social media coordinator position you apply for, you’re going to have a lot of competition. Why not study what kind of skills they include on their resumes?
Luckily, we’ve done that for you, analyzing thousands of social media coordinator resumes and job descriptions to see which skills are most in demand.
What are the tricks for the best social media coordinator resume?
Looking at what people who hire social media coordinators themselves say, these things make the difference:
- Clearly show you have experience addressing the goals the organization has.
- Use specific metrics to show what you’ve accomplished.
- Don’t make promises you can’t keep or show you use black hat tactics.
- Use certifications to show what you know.