Okay, you’re a digital native, you live and breathe social media. Now you want to make it a career but you can’t even manage to snag an internship.
What’s going wrong?
Chances are your social media intern resume isn’t cutting it.
Even internships get dozens or hundreds of applications, so you need to stand out.
Here’s how one HR professional who regularly hires social media interns put it:
In other words, if you can’t stand out with your resume, you don’t stand a chance.
Fortunately, we’ve been talking to hiring managers and looking at thousands of social media intern resumes to bring you the best examples, advice, and tips to get you hired.
This social media intern resume guide will teach you:
✔ How to choose a resume layout that works best for a social media internship
✔ What makes a resume header catch the hiring manager’s eye
✔ Why a professional summary is a good idea
✔ How you should write your work experience
✔ What you need to include about your education
✔ How to choose the right skills and include them
✔ What AI-driven big data can show you about choosing the right skills
Social media intern resume examples
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What makes a social media intern resume effective?
Because you’re not likely to have much formal work experience in social media, a functional resume layout is the best choice.
This layout focuses on demonstrating your skills and experience instead of focusing on your work history.
Still, that doesn’t mean you shouldn’t include your previous jobs. Many hiring managers mentioned how customer service experience is highly valued when hiring social media interns.
When you’re 1 applicant of 100s, your header needs to stand out
When a hiring manager is flipping through dozens of resumes, they’re not looking deep into the experience section of each one. No, they’re glancing at the headers.
Most social media interns don’t give this section a second thought, but there are things you can do to really stand out here.
Start by listing any certifications (more on which ones are best below). Right away this shows that you’re more serious than most candidates.
Then, include links to relevant social media profiles. If you can show you’re active in social media related groups in places like LinkedIn and Reddit, you’ll make a strong impression.
Compare these two examples to see what we mean:
Show you can write and tell your story in your professional summary
If you’ve acquired your social media skills from a variety of sources and experiences, a short professional summary can be a great way to bring it all together into a coherent narrative. In the meantime, you’ll also be showing off your writing skills.
Below are two examples to show what makes a social media intern resume summary effective:
The first version may not be able to offer specific numbers (which is ideal), but they make up for it by being specific in other ways. Using industry language and mentioning active work on obtaining a certification are a nice touch.
How should you include work experience?
Chances are you’ve never had a formal job as a social media coordinator or other professional, but you can still frame past work experience around it.
As mentioned, customer service skills are highly valued, so emphasize them if you have them.
As always, being specific and including metrics helps, even though it’s not always possible. This experience section focuses on just the aspects of the job relevant to a social media intern position: social media promotion experience, customer service experience, being able to work under stress, being ready to work outside of regular hours when necessary.
Does your social media intern resume need an education section?
If you have a degree in marketing, business, communications, or something else related to social media work, definitely include it. Even if your degree isn’t related, it shows your ability to learn.
If some of your coursework or other university experience relates to a social media internship, include those details as well.
How should you decide which skills to include and emphasize?
As mentioned above, most social media intern resumes should be functional, IE emphasize skills.
The two questions then are:
- Which skills should you include?
- How should you include them?
The first rule about which skills to include is to focus on the skills mentioned in the job description. Not every social media intern job is the same, so you need to tailor your resume to show you have the exact skills asked for.
That said, there are also general social media skills that are always worth including:
But where should you include your skills?
The best way is with a dedicated section. List your skills, making sure you write them the same way they’re written in the job description (so if they ask for “Ability to meet deadlines” don’t list it as “Reliability”). Then, below each skill, write some number or example which demonstrates that skill.
How to include your certifications on your resume
As mentioned above, if you have just one or two certifications it’s best to include them in your resume header. Otherwise, create a separate section for them or include them in the description of your skills.
We used big data to get you critical insights
To get ahead of the competition for social media internships, you need to know what the competition is doing.
That’s why we used AI to analyze thousands of social media intern resumes and job descriptions. We looked at the most common skills in both to understand which ones are most in demand.
What are the tricks for the best social media intern resume?
There may be a lot of competition for social media positions, but these tricks can still put you ahead.
- Find ways to stand out by focusing on unique approaches to social media you’ve employed
- Use a functional resume layout that puts the emphasis on your skills
- Emphasize customer service experience
- Get a certification or two and include it in your header
- Show off your writing skills in a short professional summary
- Be sure your past social media experience shows ROI as much as possible
- Choose skills that are asked for by the job description and which stand out amongst the other social media intern resumes