A complete social media intern resume guide with examples and expert tips
8 minute read
Updated on 2019-07-30
Okay, you’re a digital native, you live and breathe social media. Now you want to make it a career but you can’t even manage to snag an internship.
What’s going wrong?
Chances are your social media intern resume isn’t cutting it.
Even internships get dozens or hundreds of applications, so you need to stand out.
Here’s how one HR professional who regularly hires social media interns put it:
“The interviewer knows everyone probably has the core skillset… [they’re] looking to see what else [you] can bring to the table. Try and stand out. What have you done in Social Media that is cool, different, successful and put your focus in this.”
- A senior marketer’s advice to social media interns
In other words, if you can’t stand out with your resume, you don’t stand a chance.
Fortunately, we’ve been talking to hiring managers and looking at thousands of social media intern resumes to bring you the best examples, advice, and tips to get you hired.
This social media intern resume guide will teach you:
✔ How to choose a resume layout that works best for a social media internship
✔ What makes a resume header catch the hiring manager’s eye
✔ Why a professional summary is a good idea
✔ How you should write your work experience
✔ What you need to include about your education
✔ How to choose the right skills and include them
✔ What AI-driven big data can show you about choosing the right skills
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Show you can write and tell your story in your professional summary
If you’ve acquired your social media skills from a variety of sources and experiences, a short professional summary can be a great way to bring it all together into a coherent narrative. In the meantime, you’ll also be showing off your writing skills.
Below are two examples to show what makes a social media intern resume summary effective:
Looking to turn years experience of helping clubs, small companies, and friends develop engaged social media followings into a career. Passionate about the power of social media to bring great products and companies to the world through white hat ROI-focused strategies. Currently pursuing a Hootsuite social media marketing certification.
I’m passionate about social media and have great experience building communities. I want to do social media as a job and can provide lots of value.
The first version may not be able to offer specific numbers (which is ideal), but they make up for it by being specific in other ways. Using industry language and mentioning active work on obtaining a certification are a nice touch.
PRO TIPNever promise specific results like “your Facebook account will gain 10k followers a month, that’s a red flag for anyone familiar with social media marketing that you’re using black hat tactics.
How should you include work experience?
Chances are you’ve never had a formal job as a social media coordinator or other professional, but you can still frame past work experience around it.
As mentioned, customer service skills are highly valued, so emphasize them if you have them.
ServerThe Chicago Bistro
06/2015 - 09/2017
Handled regular weekend dinner shifts, serving over 40 covers in an evening while maintaining the top quality customer service the restaurant is known for.
Managed social media promotion for special charity events hosted at the restaurant as well as promotions for new dishes and specials.
Regularly stepped in at the last moment to take over for colleagues in emergencies.
As always, being specific and including metrics helps, even though it’s not always possible. This experience section focuses on just the aspects of the job relevant to a social media intern position: social media promotion experience, customer service experience, being able to work under stress, being ready to work outside of regular hours when necessary.
“Accentuate how social media can impact ROI and why it’s important to develop a meaningful marketing plan before doing anything with social…. Play up any prior experience you have in customer service.”
- A Director of Social Media’s advice for social media interns
Does your social media intern resume need an education section?
If you have a degree in marketing, business, communications, or something else related to social media work, definitely include it. Even if your degree isn’t related, it shows your ability to learn.
If some of your coursework or other university experience relates to a social media internship, include those details as well.
BA in CommunicationsUniversity of Illinois at Urbana-Champaign
2014 - 2018
Senior thesis was analyzing Dollar Shave Club’s #razorburn strategy.
Handled social media for the university’s Young Democrats club, promoting events, handling trolls, and growing our Facebook page from 400 to 7,500 likes.
4.0 / 4.0
PRO TIPThe person hiring you will likely look at your personal social media accounts, so make sure you’re prepared.
How should you decide which skills to include and emphasize?
As mentioned above, most social media intern resumes should be functional, IE emphasize skills.
The two questions then are:
Which skills should you include?
How should you include them?
The first rule about which skills to include is to focus on the skills mentioned in the job description. Not every social media intern job is the same, so you need to tailor your resume to show you have the exact skills asked for.
That said, there are also general social media skills that are always worth including:
10 Soft skills to include on a social media intern resume
8 Technical skills to include on a social media intern resume
But where should you include your skills?
The best way is with a dedicated section. List your skills, making sure you write them the same way they’re written in the job description (so if they ask for “Ability to meet deadlines” don’t list it as “Reliability”). Then, below each skill, write some number or example which demonstrates that skill.
How to include your certifications on your resume
As mentioned above, if you have just one or two certifications it’s best to include them in your resume header. Otherwise, create a separate section for them or include them in the description of your skills.
The top 5 social media intern certifications to include on your resume
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.