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Your Complete Sales and Marketing Professional Resume Examples Guide

Your Complete Sales and Marketing Professional Resume Examples Guide

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Your Complete Sales and Marketing Professional Resume Examples Guide

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-07-07

As a sales and marketing megastar, you know all there is to know about developing the perfect marketing campaign. You know everything about successful sales strategies.

David Ogilvy..who?

You have an exceptional ability to find the voice of a brand. You can successfully engage with new audiences through monitoring marketing trends.

Companies NEED you on their team. It will be TRANSFORMATIVE you say.

But your sales and marketing resume isn’t saying quite the same thing.

Don’t worry we’ll show you how to make your actions speak louder than your words.

When selecting the right sales and marketing individual for their company, hiring managers want to know:

  • You have the technical skills (Tableau, Mixpanel Google Adwords Social Mention)
  • You have the right education and certifications
  • You have experience improving brand awareness and increasing sales
  • You have the soft skills to sweet talk anyone, and negotiate

Read on to find out how to write the best sales and marketing resume…

I have two tips that have been very impactful on my career: 1) Successful implementation of marketing technology has more to do with social science than computer science. 2) If you’re not measuring, you’re not marketing.
- Dave Sutton, Marketing Engineer, TopRight, LLC

This Sales and Marketing Resume Guide Will Include:

  • 8+ samples and examples of sales and marketing resumes
  • Advice on how to sell yourself in your header and summary
  • Examples of the kind of experience you need to write about
  • Suggestions for exciting and professional layouts
  • Examples of hard skills you need to mention
  • Soft skills that showcase your capabilities
  • Sales and marketing qualifications and certifications

Your goal is to get the reviewer to:

  • Be drawn in by your header and summar
  • Read on
  • Be impressed with your education and experience
  • Get blown away by your certifications
  • Get in touch with you
  • Offer you an interview
  • Hire you!

Sales and Marketing Resume Samples

Go through our full resume header guide for extra insights.

Looking for Related Resumes?

How to Write a Sales and Marketing Resume

As an individual in sales and marketing you are a multitasking marvel.

You are responsible for assessing sales performance. You create outstanding sales and marketing strategies that blow other companies out of the water.

Sales and marketing resumes that get noticed mix market research skills, with stellar communication skills.

Use your resume to show that you are the perfect candidate for the job.

Include examples that show you can:

  • Use software like Mixpanel to gain insight into audience behaviour
  • Actively shape and implement sales strategies
  • Develop effective communications strategies
  • Optimise digital marketing efforts

Here’s What a Hiring Manager Will Look for in Your Resume:

  • Do you have the ability to create a unique experience based on the company’s brand?
  • Can you monitor marketing trends, tools and applications?
  • Can you pioneer new strategies in response to engage with new audiences?
  • Are you capable of building and maintaining relationships with existing and new potential clients?
  • Can you identify key decision makers and create new business opportunities?
  • Can you develop and implement sales and marketing strategies?

The Most Important Aspects of a Sales and Marketing Resume:

  • How to write a summary and header that establishes you as a key player in the sales and marketing world
  • Experience you need to include to show your ability to create and implement effective sales strategies
  • Experience that shows your ability to create new marketing opportunities
  • A layout that says you think outside of the box
  • Technical skills that show your ability to analyse data and optimise sales as a result
  • Soft skills that show your excellent interpersonal and communication skills
  • Sales and marketing qualifications and certifications

How to Create an Outstanding Sales and Marketing Resume Header

Your sales and marketing resume header is your first opportunity to really make an impression.

You need to be specific and ensure your professionalism shines through.

It may not seem like the most important part of your resume, but remember, every section counts, and needs to be outstanding.

You’re applying to work as a sales and marketing coordinator for a provider of technical publications.

Your header looks like this:

Rita Lee
Sales and Marketing Individual
Website/Link
Shoreditch, London
WRONG

This needs a few improvements. Here’s why:

  • The title is unclear and unprofessional
  • It doesn’t make a good first impression – you need to stand out against hundreds of others. Make sure the hiring manager remembers you

Let’s transform this into an attention-grabbing header:

Rita Lee
Sales and Marketing Manager
linkedin.com/in/Rita-Lee-67847/
Shoreditch, London
RIGHT

This header stands out:

  • It tells the hiring manager you have experience as a senior staff member
  • It includes a professional link. This will allow the hiring manager to get a more in-depth impression of you

How to Choose the Right Layout Your Sales and Marketing Resume

When picking out your resume layout design, you need to remember a few things if you want to blow the hiring manager away.

Your layout should be:

  • Easy to read
  • Professional
  • Unique
  • Creative

Use this is an opportunity to set yourself apart from your competitors. Go the extra mile. Add colour, texture and patterns.

Take into consideration what kind of job you are applying for, and at what company?

Do some research and find out what they like and see if you can match it without compromising your own preferences.

Mix it up.

Below are some layouts that will really impress the hiring manager:

3 Ideas to Make Your Resume Layout a Front-runner

  • Use a cool monochromatic colour of dark navy blue to create a band at the top of your resume. Here, include your name, and below your professional link, number and email address with accompanying icons in white. Coordinate the rest of your text with the monochromatic colouring with peach coloured dividers. Simple and chic.
  • Use block colours to divide your resume into different customisable and labelled categories. Use squares of dark pink, black and different shades of grey. Coordinate the font colour with the colour of the previous square. This will give a splash of creativity while maintaining professionalism.
  • Experiment with bold geometric shapes to emphasise certain sections of your resume.

Don’t forget, this is a key opportunity to show the hiring manager a visual representation of yourself. Push boundaries. Jazz it up.

Sales Expertise and Marketing Prowess are Essential on a Sales and Marketing Resume

When a company makes the decision to hire a new candidate, they want to be sure that you will help to take them to the next level.

For this reason, they want people who have a proven ability to sell solutions and to really get inside a customer’s needs.

They want to see that you are a whizz kid when it comes to competitor analysis.

So, show them.

Show the hiring manager how you created impressive marketing strategies that sold products in the face of a down market.

Explain how you expanded market share through your sales initiatives.

In your resume you can do this by:

  • Explaining how many projects you have worked on, how successful they were, and their overall impact on the company
  • Did you increase profit margins? If so, how much were they increased by?
  • Explaining your ability to create unique concepts for new products. Explain how you can effectively reach and persuade target audiences

Make sure not to just mention these achievements in passing. Capitalise on them. Drive home that you can achieve results.

Refer to these achievements throughout your summary and experience sections.

We’ll get into that now...

Writing an Excellent Sales and Marketing Resume Summary

Your summary section is one of the most important sections on your resume. It can be the difference between a job offer, and your resume in the bin.

It’s your opportunity to show off your skills, certifications, experience, and personality.

In a few sentences, illustrate who you are, your area of expertise, and any achievements you have made in the workplace.

It's all about balance. Not too little information and not too much.

This part should be comprehensive and informative:

3 Sales and Marketing Resume Samples - Summary

Here are some samples of sales and marketing resume summary sections:

Summary
Sales and Marketing Manager with years of experience in successfully expanding big brand’s influence and productivity. Capable of creating effective digital marketing campaigns and performing exceptional market research.
WRONG

This summary won’t get you hired. Here’s why:

  • While it states your managerial position, it doesn’t translate your experience and professionalism
  • It doesn’t show results or reference your achievements

Instead try and effectively communicate your abilities. This is much better:

Summary
A performance-driven Sales and Marketing Manager specialising in Footwear retail with 6+ years’ experience establishing a lasting impression in new markets. Professional Certification in Sales and Marketing, and winner of the 2016 "Lead Visionary" category at the Sales and Marketing Awards.
RIGHT

This is much better. This is because:

  • It shows you have over six years’ experience in the industry achieving results
  • It shows you’re certified
  • It shows your performance is award winning

Let’s try this again but from a more experienced perspective:

Summary
Veteran Sales and Marketing Executive with years of experience and a proven record of developing an understanding of a company’s brand and using it to deliver to the target market. A certified professional with expertise in web management and managing Google Adword Campaigns.
WRONG

Again, this may seem passable, but that’s not what you’re aiming for. You want to impress the hiring manager:

  • It notes you are a ‘veteran’ but this is not specific enough. You are underselling yourself
  • It fails to showcase your actual certifications and skills
  • It doesn’t show results

This summary section is much better:

Summary
A highly accomplished Senior Sales and Marketing Executive with 12 years’ experience driving sales innovation and establishing effective marketing strategies. Certification in Sales Professionalism, and Marketing Strategy and proven ability providing cost-effective business solutions, with expertise in product configuration for clients and hosted CRM products.
RIGHT

This summary is much better. This is because:

  • It clearly states the candidate’s professional level and years of experience
  • It references the candidate’s certifications, and the impact of these certifications
  • It shows their candidate’s expertise
PRO TIPYour summary section should act as a professional taster. Use it wisely. Effectively convey your professional profile and let the hiring manager know that if they hire you, they won’t be disappointed. Make sure to include keywords from the job description too! Elaborate on your abilities further in your experience section. Again, cater to the job description.

How to Frame Your Experience on Your Sales and Marketing Resume

Your experience section on your sales and marketing resume should zone in on:

  • Your experience creating and launching successful marketing campaigns
  • Your experience conducting market research and demographic profiling
  • Your experience building and maintaining effective business relationships
  • Your experience developing external communications strategies

It is important to go into specifics in this part of your resume. Make sure you let the hiring manager know they are taking a risk that will pay off.

Let them know what you have achieved before and how you did it.

If you’re writing about your digital responsibilities in a previous role, tell the hiring manager:

  • You analysed web traffic metrics
  • What you used to analyse these metrics
  • How you used this to forecast trends
  • The impact this had on the company

Below are some experience section samples:

2 Sales and Marketing Resume Experience Samples

Experience
Sales and Marketing ExecNSystems
03/2014 - 06/2019
Cambridge,MA
Improved brand awareness.
Created regular sales and marketing reports for the sales director.
Conducted social media marketing across Linkedin, Facebook and Twitter.
Met targets set for buying customer list which was reviewed on a quarterly basis.
WRONG

These entries won’t get you the job. This is why:

  • It comes across as passive – as a senior staff member you should assert yourself as a confident can-do professional
  • The information supplied is incredibly basic. Develop on these points, make sure they’re all relevant

This following example paints a much better picture of the candidate:

Experience
Sales and Marketing Executive - Business Software SolutionsNSystems
03/2014 - 06/2019
Cambridge,MA
Increased target audience’s brand awareness by 42% over a three-year period through developing and maintaining highly targeted social media campaigns using software such as XLSTAT.
Won the ‘Sales Achievement Award’ for outperforming all other regions in the company and boosting B2B sales by 25% in my first quarter.
Forged effective and lasting professional relationships, which lead to integrating new clients and increasing yearly sales by 14%.
RIGHT

This is much better:

  • It zones in on your speciality
  • It shows you can produce effective results and positively impact a company
  • It shows your technical knowledge

Don’t forget to relate your job responsibilities to those listed in the job description. Be specific and go into detail.

Below are some key responsibilities of an individual working in sales and marketing if you’re struggling to get the ball rolling.

How to Describe the Responsibilities of Someone in Sales and Marketing

Here are some of the responsibilities of a person working in sales and marketing. Make sure to work these duties into your experience, education and skills sections to really round off your resume:

  • Planned and implemented sales, marketing and media plans adhering to established targets
  • Collated and interpreted data on the effectiveness of marketing strategies
  • Monitored marketing trends and competitor strategies, and effectively responded to the results  
  • Oversaw and optimised digital marketing efforts using social media, email and blogs

A good way to enhance the content of your sales and marketing resume is to:

  • Discuss any previous mentorships or internships you have had. Explain how they have prepared you for this role. (This is a good thing to include if you are new to the sales and marketing world, and lack experience)
  • Write about any transferable skills you have acquired from previous jobs in a different branch to sales and marketing. (This is a good thing to include if you are making a career switch)
  • Discuss any on-the-job training you have undergone in previous roles that has prepared you for this role
  • Elaborate on the content of any certifications

What to Include in Your Sales and Marketing Education Section?

Your sales and marketing education section is your chance to show off your academic abilities and knowledge of the industry.

For this job, employers usually look for a bachelor’s degree in marketing, mathematics, or business administration.

Don’t shy away from going into detail about the content/modules of your degree, this will show your specialties and market knowledge.

Further education, such as a master’s will always set you apart from other candidates. Courses often include modules in, consumer behaviour, marketing strategy, brand management and sustainability, customer insight. Marketing analysis and strategy and new product development are also topics included.

Induction programs are often used for new employees. These include advertising and PR training and social media marketing training.

Skills to Highlight in Your Sales and Marketing Resume

Think about building ad campaigns that have direct targeting, retargeting, the ability to target audiences you’ve built, and the ability to target audiences that look like the audiences you’ve built. Test and track them all.
- Duncan Alney, CEO of Firebelly

In your skills section you should show the employer that you have the right combination of technical skills and soft skills.

It should demonstrate that you have the strategic skills to elevate a company’s performance. It should show you have the creative thinking to deliver product innovation.

Demonstrate your communication and interpersonal skills. Afterall, people skills rank as six of the top ten areas that have the largest skill deficiencies. They are essential and in high demand.

Remember, you’re always going to be battling against the ATS robots. Make sure your resume is SEO focused and integrate key words from the job description.

Here are some of the essential soft skills and technical skills to include in your sales and marketing resume:

Top Soft Skills and Technical Skills for a Sales and Marketing Resume

  • Problem solving
  • Multitasking
  • Creative thinking
  • Communication skills
  • Customer-service skills
  • Interpersonal skills
  • Selling skills
  • Adaptability
  • Product knowledge
  • Basic maths skills
  • Negotiation skills
  • Decision-making skills
  • SEO skills
  • Google Adwords
  • Tableau
  • XLSTAT Marketing 
  • Mixpanel
  • Social Mention
  • Microsoft Office
  • Basic HTML
  • QuarkXpress
  • Dreamweaver
  • Analysis skills

Write more about these skills in action your experience section.

How to Include Your Certifications on Your Resume

Including relevant certifications on top of your education section will really make you stand out as a candidate.

Sales and marketing certifications often provide you with knowledge on a range of things. These include business marketing strategies, consumer marketing strategies, how to deliver business growth, and maximising sales performance.

Certifications show the employer that you can enter a new role with fresh ideas. They show you have the technical knowledge required to transform the performance of a business/company.

Below are some certifications to include in your sales and marketing resume:

What to remember from this guide:  

When constructing your sales and marketing resume remember the following things:

  • Produce a header and summary that establishes you as a high performing professional. Show you are capable of managing the creative direction of a marketing campaigns and increasing sales
  • In your experience section, show that you have previously brought about transformative change. Explain how you facilitated growth
  • Showcase the right soft skills and technical skills that demonstrate your adaptability
  • Include certifications that show your sales expertise and marketing excellence

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Sales and Marketing Professional resume sample as a base to create a unique resume for yourself.

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