Copywriter Resume Guide for 2020: Step-by-Step Writing Tips with Expert Advice & Examples

Copywriter Resume Guide for 2020: Step-by-Step Writing Tips with Expert Advice & Examples

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Copywriter Resume Guide for 2020: Step-by-Step Writing Tips with Expert Advice & Examples

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-09-10

Meet Heather.

She’s the Marketing Manager at one of the country’s top digital agencies.

Heather needs a new copywriter to join her team.

She’s looking for the perfect candidate who will produce amazing results for her prestigious clients.

It would be a dream to write copy for these clients and contribute to their success.

You have a track record for writing impactful words that convert into sales. Heather would be lucky to have you on your team.

The only thing is… hundreds of copywriters are applying for this position. Since it’s a remote role, as many copywriting positions are, there are applicants from all around the world.

You’re competing with the best of the best.

The first step to landing the job is to write a stand-out resume that has Heather emailing you for an interview.

A study from Ladders showed thatrecruiters scan resumes for an average of only 7 seconds.

How can you convince them that you’re worth hiring in only 7 seconds?

Your resume must highlight your writing achievements, demonstrate your marketing knowledge, and showcase your soft skills.

We’ll show you how to do just that in this resume guide for copywriters.

What you will learn from this copywriter resume guide:

  • How to use the job description as a tool for personalizing your resume
  • The best ways to use quantitative data to boost your credibility
  • The hard and soft skills that recruiters are looking out for
  • Why having a writing portfolio is a non-negotiable

Looking for Related Resumes?

Copywriter Resume Example

The best tips for writing a copywriter resume

You transform raw information into words that inspire meaning in people.

You compel people to take action through your messaging.

Now you have to convince the hiring manager to place your resume in the “interview” pile.

You drive business success for companies by speaking in a language that customers want to hear.

It’s time to write a resume that speaks the language a recruiter wants to hear.

You’re the creative voice behind a company, acting as the direct line of communication with customers and clients.

Whenever a customer reads a website, ad, social media post or blog, they’re absorbing the words you wrote and making decisions in response.

Copywriters need to have a strong sense of how to use language to persuade people to take action.

They can be the reason for making a sale or not.

That being said, they’re a vital part of the team. Any company looking to hire a new copywriter won’t be making their decision lightly.

The first thing they want to see is evidence that you can write profitable copy.

They’re looking for examples of real business results that you helped to achieve.

As a copywriter, your writing portfolio is your best asset.

Don’t forget to include it in your resume header.

Also, every copywriting position is slightly different. Every company will have its own priorities.

Avoid sending out the same generic resume to every position you apply for.

Duplicate your resume every time and use the job description as a guide for what keywords you need to be using.

They’ll spell out exactly what they want from their ideal copywriter in the “Responsibilities” section of the job description (and other variations, such as “What you will do” or “Duties”).

Take that list of responsibilities and relate it to your own past experience. Show how your success in the past will translate to future business success for them.

As a copywriter, the recruiters’ first impression of your writing abilities comes from how well your resume is written.

The right layout, font, and grammar will go a long way in making a great first impression.

If you have the copywriting experience, use the reverse-chronological format. This one highlights your work experience starting with your most recent job first.

If you’re an entry-level copywriter, use the functional resume format. This one emphasizes your skills and writing abilities, taking more of the focus away from your work history.

Keep these other formatting tips in mind:

  • Bold all sections and subheadings
  • Use bullet points to organize your writing
  • Double and triple check for spelling and grammar errors (this is unforgivable for copywriting positions)
  • Use an easy-to-read font, like Times New Roman or Arial, in size 12pt or bigger

Let’s now walk through how to write a stand-out copywriter resume, working through each section.

Specific tips about what employers want to see

Recommended resume sections

  • Resume header
  • Professional summary
  • Work experience
  • Education and certifications
  • Skills

What hiring managers want to see

  • Experience relevant to the job you’re applying for
  • The right skills for the job (based on the posting)
  • Quantifiable achievements (e.g. Wrote over 50 SEO optimized posts, bringing 40% of the organic traffic)
  • Examples of what makes you unique (What a day in your life looks like or your favorite books)
  • What you’re most proud of (displayed creatively)

What you need to include in your copywriter resume header

Your resume header is where first impressions are made.

When someone reads your resume, it’s the first place their gaze will naturally fall.

Get this section perfect, and you’ll be off to a great start.

Let’s explore two examples of a copywriter resume header.

Dana Riley
Copywriter
+359 88 888 8888
help@enhancv.com
Montreal, QC
WRONG

Way too basic.

Let’s try this again.

Dana Riley
Sr. Digital Copywriter
+359 88 888 8888
help@enhancv.com
danarileywriting.com
Montreal, QC
RIGHT

Now, this is a new and improved header.

The smallest changes can make the biggest difference.

Here’s a checklist of what your resume header should have:

  • Full name
  • A descriptive title, mentioning your industry expertise and/or experience level
  • Email address
  • City and region
  • Phone number
  • Your writing portfolio URL and/or LinkedIn profile (it’s essential to include some kind of access to your writing samples here)

Nail all of these and your resume header will be in tip-top shape.

How to deliver the perfect pitch in your professional summary

Now it’s time to let your copywriting skills shine.

The professional summary section can be tricky. You have to boil down your entire career into a short paragraph.

Not only that, but you also have to stand out from the sea of applicants in just a few sentences.

You’re no stranger to crafting together words to make the biggest impact.

This is your moment of glory.

This section of your resume is like an elevator pitch about why you’re the perfect fit for the role.

You’ll talk about:

  • Your experience level and industry expertise, if any
  • How you’ve achieved real business success with your writing
  • The essential skills that are valuable to the company (refer to the job description here)

Here are two samples from a copywriter’s resume.

Summary
Hardworking copywriter with a passion for writing copy that converts. Seeking a full-time position with a digital marketing agency.
WRONG

Here’s the issue with this summary.

It says nothing about how skilled you are a copywriter. Sure, passion is great, but hiring managers want to hear about results.

This summary is also too vague.

It’s obvious that you’re sending this same resume out to every company.

Sure, the hiring manager will assume that you’re not only applying for their role.

Nevertheless, you should personalize your resume for every company individually. Going that extra mile to show genuine interest in that role will win points for you.

You’ll also speak directly to their needs, calling out the specific skills they need from a candidate.

Tailor your resume at every opportunity you can to boost your chances of landing the job.

With that in mind, let’s look at a much better example.

Summary
Digital copywriter with 5+ years of experience, both agency and in-house. Boosted Facebook advertising conversion rate by 80% by A/B testing ad copy to find the highest performing versions. Managed 25 client projects at once, surpassing quarterly KPI’s and achieving a client retention rate of 98%. Proficient with SEO optimization, UX/UI design, and video marketing. Facebook Blueprint Media Planning Professional 2020.
RIGHT

Much better! This example should serve as the inspiration for your own resume summary.

Here’s why:

  • It describes not only the industry specialty and the number of years as a copywriter but also highlights both agency and in-house experience
  • It’s personalized to the hypothetical job, focusing on their priorities (eg. writing Facebook ad copy, managing multiple client projects, SEO optimization, UX/UI and video)
  • Uses quantitative data to back up claims of success
  • Highlights an industry-approved certification

How to stand out in your copywriter work experience section

Copywriter positions get tons of applicants.

Since so many of them are transitioning to remote, anyone around the world can apply.

That means there’s a huge influx of applications from the best talent.

The work experience section is the place that recruiters and hiring managers will spend the most time reading.

We’ll show you how to write a work experience section that stands out from the rest.

First things first, refer back to that trusty job description and write down all of the keywords mentioned.

Write down the keywords from the actual description of the job. Write down the keywords from the duties of the role section. Write down all the keywords from the prerequisites section.

If you have related skills or experience, it’s time to make them shine in your work experience section.

For example, do they want an applicant who has experience writing for TV commercials or digital video production?

If you’ve done it, show it off.

Maybe they need someone who can write creatively for social media?

If you’ve written social media posts that have led to big things, now’s the time to talk about it.

Recruiters want to know one thing and one thing only:

Will you make a positive impact as a copywriter on their team?

Quantitative data is the best way to answer this question quickly.

Actions speak louder than words.

Show how your actions in former roles have led to tangible business results.

Here are a few examples to start you off:

  • Have you boosted the conversion rate of a landing page?
  • Written ad copy that achieved a crazy high ROI?
  • Do you maintain such good client relationships that they never leave? What’s your client retention rate?
  • Have you boosted traffic from search engines? By how much?
  • Did you get loads of new followers on social media with your creative content?

Let’s look at two examples - one wrong and one right.

Experience
CopywriterDigitalMastermind
11/2010 - 08/2019
Montreal, QC
Wrote copy for the website
A/B tested Facebook ad copy
Managed multiple clients at once
Collaborated with Marketing and Dev teams
WRONG

This example wouldn’t get a call-back for an interview.

It doesn’t answer that one question recruiters want to know.

Will you make a positive impact on their team, supported by proof that you’ve achieved real business success in the past?

Experience
Sr. CopywriterDigitalMastermind
11/2010 - 08/2019
Montreal, QC
Boosted landing page conversion by 75% and improved keyword rankings on Google by 65% with content optimizations
Achieved a 120% ROI with Facebook ads by A/B testing ad copy variations to find the highest performing options
Collaborated with the Marketing and Dev teams to surpass quarterly KPIs and achieve a 98% client retention rate
RIGHT

This is how you write a job-winning work experience description.

It’s personalized to the job description, using the same keywords they use.

It also backs up all claims with real data.

You can really believe that this candidate is a highly skilled copywriter, worthy of hiring.

Now it’s your turn to write!

How to land a copywriting job without experience

Fresh out of school or want to switch up your career?

If you’re new to copywriting, it may be hard to write out an impressive work experience section.

Don’t fret. Copywriting is a forgiving profession for entry-level applicants.

As long as recruiters can see that you’re a wizard with words, they’ll likely be open to hiring you.

How do you show them that you’re a wizard with words without the experience to back it up?

Bulk up your writing portfolio by either doing a few free projects to start or by writing your own blog.

In the work experience section, you can list these projects and talk about the results that came from them.

Don’t forget to link to your writing samples in the header section!

Does your copywriter resume need an education section?

Yes, your copywriter resume needs to have an education section.

A college degree is normally required to land an in-house or agency job as a copywriter.

The most common Bachelor's degrees that copywriters have are:

  • Marketing
  • Media & Communications
  • English
  • Creative Writing
  • Advertising

That being said, some companies will be open to hiring copywriters without formal education if they make up for it with experience, skills, and industry-approved certifications.

As for how to list your educational background, keep it simple. Name the school, the degree you obtained, and the years you attended. To go above and beyond, you can also list your GPA or any relevant college projects you’re proud of.

The top skills that copywriters should list on their resume

Copywriters are skilled people.

On top of being a wizard with words, crafting copy that converts, many copywriters also have related skills in technology and marketing.

Oftentimes, companies are looking to hire a multi-talented copywriter who can not only write with precision, but who always knows their way around basic web development, SEO, or design.

Again, the first place to look is in the job description. They’ll tell you exactly what they want from their perfect candidate. They’ll spell out the skills that are a high priority for them.

On top of those hard skills that make a copywriter such a valuable asset to any team, soft skills are important too.

Hiring managers want to be confident that you’ll fit in with the company culture.

Traits such as being collaborative, self-motivated, diligent, and professional will go a long way.

And many copywriting positions are client-facing. You’ll be responsible for keeping the client happy, speaking with them directly, and presenting your work.

Agencies don’t want to lose clients. They will only hire a copywriter who can maintain strong professional relationships.

That being said, include a mix of hard and soft skills on your resume to prove that you’re a well-rounded candidate.

You can draw inspiration from this list of copywriting skills.

Key Takeaways

  • Include a link to your writing portfolio in your resume header to prove your strength as a copywriter
  • Tailor your resume for every job you apply for, switching up the keywords based on which ones are listed in the job description.
  • Keep the focus on how you’ve achieved real business success with your copywriting. Backup your claims with quantitative data to boost confidence in your abilities.

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Copywriter resume sample as a base to create a unique resume for yourself.

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