Product marketing solves the “Field of Dreams” issue for B2B companies.
“If we build it, they will come.”
That’s where a product marketing manager comes in. To make sure customers are aware of the “latest and greatest.”
It’s an extremely hot and exciting playing field, as you’re batting for sales, marketing & product teams. But the pressure is on, as you must hit a home run every time.
But without an “all-star” product marketing manager resume, you won’t even get out of the dugout.
Your big win starts with the hiring manager.
So your product marketing manager resume must light up the scoreboard to outpace your competitors for the position.
Being a product marketing manager is all about messaging. You need to understand what the customer wants and translate all of the techno-speak into customer-friendly language.
Just make the hiring manager your customer and show off your skills in:
GTM launch campaigns
Cross-functional team leadership
Getting interviews will require you to bring your “A game.”
And this guide will help you do just that.
“A priority for many companies is using data to deliver personalized experiences throughout the customer journey. Finding people with experience in this area is a challenge, as they're in high demand and short supply.”
- Diane Domeyer, Executive Director, The Creative Group
This Product Marketing Manager resume guide will give:
8+ product marketing manager resume examples that highlight goals, experience, and background
The technical and soft skills you need to mention throughout your resume
How to showcase your marketing experience to make the hiring manager take notice
The importance of integrating specific keywords from the job description in your resume
The right way to list your education and certifications on your resume
An incredible product marketing manager resume that will have recruiters lined up to interview you
I am a marketing manager with 4+ years’ experience and the knowledge, skills, and abilities to craft unique marketing materials that will speak to the target audience.
Do you think that will interest the hiring manager? The most likely reaction is “meh,” followed by the resume ending up in the reject pile.
Here’s why that summary didn’t work:
An “I” statement is not a strong opening statement. It is too self-serving.
The marketing experience is not specific. What did you market? Products? Causes? Cute puppies?
There are no KPIs shown. Only broad/vague statements.
There are no specific skills listed from the job posting
Here’s a better way to write your summary:
Dynamic Product Marketing Professional with a strong concentration in digital marketing and 5+ years of experience. Proven ability to lead teams and implement measurable change to improve efficiency and achieve customer satisfaction. Experience working with multimillion-dollar budgets that improved results within a dynamic environment.
This summary gets right to the point. You have the experience needed for the role, and you back up those claims with actionable verbs and specific skills.
PRO TIPMake sure your summary provides a preview for your experience section. Your summary should be a teaser for what the hiring manager will see below. If you say you improved sales, be sure you give the empirical data in a specific job section.
The best way to frame your Product Marketing Manager resume experience
To get people to buy a product, you have to create trust in the consumer.
The same principle applies to writing your product marketing manager resume.
Make the hiring manager trust that you’re the best person for the job.
This can be done in two ways:
Depth of experience
A product marketing manager is at the forefront “behind the scenes.”
You’ll need to collaborate with multiple disciplines, from engineering to creative teams.
To bring a product from concept to commercialization, you have to be involved in things like pricing, strategy, market analysis, branding, and messaging.
All of those diverse types of experience need to be shown in your experience section. The well-rounded candidate has the best chance of being selected.
But all that experience doesn’t matter if you don’t show results. Product marketing is all about sales and market penetration. Those are best measured in dollars and percentages, so you should have plenty of both in your bullets.
Next, we will compare some product marketing resume experience examples to show what shines and what doesn’t impress the hiring manager.
Directed launch of 12 new product lines with total annual revenue of $1.2 billion
Managed all corporate marketing functions with budget of $2M, including brand management, product launch, advertising, marketing collateral, and events
Established new social media team including Content Developers, SEO Specialists, and Media Technicians that grew company’s web presence and global brand awareness by 34%
Recruited, hired, and trained over 30 marketing and sales specialists, improving overall sales targets by 24% while maintaining 86% in employee retention
Adding this type of hard data will go a long way in landing you at the top of the interview pile. This experience section shows depth of experience and a wealth of tangible results.
How best to promote your Product Marketing experience on your resume
There are several specific skill areas you’ll need to highlight to be considered for a role that spans across multiple teams to create customer interest:
Deep empathy for customers and passion for solving their issues.
How to work with and align sales, marketing and product teams and lead each group toward a common goal.
Technical skills for effective communication between product teams.
Ability to communicate the benefits of complex features and updates and make them easy for customers to understand.
A knack for navigating unstructured environments to find and act on opportunities to improve the customer experience.
Both creative and analytical skills to connect data points from a number of sources and come up with out-of-the-box solutions that customers need and respond to.
Capitalizing on these areas will go a long way toward getting you noticed and interviewed by the hiring manager.
Why your Product Marketing Manager resume needs an education section
Hiring managers are keen to interview Product Marketing Manager candidates that have a strong educational background.
You need a minimum of a bachelor’s degree in marketing or a related field to pursue a career as a product marketing manager. An advanced degree, like a master’s degree or MBA, can give you a competitive edge.
Coursework or experience in business, economics, and management is also preferable.
If you have a wealth of work experience, the education section can be brief. Brevity doesn’t make it a weak aspect of the resume. Most hiring managers expect this to be a short section, as long as it includes important qualifications.
Which skills do employers look for in a Product Marketing resume?
The responsibility of a product marketing manager can be very broad. That means the value to an organization can be very significant.
You’ll need to integrate both your soft skills and your technical skills to keep the hiring manager’s interest.