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Product Marketing Manager Resume: Examples & Guide for 2021

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Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2021-05-26

Product marketing solves the “Field of Dreams” issue for B2B companies.

“If we build it, they will come.”

That’s where a product marketing manager comes in. To make sure customers are aware of the “latest and greatest.”

It’s an extremely hot and exciting playing field, as you’re batting for sales, marketing & product teams. But the pressure is on, as you must hit a home run every time.

But without an “all-star” product marketing manager resume, you won’t even get out of the dugout.

Your big win starts with the hiring manager.

So your product marketing manager resume must light up the scoreboard to outpace your competitors for the position.

Being a product marketing manager is all about messaging. You need to understand what the customer wants and translate all of the techno-speak into customer-friendly language.

Just make the hiring manager your customer and show off your skills in:

  • GTM launch campaigns
  • Product launches
  • Sales enablement
  • Cross-functional team leadership

Getting interviews will require you to bring your “A game.”

And this guide will help you do just that.

A priority for many companies is using data to deliver personalized experiences throughout the customer journey. Finding people with experience in this area is a challenge, as they're in high demand and short supply.
- Diane Domeyer, Executive Director, The Creative Group

This Product Marketing Manager resume guide will give:

  • 8+ product marketing manager resume examples that highlight goals, experience, and background
  • The technical and soft skills you need to mention throughout your resume
  • How to showcase your marketing experience to make the hiring manager take notice
  • The importance of integrating specific keywords from the job description in your resume
  • The right way to list your education and certifications on your resume
  • An incredible product marketing manager resume that will have recruiters lined up to interview you

Product Marketing Manager resume example