Business Marketing Resume Examples & Guide for 2023

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Business Marketing Resume

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Top Business Marketing sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers & results)
  • Relevant skills
  • Education
  • Certifications

Writing a memorable experience section: Business Marketing resume edition

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Business Marketing Resume Experience Section Checklist:
  • Use at least 3 and no more than 7 bullet points per position;
  • Make your experience sound relevant to what you’re applying for;
  • Combine responsibilities, results, and critical situations that you’ve handled well;
  • Show that you’re willing to take up on challenges;
  • Include numbers in any form you like.

Need examples? We looked through thousands of Business Marketing resumes and gathered some examples of what the ideal experience section looks like. Check them out below!

Work Experience
Marketing and Communications Manager
XYZ Global eCommerce
2018-01 2021-08
  • Created external brand marketing and communications strategy that drove Global Seller acquisition for XYZ Marketplace across Seller-facing channels- globalsellers.xyz.com, Email, Social Media, Display/Search Ads, and Service Providers, resulting in a 35% increase in new seller acquisition.
  • Conducted trainings and other communication channels to educate Sellers on leveraging the most out of XYZ's tools and assets to sell more effectively, resulting in a 25% increase in seller sales.
  • Established strong and trusted relationship between XYZ and our Sellers through effective messaging strategies in close collaboration with the Global Seller business team and in line with XYZ's business goals, resulting in a 40% increase in seller satisfaction.
  • Increased traffic to XYZ Global Sellers Portal and optimized the site to improve seller conversion from traffic to registration to listing products on XYZ, resulting in a 30% increase in seller registration and product listing on XYZ.
Work Experience
Content Marketing Manager
ABC Corporation
2014-05 2018-01
  • Led the planning and execution of the seller marketing events (conferences, webinars) from requirements to launch to post-mortem analysis, resulting in a 50% increase in seller attendance and engagement.
  • Developed training content and presented at Seller training webinars, resulting in a 20% increase in seller product listing on ABC Corporation.
  • Collaborated with Domestic Seller Marketing counterparts to leverage themes and topics to build content for Global Seller acquisition campaigns, resulting in a 30% increase in new seller acquisition.
  • Partnered with Business Intelligence teams to dive deep into metrics, identify growth drivers or problems, and act on improvement opportunities, resulting in a 25% increase in seller sales.
  • Built and distributed regular reports with updates on projects development, campaign performances, as well as post-campaign summary highlights.
Work Experience
Marketing Operations Manager
XYZ Biotech
01/2019 06/2022
  • Developed and implemented scalable business processes that increased operational efficiency by 25%.
  • Collaborated with the sales team to generate over $10M in new business revenue through successful lead generation campaigns.
  • Managed the creation and execution of a new digital marketing strategy, resulting in a 30% increase in website traffic and a 20% increase in lead conversions.
  • Implemented a new marketing automation platform that improved lead nurturing processes and increased email open rates by 15%.
Work Experience
Digital Marketing Manager
ABC Pharmaceuticals
01/2016 12/2018
  • Managed email marketing campaigns that generated over $5M in new business revenue.
  • Increased social media engagement by 50% through the creation and execution of a new social media strategy.
  • Improved SEO ranking by 20% through the optimization of website content and the implementation of a new keyword strategy.
  • Implemented a new marketing automation platform that improved lead nurturing processes and increased email open rates by 15%.
Work Experience
Marketing Operations Manager
ABC Financial Group
2018-06 2022-05
  • Developed and implemented a marketing strategy resulting in a 20% increase in sales revenue.
  • Improved workflow and project management tools resulting in a 30% increase in team efficiency.
  • Collaborated with finance to create and maintain the annual marketing budget, including evaluating new investment opportunities, analyzing trade-offs, and managing ongoing forecasting and variance reporting processes.
Work Experience
Marketing Manager
XYZ Corporation
2014-09 2018-05
  • Successfully launched 3 new products, resulting in a 25% increase in sales revenue.
  • Managed events and sponsorships resulting in a 40% increase in brand awareness.
  • Developed and implemented a social media strategy resulting in a 50% increase in engagement.
Work Experience
Marketing Analyst
DEF Financial Services
2012-05 2014-08
  • Conducted market research and analysis resulting in a 15% increase in brand awareness.
  • Developed and implemented a customer survey resulting in a 20% increase in customer satisfaction.
  • Created marketing collateral and messaging resulting in a 30% increase in lead generation.
pro tip icon
PRO TIP

In writing your Business Marketing resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your Business Marketing Resume

Instead of simply mentioning your tasks, share what you have done in your previous positions by using action verbs. For example, instead of saying “Client communication”, go for “Communicated with X number of clients weekly”. Use these power words and make your application shine!

Business Marketing Resume Skills’ Tips & Tricks to Impress Recruiters

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Business Marketing resume: skills section checklist
  • Scan the job advert for keywords worth including in your resume;
  • List both hard and transferable skills;
  • Leave room for discussion: include some of your skills in other sections of your resume;
  • Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top skills for your business marketing resume
HARD SKILLS

SEO

SEM

PPC

Email marketing

Content marketing

Data analysis

Web development

Graphic design

Video editing

Project management

SOFT SKILLS

Creative thinking

Communication

Adaptability

Problem-solving

Leadership

Collaboration

Time management

Customer service

Attention to detail

Emotional intelligence

pro tip icon
PRO TIP

When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.

what to write in your resume header
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Mastering the summary section: Checklist
  • Mention the total years of experience you have in the field;
  • Focus on 2 to 3 of your top achievements;
  • Highlight the things that make you the best fit for the position;
  • Go for short, easy-to-read sentences to keep the recruiter’s attention.
resume Summary Formula icon
Resume summary formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
pro tip icon
PRO TIP

Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.

Business Marketing Resume Format 101

If a couple of years ago Business Marketing resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.

And yet, you can still choose between three basic resume formats:

But when it comes to choosing the right format for your Business Marketing resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.

The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.

We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.

Don’t miss our resume format checklist:

Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!

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