Because there are a million things you can say in the summary, let’s begin first with what not to say in your resume summary.
I am a hard-working Chief Marketing Officer with over eight years of experience in marketing. Interested in all types of opportunities so I can help you improve.
Starting your summary with an “I” gives an early negative impression. It makes it seem like the whole paragraph is going to be about you and what you want.
That’s not something your recruiter is going to be pleased with.
They want you to tell them why they should care:
How have you helped your former employer?
What change will you bring after you’re hired in the new company?
Most CMOs are more than willing to go the extra mile and work for long hours if that helps the company for thrive.
Therefore, hard-working they’ll expect from you.
On top of that, this summary lacks proof of your eight years of experience as a CMO.
What business and marketing aspects were you in charge of during that time?
Did you have any successful marketing campaigns?
Were you responsible for any successful products?
Did you receive any positive feedback from your customers?
Show some precise numbers and concrete results.
And while at it, briefly tell them how you did it.
Let’s try this again.
An experienced chief marketing officer with an eight years background in marketing. Executed comprehensive marketing plans from start to finish. I’m looking for a new position in the B2C marketing sector to help you grow revenue.
This is a bit better, but it’s still ineffective.
Due to two reasons reasons:
It’s vague, generalized, and provides very little context.
It doesn’t reflect your years of marketing expertise.
We can do better:
Mission-oriented chief marketing officer with an eight years background in the animal health sector. Executed comprehensive marketing plans from start to finish that resulted in a 8% boost in annual growth . Provided support in the production of visual marketing tools on three projects that helped generate more than $3.6m in annual revenue. Seeking chief marketing officer position to improve effeciency and revenue at Zoetis.
This summary has everything an amazing summary needs because it:
States some of your most important past accomplishments.
Features your long years of experience working as a chief marketing officer.
Provides concrete results with precise numbers.
Shows that you’re not mass sending your resume by mentioning the name of the organization you’re applying to.
PRO TIPSum up your value proposition around what the new role requires you to do. Then feature your marketing and sales skills to emphasize the goals they helped you accomplish.
How Should You Frame Your Chief Marketing Officer Resume Experience?
Marketing is a creative field. It requires tons of different skills working together to produce the desired results.
This is often where chief marketing officers get lost when creating their resumes.
You may have launched dozens of successful campaigns. Or sold millions worth of online products in your career.
But not every task you accomplished is relevant to a chief marketing officer’s role.
Your experience section needs to be tailored specifically to show that you can:
Handle high-level metrics such as branding and lead generation
Work with individuals from different departments with different positions in the company
Lead teams of different sizes and efficiently delegate responsibility for execution
Conduct in-depth analysis and measure ROI and marketing spending.
Responsible for consumer acquisition and retention marketing
Rebuilt company sales by developing a new customer acquisition strategy
Led and executed comprehensive communication and brand strategy.
The vagueness in this example makes you feel like the applicant doesn’t know what they’re talking about.
It gives the impression that you’ve copy-pasted those responsibilities from the web.
Let’s tweak it a little bit by adding specific details on your past roles and accomplishments.
Chief Marketing OfficerH&C Animal Health
02/2013 - 08/2017
Led and supervised a global marketing team of colleagues and senior marketing professionals.
Implemented 3 new marketing campaigns each year that resulted in an annual growth of 6% on average.
Built new digital ad spending strategies that improved ROIs by 27% within 24 months.
Established a new pet care customer base that brought in an additional $7M in sales to revenue stream.
This is detailed enough to make the hiring manager trust you more and have a positive feeling about hiring you.
How to Describe the Duties of a chief marketing officer on a Resume
Set new branding and marketing strategies that increased brand awareness and lead generation.
Participated in research to come up with new product ideas and growth strategies.
Managed and supervised the in-house marketing team on several projects.
Controlled the marketing budget and conducted sales forecasts.
Planned and implemented new marketing strategies and advertising campaigns.
Does your chief marketing officer resume need an education section?
Let's be honest.
You're applying for executive level positions, that enable you to sit alongside the C-Suite".
You've already proven to be an excellent marketer capable of driving and saving millions of dollars.
So, whether you want to Havard or Cambridge doesn't really matter - but it does present an interesting talking point.
Here’s some information you can include on your most recent degree:
Study years or year of graduation
MBA in Sales & MarketingDuke University
07/2007 - 05/2009
20 Skills to showcase in your chief marketing officer resume
A lot of what you do as a chief marketing officer is data, strategy and people-oriented.
Your role requires you to work with lots of different teams within the company. Therefore, you have to be both a leader and a team player at the same time.
And your recruiter knows that.
“To be a successful CMO requires thewillingness to be a good partner with the rest of the organization… They have to beadaptable to changeandalways keep learning new things… And most importantly, a successful CMO has tobe business leader first and then a marketing leader.”
- Tariq Shaukat, EVP and CMO, Caesars
Let’s face it.
Even if you could list hundreds of skills in your resume, unless they're carefully picked, you’d still not be chosen for the job.
Only include major skills that gain you a competitive advantage against other candidates.
For example, every CMO applying to this job knows how to use Microsoft Office. So, it would be counterintuitive to include that in your resume.
Instead, focus on these skills:
9 soft skills to include on a chief marketing officer Resume
11 Technical skills to include in a chief marketing officer resume
Sales funnel management
Keyword research tools (e.g. Keyword Planner, KWFinder)
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.