As a freelance marketing consultant, you may struggle with showcasing a diverse portfolio of projects and clients in a way that's cohesive and conveys your expertise. Our guide can help you highlight your most impactful work, ensuring your resume tells a compelling story of your marketing prowess and draws in prospective clients or employers.
- Find different freelance marketing consultant resume examples to serve as inspiration to your professional presentation.
- How to use the summary or objective to highlight your career achievements.
- How to create the experience section to tell your story.
- Must have certificates and what to include in the education section of your resume.
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Formatting the layout of your freelance marketing consultant resume: design, length, and more
When it comes to the format of your freelance marketing consultant resume , you've plenty of opportunities to get creative. But, as a general rule of thumb, there are four simple steps you could integrate into your resume layout.
- If you have plenty of experience, you'd like to showcase, invest in the reverse-chronological resume format . This format focuses on your latest experience items and skills you've learned during your relevant (and recent) jobs.
- Don't go over the two-page limit, when creating your professional freelance marketing consultant resume. Curate within it mainly experience and skills that are relevant to the job.
- Make sure your freelance marketing consultant resume header includes all of your valid contact information. You could also opt to display your professional portfolio or LinkedIn profile.
- Submit or send out your freelance marketing consultant resume as a PDF, so you won't lose its layout and design.
Consider your target market – resumes in Canada, for example, follow different layout conventions.
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PRO TIP
If you're in the process of obtaining your certificate or degree, list the expected date you're supposed to graduate or be certified.
The six in-demand sections for your freelance marketing consultant resume:
- Top one-third should be filled with a header, listing your contact details, and with a summary or objective, briefly highlighting your professional accolades
- Experience section, detailing how particular jobs have helped your professional growth
- Notable achievements that tie in your hard or soft skills with tangible outcomes
- Popular industry certificates to further highlight your technical knowledge or people capabilities
- Education to showcase your academic background in the field
What recruiters want to see on your resume:
- Proven track record of successful marketing campaigns or projects with measurable results
- In-depth knowledge of various marketing channels and tools, including digital marketing, social media, SEO/SEM, and marketing analytics software
- Strong strategic planning and market analysis skills specific to multiple industries or sectors
- Ability to manage and lead cross-functional teams, demonstrating previous experience with client management and project coordination
- Excellent communication and interpersonal skills, with a portfolio showcasing past marketing materials or consultative recommendations
Quick formula for writing your freelance marketing consultant resume experience section
Have you ever wondered why recruiters care about your freelance marketing consultant expertise?
For starters, your past roles show that you've obtained the relevant on-the job training and expertise that'd be useful for the role.
What is more, the resume work experience section isn't just your work history , but:
- shows what you're capable of achieving based on your past success;
- proves your skills with (oftentimes, tangible) achievements;
- highlights the unique value of what it's like to work with you.
To ensure your resume work experience section is as effective as possible, follow this formula:
- start each bullet with a powerful, action verb , followed up by your responsibilities, and your workplace success.
The more details you can include - that are relevant to the job and linked with your skill set - the more likely you are to catch recruiters' attention.
Additionally, you can also scan the job advert for key requirements or buzzwords , which you can quantify across your experience section.
Not sure what we mean by this? Take inspiration from the freelance marketing consultant resume experience sections below:
- Developed comprehensive social media marketing strategies for Coca-Cola, increasing brand engagement on Facebook and Twitter by 35% over a two-year period.
- Orchestrated an influencer marketing campaign for Samsung Electronics which contributed to a 20% increase in mobile device sales within the 18-24 demographic.
- Led a team of 4 junior marketers to successfully implement a content marketing strategy for Adobe Systems, which amplified web traffic by 50% and reduced bounce rate by 10%.
- Implemented a performance marketing plan for Airbnb optimizing their AdWords campaigns, which dropped customer acquisition costs by 25% while maintaining conversion rates.
- Designed and executed an email marketing automation sequence for HubSpot, achieving a consistent open rate above industry average at 22% and click-through rate of 6%.
- Advised startups, such as Slack, on brand positioning and go-to-market strategies, leading to a significant increase in market share within the competitive SaaS landscape.
- Directed the launch of a new product line for Nike, coordinating multi-channel marketing campaigns and realizing a 15% uplift in sales during Q1 post-launch.
- Analyzed and restructured Google's digital advertising efforts for Google Cloud, improving cost-per-acquisition by 30% while also increasing conversion rate by 12%.
- Initiated a customer loyalty program for American Express that bolstered retention rates by 40% through personalized email marketing and rewards.
- Pioneered an SEO and content marketing campaign for Etsy's new product categories, which drove organic traffic growth of 70% year-over-year.
- Led a cross-functional project for Walmart, enhancing their online presence through targeted social media campaigns which incrementally increased online sales by $5M over 12 months.
- Executed a market entry strategy for Netflix in non-US territories, helping establish a subscriber base growth of 25% in affected regions within the first year.
- Enhanced marketing automation processes for Salesforce, increasing lead generation by 200% through effective lead nurturing funnels and targeted messaging.
- Developed and launched a multi-platform advertising campaign for Microsoft Surface achieving over 1 billion impressions and improved ad recall by 18%.
- Facilitated a partnership between Oracle and third-party software vendors, creating co-marketing programs that increased combined sales by 15% annually.
- Designed a customer segmentation and personalized marketing plan for Apple which heightened customer lifetime value by 20% through tailored promotions and communications.
- Conceptualized a viral marketing campaign for TikTok that expanded user base by 30 million within 6 months through strategic content collaborations and challenges.
- Redefined the go-to-market strategy for a new software release by Zoom, accelerating product adoption and achieving a record high net promoter score (NPS) of 70 within the first quarter of release.
- Initiated and managed a comprehensive rebranding project for Sony PlayStation that saw a 10% increase in brand loyalty as reflected by consumer sentiment analysis.
- Developed a data-driven marketing strategy for LinkedIn's B2B segment, optimizing lead quality and achieving a 20% conversion uplift in high-value accounts.
- Spearheaded the implementation of an account-based marketing program for Dropbox, personalized at scale, which led to a contract value increase of average 25% per client.
- Piloted a digital transformation strategy for Johnson & Johnson’s marketing department leading to a 15% decrease in operational costs due to increased marketing efficiencies.
- Crafted an experiential marketing campaign for BMW’s electric vehicle series resulting in a customer engagement increase by 50% at key events and a 12% rise in test drives.
- Conducted a comprehensive market analysis for Pfizer to identify new opportunities within the digital health sector, informing product development and strategic partnerships that bolstered revenue streams.
Quantifying impact on your resume
- Enumerate the percentage increase in client engagement or conversions you brought about through specific marketing strategies.
- Specify the dollar amount of revenue growth for your clients as a result of your marketing campaigns.
- Indicate the number of new leads generated through your digital marketing efforts.
- List how much you have increased a client's social media following or website traffic numerically.
- Detail the cost reduction percentages achieved by optimizing marketing spend or improving ad efficiency.
- Include the exact number of successful marketing projects or campaigns you have led.
- Quantify the scale of marketing events you've organized, such as the number of attendees or leads captured.
- Present the numerical improvement in a client's search engine rankings due to your SEO enhancements.
Action verbs for your freelance marketing consultant resume
Freelance marketing consultant resume without experience: a walk-through guide
If you don't happen to have any relevant experience yet, you can substitute this with:
- Short-term gigs and stunts - like month-long internships, that you have done during your university days
- Contract work - be specific about the relevance and outcomes of each role you include
- Resume format that prioritizes your skills - the functional-skill-based format or hybrid format could work
- Research roles - feature those especially prominently if you've participated in a noteworthy project or your role was of utmost importance to the project's success.
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PRO TIP
Bold the names of educational institutions and certifying bodies for emphasis.
The heart and soul of your freelance marketing consultant resume: hard skills and soft skills
If you read between the lines of the freelance marketing consultant role you're applying for, you'll discover that all requirements are linked with candidates' hard skills and soft skills.
What do those skills have to do with your application?
Hard or technical skills are the ones that hint at your aptitude with particular technologies. They are easy to quantify via your professional experience or various certifications.
Meanwhile, your soft skills are more difficult to assess as they are personality traits, you've gained thanks to working in different environments/teams/organizations.
Your freelance marketing consultant resume skills section is the perfect opportunity to shine a light on both types of skills by:
- Dedicating a technical skills section to list up to six technologies you're apt at.
- Focusing a strengths section on your achievements, thanks to using particular people skills or technologies.
- Including a healthy balance of hard and soft skills in the skills section to answer key job requirements.
- Creating a language skills section with your proficiency level - to hint at an abundance of soft skills you've obtained, thanks to your dedication to learning a particular language.
Within the next section of this guide, stay tuned for some of the most trending hard skills and soft skills across the industry.
Top skills for your freelance marketing consultant resume:
Google Analytics
SEO Tools (e.g., SEMrush, Moz)
Social Media Management Tools (e.g., Hootsuite, Buffer)
Email Marketing Platforms (e.g., Mailchimp, Constant Contact)
Content Management Systems (e.g., WordPress, HubSpot)
PPC Advertising Platforms (e.g., Google Ads, Facebook Ads)
CRM Software (e.g., Salesforce, Zoho)
Graphic Design Tools (e.g., Adobe Creative Suite, Canva)
Marketing Automation Software (e.g., HubSpot, Marketo)
Data Analysis Tools (e.g., Excel, Tableau)
Communication
Project Management
Problem-Solving
Creativity
Adaptability
Time Management
Critical Thinking
Networking
Negotiation
Client Relationship Management
PRO TIP
List your educational qualifications and certifications in reverse chronological order.
Showcase academic background with education and certifications' sections
Listing your education and certifications should be a rudimentary part of your resume writing.
Including your relevant academic background - in the form of your higher education degree and niche-specific certificates - will prove knowledge of the industry.
For your education section:
- Start by including your degree, followed by start and graduation dates, as well as the institution;
- You could include relevant coursework, major/minor , or GPA, only if your've just graduated from college or if this information would further support your application;
- If you have an "ongoing" degree, you can still list it in case you think your diploma can impress recruiters or it's required;
Follow a similar logic for your certifications section by listing the institution, alongside dates you've obtained the certificate. For some of the most recent and relevant industry certificates , check out the next part of our guide:
The top 5 certifications for your freelance marketing consultant resume:
- Google Analytics Individual Qualification (GAIQ) - Google
- HubSpot Content Marketing Certification (HubSpot CMC) - HubSpot Academy
- Facebook Blueprint Certification - Facebook
- Professional Certified Marketer (PCM) - American Marketing Association
- Chartered Institute of Marketing (CIM) Diploma in Professional Marketing - Chartered Institute of Marketing
PRO TIP
The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.
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The summary or objective: focusing on the top one-third of your resume
It's a well-known fact that the top one-third of your freelance marketing consultant resume is the make-it-or-break-it moment of your application. The resume summary and objective could help you further build up your professional profile.
- If you have plenty of career highlights behind your back, use the resume summary . The freelance marketing consultant summary immediately focuses recruiters' attention on what matters most within your experience.
- The resume objective is the perfect choice for balancing your career achievements with your vision. Use it to state precisely how you see yourself in a couple of years' time - as part of the company you're applying for.
Both the resume summary and resume objective can be your value pitch to potential employers: answering what makes your application unique and the top choice for the freelance marketing consultant role. They both have to be specific and tailored - as there's no one-size-fits-all approach to writing your freelance marketing consultant summary or objective. Use the freelance marketing consultant examples below as a starting point:
Resume summaries for a freelance marketing consultant job
- Seasoned marketing consultant with over 10 years of experience in driving brand growth and repositioning small to mid-sized companies. Skilled in digital marketing strategies, SEO optimization, and comprehensive market analysis. Proud of achieving a 300% ROI for a multi-channel campaign for a tech start-up.
- Dynamic ex-sales manager transitioned to freelance marketing consultancy, leveraging an 8-year track record of surpassing sales targets. Adopting analytical prowess to decode market trends, and certified expertise in social media advertising, now aiming to catalyze brand expansions with cutting-edge marketing solutions.
- Former hospitality professional with 5 years of high-paced environment experience transitioning into marketing consultancy. Combines exemplary communication skills with a recent advanced certification in digital marketing to facilitate compelling brand narratives and foster consumer engagement.
- Energetic marketing consultant with a fresh perspective and dedication, having notched up 7 years of successful project management and strategic planning experience. Specializes in crafting tailored content marketing strategies, with a remarkable achievement of increasing online engagement by 150% for a lifestyle brand.
- Eager to embark on a marketing consultancy career, offering a fresh blend of creative problem-solving skills and a newly minted degree in Marketing. Driven to apply the latest digital marketing tactics, grow brands exponentially, and commit to ongoing learning in the dynamically changing marketing landscape.
- Aspiring marketing consultant with a passion for storytelling and brand-building seeks to apply transferable skills from a 4-year communications background to the marketing industry. Dedicated to mastering SEO, analytics, and content marketing to help organizations forge meaningful connections with their audiences and drive competitive advantage.
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Other freelance marketing consultant resume sections to support your expertise and skills
Recruiters are always on the lookout for that freelance marketing consultant candidate who brings about even more value to the role.
This can be either via their personality or additional accreditations they have across the industry.
Add to your resume any of the four sections that fit your profile:
- Projects for your most impressive, cutting-edge work;
- Awards or recognitions that matter the most;
- Publications further building up your professional portfolio and accreditations;
- Hobbies and interests to feature the literature you read, how you spend your time outside of work, and other personality traits you deem may help you stand out .
Key takeaways
- The format and layout of your freelance marketing consultant resume should reflect on both your career and what matters most to the job you're applying for;
- Use the resume summary and objective to hint at your most prominent accomplishments;
- Always be specific about your experience and consider what value each bullet you curate adds to your freelance marketing consultant application;
- Consider how your academic background and technical capabilities could further showcase your alignment to the role;
- Your soft skills should contribute to your overall freelance marketing consultant profile - aligning your personality with skills and results.
