Top Freelance Marketing Consultant sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Freelance Marketing Consultant resume experience section
Freelance Marketing Consultant Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Freelance Marketing Consultant resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Recruiting new employs
- Organizing workshops
- Marketing
- Create strategic marketing plans and lead creative team in implementation
- Establish an ecosystem of social media congruency
- Design logos and other branding materials
- Produce short-form videos to build narrative and/or brand
- Executed keyword research and competitor analysis for SEO
- Advised on on-site SEO, website CRO, social media marketing, content marketing & influencer marketing strategies
- Worked on off-site SEO: building backlinks using the skyscraper and the broken link techniques, link reclamation, unlinked brand mentions, etc.
- Written over 250+ pages of written content ranging from blog posts to informational guides for a client's new online store/website
- Helped a FinTech firm improve their company website and optimize it for marketing and SEO purposes. Successfully executed all milestones and got on-boarded for a long-term project related to business development and marketing/social media management
- Analyzed client's 10 competitors for their social media presence in Excel and created profiles for all of them for comparison purposes; aided the client in understanding and analyzing their competitors' social media strategies to develop their own
- Conducted research on the flow of aid to developing countries post-COVID; as a follow-up I analyzed different countries in this context and assessed the impact of aid reductions on their NGO/Social Enterprise ecosystem and compiled a list of social enterprises operating across various sectors
- Working as a part-time/freelance Research Analyst for a non-profit; helping them vet other organizations based on financial, legal, thematic, and impact/influence parameters
- Conducting lead generation, email, and LinkedIn outreach campaigns for an Australia-based digital marketing agency as part of a long-term contract. Using tools like Apollo.io, Snov.io, Google Sheets, Airtable, Hubspot, Hunter.io, LinkedIn, etc.
- Working as an operations and business strategy/transformation consultant for a U.S.-based coaching company
- Editor: Content editing (writing and speaking) for editorial projects.
- Digital marketing: development of digital communication projects, branded content and new digital format.
- Content Creation for mobile app, sports Commentator. Serie A TIM APP.
- Branded Content: developing new strategies and items.
- More than 100+ live events running commentary
- Strategic messaging
- Content creation
- Audience engagement
- Thought leadership
- Strategic communications planning and execution
- Developed the e-commerce portal from scratch using Shopify
- Integrated third-party plugins to enhance customer experience
- Delivered holistic digital marketing strategy and provided ongoing advisory services
- Designed and lead digital marketing campaign for Dr. Carl June from University of Pennsylvania on behalf of Applied Informatics Inc
- Formulated and executed SEO strategy for CenterWatch.com
- Defined digital marketing best practices for Applied Informatics and their group companies like TrialX and CureTalks.com
- Passion for Digital Marketing
- Ability to work with autonomy and collaborate
- Entrepreneur
- Creative and Funny
- Organized (OCD Level)
- Self-Educator
- Create, plan and implement a marketing strategy
- Toolbox of key measurement tools available
- Developing social presence and advocating brands effectively
- Stay current with marketing trends and news e.g. Google updates and changes in algorithms
- Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, and SEM)
- Strategic planning: goals, Personas, Buyer’s journey analysis, audits, Business model
- User Acquisition strategies: SEO, SEM, social media planning and scheduling with Hubspot and Hootsuite
- User Engagement strategies: content marketing, contextual content softwares, lead generation, marketing automation, Email marketing
- Conversion and sales strategies: lead scoring models, CRM, attribution models
- Customer loyalty and retention strategies
- Growth strategies to drive engagement to CEO´s social media profiles.
- Digital Media Content creation for all digital profiles.
- Motion Graphics animation and gif´s for relevant social media profiles.
- Audiovisual; pre and post-production for company.
- Copy for content.
- Creation and delivery of SEO strategies
- Development and management of email marketing campaigns
- Management of PPC campaigns
- Configuration, reporting and monitoring of analytics
- Content marketing campaign setup and execution
- Management of display and remarketing campaigns
- Website content management and optimisation
- Development of inbound marketing strategies using content marketing tools
- Multi-channel outreach campaigns
- Social media advertising
- Growing and engaging an online community with over 400,000 newsletter subcribers
- Content generation (company articles, event reviews, business descriptions) using Medium.com
- Managing vendors relations and communicating with partners: Monster, LinkedIn, Jobstreet, CVENT, Infobip, Typeform
- Highly involved with the digital renewal of the company
- Weekly reports the activities of over 60 recruiters and provides insights of data analytics to senior management
- Google AdWords & Google analytics, MailChimp, CVENT, Typeform
- Event management: Project lead for C-level breakfast RPA forum
- External relations and Stage Manager for Leadership Summit (400+ participants)
- Estrategia digital y desarrollo de transformaciones digitales.
- Elaboración de benchmark de capacidades y funcionalidades digitales en social media, apps y sitios web.
- Segmentación y definición de perfiles de cliente objetivo.
- Design Thinking
- On-Page & Off-Page SEO
- Creating Meta Tags and Keywords for Websites
- Google Planner for Generating Keywords
- Working With SEO Strtegic Plan
- Preparing On-Sites Reports for Clients
- Handling all Social Media Channels for Netsmartz and Caresmartz
- Creativity and marketing skills on improving brand awareness, sales and promote business through social networks
- Manage marketing content to socialize
- Develop social media tactics and strategies and other Digital Marketing activities
- Increase targeted followers on Social Networks
- Drafted monthly marketing plans and set goals as KPIs and milestones
- Implemented improvements on UI/UX, SEO and E-commerce functionalities
- Developed a road map for future marketing and SEO implementations
- Acted as a point of contact for speaking and sponsorship opportunities
- Client satisfaction averaged at 8.6/10
- Generated leads from cold calls 100 + merchants a day
- Experienced and managed more than 4 national brands of different sectors of activity
- Managed multinational design team in 3 continents
- Trained 500+ Telecom personnel on fintech products in Asia
- Helped raise $5000 in funding that resulted in 8 more students graduating Creating First Impressions program
- Increased client revenue by USD200,000/m through minor product adjustment recommendations
- Successfully completed all 9 projects on schedule and within budget
- 5M Euro Incremental Revenues generated per year
- Increased the number of clients from 20 to 50 in the content and SEM area
- Created social media campaigns for 120+ tenants for lead generation
- Helped the universities marketing team to generated over 1000+ targeted leads
- Achieved 100% ROI in 2016 - Ramadan campaign via Facebook
- Conceived, developed, pitched, and implemented global web strategy for US $4B business unit
- Devised and implemented a PPC strategy which led to increased conversion rate of 50% at top of funnel
- Led 5 team members to deliver marketing services
- Created social media campaigns for 120+ tenants for lead generation
PRO TIP
Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Freelance Marketing Consultant, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.
Action Verbs for your Freelance Marketing Consultant Resume
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Freelance Marketing Consultant Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Freelance Marketing Consultant resume
- Upwork
- Quickbooks
- Microsoft Office
- Email clients
- PayPal
- Budgeting
- Marketing
- Design
- Communication
- Leadership and project management
- Teamwork
- Problem
- Solving
- Work Ethics
- Flexibility
- Adaptability
- Interpersonall skills
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
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Freelance Marketing Consultant Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Freelance Marketing Consultant Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Include a link to your portfolio in your Freelance Marketing Consultant resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Freelance Marketing Consultant Resume Summary Best Practices
Checklist: What to include in your Freelance Marketing Consultant resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
When writing a resume summary or objective, avoid first-person narrative.
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Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Freelance Marketing Consultant resume
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PRO TIP
There are dozens of certifications that you can claim as a Freelance Marketing Consultant. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Freelance Marketing Consultant Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Freelance Marketing Consultant Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Freelance Marketing Consultant resume:
Freelance Marketing Consultant Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Freelance Marketing Consultant resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Freelance Marketing Consultant Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.