You’ve got experience, drive, and even an internship under your belt, but you just can’t land an interview.
If this sounds familiar, it’s pretty likely that your marketing associate resume needs a major overhaul.
"How to Write a Great Resume for a Job"
The document you’ve continued to build upon since college just isn’t going to cut it.
For popular job advertisements, hiring professionals might be inundated with tens (or hundreds) of similar “CTRL+V” applications. In a role that requires forward thinking and the ability to accurately forecast trends, don’t follow the crowd.
You’ve only got a few seconds to grab attention: Take advantage of it!
Getting a callback depends on how you tailor your ambition, personality, and experience to the job description.
You should also pay close attention to specific keywords in the job description, which you should add to your resume. This is one of the major factors that will help your resume get pass an ATS system.
When you spot a too-good-to-be-true job opportunity, get your document to the top of the pile with our marketing associate resume tips, examples and tricks.
This marketing associate resume guide will assist you with:
- Choosing the right layout (e.g. reverse chronological) to illustrate your experience
- Showcasing your experiences accurately and efficiently
- Providing the best ways to list your marketing certifications
- Creating an objective or summary to show off your skills and nab attention
- Ensuring that the job description’s required skills are covered
How to Write a Marketing Associate Resume
Just like the marketing campaign strategies you studied for, your associate resume needs to be thoroughly mapped out. We recommend creating a list of your actual skill sets, then comparing them with the job description.
Do you lack the employer’s required experience? Press ‘pause’ before continuing. Are there easy ways to update your skill sets (say, with an online course)? Or does the job require skills that only comes from spending time in a specific industry?
If you’re brand new to marketing – or took some time off from the sector – consider a more functional skill-based resume format, where your skills are the focal point. Already have experience? Your resume should emphasize it with a reverse-chronological format.
If you are somewhere, in between, you have some experience, but you think it might not be enough. Go weith a hybrid resume format.
Picking the right resume format is the first step of building a great resume. Whichever you choose, ensure that you’ve got enough white space and that your section headers allow recruiters to quickly scan for important pieces of information.
Finally, make it easy on hiring managers by limiting your resume to a single page.
7 Sections to consider for your marketing associate resume
- Resume Objective or Summary
- Marketing Experience
- Soft Skills
- Technical skills
- Interests, passions, personality, etc.
Resume headers make a massive difference
Don’t underestimate the importance of a great resume header: At a glance, prospective employers will spot who you are and why you’re the best candidate for the position:
Resume headers require
- Your name, phone number, and professional email address: Adding [contact details in your resume](https://enhancv.com/blog/contact-information-on-resume/) is absolutely necessary. In fact, if you forget it, your resume will probably be forgotten.
- Certifications and qualifications: Are you a certified Hubspot Inbound marketer? Do you have an MA in digital marketing? If it’s applicable to the position, include a brief reference to the qualifications.
- Professional and/or personal websites: Feel free to [share your LinkedIn](https://enhancv.com/blog/how-to-put-linkedin-on-your-resume/) (or a personal website) to illustrate why you’re a great hire.
If you are applying for a positon in a european company, you can add a photo to your resume header. Note that it is not mandatory, and in fact, there is some contoversy surrounding the images on resumes. In Ireland, The UK and US, they are are not accepted!
Tell your story via a professional objective or summary
Even though an resume objective or summary isn’t required, it’s still a fantastic way to introduce yourself and sum up the job you’re seeking. What’s more, employers are more likely to call you back when you include these elements.
If you’re applying to multiple positions with the same company, it’s recommended to leave this off your resume.
How to write a career objective for a marketing associate resume
If you’re new to the marketing world – or switching your career path up – a career objective is a great choice. The place for this information is at (or near) the top your resume.
Your marketing associate resume header should include:
- 1-2 sentences
- The skills you are most proud of
- The job you’re looking for
- Whether you have specific training
Though the applicant may have included some great personality, avoid using first-person and generic phrases whenever possible. Never say that you’re inexperienced – find a better way to phrase it.
Here, the person included personal details, as well as what the sector they’re looking to join. For hiring professionals, this provides a much better idea of who you are.
Marketing associate resume summary examples
If you’ve got a plethora of experience in this industry, a resume summary are your best bet. Keep it short and sweet (think a single paragraph).
We recommend placing this either at the top or end of your resume, but it could also fit under a designated “Career Summary” section, too. Be sure to include:
- 4-5 sentences which are brief yet descriptive
- Your previous accomplishments
- How long you’ve been in the role
- Facts/figures whenever possible.
- What you desire from your future position
In addition to using first-person narrative, this applicant provides no quantifiable examples of how their efforts paid off. They also do not include the name of the company to which they’re applying.
How should you frame your marketing associate experience?
Prospective employers want to see evidence about what you can bring to their business. Review your current (or last) role, and think about the best ways to represent your success in numbers. Instead of emphasizing duties, use bulleted, measurable statements under each employer, including:
- Campaigns that resulted in site traffic, subscribers, etc.
- Reduced costs (e.g. per click, fixing a site issue)
- Improved CTRs via optimization or content marketing work.
"Marketing professionals have a big advantage when it comes to career writing. You know how to market products. Use the same techniques – showing benefits, not features – to market yourself on paper.”
Does your marketing associate resume need an education section?
Even though school can’t provide all the skills you need to succeed in this business, a university education (and even an internship) is the bare minimum for most marketing positions. Rather than simply listing your degrees in your education section, consider the impact of the experience.
If you’ve recently graduated, include the following information in your resume:
- College Name and Location
- Length of study
- Degree (minor, if applicable)
- Extracurricular activities/highlights
If you graduated more than five years ago and have work experience under your belt, feel free to leave these activities off your resume.
How should you decide which skills to include and emphasize?
When it comes to crafting a resume skill section, make sure to check with the job description. If the skill is not related, don’t include it.
Remember: You’re up against people who bring major skills to the table. A blend of hard skills and important soft skills. You have to think bigger than “proficient at Microsoft Office.” Instead, follow our advice for a much more effective marketing associate resume:
- Spend a few days brainstorming your hard and soft skills. There’s no wrong answer!
- Go through the job advertisement and see where your skills might overlap.
- Figure out how to provide quantifiable examples.
10 marketing associate resume soft skills
- Time management
10 marketing associate resume hard skills
- Funnel management
- Email marketing (e.g. Mailchimp)
- A/B testing
- Project management
- Keyword research tools (e.g. Semrush, Ahrefs)
- Design tools (e.g. Photoshop, FrameMaker)
How to Include Your Certifications on Your Resume
Your resume should mostly depend on your work experience, but certifications are great ways to show hiring professionals that you’ve got ample ambition and training. If you only have a few certifications, save space by putting them in your resume header.
If you keep seeing certifications listed on job applications, why not consider obtaining them?
15 certifications for a marketing associate resume
- Google Analytics
- Google Ads
- Adobe Certified Expert (ACE)
- Cornell University Digital Marketing Certificate Program
- The Digital Marketing Institute Certified Digital Marketing Professional
- Hootsuite Social Media Certification
- Google’s Digital Garage: Fundamentals of Digital Marketing Certification
- Market Motive Digital Marketing Certification Program
- Hubspot Content Marketing Certification
- Online Marketing Certified Professional (OMCP)
- Content Marketing Institute Online Certification
- Hubspot Inbound Marketing Certification
- Bing Ads Accredited Professional Certification
- YouTube Certification
- American Marketing Association’s Digital Marketing Certification
What are the tricks for the best marketing associate resume?
If you want to reach the ranks of manager or director, you have to put the groundwork into becoming the best marketing associate possible. And just like your future clients, marketing yourself (as a product) is a crucial first step.
By following our simple steps, you’ll stand out from the crowd while becoming a better marketing whiz:
- Remember your audience.
- Do the legwork.
- Show your personality.
- Craft the perfect cover letter.