So, you're applying for a Marketing Intern position. That's great! An internship is one of the best ways to set your future self up for success.
The challenge is getting your foot in the door. Because as a student or recent grad, you probably don't have much marketing-related experience at this point.
And that's why your Marketing Intern resume really needs to speak for itself.
Let's say you're applying for a digital marketing position. You can't just expect to get hired if all you do is include previous jobs that are completely unrelated.
Even if you don't have the most relevant experience, a great resume can still land you an interview. Because even if you don't have real-world experience, you've probably had coursework or class projects in SMM, SEM, and SEO.
Plus, the marketing industry is always evolving. Effectively illustrating that you're adaptable, quick learner can go a long way.
Think of it this way. Your marketing internship resume is your most powerful marketing tool.
It's quite literally how you sell yourself.
Here are Marketing Intern resume examples to help you stand out and secure an interview.
Our Marketing Intern resume guide is designed to teach you
- Carefully examine 9 Marketing Intern resume examples and see what you’re missing out
- How to format your resume so it gets easily noticed by recruiters
- How to structure your Marketing Intern resume header and objective so you stand out
- How to write about your marketing-related experience even if it’s scarce
- Should you or should you not include a special section for your skills
- Whether certifications play a big role in your application
- The most common mistakes marketing interns make on their resume
How to write a Marketing Intern resume
Marketers are often equal parts left and right brain. They're both creative and analytical—and a marketing resume should reflect that.
On average, a recruiter spends only 6 seconds on each resume. So you need your design and format to stand out.
In an industry as creative as marketing, you have the freedom to design something unique.
How to choose the proper resume format
- Reverse-chronological - pick this one if you’ve got three or more Internship roles behind your back and you’ve accumulated enough experience.
- Hybrid - this is a perfect resume that combines on-the-job experience with your soft and hard skills repertoire.
- Functional - beginner marketers use this quite often, but it comes short of explaining about your actual experience - and you have that, as we’ll find out later.
- Creative - all of the above resume layouts can be formatted creatively, so you stand out from a range of applicants. If you’re applying at a huge company, chances are a creative resume may not pass the ATS (applicant tracking system checks).
We'll go into more detail about these sections later, but until then, here are important things recruiters look for. For now, let’s focus on what recruiters are looking for.
At the end of the day, they want to know what kind of value you can bring.
And that even if you don't have a ton of experience, that you're willing and ready to learn more.
For more information on the best resume formats, read our guide: The Best Resume Formats You Need to Consider (5+ Examples Included).
So, let's examine some marketing internship resume examples. To start, you need to put together a properly structured header.
Marketing Intern resume header: how to properly structure it
A marketing intern resume header might seem simple. But believe it or not, there is a right and a wrong way to structure it.
Omit important information and it could get tossed in the trash.
At the very least, a resume header should include the following:
- Your name
- Your phone number
- A hyper-linked email
And don't underestimate the importance of formatting. Your name should be the biggest thing on your resume.
You should also include any additional information that could be helpful. This could be your title, location, and a link to an online portfolio if you have one.
This example is wrong because it doesn't include all the proper information. Without an email, a recruiter isn't going to give this resume a second look.
This example includes everything it should. The basic contact information is clickable and easy to find. And the title indicates the candidate could be a good fit for the position.
If you want more ideas for stand-out resume headers, read through our guide Perfecting Your Resume Header so You Get Noticed.
Once you've properly structured your header, move on to the objective section
Marketing Intern objective that stands out
The objective section of your resume is incredibly important. Especially since you're new to the industry.
It's your chance to wow a recruiter and show exactly why you want the position—and what makes you a good fit for it.
The more specific you can be, the better. Writing a vague objective is one of the biggest mistakes you can make.
This summary is anything but specific. While it might hold true, it does nothing to show what kind of job the candidate is interested in.
This summary shows the specific discipline of marketing the candidate is interested in. And, it gives a glimpse into their skillset and what kind of value they can bring to the team.
If you’re looking to craft a compelling resume objective, read our writing tips at 10 Resume Objective Examples You Need to Steal (How-to-Guide).
After you finish your objective section, focus on any relevant experience you might have.
Marketing Internship resume experience - how to get unstuck
Including experience on your resume can be tough. And as a student or recent grad, you might not have any that feels relevant.
But even if your previous positions weren't marketing specific, there are still transferable skills.
As a general rule of thumb, focus on your achievements rather than your job responsibilities.
What kind of difference did you make at your organization? What kind of value did you bring? What did you do that no one else did?
This experience section is essentially a run-down of the candidates job responsibilities.
Recruiters don’t want to read an over-simplified version of your job description. They want to know what kind of value you brought and the difference you made.
This experience section focuses on professional achievements. It also goes into more detail about how the candidate was successful.
For more ideas on how to create an actionable resume experience section, check out our guide How to Describe Your Resume Work Experience.
After finishing your experience section, move on to your skills.
Marketing Intern skills - should you dedicate a special section for them?
Since you're new to the industry—and don't have a ton of experience—including skills is a must.
Make a list of any marketing-related skills you've mastered through coursework, class projects, or previous employment.
Separate them into technical skills and soft skills. Technical skills are industry-specific tools or software. Soft skills refer to interpersonal skills.
How to list tech skills on your resume
Look at your list of technical skills and compare them with the requirements for the job. List any that overlap.
How to list soft skills on your resume
Soft skills are best illustrated with real-life examples. It can give a recruiter a better idea of how you can apply these skills in the workplace.
Are you still not sure what skills will win recruiters over? Check out our guide on How to Create A Resume Skills Section To Impress Recruiters (+10 Examples You Need to See).
Marketing Intern resume education section: framing it the right way
As a student or recent grad, your education section is more important than someone who's been in the workforce for a few years.
Your education section should include your degree, area of study, graduation date, and any relevant coursework.
Because you haven't had as much time to develop real-world experiences, you should also include any relevant projects or organizations.
Certifications can also be a way to separate yourself from other candidates.
Examine both examples below and see the differences.
Browse more essential tips on how to feature education on your resume, in our guide Perfecting the Education Section on Your Resume.
Marketing Intern resume certificates: which ones to consider
There are no industry standard marketing certifications you need to have. But there are certifications that can make you more marketable—and credible.
For interns especially, this can be a way to make you more hirable if you don't have as much relevant experience.
Here are certifications to consider.
For more information on how to properly list resume certifications, we recommend reading our guide How To List Certifications On A Resume (Examples Included).
Other sections to include on your resume
Depending on the company, job seniority level and your location, you may want to include more sections to your Marketing Intern resume:
- Language skills
- Hobbies and interests
- Volunteer work
- LinkedIn on Resume
Here are the most important details to write a job-winning Marketing Intern resume
- You need a properly formatted header with your name and clickable contact information
- Your objective should be specific to your interests and goals
- Your experience section should focus on your work-related achievements and the value you bring to an organization
- Your education section should include any relevant coursework or class projects
- Include both technical and soft skills on your resume
- Certifications aren't necessary but can be a great way to set yourself apart from other candidates