First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.
Second, make sure that the tone of voice you use matches the company culture.
And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.
But how can you make your cover letter grab every hiring manager's attention? Let’s see…
Choose the right salutation and craft a strong introduction
Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.
For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.
- Dear Human Resources Manager,
- Dear Mr. Johnson,
- Dear Head of [team you're applying for],
- Dear Nathan Lovelace
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Mention both your hard and soft skills
The resume is the place to list all your hard skills. The Marketing Intern cover letter, on the other hand, is the ideal place to emphasize your soft skills and link them to your achievements.
Think about times when your skills have helped you achieve certain goals that seemed too difficult. And don’t worry about admitting some of your weak sides – this is a great way to show recruiters your potential and ability to grow, both professionally and personally.
Looking at the specific job posting requirements could also give you insight on what skills should be included in your resume by all means. This will help you pass applicant tracking systems (ATS) that screen cover letters for keywords before passing them on to recruiters.
Show how passionate you are to join the company
Having a paragraph that shows you’re aware of the company and the issues it faces is always a good idea. It proves your enthusiasm to join the team and makes a great impression.
For bonus points, you could also share how some of your strengths could help resolve company or even industry problems.
Go for a strong ending
Ending your Marketing Intern cover letter in a suitable way can help you land an interview. Why? Because strong endings portray applicants as considerate and, what’s even more important – passionate about the job.
Just make sure that your ending (just like your cover letter’s body) matches the company culture. If you prefer to be on the safe side, go for traditional closing lines such as “Looking forward to hearing from you”.