3 Professional Entry Level Sales Cover Letter Examples for 2024

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Your entry level sales cover letter must immediately highlight your enthusiasm for sales. Show that you understand the importance of customer relationships. Demonstrate your ability to learn quickly and adapt to new sales strategies. Ensure your cover letter reflects your determination to achieve and exceed sales targets.

Embarking on a job hunt, you've checked all the boxes: polished your resume, scouted positions, and then, the request for a cover letter appears. This isn't a space to simply echo your resume; it's your golden ticket to showcasing that one professional triumph that sparkles with pride. Your mission? Craft a concise, one-page narrative that's both formal and fresh, sidestepping worn-out phrases. Let's guide you through weaving an entry-level sales cover letter that stands out, not just fills out.

Keep your entry level sales cover letter concise and impressive by sticking to our guide on how to:

  • Personalize the greeting to address the recruiter and your introduction that fits the role;
  • Follow good examples for individual roles and industries from job-winning cover letters;
  • Decide on your most noteworthy achievement to stand out;
  • Format, download, and submit your entry level sales cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your entry level sales resume, which will swiftly be converted into your job-winning cover letter.

Entry Level Sales cover letter example

Jane Jones

New York, NY



Dear Hiring Manager,

Having researched the core missions of your esteemed company, particularly your commitment to sustainable practices, I find a synergy between my hands-on experience in the renewable energy sector and your innovative projects.

During my tenure as a Sales Intern at XYZ Company, I took initiative in the field, where my interactions with homeowners not only educated them on solar options but also led to a tangible 10% boost in solar installations. The relationship-building skills I honed resulted in a 20% surge in scheduled appointments, vastly contributing to the solar division's growth and aligning perfectly with your team's objectives in expanding renewable energy adoption.

I am eager to bring my proven track record in sales, my keen acumen in the solar industry, and my strategic relationship management skills to your dynamic team. I would greatly appreciate the opportunity to discuss further how my experience and insights can be a valuable asset to your organization.


Jane Jones

Dynamic Entry-Level Sales Associate
What makes this cover letter good:

  • It is beneficial to demonstrate synergy between personal experience and the company's mission; the cover letter emphasizes experience in renewable energy which aligns with the company's commitment to sustainable practices.
  • Quantifiable achievements, such as a "10% boost in solar installations" and "20% surge in scheduled appointments," are compelling ways to showcase the impact of one's work in sales roles and are highlighted effectively in the cover letter.
  • The candidate underscores their suitability by specifically mentioning their relationship-building skills, which is a key trait for sales positions and vital for the role at the prospective company.

The must-have sections and format of your entry level sales cover letter

When writing your entry level sales cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

  • Header (apart from your contact information, include your name, the role you're applying for, and the date);
  • Personalized salutation;
  • Opening paragraph to win the recruiters over;
  • Middle paragraph with key details;
  • Closing that starts from clichés;
  • Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your entry level sales cover letter, refer to one of our templates, which automatically takes care of the spacing and margins.

Choose the same font for your entry level sales cover letter as you did for your resume: the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole entry level sales cover letter from our builder in PDF to keep the same formatting and image quality.

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The top sections on a entry level sales cover letter

  • Header: Include your contact information and the date, which is important for the recruiter to reach out to you and to document when the application was submitted.
  • Greeting: Address the recruiter or hiring manager by name if possible; it shows you've done your homework and personalizes your cover letter, demonstrating your attention to detail.
  • Opening Paragraph: Introduce yourself, mention the sales position you are applying for, and highlight your enthusiasm for the role; it's crucial to make a strong first impression and show your passion for sales.
  • Sales Pitch Body: In one or two paragraphs, relate your previous experiences and skills to the requirements of a sales role, emphasizing your persuasive communication skills, resilience, and any sales-related achievements; this section is where you 'sell yourself' and convince the recruiter you have the aptitude for sales.
  • Closing Paragraph & Call to Action: Thank the reader for considering your application and suggest an arrangement for a further conversation or interview, showing your proactive approach and eagerness to take the next step in the sales field.
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Key qualities recruiters search for in a candidate’s cover letter

  • Exceptional communication skills: Sales roles require articulate and persuasive communication, as you need to effectively explain the features and benefits of products or services to potential customers.

  • Results-driven mindset: Recruiters look for candidates who are focused on meeting and exceeding sales targets, as this quality is essential for driving business revenue and growth.

  • Adaptability and resilience: The ability to handle rejection and adapt to different sales situations or customer personalities is vital in sales, where unexpected challenges are the norm.

  • Customer service orientation: An understanding of customer needs and a dedication to delivering high satisfaction is crucial, as building strong customer relationships leads to repeat business and referrals.

  • Strong negotiation skills: The ability to negotiate terms and close deals is integral to a sales role, so recruiters value candidates who can demonstrate this ability.

  • Proactive and self-motivated: Recruiters seek individuals who can take initiative, generate their own leads, and pursue sales opportunities without constant supervision.

The entry level sales cover letter salutation: how to address hiring managers

After covering the format of your entry level sales cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear Ms. [Last Name],
  • Dear Mr. [Last Name],
  • Dear Dr. [Last Name],
  • Dear [First Name] [Last Name],

Get creative with your entry level sales cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your entry level sales cover letter introduction to share something memorable about your experience.

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

Intro Paragraph
Inspired by [Company Name]'s commitment to [unique company value or mission, e.g., 'sustainable innovation'], I'm eager to contribute to your team by marrying my fresh perspective with the established excellence that has become your brand's hallmark.

What to write in the middle or body of your entry level sales cover letter

Here's where it gets tricky.

Your entry level sales cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your entry level sales cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Body Paragraph
During my final year at university, I spearheaded a fundraising initiative for a local charity, employing persuasive communication and strategic planning. By building and nurturing relationships with local businesses, I successfully generated over $5,000 in donations within a month—an impressive 25% increase from the previous year's campaign. This experience honed my ability to connect with diverse stakeholders and drive results, skills directly transferable to succeeding in sales roles.

Time to wrap up your entry level sales cover letter

Writing the closing paragraph of your entry level sales cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your entry level sales cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Closing Paragraph
Eager to bring my enthusiasm to your team, I look forward to discussing my fit for the role in an interview.

The zero experience entry level sales cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience. Within your whole experience, there's plenty more you can write about in your entry level sales cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Summarizing the most important aspects in writing your entry level sales cover letter, remember to:

  • Create a personalized entry level sales cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your entry level sales cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your entry level sales cover letter with two sentences that reflect what is most important about your application;
  • Your entry level sales cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your entry level sales cover letter with a nod to the future with what you aim to achieve in this potential role.

Entry Level Sales cover letter examples

Explore additional entry level sales cover letter samples and guides and see what works for your level of experience or role.

By Experience

Sales Intern

Securing a Sales Intern position requires showcasing your eagerness to learn and your foundational knowledge of sales principles. If you've participated in any sales-related workshops or simulations, be sure to mention these experiences. Highlight collaborative skills and any team projects from classes that demonstrate your ability to work towards common goals. Including any volunteering experiences where you've interacted with the public can also underline your communication abilities. Use a 'task-learned-outcome' format to present how these experiences have prepared you for a sales career.
View Sales Intern Cover Letter

By Role

Sales Trainee

As a Sales Trainee applicant, it's important to spotlight any hands-on sales, marketing, or customer interaction experience. Emphasize agility in learning new products and enthusiasm for engaging with clients. If you've completed training such as 'Introduction to Sales Techniques' or 'Customer Relationship Management', include these to demonstrate your commitment to growth in the field. Use specific instances where you applied taught strategies to secure a sale or improve customer satisfaction, employing a 'situation-action-effect' framework.
View Sales Trainee Cover Letter
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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