Showing you have a soft skill is certainly trickier. A dedicated section in which you list your soft skills and include an example of when you demonstrated that skill is the most effective technique.
Our technique for perfecting matching a marketing resume to the job description
The skills you present on your marketing resume should always be based on the job description. Here’s a section taken from a real marketing job description as an example:
“Core duties include [[producing, implementing, and tracking campaigns]] needed to [[achieve company sales goals]] and [[engaging with customers]]. Others include updating [[database]] with contact information, researching and compiling [[mailing lists]], and assisting with [[monthly reports]].”
Based on this, you can see you’ll need the following skills:
- Experience with every stage of creating and implementing marketing campaigns.
- A track record of hitting set goals.
- Customer service experience.
- Knowledge of how to work with databases and SQL.
- Familiarity with a program like Mailchimp and email marketing experience.
- Writing and presentation skills to show you can put together monthly reports that won’t put anyone to sleep.
How should you list your certifications on a marketing resume?
In most marketing positions, being certified in areas like Hubspot or Google Analytics is important. It shows that you have a grasp of the most important elements of those fundamental tools. But where should these certifications go on your marketing resume?
It depends. If you have just one or two certifications, you can include them in your resume header. If you have more, it makes sense to dedicate a separate section to them.
The next question is, which marketing certifications should you include on your resume? Here’s a list of the 10 top ones to get you started.