Marketing resumes face the dual challenge of showing passion and creativity alongside hard numbers to demonstrate impact. Simultaneously demonstrating that you’re comfortable in both worlds of marketing requires a carefully crafted resume.
The potential upside, however, is enormous. Getting this combination right can mean getting the interview, nailing it, and ending up with the marketing role you’ve been dreaming of.
That’s why this guide is designed to answer every question you might have about how to get your marketing resume just right.
What does a winning marketing resume look like?
Try one of our 9 other marketing resume examples:
- Marketing internship resumes
Landing a marketing intern position can be tricky. You probably have little to no real marketing experience, but you still need to show you’re ready for all kinds of challenges. Fortunately, there are plenty of other ways to show an employer you have what it takes to excel in a marketing position.
Start with listing all of the skills and qualities the person hiring for your internship will be looking for in an applicant. Once you have that list, think of what experiences you can use to show you’re right for the job. For example, you can give examples where you creatively solved a problem, overcame adversity, or managed a project.
Finish your resume off with some personality. As a marketing intern, your attitude is going to matter as much or more than your skills. Show you’re ready to succeed by discussing your passions, what you’re most proud of, or marketing stories which inspire you.
- Marketing consultant resumes
As a marketing consultant, your clients have two basic questions for you: can you get them the results they want and will you be easy to work with. Your marketing consultant resume needs to clearly answer both questions.
Starting with your experience, be sure to frame each marketing project around concrete numbers showing what was accomplished. The more specific you are about your previous experience, the greater impact it will have on the reader.
Then, be sure to show a bit about your personality. Potential clients want to know that you’re easy to work with. Testimonials and examples of successful projects can make you an easy hire.
- Marketing manager resumes
A marketing manager resume has to simultaneously prove that you have excellent management skills and can get into the marketing nitty gritty. Finding the right balance between those elements is tricky. The key is not trying to do too much at once. That means understanding exactly what an employer is looking for in a specific marketing manager position.
So start with researching the company and reading the job description carefully. Once you have a clear idea of what skills, characteristics, and experience they’re looking for, focus on using your resume to show you have those things as clearly as possible.
To do this effectively, be very specific with your accomplishments and use metrics when possible. Employers want to know how many people you managed and what results you achieved, not what your responsibilities were.
- eCommerce marketing resumes
Before you move forward, understand that there are two different types of eCommerce marketing jobs available in the market. Firms like Louis Vuitton demands a different eCommmerce marketing resume, and an eCommerce startup would require a different one.
If you are building an eCommerce marketing resume for a startup, the following skills might be relevant: Paid Acquisition(PPC, Sponsored), Amazon/Ebay, SEO(Site structures, On-page, Off-page), Shopify, email marketing tools like MailChimp, Social Media(Instagram, Facebook marketing experience) and Analytics.
For a large brand like Louis Vuitton, the best eCommerce marketing resume would be the one that shows how your experience executing specific channel strategies. On top of that you should reflect how you are driven by brand and business metrics. It would be 5 stars if your resume highlights an in-depth understanding of marketing in a mobile focused environment - something that not a lot of marketers are familiar with.
- Growth marketing resumes
For writing a perfect growth marketing resume you need to show your skills in designing growth experiments, leveraging analytics to gauge campaign effectiveness and learn from current/past in-market tests.
Ideally as a growth marketer, your resume should reflect that you focus on validated learning with an experimental approach to navigate uncertain environments. To show this consider adding relevant tools from your daily use(Analytics, CRM, A/B testing, etc) to your resume as well.
- Content marketing resumes
If you want to build the best content marketing resume, show how content is a product for you and reflect that using what you have done so far. Show in your resume that you understand that art of storytelling, leverage empathy maps and buyer personas and craft content strategy.
Your content marketing resume should also reflect that you’re a master when it comes to SEO writing for building organic growth engines and viral referral traffic. The best content marketing resume would show that a candidate is able to achieve business goals(with numbers) and build a content that target audience uses as a bible.
- Social media specialist resumes
A social media specialist resume should focus on ROI, channel growth and team leadership. Given how social media is vague referenced in most resumes, you should try to accurately reflect how you drove social media growth, what engagement(or other metrics) you got from your best performing campaigns and how that helped your organization reach their goals.
Be specific when you add write your experience section and pick the best performing campaigns and list down engagement metrics and ROI you were able to achieve with them. You would want to remain specific and shouldn’t clutter this section. Make sure to only add social media campaigns that are relevant to the job that you are applying to.
At the end, do not underestimate the value of tools here. List all the tools that you use in your social media manager resume, as they sometimes helps your employer understand your daily workflow.
- Brand Manager resumes
If you are writing a brand manager resume, know that your potential employer is looking for three high level qualities in it: 1. Brand strategy (style guides, brand guidelines, vision, proposition) 2. Budget and promotional collateral management 3. Analysis (customer insights, financial projections).
Overall, your resume should reflect that you know how to research a market, evaluate competitors and then leverage what you learn to build marketing and advertising strategies. Emphasize that you own budget and make sure operations don’t fail. Good brand managers are often good storytellers as well, if you happen to be one, show it in your resume either with your work experience or a personal website.
- SEO resumes
If you want to the built the best content marketing resume, show how content is a product for you and reflect that using what you have done so far. Show in your resume that you understand that art of storytelling, leverage empathy maps and buyer personas, and craft content strategy.Ultimately, SEOs are hired for one reason - to build websites that rank. That’s what you should should on your SEO resume as well! But, there’s a catch - everyone writes these days that they ranked a site at #1. However, hiring managers usually reject resumes like these. Instead your resume should focus on the following:
- SEO site structures
- Keyword research
- Your PR skills - SEOs with killer PR skills are rare!
- Linkbuilding scalability (Skyscrapper, .edu, large scale guest posts, link placements, etc)
- Tier 1 sites where you managed to do guest posts on
- Organic traffic that you built and ROI it generated
These days, people don’t want to hire SEOs that don’t know SERP well, that’s why they often reject bad SEO resumes. The six points we listed before results into a SEO resume that’s accurate, looks authoritative, and gets you hired.
This guide will teach you everything you need to know about crafting the perfect marketing resume:
✔ How to plan out your marketing resume to make the whole process easier.
✔ What to look for in the ideal marketing resume template.
✔ How to craft a simple but powerful resume header.
✔ Why your marketing resume needs an objective or summary.
✔ How to frame your education and experience sections around results (and why it matters).
✔ The secret formula to showing the exact skills and certifications to get hired.
How to write a marketing resume
Every marketer knows how to plan out a strategy and creating a marketing resume is no different. Consider what sections and information you’d like to include before you start. Here are some suggestions:
We’ll walk you through how to create each one below. What matters is starting with a plan and a goal!
How to choose a marketing resume template that works
You don’t have to be a CMO to know that visual elements speak volumes when it comes to marketing. Your resume is no different.
That’s why choosing the layout that fits your content and sends the right visual message is key.
- Basic template - If you’re applying to be a marketing intern and don’t have much experience, this layout works best. It doesn’t take as much content to fill it up and make it look impressive.
- Professional template - This is the standard marketing resume layout we recommend for most mid-level professionals. It balances your content with enough space to create a pleasant visual style that doesn’t overwhelm the reader.
- Simple template - For marketing managers or CMOs, your resume is going to be more on the dense side: you’ve got a lot to show. This layout is designed exactly for that. It fits more onto the page without making it difficult to read.
- Creative template - Applying to a hyper-creative marketing firm or a world-changing startup? Our creative layout is bright, airy, and modern. At a glance, it shows that you’re on the cutting edge and have plenty of confidence in your abilities.
Here are a few other things to consider when choosing a marketing resume template:
- Consider how to structure your content so the most important elements (the one that will make you stand out to the reader) are right upfront.
- Keep the length in check, while someone looking to hire a senior marketer will probably read a few pages, lower level positions should keep things short and to the point.
- Add some color but don’t overdo it. A resume that’s not all black and white will be more visually pleasing, but going too far in that direction can have the opposite effect. A tactic to consider is using the color scheme of the company you’re applying to (it’s a nice touch).
The power of a great marketing resume header
You’re a marketer so you know how powerful just a few words can be.
Your resume header is where you can strategically add a few key words to create a powerful first impression.
Have a look at these examples to see what we mean:
Notice the difference? It’s the same person with the same experience, but how they present themselves makes an enormous difference.
The first example is… well, “blah”. You don’t detect any passion, confidence, anything really.
The second example, on the other hand, exudes pride in their work and confidence in their skills. That’s exactly the kind of first impression you want your marketing resume header to make.
How to write a marketing resume objective or summary
Every good marketing resume should have an objective or summary. The reason is that they answer two critical questions for anyone reading your resume: who are you and what are you trying to achieve?
There are two ways to do this. One is to include a short statement under your name in your resume header. The idea here is to quickly and efficiently explain a bit about who you are. This helps give context to the rest of your resume.
But for most marketers, a summary is the better way to go. It gives you a little more space to explain who you are and make a strong impression.
Here’s what your summary section shouldn’t look like:
The problem with that summary can be summarized in one word: vague. What does your expertise look like? How many years have you been a digital marketer? Do you have any certifications? What interests you in digital marketing? What kind of skills do you want to grow?
I could go on.
Now compare that to a better version of the same summary below.
The difference is stark.
This version reads like a summary of a person on a mission with confidence and enthusiasm, brimming with ideas. Yet, it still manages to include some important specifics.
Sure, that information will be contained elsewhere in the resume as well, but your summary is your one shot to make a strong impression by telling a cohesive story, don’t blow it.
What should a marketing resume’s work experience section look like?
Your marketing resume’s experience section needs to be laser-focused on results. No company wants to hire someone to “manage social media profiles” or “oversee PPC”, they want someone who can boost social media engagement or decrease CPC by 40%.
Look at the difference between these two marketing resume experience examples:
They describe the exact same experience, but by being specific, using numbers, and framing the experience around goals that are relevant to the employer the first example is 100% more effective.
You can also try mentioning instances when you learned a new marketing skill or identified an area for improvement. Showing that you’re self motivated is another big draw for most companies looking to hire entry level marketers or even VPs of marketing.
What should be included in an entry level marketing resume?
If you’re looking for a marketing internship or your first marketing job, crafting a resume that shows you’re qualified is extra challenging. Fortunately, there are plenty of other ways to demonstrate you have the skills and qualities necessary to thrive in a marketing position.
In this example, a marketing intern demonstrates self-motivation, organizational abilities, and the ability to work well in groups. All of these skills are exceptionally valuable in a marketing position and none of them required a job in marketing to demonstrate.
Without even mentioning marketing, these skills and examples show that this person has what it takes to get started in an entry level marketing position.
What’s the best way to add your education to a marketing resume?
If you have a marketing degree, this is fairly straightforward. Emphasize the skills you gained, internships you had, etc. If your degree was more than 5 or so years in the past, you can leave off most of the detail.
However, many marketers have degrees in totally unrelated fields, so should they be included?
Yes, but be sure to frame them towards marketing if possible. Here’s an example of someone with a history degree applying for a marketing position:
This education section manages to show plenty of marketing relevant skills:
- The ability to write and research (particularly on a deadline)
- An understanding of how advertising works and its history
- Public speaking and presentation skills
- Organization and leadership
And all without a marketing degree or certification.
What keywords and marketing resume skills make the difference?
In general, the skills on your resume should match what the job description is asking for as closely as possible (more on how to do that below). But how should you show your skills?
First, don’t just list them. Simply stating that you’re “hard working” or good with “Google Analytics” doesn’t mean very much. As much as possible, make sure you include examples and/or real examples which demonstrate your skills.
But that doesn’t mean you don’t need to label them. Most bigger companies use Applicant Tracking Systems (ATS). These scan resumes for set keywords, so channel your inner SEO writer and make sure they’re in there.
Now which skills should you consider?
For hard skills, certification, educational experience, or an example of you getting results by applying the skill should suffice.
Showing you have a soft skill is certainly trickier. A dedicated section in which you list your soft skills and include an example of when you demonstrated that skill is the most effective technique.
Our technique for perfecting matching a marketing resume to the job description
The skills you present on your marketing resume should always be based on the job description. Here’s a section taken from a real marketing job description as an example:
“Core duties include producing, implementing, and tracking campaigns needed to achieve company sales goals and engaging with customers. Others include updating database with contact information, researching and compiling mailing lists, and assisting with monthly reports.”
Based on this, you can see you’ll need the following skills:
- Experience with every stage of creating and implementing marketing campaigns.
- A track record of hitting set goals.
- Customer service experience.
- Knowledge of how to work with databases and SQL.
- Familiarity with a program like Mailchimp and email marketing experience.
- Writing and presentation skills to show you can put together monthly reports that won’t put anyone to sleep.
How should you list your certifications on a marketing resume?
In most marketing positions, being certified in areas like Hubspot or Google Analytics is important. It shows that you have a grasp of the most important elements of those fundamental tools. But where should these certifications go on your marketing resume?
It depends. If you have just one or two certifications, you can include them in your resume header. If you have more, it makes sense to dedicate a separate section to them.
The next question is, which marketing certifications should you include on your resume? Here’s a list of the 10 top ones to get you started.
Still, ultimately the most important certifications are the one the job description specifically asks for. If they want you to be familiar with Google Analytics, be sure that’s featured prominently.
You can learn a lot from tens of thousands of marketing resumes and job descriptions
While every marketing resume should be tailored for a specific job, there’s still a lot you can learn from a big data approach. That’s why we looked at as many marketing resumes and job descriptions as we could find to understand which skills were most common.
Pay close attention to the gaps between skills that show up in job descriptions and which ones actual marketing resumes use. Those are the skills that can let you stand out!
In summary, what do you need to do to create an effective marketing resume?
There’s no denying that competition is fierce for marketing positions (I mean, you’re competing with fellow marketers). But you can stand above the competition by doing the following:
- Start by analyzing the job description and planning the resume sections you need
- Choose a marketing template that balances the amount of content on your resume with the appealing visuals.
- Write an objective or summary which tells a compelling story about who you are and what you hope to achieve.
- Include specific examples and numbers to in your marketing experience to show you can get things done.
- Choose the skills and marketing certifications which match the job description (and give examples of how you’ve used them to achieve results).