A Complete Guide to Marketing Resumes for 2019

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2019-07-30

Marketing resumes face the dual challenge of showing passion and creativity alongside hard numbers to demonstrate impact. Simultaneously demonstrating that you’re comfortable in both worlds of marketing requires a carefully crafted resume.

The potential upside, however, is enormous. Getting this combination right can mean getting the interview, nailing it, and ending up with the marketing role you’ve been dreaming of.

That’s why this guide is designed to answer every question you might have about how to get your marketing resume just right.

The number of marketing jobs has increased 25% from 200,000 to 250,000 in just four years (from 2012 to 2016)

What does a winning marketing resume look like?

Eric Weissmann
Pioneer Leader - Regional Growth thru Innovation, Technology & Entrepreneurship
+359 88 888 8888
help@enhancv.com
www.linkedin.com/in/weissmanneric
Cincinnati, OH
Summary
An executive who specializes in unifying concepts and people into seamless teams that innovate and operate in new economy models. I gravitate to big idea projects that promise lasting impact, and I lead organizations to those aspirations through strategic alignment, relentless focus and inspired teams.
Experience
Vice President - Communications, Community & Economic InclusionCintrifuse
2013 - Ongoing
Cincinnati, OH
Innovation catalyst chartered by the global corporations (BigCos) of Greater Cincinnati to be the engine of new growth for the region: startups working with corporations and a beacon for bringing new investment dollars in to the area.
Part of the founding team - established the strategy, messaging, branding and positioning for this regional effort to catalyze growth through attracting and retaining startups.
Pioneered a blueprint for innovation ecosystem builders across the country, through an equal blend of strategy and execution.
Frequently asked to present the complex, complicated story of Cintrifuse and StartupCincy to executives, stakeholders and community leaders inspiring engagement and deepening their understanding of our mission.
Led the content strategy and construction of six websites; created 100s of PowerPoint presentations; authored scores of newsletters and grew social media communities - CRM database grew from 0 to over 15,000.
Led the team credited with igniting the StartupCincy effort, evolving it from a simple social media hashtag to a movement and now a reputable community recognized from coast-to-coast.
Created a coherent portfolio of innovation brands that guide entrepreneurs from idea to exit - Cintrifuse, StartupCincy, Spry Labs, Customer Connections, Syndicate Fund, Union Hall, etc.
Led diversity and inclusion programs resulting in broad outreach, inviting voices, faces and colors who aren't normally 'at the table' when talking startups and innovation.
Responsible for monetizing Union Hall, a 38,000 sq. ft. co-working space home to 100s of startups, dozens of meetups and just as many puzzles as you'd imagine for a $17 million rehab of a 150 year old set of three historic buildings.
Key impact
Founding Team @ Cintrifuse
Incredible slope and white canvas approach to economic development - BigCo innovation through working with startups. Model now copied by other ecosystems across the country.
Launched StartupCincy
What started as a simple social media hashtag, bloomed into a full-fledged, connected community. Grew from 100s of followers to over 10,000 engaged fans. Adopted by an eager audience locally and serves as a model for other cities around the country.
Instant Adaptation
Able to switch gears going from an enterprise with 10s of thousands of employees to a small business with less than two dozen. Contributing, leading and growing the organization almost immediately.
Made Dream Come True
Pursued and landed a marketing job with the Walt Disney Company. From resorts, attractions, event services and ultimately with the team that launched Disney Cruise Line - a very fulfilling tour of duty that taught me the blending of business with entertainment on a giant scale.
Strengths
Natural Leader
Frequently asked to bring order from chaos, harmony from dysfunction. Very simply - I make things better.

Try one of our 10 other marketing resume examples:

  1. Marketing internship resume examples
  2. Marketing consultant resume examples
  3. Marketing manager resume examples
  4. eCommerce marketing resume examples
  5. Growth marketing resume examples
  6. Content marketing resume examples
  7. Social media specialist resume examples
  8. Brand Manager resume examples
  9. SEO resume examples
  10. Digital marketing manager resume examples

This guide will teach you everything you need to know about crafting the perfect marketing resume:

 ✔ How to plan out your marketing resume to make the whole process easier.

 ✔ What to look for in the ideal marketing resume template.

 ✔ How to craft a simple but powerful resume header.

 ✔ Why your marketing resume needs an objective or summary.

 ✔ How to frame your education and experience sections around results (and why it matters).

 ✔ The secret formula to showing the exact skills and certifications to get hired.

How to write a marketing resume

Every marketer knows how to plan out a strategy and creating a marketing resume is no different. Consider what sections and information you’d like to include before you start. Here are some suggestions:

The top sections to include on a marketing resume

  1. Objective or Summary
  2. Marketing Experience
  3. Education
  4. Soft Skills
  5. Technical skills
  6. Certifications
  7. Interests

We’ll walk you through how to create each one below. What matters is starting with a plan and a goal!

How to choose a marketing resume template that works

You don’t have to be a CMO to know that visual elements speak volumes when it comes to marketing. Your resume is no different.

That’s why choosing the layout that fits your content and sends the right visual message is key.

marketing resume templates
  • Basic template - If you’re applying to be a marketing intern and don’t have much experience, this layout works best. It doesn’t take as much content to fill it up and make it look impressive.
  • Professional template - This is the standard marketing resume layout we recommend for most mid-level professionals. It balances your content with enough space to create a pleasant visual style that doesn’t overwhelm the reader.
  • Simple template - For marketing managers or CMOs, your resume is going to be more on the dense side: you’ve got a lot to show. This layout is designed exactly for that. It fits more onto the page without making it difficult to read.
  • Creative template - Applying to a hyper-creative marketing firm or a world-changing startup? Our creative layout is bright, airy, and modern. At a glance, it shows that you’re on the cutting edge and have plenty of confidence in your abilities.

Here are a few other things to consider when choosing a marketing resume template:

  • Consider how to structure your content so the most important elements (the one that will make you stand out to the reader) are right upfront.
  • Keep the length in check, while someone looking to hire a senior marketer will probably read a few pages, lower level positions should keep things short and to the point.
  • Add some color but don’t overdo it. A resume that’s not all black and white will be more visually pleasing, but going too far in that direction can have the opposite effect. A tactic to consider is using the color scheme of the company you’re applying to (it’s a nice touch).

The power of a great marketing resume header

You’re a marketer so you know how powerful just a few words can be.

Your resume header is where you can strategically add a few key words to create a powerful first impression.

Have a look at these examples to see what we mean:

Marsha Hu
Marketer
+359 88 888 8888
help@enhancv.com
Los Angeles, CA
WRONG
Marsha Hu
CMI Certified Digital Marketer specializing in e-commerce
+359 88 888 8888
help@enhancv.com
Marketingwithmarsha.com
Los Angeles, CA
RIGHT

Notice the difference? It’s the same person with the same experience, but how they present themselves makes an enormous difference.

The first example is… well, “blah”. You don’t detect any passion, confidence, anything really.

The second example, on the other hand, exudes pride in their work and confidence in their skills. That’s exactly the kind of first impression you want your marketing resume header to make.

PRO TIPPutting a photo or a link to a personal website or LinkedIn account is a great way to personalize your resume header. However, some companies, states, and countries have laws about what kind of personal information your resume can include. Be sure to check

How to write a marketing resume objective or summary

Every good marketing resume should have an objective or summary. The reason is that they answer two critical questions for anyone reading your resume: who are you and what are you trying to achieve?

There are two ways to do this. One is to include a short statement under your name in your resume header. The idea here is to quickly and efficiently explain a bit about who you are. This helps give context to the rest of your resume.

But for most marketers, a summary is the better way to go. It gives you a little more space to explain who you are and make a strong impression.

Here’s what your summary section shouldn’t look like:

Summary
I’m a digital marketing specialist looking for a new position which will allow me to grow my skills and provide value.
WRONG

The problem with that summary can be summarized in one word: vague. What does your expertise look like? How many years have you been a digital marketer? Do you have any certifications? What interests you in digital marketing? What kind of skills do you want to grow?

I could go on.

Now compare that to a better version of the same summary below.

Summary
After four years working as a digital marketer for Intercom I’m looking to use my skills to lead your team to dominate the online framing space. I’m passionate about integrating marketing theories like Jobs to Be Done into innovative SEO strategies that drive conversions (have a look at my results below).
RIGHT

The difference is stark.

This version reads like a summary of a person on a mission with confidence and enthusiasm, brimming with ideas. Yet, it still manages to include some important specifics.

Sure, that information will be contained elsewhere in the resume as well, but your summary is your one shot to make a strong impression by telling a cohesive story, don’t blow it.

PRO TIP If your resume has a cover letter, this is a better place to include the information you would otherwise put in a resume summary

What should a marketing resume’s work experience section look like?

Your marketing resume’s experience section needs to be laser-focused on results. No company wants to hire someone to “manage social media profiles” or “oversee PPC”, they want someone who can boost social media engagement or decrease CPC by 40%.

Look at the difference between these two marketing resume experience examples:

Experience
Marketing ManagerRandom House Publishing
06/2015 - 09/2018
Dayton, OH
Boosted organic marketing revenue by 40% in the first 6 months
Reduced the team size from 6 to 4 while boosting content output by focusing the team and reforming our CMS
Created a new SEO strategy which successfully increased our organic traffic by 43% within the first 9 months
RIGHT
Experience
Marketing ManagerRandom House Publishing
06/2015 - 09/2018
Dayton, OH
Boosted organic marketing revenue
Successfully brought on a new CMS
Created a new SEO strategy
WRONG

They describe the exact same experience, but by being specific, using numbers, and framing the experience around goals that are relevant to the employer the first example is 100% more effective.

You can also try mentioning instances when you learned a new marketing skill or identified an area for improvement. Showing that you’re self motivated is another big draw for most companies looking to hire entry level marketers or even VPs of marketing.

PRO TIPLook into who will be reading your marketing resume and ask yourself “what matters to this person.” Just like with any good marketing campaign, if your resume can address the pain points of both the company and the individual reading your resume, you’re more likely to land that job.

What should be included in an entry level marketing resume?

If you’re looking for a marketing internship or your first marketing job, crafting a resume that shows you’re qualified is extra challenging. Fortunately, there are plenty of other ways to demonstrate you have the skills and qualities necessary to thrive in a marketing position.

In this example, a marketing intern demonstrates self-motivation, organizational abilities, and the ability to work well in groups. All of these skills are exceptionally valuable in a marketing position and none of them required a job in marketing to demonstrate.

Most Proud Of
Self Motivated
I taught myself programming from online videos so I could create simple computer games in my free time
RIGHT

Without even mentioning marketing, these skills and examples show that this person has what it takes to get started in an entry level marketing position.

PRO TIPConsider getting certifications in areas like Hubspot or Google Analytics. These can be done for free and show that you’re a self motivated learner.

What’s the best way to add your education to a marketing resume?

If you have a marketing degree, this is fairly straightforward. Emphasize the skills you gained, internships you had, etc. If your degree was more than 5 or so years in the past, you can leave off most of the detail.

However, many marketers have degrees in totally unrelated fields, so should they be included?

Yes, but be sure to frame them towards marketing if possible. Here’s an example of someone with a history degree applying for a marketing position:

Education
BA in HistorySUNY Binghamton
2014 - 2018
Researched and wrote an average of 4 10-15 page papers per semester
Final thesis dealt with the history of Coca Cola’s global advertising
Took 4 "speaking intensive" classes to develop public speaking skills
President of the young historians club, organizing annual fundraisers and boosting membership from 15 to 38
GPA
4.0 / 4.0
RIGHT

This education section manages to show plenty of marketing relevant skills:

  • The ability to write and research (particularly on a deadline)
  • An understanding of how advertising works and its history
  • Public speaking and presentation skills
  • Organization and leadership

And all without a marketing degree or certification.

What keywords and marketing resume skills make the difference?

In general, the skills on your resume should match what the job description is asking for as closely as possible (more on how to do that below). But how should you show your skills?

First, don’t just list them. Simply stating that you’re “hard working” or good with “Google Analytics” doesn’t mean very much. As much as possible, make sure you include examples and/or real examples which demonstrate your skills.

But that doesn’t mean you don’t need to label them. Most bigger companies use Applicant Tracking Systems (ATS). These scan resumes for set keywords, so channel your inner SEO writer and make sure they’re in there.

Now which skills should you consider?

8 marketing technical skills to include on your resume

  1. HTML5
  2. SQL if you’re dealing with databases
  3. Front-end development
  4. A strong grasp of statistics
  5. Page design
  6. Data modeling
  7. Email automation platforms like Mailchimp
  8. Zapier (because what can’t a marketer do with it?)

For hard skills, certification, educational experience, or an example of you getting results by applying the skill should suffice.

8 marketing soft skills every marketer needs

  1. Adaptability
  2. Self-motivation
  3. Creativity
  4. Organization
  5. Working well in teams
  6. Patience and tenacity (especially for SEO)
  7. Curiosity
  8. Empathy

Showing you have a soft skill is certainly trickier. A dedicated section in which you list your soft skills and include an example of when you demonstrated that skill is the most effective technique.

Our technique for perfecting matching a marketing resume to the job description

The skills you present on your marketing resume should always be based on the job description. Here’s a section taken from a real marketing job description as an example:

“Core duties include producing, implementing, and tracking campaigns needed to achieve company sales goals and engaging with customers. Others include updating database with contact information, researching and compiling mailing lists, and assisting with monthly reports.”

Based on this, you can see you’ll need the following skills:

  • Experience with every stage of creating and implementing marketing campaigns.
  • A track record of hitting set goals.
  • Customer service experience.
  • Knowledge of how to work with databases and SQL.
  • Familiarity with a program like Mailchimp and email marketing experience.
  • Writing and presentation skills to show you can put together monthly reports that won’t put anyone to sleep.

How should you list your certifications on a marketing resume?

In most marketing positions, being certified in areas like Hubspot or Google Analytics is important. It shows that you have a grasp of the most important elements of those fundamental tools. But where should these certifications go on your marketing resume?

It depends. If you have just one or two certifications, you can include them in your resume header. If you have more, it makes sense to dedicate a separate section to them.

The next question is, which marketing certifications should you include on your resume? Here’s a list of the 10 top ones to get you started.

Top 10 Marketing certifications to include on your resume

  1. Google Analytics Certification
  2. AMA Certified Professional Marketer
  3. Hootsuite Social Marketing Certification
  4. Google Ads Certification
  5. HubSpot Inbound Marketing Certification
  6. HubSpot Content Marketing Certification
  7. Digital Garage: Fundamentals of Digital Marketing Certification
  8. W3Schools certification in HTML5, CSS, JavaScript, jQuery, PHP, and XML
  9. Facebook BluePrint Certification
  10. YouTube Certification

Still, ultimately the most important certifications are the one the job description specifically asks for. If they want you to be familiar with Google Analytics, be sure that’s featured prominently.

You can learn a lot from tens of thousands of marketing resumes and job descriptions

While every marketing resume should be tailored for a specific job, there’s still a lot you can learn from a big data approach. That’s why we looked at as many marketing resumes and job descriptions as we could find to understand which skills were most common.

Pay close attention to the gaps between skills that show up in job descriptions and which ones actual marketing resumes use. Those are the skills that can let you stand out!

top marketing resume skills

In summary, what do you need to do to create an effective marketing resume?

There’s no denying that competition is fierce for marketing positions (I mean, you’re competing with fellow marketers). But you can stand above the competition by doing the following:

  • Start by analyzing the job description and planning the resume sections you need
  • Choose a marketing template that balances the amount of content on your resume with the appealing visuals.
  • Write an objective or summary which tells a compelling story about who you are and what you hope to achieve.
  • Include specific examples and numbers to in your marketing experience to show you can get things done.
  • Choose the skills and marketing certifications which match the job description (and give examples of how you’ve used them to achieve results).
PRO TIPUsing your networks or LinkedIn to get a referral to a marketing job will massively increase your likelihood of getting hired. Try participating in online marketing groups, in-person meetups, and other marketing communities to build a network that will help you succeed.

Looking to build your own Marketing resume?

Enhancv is a simple tool for building eye-catching resumes that stand out and get results.
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