A Complete Guide to Marketing Resumes for 2020

A Complete Guide to Marketing Resumes for 2020

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A Complete Guide to Marketing Resumes for 2020

Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2020-10-07

Marketing resumes face the dual challenge of showing passion and creativity alongside hard numbers to demonstrate impact. Simultaneously demonstrating that you’re comfortable in both worlds of marketing requires a carefully crafted resume.

The potential upside, however, is enormous. Getting this combination right can mean getting the interview, nailing it, and ending up with the marketing role you’ve been dreaming of.

That’s why this guide is designed to answer every question you might have about how to get your marketing resume just right.

The number of marketing jobs has increased 25% from 200,000 to 250,000 in just four years (from 2012 to 2016)

What does a winning marketing resume look like?

How to write a marketing resume

Every marketer knows how to plan out a strategy and creating a marketing resume is no different. Consider what sections and information you’d like to include before you start. Here are some suggestions:

The top sections to include on a marketing resume

  1. Objective or Summary
  2. Marketing Experience
  3. Education
  4. Soft Skills
  5. Technical skills
  6. Certifications
  7. Interests

We’ll walk you through how to create each one below. What matters is starting with a plan and a goal!

How to choose a marketing resume template that works

You don’t have to be a CMO to know that visual elements speak volumes when it comes to marketing. Your resume is no different.

That’s why choosing the layout that fits your content and sends the right visual message is key.

marketing resume templates
  • Basic template - If you’re applying to be a marketing intern and don’t have much experience, this layout works best. It doesn’t take as much content to fill it up and make it look impressive.
  • Professional template - This is the standard marketing resume layout we recommend for most mid-level professionals. It balances your content with enough space to create a pleasant visual style that doesn’t overwhelm the reader.
  • Simple template - For marketing managers or CMOs, your resume is going to be more on the dense side: you’ve got a lot to show. This layout is designed exactly for that. It fits more onto the page without making it difficult to read.
  • Creative template - Applying to a hyper-creative marketing firm or a world-changing startup? Our creative layout is bright, airy, and modern. At a glance, it shows that you’re on the cutting edge and have plenty of confidence in your abilities.

Here are a few other things to consider when choosing a marketing resume template:

  • Consider how to structure your content so the most important elements (the one that will make you stand out to the reader) are right upfront.
  • Keep the length in check, while someone looking to hire a senior marketer will probably read a few pages, lower level positions should keep things short and to the point.
  • Add some color but don’t overdo it. A resume that’s not all black and white will be more visually pleasing, but going too far in that direction can have the opposite effect. A tactic to consider is using the color scheme of the company you’re applying to (it’s a nice touch).

The power of a great marketing resume header

Marsha Hu
Marketer
+359 88 888 8888
help@enhancv.com
Los Angeles, CA
WRONG
Marsha Hu
CMI Certified Digital Marketer specializing in e-commerce
+359 88 888 8888
help@enhancv.com
Marketingwithmarsha.com
Los Angeles, CA
RIGHT

How to write a marketing resume objective or summary

Summary
I’m a digital marketing specialist looking for a new position which will allow me to grow my skills and provide value.
WRONG
Summary
After four years working as a digital marketer for Intercom I’m looking to use my skills to lead your team to dominate the online framing space. I’m passionate about integrating marketing theories like Jobs to Be Done into innovative SEO strategies that drive conversions (have a look at my results below).
RIGHT

What should a marketing resume’s work experience section look like?

Experience
Marketing ManagerRandom House Publishing
06/2015 - 09/2018
Dayton, OH
Company Description
Boosted organic marketing revenue by 40% in the first 6 months
Reduced the team size from 6 to 4 while boosting content output by focusing the team and reforming our CMS
Created a new SEO strategy which successfully increased our organic traffic by 43% within the first 9 months
RIGHT
Experience
Marketing ManagerRandom House Publishing
06/2015 - 09/2018
Dayton, OH
Company Description
Boosted organic marketing revenue
Successfully brought on a new CMS
Created a new SEO strategy
WRONG

What’s the best way to add your education to a marketing resume?

Education
BA in HistorySUNY Binghamton
02/2014 - 11/2018
Researched and wrote an average of 4 10-15 page papers per semester
Final thesis dealt with the history of Coca Cola’s global advertising
Took 4 speaking intensive classes to develop public speaking skills
President of the young historians club, organizing annual fundraisers and boosting membership from 15 to 38
RIGHT

What keywords and marketing resume skills make the difference?

8 marketing technical skills to include on your resume

  1. HTML5
  2. SQL if you’re dealing with databases
  3. Front-end development
  4. A strong grasp of statistics
  5. Page design
  6. Data modeling
  7. Email automation platforms like Mailchimp
  8. Zapier (because what can’t a marketer do with it?)

8 marketing soft skills every marketer needs

  1. Adaptability
  2. Self-motivation
  3. Creativity
  4. Organization
  5. Working well in teams
  6. Patience and tenacity (especially for SEO)
  7. Curiosity
  8. Empathy

How should you list your certifications on a marketing resume?

Top 10 Marketing certifications to include on your resume

  1. Google Analytics Certification
  2. AMA Certified Professional Marketer
  3. Hootsuite Social Marketing Certification
  4. Google Ads Certification
  5. HubSpot Inbound Marketing Certification
  6. HubSpot Content Marketing Certification
  7. Digital Garage: Fundamentals of Digital Marketing Certification
  8. W3Schools certification in HTML5, CSS, JavaScript, jQuery, PHP, and XML
  9. Facebook BluePrint Certification
  10. YouTube Certification

In summary, what do you need to do to create an effective marketing resume?

There’s no denying that competition is fierce for marketing positions (I mean, you’re competing with fellow marketers). But you can stand above the competition by doing the following:

  • Start by analyzing the job description and planning the resume sections you need
  • Choose a marketing template that balances the amount of content on your resume with the appealing visuals.
  • Write an objective or summary which tells a compelling story about who you are and what you hope to achieve.
  • Include specific examples and numbers in your marketing experience to show you can get things done.
  • Choose the skills and marketing certifications which match the job description (and give examples of how you’ve used them to achieve results).

* Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from Enhancv.com. Use this Marketing resume sample as a base to create a unique resume for yourself.

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