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Creative Marketer Resume Examples Guide + Expert Tips for 2021

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Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2021-01-14

You are the creative mind behind a company’s marketing campaign. You transform brands and inspire customers.

You combine customer-focus with tech savviness to deliver an on brand and unique user experience.

But, I hear you say, how do you organise all of this talent and expertise into a creative marketing resume?

Don’t worry we’ll explain.

When looking for a creative marketer, hiring managers want to know:

  • You have the right technical skills (UX Design, SEO Power Suite, Adobe Creative Suite, Google Analytics)
  • You have the right experience and education
  • You have the creative ability to drive a project from conception to perfection

Continue reading to find out what you need to do to make it into the creative marketing world.

Beyond the critical role it plays in tech innovation, personal self-expression, product development, and simply making our world a more interesting place, creativity may be the most important determining factor in whether a content marketing program is properly positioned to thrive or doomed to fail.
- Jodi Harris, Content Strategy Consultant and Director of Editorial Content and Curation atContent Marketing Institute

This Creative Marketing Resume Guide Will Include:

  • 8+ samples and examples of creative marketing resumes
  • How to write a stunning summary that will show you’re a creative genius
  • Experiences you need to include to show you can effectively reach target audiences
  • Technical skills you need to include to show you have an analytical mind as well as a creative one
  • Soft skills that show your ability for storytelling and collaboration
  • How to include portfolio examples
  • Creative Marketing qualifications and certifications

Using this guide will get the hiring manager want to:

  • Read past your summary, and get to know you on paper
  • Be captivated by your skills and experience
  • Put on you on the ‘yes’ pile
  • Contact you and get to know you in person
  • Hire you!

Creative Marketing Resume Samples

Looking for Related Resumes?

How to Write a Creative Marketing Resume

Creative marketers define the voice of a brand or company. Your resume should show that you can do this whilst maintaining commercial awareness.

Creative marketing resumes that get noticed feature ingenuity and imagination. They combine strategic thinking with an analytical mind.

Use your resume to show can merge hard skills like code and data analysis with soft skills like storytelling.

Include examples that show:

  • You have experience working on online multi-channel marketing campaigns, content planning and content creation
  • You can create consumer-focused marketing strategies
  • You can use Adobe Creative Suite to create marketing collateral. Creative marketers often perform elements of graphic design

Here’s What a Hiring Manager Will Look for in Your Resume:

  • Do you have experience envisioning, planning and executing advertising and promotional campaigns?
  • Can you initiate market research studies and use them to inform campaigns?
  • Can you analyse the effectiveness of a social media campaign?
  • Do you have strong storytelling skills?
  • Are you a highly skilled communicator?

The Most Important Aspects of a Program Analyst Resume:

  • Resume header that says marketing extraordinaire
  • Resume summary that describes your abilities and achievements
  • Resume experience that proves your ability to create effective campaigns
  • Hard skills that show your ability to problem solve, analyse and create
  • Soft skills that show your ability to effectively research and collaborate
  • A glimpse of your portfolio
  • Creative marketing education and certifications

How to Create an outstanding Creative Marketing Resume Header

Your creative marketing resume header is your opportunity to effectively convey who you are, and what you do.

There’s a skill to this. Make sure to avoid common mistakes.

We’ll show you how.

You’re applying to work as a creative marketing assistant for a well-known educational organisation.

Your header looks like this:

Cane Marks
Marketer

Website/Link

Vauxhall, London
WRONG

This needs some tweaks. Here’s why:

  • The details you have provided are far too basic. Don’t leave the hiring manager guessing
  • It lacks effort. This is a key opportunity to tell your story

Make a great first impression. Let’s have a look at how to do it:

Cane Marks
Creative Marketing Assistant

CaneMarksCreative.com

Vauxhall, London
RIGHT

This is miles better: Here’s why:

  • Immediately the hiring manager knows the candidate’s full title. This makes it instantly more professional. Plus, attention to detail is key in this role.
  • It provides a link to the candidate’s portfolio, which builds a connection with the recruiter and gives a better picture of who you are, and what you’ve done

Now, how to bring some of that creativity of yours into a resume layout?

How to Choose a Spectacular Creative Marketing Resume Layout

When picking the layout of your creative marketing resume, show your originality.

Show off your style and market awareness. Afterall, you know what works and what doesn’t.

Why not experiment with different colours, textures and fonts?

Image is everything in the creative marketing world.

Below are some layouts that will show off your creative flair:

3 Ideas to Make Your Resume Design Memorable

  • Impose your white resume on a different coloured background and use a tear effect to reveal the different parts of your resume
  • Incorporate the logos of big companies you have worked for in your work experience section. This shows you are well respected in your field, and companies love that.
  • If you want to keep your resume simple, use a resume package to convey your personality and brand. This way you don’t need to worry about readability and get as creative as you want.

Creating a layout which establishes your own ‘brand’ will tell companies that you can effectively market. This will really catch their eye.

Creative thinking and commercial awareness are essential on a Creative Marketing Resume

As a creative marketer, it doesn’t take a genius to figure out that creativity is essential in a successful creative marketing resume.

You are solutions-orientated, and results-driven. You use your creative thinking to drive effective and impactful product campaigns or brand launches.

But your creative thinking doesn’t operate in isolation. You use your commercial awareness and lateral thinking to analyse and determine what is needed for a specific client.

Use your resume to show the hiring manager that you can transform a business with unique direction.

In your resume you can show this by:

  • Describing how you have driven creative projects from start to finish
  • Explain how you collected and collated data and contributed to creative briefs
  • Reference the programs you used to gain insight into your client base (Google Analytics)
  • Write about the effects of this research, what impact did this have?
  • Referring to the software you used to bring your creativity to life

Write about these capabilities in more depth in your summary and experience sections.

We’ll go through this now.

Writing A Stellar Creative Marketing Resume Summary

Your professional summary is a vital component of your resume. It will either illustrate you as a marvelous marketer, or a driveling fool.

Make sure its not the latter.

Use this section to create a comprehensive and informative overview of you as a person.

Your skills, achievements, experience and personality.

Reference that award-winning marketing campaign you worked on. Explain that you are an expert in safeguarding a brand’s essence while taking it to the next level.

Express this all in a few sentences.

Remember, be concise, but make sure you shine.

3 Creative Marketing Resume Samples - Summary

Here are some samples of creative marketing resume summary sections:

Summary
I am a marketer with two years’ experience crafting and implementing marketing strategies with proven results.
WRONG

This summary is definitely lacking. Here’s why:

  • It doesn’t specify exactly what you do, or what kind of creative marketing you are especially interested in
  • The language used is too basic and informal. It’s your job to really WOW hiring managers
  • It doesn’t highlight any certifications you have attained or reference your technical skill set

Instead, use this section to paint a picture of who you are and what you can bring to a company:

Summary
Results-driven Creative Marketing Assistant with over two years’ experience assisting the production of award-winning content with Adobe Creative Suite. Highly skilled in conducting market research with Google Analytics and building innovative on-brand creative concepts.
RIGHT

This is much better because:

  • It explains what role you are experienced in, and how many years’ experience you have
  • It boasts about your achievements
  • While it is succinct, it contains a lot of information about what software and programs you can use
  • It conveys your enthusiasm

Let’s try this again but for more senior creative marketer:

Summary
A qualified Creative Marketing Coordinator with experience in providing and managing creative concepts for big name brands. Proven success in analysing and reporting the effectiveness of social media campaigns and posts. Expertise in ensuring the consistent presentation of the company’s issue through digital, print and social media advertising.
WRONG

This summary is OKAY but there’s still some work to do. Here’s why:

  • While it expresses the candidate is qualified, it doesn’t specify how many years’ experience they have, and how they are qualified
  • It doesn’t show how the candidate determined the effectiveness of social media campaigns. Tell the hiring manager what programs and software you can use
  • It doesn’t show RESULTS

This summary section tackles these errors:

Summary
A Senior Creative Marketing Coordinator with 7 years’ experience. A certified Content Marketing Professional, with Google Analytics IQ Certification and analysis-orientated skills to deliver data insight into the performance of campaigns. Highly experienced in evaluating the aesthetic look and feel of a campaign and delivering innovative and award-winning creative solutions.
RIGHT

This summary is much better. This is because:

  • It tells the hiring manager that the candidate is in a senior position
  • It lets them know the candidate has certifications to prove they are qualified
  • It lets the hiring manager know the candidate is used to producing results
PRO TIPUse the summary section as a brief introduction to your experience section. In this section you can showcase your achievements, seniority and experience and elaborate on them later on.

How to Frame Your Experience on Your Creative Marketing Resume

In your experience section on your creative marketing resume, you should accentuate:

  • Your experience with specialist software. (SEO and SEM Campaign tools, Photoshop to create digital content)
  • Your experience analysing data and preparing reports to measure the performance of campaigns
  • Your experience researching market trends and demographics to develop marketing plans

And remember, paint a story. Don’t merely list what you have done. Delve into it. Be informative.

But no waffle. Keep it relevant and related to the job description.

To help with formatting divide it up. Tell the hiring manager:

  • What you did/what projects you worked on
  • How you did it
  • The results it produced
  • How you impacted the company. Did you help attract new clients?

Below are some examples. One with common mistakes. The other a pro example:

2 Creative Marketing Resume Experience Samples

Experience
Creative MarketerGilmore and Co
03/2017 - 06/2019
Canterbury, Kent
Made creative suggestions to increase brand awareness
Collaborated with key players when developing marketing campaigns.
Analysed social media campaign’s effectiveness.
Used Google Adwords for pay-per-click campaigns.
WRONG

Those entries aren’t ideal. This is why:

  • These entries don’t explain the impact of your actions
  • They don’t expand on your skill set
  • They don’t explain what software you can use

The following example provides more of an explanation of your experience:

Experience
Creative MarketerGilmore and Co
03/2017 - 06/2019
Canterbury, Kent
Managed the day-to-day management of Gilmore and Co’s social media vehicles, including creating content, managing and scheduling posingt and posting content for Facebook, Twitter, Linkedin and Instagram.
Monitored the success of social media campaigns using Google Analytics and implemented effective changes in response, increasing site hits by 42%.
Took ownership of the brands tone of voice, sharing scintillating copy to engage Gilmore and Co’s audiences, while safeguarding their essence.
Designed marketing communications materials (brochures, pamphlets, posters) using the full Adobe Creative Suite, informed by feedback from data collection of the target audience.
RIGHT

These entries are much more effective: Here’s why:

  • They explain in detail what you did, and what effect this had on the company
  • It specifies your capabilities, using action words
  • It discusses the software you can use

Remember, each time you apply to a new job craft your resume in response to the job description. Use key words from the description throughout to ensure your resume reaches the top of the pile.

Match the duties and responsibilities the hiring manager has advertised.

How to Describe the Duties of a Creative Marketer  

Listed below are some of the duties performed by creative marketers daily. Make sure that you refer to these responsibilities into your experience, education and skills sections:

  • Used research and applied sound strategy to develop and implement creative concepts. This delivered a strong message which reinforced the brand value
  • Guided the overall tone and look of creative campaigns
  • Created innovative concepts and project direction
  • Conceptualised marketing ideas into simple proposals. Delivered them confidently to grow engagement with customers

If you are looking to give your resume a little lift, you can:

  • Provide portfolio examples that show off your past projects
  • Explain that you have the know-how to create accessible products and brand strategies that meet customer needs
  • Explain what technical knowledge you have. Employers need to know that you can effectively put your creative ideas into action. For this you will need to use the right tools, UX Design, Adobe Creative Suite and the like

What to Include in your Creative Marketing Education Section?

Your education section is your opportunity to show you have the academic qualifications and training to do the job and do it right.

For this role, employers typically look for a BA degree as a minimum. Related degrees include, Advertising, Marketing, Broadcast or Journalism.

In this section you can go into specifics about the content of the courses you studied. Refer to courses in communication methods, sales, market research, and consumer behaviour.

An MSc would also be useful for this kind of job. This would provide strategic business-focused training, preparing you for a future management role.

In this part of your resume you should also refer to any certifications you have attained or are in the process of attaining.

Use every opportunity to give yourself an edge. This is a competitive job market, and hiring managers only want the best.

Skills to Highlight in Your Creative Marketing Resume