At its core, Content Marketing experts are individuals who are adept in consumer insights and endowed with the capability to translate it into actionable plans that are result-driven. Beyond crafting content that work for their market, content marketers are looked up to as the people who know how to influence.
Making a winning content marketing resume and any other type of resume for that matter is about presenting your value proposition in a 2-page profile efficiently.
How do you do that?
Well, this Content Marketing resume guide will break that down into simple bite-sized information that you can easily digest and apply on your own resume!
Our content marketing resume guide is designed to teach you
- How to create a Content Marketing resume that will hook the hiring manager from the start.
- How to write a resume header that can convey your overall competence briefly and concisely.
- How to build your resume experience section based on your previous career achievements
- How to make sure your skills section complements well with your job experience.
- How to craft your resume to match your value proposition to the job offer.
Looking for related content marketing resumes?
- Marketing resume
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- Copywriter resume
- Content Strategist resume
- Digital Marketing Specialist resume
How to write a content marketing resume
Content Marketing is a role that covers quite a broad range of bases. The scope of the job can range from writing content, doing some graphic work, self-publishing, acquiring backlinks, to actual PR work to boost your stakeholder's online presence.
As a content marketer you might know how to write lots of things, but do you know how to write a resume?
Doing the job isn't as clear cut as to how most jobs are. The only thing that's fixed in this role is the goal - which is to get your message out there in the market and boost your presence in public through content.
How to do that? At its core, a handful of content creation is required to start. The next steps will vary on how you want to distribute across different online platforms to reach your audience or target market.
Demonstration of various online marketing skills is vital for the success of this feat. The brunt of the role is basically getting this part of the job done.
Do you know what type of content will pick up steam and boost engagement among your audience? Do you know what type of content will be likely picked up by relevant media sites?
Content Marketing resume header tips and tricks (with examples)
A resume header is basically a summary of your personal information - from your name, phone number, and most importantly your profile or portfolio link.
There’s nothing wrong about only putting the basic information in your header. However, not adding a link to your portfolio is a missed opportunity to showcase all your work through your resume. Having that on your header can boost your chances of getting shortlisted!
On top of that, there’s the Applicant Tracking Software that many hiring managers use to screen resumes. If your header is underdone, it might run the risk of getting skipped by the software. Here is how to write a resume that passes ATS.
To avoid that, your header must contain all the necessary information such as the following:
- Your full name
- Your current job title - add your self-assessed level of competence. Use words like “Expert” or more playful words synonymous to that.
- Physical address - it’ll be enough to feature your city and state.
- Email address - make sure it’s a professional-looking email and at least a Gmail account, not Yahoo.
- Portfolio link - you should have one, it’s a given in this role after all. You can also substitute it for a personal website or blog on containing all of your content pieces. If your work has been featured in many high authority sites, at least collate them under a single portfolio website.
2 content marketing resume header examples
Realistically speaking, there is nothing wrong with this header - it’s good enough. The only downside is that it looks like a cookie cutter header. Nothing that really shouts “I’m exceptional” or “check me out.”
If you want to stand out, flaunt the best certification or credential that you possess- and yes even through your header. Just like this one below:
How to make your Content Marketing resume summary pitch-perfect
Content is king, so are content marketers in the field of digital marketing. Craft a story summating your accomplishment, highlighting your acclaimed work or content featured by prominent media. Here is how to build a resume summary.
Did your content make it in Forbes? Or did one of your content get a mention or was highlighted by a certain report of a tier 1 media? Make sure you give them a shoutout in your summary!
While you wrap those accomplishments up into a brief but concise 4-sentence excerpt, keep in mind these other basic elements that should be in your summary.
- Your total work experience in the field
- The extent of your PR and marketing efforts in your previous work.
- An overview of your technical skills - what tools you’re proficient with.
- A major career highlight that you’re proud of (if you have one).
- Your highly featured content and which publication or PROMINENT PR or authority site they appeared.
2 content marketing resume summary examples
This summary is a concise and direct description of the candidate’s competence. However, it lacks a striking highlight that can pique the interest of any recruiters or hiring managers.
Content Marketing is about getting your name out there. If you have this accomplishment under your sleeve, your resume is one of the perfect spaces to flaunt it.
How to best formulate your content marketing resume experience
In this trade, numerical figures matter as much as those exposures you’re getting from top tier sites and publications. At the end of the day, the end goal is to boost your branding and presence, and the success of this can be measured through certain variables.
When a marketing manager looks at your resume, they’d be interested to know the kind and amount of success of your marketing campaigns have brought to your stakeholders. Depending on your end-goal.
Were you able to increase annual revenue? The traffic? Or decrease the budget while boosting the efficiency of your marketing campaigns? If yes, by how much?
To make your experience section stand out, include the following information in your experience section’s bullet points:
- What was the result of your marketing campaigns? Did your content increase traffic or drive revenue?
- What are the most efficient channels where you distribute your content?
- What platforms were involved in the campaigns? LinkedIn? Facebook? Instagram?
- How did you determine what form of content works best for your audience, identified distribution/contribution channels, or platforms?
Content marketing resume experience examples
- Produced different types of content for a variety of channels including editorial sites, blog posts, email, and social media
- Pitch content to different media or online portals to further our reach and branding.
- Provide readers with relevant and valuable content that resonates with our brand message.
- Create a content plan and its distribution channel.
This example has its own merits. It’s descriptive of the exact role and responsibilities of the candidate in his or her previous employment.
However, it does not send a message that the candidate is outstanding and ends up sounding like every other resume in the stockpile of applicants.
It has its merits but it’s not enough to reign supreme from the sea of applicants that many recruiters and hiring managers get every day.
Another point to take note of is that it’s anti-climatic, considering your summary delivered an excerpt of your tangible accomplishments.
Overall, listing down your experiences this way will make your resume look underwhelming or average, to say the least.
- Pitched to and gotten our content published in authority sites such as Elitedaily, Forbes, Huffington Post, and Buzzfeed.
- Boosted direct referral traffic by 10 to 20% month over month through content contribution in those authority sites.
- Generated over 1 million media impressions by developing relevant content/stories jiving with the current market trends.
- Boosted lead generation while reducing cost by 50%.
- Increased media mentions by 500% in span of 1 year.
Both sample experience sections talk about the same responsibilities, but the latter dives further into the candidate’s actual job and real-life experiences. Doing so will open an opportunity for you to flaunt those accomplishments you are so proud of.
This is the part where, if you have it you gotta flaunt it!
If you happen to struggle with formulating the bullet points, you can always follow this simple format:
- What did you do?
- Why did you do it?
- What was the result?
How should I list my skills on a content marketing resume
Your skills play an important role in determining whether you’re a perfect fit for the job or not. With that being said, the skills section must compliment your job history.
While it’s totally fine to stuff this section with outstanding skills that you possess that may not be directly relevant to content marketing, it will look more polished in-sync with your overall resume if you just write it down with your job history in mind.
Another thing to take note of is that skills can be split into two categories: technical skills and soft skills.
How to add education on a content marketing resume
Usually this is done in the education section of a resume. Many job hunts will require some relevant degree for this post. Typically a degree in marketing or journalism is the preferred certification that many Content Marketing posts will be asking for.
This doesn’t mean, though, that your educational background will make or break your chances of landing the role. In reality, many Content Marketing executives don’t hold any of those degrees. Relevant work history can trump an education degree, ultimately.
This role can neither an entry-level or a senior-level post. The expertise will vary according to the needs of the hiring company. The post can either be a content marketing associate or a content marketing manager.
Either way, your educational background will be at the bottom of the recruiter’s checklist.
However, if you have recently completed a degree you can include it in your resume. Make it more relevant by including:
- Your GPA Score (but only if it’s higher than 3.5);
- Your degree name and institution;
- How many years you’ve attended;
- Any details about your studies - a relevant research study or a publication
Showcasing certificates on your resume
If you have acquired any relevant certificates, make sure you add them in the in your resume. You can simply list them somewhere below your education section. Don't add everything you have, just the ones that might tilt the scales in your favour. Check with the job posting again. Here are some of the most common certificates mentioned in content marketing resumes.
Final takeaways for a perfect Content Marketing resume
- Present your value proposition from the start with an impactful career summary.
- Make your resume header standout by adding certification titles and relevant links.
- Don’t underestimate the simple milestones or little wins you have achieved in your previous jobs. They can create a lasting impact on your prospective employer, and your resume is the perfect place to display them as if they’re your trophies.
- Show figures when you talk about your accomplishments/job responsibilities
- Make sure you tailor-fit all the details of your resume to the job position, from your summary down to your job experience section and skills.
- Feature the skills and experiences that the company you’re applying for is seeking in a candidate.