At its core, Content Marketing experts are individuals who are adept in consumer insights and endowed with the capability to translate it into actionable plans that are result-driven. Beyond crafting content that work for their market, content marketers are looked up to as the people who know how to influence.
Making a winning content marketing resume and any other type of resume for that matter is about presenting your value proposition in a 2-page profile efficiently.
How do you do that?
Well, this Content Marketing resume guide will break that down into simple bite-sized information that you can easily digest and apply on your own resume!
Our Content Marketing resume guide is designed to teach you
- How to create a Content Marketing resume that will hook the hiring manager from the start.
- How to write a resume header that can convey your overall competence briefly and concisely.
- How to build your resume experience section based on your previous career achievements
- How to make sure your skills section complements well with your job experience.
- How to craft your resume to match your value proposition to the job offer.
Content Marketing resume example
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How to write a Content Marketing resume
Content Marketing is a role that covers quite a broad range of bases. The scope of the job can range from writing content, doing some graphic work, self-publishing, acquiring backlinks, to actual PR work to boost your stakeholder's online presence.
Doing the job isn't as clear cut as to how most jobs are. The only thing that's fixed in this role is the goal - which is to get your message out there in the market and boost your presence in public through content.
How to do that? At its core, a handful of content creation is required to start. The next steps will vary on how you want to distribute across different online platforms to reach your audience or target market.
Demonstration of various online marketing skills is vital for the success of this feat. The brunt of the role is basically getting this part of the job done.
Do you know what type of content will pick up steam and boost engagement among your audience? Do you know what type of content will be likely picked up by relevant media sites?
Content Marketing resume top sections
- A professional and complete header
- Career summary that teases your biggest achievements/
- Result-driven experience section
- Skills (technical and soft skills)
Content Marketing resume header tips and tricks (with examples)
A header is basically a summary of your personal information - from your name, phone number, and most importantly your profile or portfolio link.
There’s nothing wrong about only putting the basic information in your header. However, not adding a link to your portfolio is a missed opportunity to showcase all your work through your resume. Having that on your header can boost your chances of getting shortlisted!
On top of that, there’s the Applicant Tracking Software that many hiring managers use to screen resumes. If your header is underdone, it might run the risk of getting skipped by the software.
To avoid that, your header must contain all the necessary information such as the following:
- Your full name
- Your current job title - add your self-assessed level of competence. Use words like “Expert” or more playful words synonymous to that.
- Physical address - it’ll be enough to feature your city and state.
- Email address - make sure it’s a professional-looking email and at least a Gmail account, not Yahoo.
- Portfolio link - you should have one, it’s a given in this role after all. You can also substitute it for a personal website or blog on containing all of your content pieces. If your work has been featured in many high authority sites, at least collate them under a single portfolio website.
2 Content Marketing resume header examples
Realistically speaking, there is nothing wrong with this header - it’s good enough. The only downside is that it looks like a cookie cutter header. Nothing that really shouts “I’m exceptional” or “check me out.”
If you want to stand out, flaunt the best certification or credential that you possess- and yes even through your header. Just like this one below:
How to make your Content Marketing resume summary pitch-perfect
Content is king, so are content marketers in the field of digital marketing. Craft a story summating your accomplishment, highlighting your acclaimed work or content featured by prominent media.
Did your content make it in Forbes? Or did one of your content get a mention or was highlighted by a certain report of a tier 1 media? Make sure you give them a shoutout in your summary!
While you wrap those accomplishments up into a brief but concise 4-sentence excerpt, keep in mind these other basic elements that should be in your summary.
- Your total work experience in the field
- The extent of your PR and marketing efforts in your previous work.
- An overview of your technical skills - what tools you’re proficient with.
- A major career highlight that you’re proud of (if you have one).
- Your highly featured content and which publication or PROMINENT PR or authority site they appeared.
2 Content Marketing resume summary examples
A content marketer with 5 years experience creating compelling content that sells across multiple media platforms. Passionate about creative writing and detail-oriented especially in adapting different styles and tones that will suit my audience.
This summary is a concise and direct description of the candidate’s competence. However, it lacks a striking highlight that can pique the interest of any recruiters or hiring managers.
A content marketing expert with more than 5 years working experience in developing compelling content that easily sells across multiple media platforms, as seen in Huffington Post, Forbes, NY Times, and etc. Accustomed to creating different types of content such as infographics, webinars, videos, and articles.
Content Marketing is about getting your name out there. If you have this accomplishment under your sleeve, your resume is one of the perfect spaces to flaunt it.
PRO TIPMake sure your summary provides a preview for your experience section. Your summary should be a teaser for what the hiring manager will see further. If you say you got featured in NY Times, be sure you give the empirical data in the specific job section.
How to best formulate your Content Marketing resume experience
In this trade, numerical figures matter as much as those exposures you’re getting from top tier sites and publications. At the end of the day, the end goal is to boost your branding and presence, and the success of this can be measured through certain variables.
When a marketing manager looks at your resume, they’d be interested to know the kind and amount of success of your marketing campaigns have brought to your stakeholders. Depending on your end-goal.
Were you able to increase annual revenue? The traffic? Or decrease the budget while boosting the efficiency of your marketing campaigns? If yes, by how much?
To make your experience section stand out, include the following information in your experience section’s bullet points:
- What was the result of your marketing campaigns? Did your content increase traffic or drive revenue?
- What are the most efficient channels where you distribute your content?
- What platforms were involved in the campaigns? LinkedIn? Facebook? Instagram?
- How did you determine what form of content works best for your audience, identified distribution/contribution channels, or platforms?
Content Marketing resume experience examples
Content Marketing ExecutiveShakey Pops
Produced different types of content for a variety of channels including editorial sites, blog posts, email, and social media
Pitch content to different media or online portals to further our reach and branding.
Provide readers with relevant and valuable content that resonates with our brand message.
Create a content plan and its distribution channel.
This example has its own merits. It’s descriptive of the exact role and responsibilities of the candidate in his or her previous employment.
However, it does not send a message that the candidate is outstanding and ends up sounding like every other resume in the stockpile of applicants.
It has its merits but it’s not enough to reign supreme from the sea of applicants that many recruiters and hiring managers get every day.
Another point to take note of is that it’s anti-climatic, considering your summary delivered an excerpt of your tangible accomplishments.
Overall, listing down your experiences this way will make your resume look underwhelming or average, to say the least.
Content Marketing ExecutiveShakey Pops
Pitched to and gotten our content published in authority sites such as Elitedaily, Forbes, Huffington Post, and Buzzfeed.
Boosted direct referral traffic by 10 to 20% month over month through content contribution in those authority sites.
Generated over 1 million media impressions by developing relevant content/stories jiving with the current market trends.
Boosted lead generation while reducing cost by 50%.
Increased media mentions by 500% in span of 1 year.
Both sample experience sections talk about the same responsibilities, but the latter dives further into the candidate’s actual job and real-life experiences. Doing so will open an opportunity for you to flaunt those accomplishments you are so proud of.
This is the part where, if you have it you gotta flaun