INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Ad Operations Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Ad Operations Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Ad Operations Manager job market is wide open for candidates.
Top ad operations manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Things to remember when writing your Ad Operations Manager experience section
Ad operations manager experience section checklist:
- Keep it short: use no more than 4-6 bullet points per position;
- Go for short, easy-to-read sentences to keep recruiters engaged;
- Focus on relevant job experience that will enhance your application;
- Describe your experience using the C-A-R (challenge, action, result) methodology;
- Ditch buzzwords and go for power words instead.
To illustrate it more clearly, we’ve collected some of the best experience section examples from real Ad Operations Manager resumes. Check them out below!
- Control and Monetization of global traffic in Etermax Apps.
- Managing Etermax mobile in app advertising inventory.
- Implementation, control, monitoring and optimization of display campaigns in Etermax Apps.
- Implementation, monitoring and reporting for different types of activations on ad-servers. Tech partners: Mopub - Admob - DFP - Ironsource.
- Creation and monitoring of deals in Programmatic Sales (Private Auction, Preferred Deals, Programmatic Guaranteed).
- Optimization and Monetization to Waterfalls in Open Auction. Increase to the CPM.
- Network integrations to the company system. (SDK, Server to Server).
- Fluent contact with different Customers, Partners, Network and Providers.
- Optimization of CPMS and search of new markets.
- Maximising campaign activity by supporting clients from initial set-up through to execution and beyond
- Providing technical expertise to identify operational or campaign-related issues
- Checking delivered functionality against agreed specifications or requirements
- Supporting the Sales & Media teams by suggesting and implementing campaign recommendations
- Working with the teams to produce technical solutions to support marketing optimisation and analysis
- Collaborating with the Software Development team to identify technical and operational solutions
- Creating responsive landing pages and solus emails (adaptable to all email platforms, using litmus to test)
- Yield and inventory management.
- Responsible for creating and setting up DFP sites, and for the daily activity of DFP sites in an Abu Dhabi Media network.
- Setting up and managing different SSP.
- Managing 3rd party Reporting systems - Effective Measure, OOX Monitor
- Creating and modifying creative when needed using Photoshop and HTML5.
- Generating competitive report and gathering market intelligence to help the sales managers in understanding the market.
- Buying
- Yield and inventory management.
- Plan and create highly effective, results-driven, multi-channel digital campaigns based on sales teams/client's requirements.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Management of 3rd party reporting systems - Effective Measure, OOX Monitor.
- Configure and maintain ad networks, create user logins, and assign permissions.
PRO TIP
Make sure to relate your experience to your job description, but never lie. That’s not tolerated and will show up in the face-to-face interview later on.
Action verbs for your ad operations manager resume
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The Best Way to Write Your Ad Operations Manager Resume’s Skills Section
Ad operations manager resume: skills section checklist
- Scan the job advert for keywords worth including in your resume;
- List both hard and transferable skills;
- Leave room for discussion: include some of your skills in other sections of your resume;
- Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top skills for your ad operations manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.
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Ad operations manager resume header: Tips, red flags, and best practices
Checklist for your ad operations manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Ad Operations Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Writing a strong ad operations manager resume summary
Ad operations manager resume summary checklist:
- Mention your position and total years of experience in the field;
- Highlight 1-2 of your top achievements;
- Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
- Add 2-4 keywords present in the job description.
Resume summary formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
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Adding education, courses, and certifications to your Ad Operations Manager resume
Education section tips and tricks.
- Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
- Mention some education-related awards you’ve received;
- Share a bit more about your certifications (if they are relevant);
- Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.
Top certifications for your ad operations manager resume
Facebook Ads: Business Manager And Facebook Ads Retargeting
Advanced Facebook ads with Facebook Pixel, custom audiences, lookalike audiences & do Facebook retargeting ads that sell
Solo Ads Manager
Learn how to be a solo ads manager without investing. Simple step-by-step course on the solo ads industry.
Ultimate Google Ads Training 2021: Profit with Pay Per Click
Google Ads 2021: How our clients have transformed their sales using Google Ads & get your Google Ads certification!
Sell More: Facebook Ads & Instagram Ads for E-Commerce 2022
Master Guide to Selling with Facebook Ads - Sell More, Sell Faster, and Find your Perfect Customers with Conversion Ads.
Facebook Ads & Instagram Ads Course 2022 + Meta 410-101 Exam
Learn Facebook Ads Properly. Boost E-commerce Sales. Enjoy Quizzes. Become 410-101: Certified Media Buying Professional.
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
The best format for your ad operations manager resume
Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The choice you make depends on your level of experience and the company you’re applying for.
The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.
The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.
If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?
After choosing the right format for your Ad Operations Manager resume, it’s time to perfect the layout and style.
- Go for traditional 1-inch resume margins;
- Choose a simple resume font, sized 10-12p;
- Make sure that the length of your resume matches your applicant profile: try to fit in a one-page template; two-page templateare suitable only for candidates with over 10 years of experience.
- Save your resume in PDF to avoid issues around formatting and unauthorized editing.
Looking for more ways to make your application stand out? Read this article!
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:
Creating a memorable Ad Operations Manager resume
You want your resume to put you in front of other candidates even when the competition is high, right? Right!
One of the easiest ways to do this is by adding a drop or two of creativity. You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume
It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.
What makes a great ad operations manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
