INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Regional Marketing Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Regional Marketing Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Regional Marketing Manager job market is wide open for candidates.
Top regional marketing manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to craft the perfect regional marketing manager resume experience section
Perfecting the experience section: regional marketing manager resume checklist:
- Be careful with bullet points: use no more than 4-6 per position;
- Mention only positions that are relevant to the job you’re applying for;
- List your experience in chronological or reverse-chronological order;
- Highlight your results by using numbers – e.g. percentage increase/decrease in an important metric that’s followed by - your hard work;
- Use action words whenever possible… but more on that below.
Need examples? We looked through thousands of Regional Marketing Manager resumes and gathered some examples of what the ideal experience section looks like. Check them out below!
- The core value of my role being part of the Marketing Planning division is to liaise & be the medium between the Local Marketing managers & the Regional Marketing managers.
- Driving success and efficient planning to the markets I handle (UAE, QA & JO). Efficient planning & execution are the two main contributors to a successfully led market.
- Liaising on a weekly basis with the MM’s to ensure we are meeting targets, sticking to the aligned budget & planning incrementality driven campaigns.
- Leading and curating our Monthly Marketing Review Reports, which constitutes of a 360-degree analysis on every marketing function bridging a communication flow between Local & Regional Marketing teams.
- Extrapolating data & doing deep-dive analysis to understand the reasons behind a drop/increase in acquisitions in order to build action points accordingly.
- Principal strategist of comprehensive marketing action plans across 5 countries (UAE, Kuwait, Qatar, Bahrain, KSA), including integrated marketing campaigns, digital solutions, customer acquisition, retention strategies, ROI, performance metrics, budgeting, and relationship engagement with different stakeholders.
- Expertly executed 4 multi-channel campaigns with budgetary oversight of $1.5M
- Spearheaded budget and resource allocation of $300K per month.
- Evaluated marketing campaigns, promotions, and ROI analysis.
- Achieved target rates for customer acquisition of 35% and return at 55%
- Led and empowered all of the local managers and design teams in each country.
- Introduced a strategy that improved workflow effectiveness and efficiency by 30%.
- Accomplished 40% in new customer activations through superior data extrapolation, tracking, and analyses of marketing campaigns.
- Boosted month over month average order values by 20%, catapulting revenues.
- Develop and execute marketing plan for ASEAN and India
- Define and execute regional demand generation activities, including paid media, social campaigns and email nurture campaigns
- Planning and execution of experiential marketing activities ranging from educational Modern Marketing events to key client roundtables across ASEAN and India
- Intermediary for external parties such as media agency, PR agency and creative agencies.
- Develop and execute marketing plan for ASEAN and India
- Define and execute regional demand generation activities, including paid media, paid social campaigns and email nurture campaigns
- Planning and execution of experiential marketing activities ranging from educational Modern Marketing events to key client roundtables across ASEAN and India
- Intermediary for external parties such as media agency, PR agency and creative agencies.
- Conduct market analysis and build useful market assessment reports with key countries
- Build and decline the marketing plan into business action plan
- Launch and update a successful web platform
- Build and execute training plan
- Generate 30 Quality Control leads demand generation campaigns
- Conduct market analysis and build useful market assessment reports with key countries
- Build and decline the marketing plan into business action plan
- Launch and update a successful communication platform and related newsletter
- Generate 30 Quality Control leads demand generation campaigns
- The firm's main annual event attendance increased by over 80%
- Partner engagement for marketing efforts increased from 5-25 partners
- Market perception changed to become the go-to firm for medium sized companies
PRO TIP
Include quantitative data throughout your Regional Marketing Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action verbs for your regional marketing manager resume
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Impressing recruiters with a top regional marketing manager resume skills section
Checklist for an impressive Regional Marketing Manager resume skills section:
- List both hard and technical skills that are important for the role;
- Check what the job description says and add some keywords based on that;
- Focus only on relevant skills;
- Try not to list things such as “communication”; rather, highlight your soft skills in other sections of your Regional Marketing Manager resume.
Top skills for your regional marketing manager resume."
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
Recommended reads:
Regional marketing manager resume header: tips, red flags, and best practices
Checklist for your regional marketing manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Regional Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Crafting a strong summary for your regional marketing manager resume
Checklist: The perfect Regional Marketing Manager resume summary section
- Add a couple of keywords from the job description;
- Mention some of your most valuable skills and characteristics;
- Highlight your top achievements (and add numbers!);
- Use no more than 3-5 sentences to guarantee readability and keep - the hiring manager interested.
Resume summary formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Regional Marketing Manager experience section. Give examples like how your work benefited each employer.
Recommended reads:
An impressive education section: regional marketing manager resume
Regional marketing manager resume: Education section checklist
- Highlight your highest education degree;
- Include the degree subject, year of graduation, and institution name;
- Mention some of the awards you’ve received during your studies;
- List your certifications (incl. the body that’s issued them);
- Entry-level positions: Give preference to courses that are relevant to the position.
Top certifications for your regional marketing manager resume
Become a Product Manager | Learn the Skills & Get the Job
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Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
Great Product Manager: Product Management by Microsoft's PM
Become a Great Product Manager! Land your dream job with Microsoft's Senior Product Manager. Free CV review included!
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PRO TIP
There are dozens of certifications that you can claim as a Regional Marketing Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
The right format for your regional marketing manager resume
When it comes to formatting your Regional Marketing Manager resume, there are certain things you need to keep in mind. These include your level of expertise, your total years of experience, and the position and company you’re applying for, to name a few.
You can choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The reverse-chronological format is just that – all your experience listed in a reverse-chronological way. It’s great for experienced professionals who have been in the industry for many years and have no career gaps.
The functional skills-based resume, on the other hand, focuses on skills, education, and personality traits, rather than experience. This makes it great for graduates, people with less experience, or bigger career gaps. The idea is to show you’re the perfect match without putting too much emphasis on your lack of relevant experience.
If none of these sound suitable, go for a hybrid (or combination) resume. It’s a mix of experience, skills, and personality traits. It’s also considered modern and innovative because of its non-traditional structure and sections. Here, you can add details about what your typical day looks like or what your life philosophy is. In short, the hybrid resume format shows who you are, both as a professional and as an individual.
More tips on perfecting your resume style and layout:
- Choose a traditional 12p font;
- Make sure your resume margins are no bigger than an inch;
- Go for a one-page template. If you have broad experience and can’t fit your resume on one page, choose a two-page resume template
- Save your resume as PDF to avoid formatting issues and unauthorized editing.
Read this: Ways to make your Regional Marketing Manager resume stand out
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Regional Marketing Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
More sections worth adding to your regional marketing manager resume
If the industry, company, and position you’re applying for allow for that, you could include other sections in your Regional Marketing Manager resume. By doing this, you’ll show the recruiter that you’re a real human and not a robot.
Here are some ideas:
The right kind of creativity for your regional marketing manager resume
Several years ago, everyone preferred keeping a safe distance from creative resumes. Today, adding creativity to your CV is considered cool, innovative, and one of the best ways to stand out.
You can add a creative section that describes your typical day or even go for a colorful creative template. No matter what you choose, make sure to keep the position, company, and industry in mind. Otherwise, you risk looking silly.
What makes a great regional marketing manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
