Top Product Marketing sections that make the best resume
- Header
- Professional summary
- Experience (with numbers & results)
- Relevant skills
- Education
- Certifications
Things to remember when writing your Product Marketing experience section
Product Marketing Resume Experience Section Checklist:
- Use at least 3 and no more than 7 bullet points per position;
- Make your experience sound relevant to what you’re applying for;
- Combine responsibilities, results, and critical situations that you’ve handled well;
- Show that you’re willing to take up on challenges;
- Include numbers in any form you like.
If you prefer to be led by example, check out some great Product Marketing resume experience section snippets below!
- Launched three new products, resulting in $5M in ARR within six months
- Collaborated with product teams to define target personas and positioning for each product, resulting in a 25% increase in conversion rates
- Conducted customer research and provided feedback to product teams, resulting in a 15% increase in customer satisfaction scores
- Developed and executed demand generation campaigns across multiple channels, resulting in a 40% increase in qualified leads
- Led cross-functional teams to execute successful product launches in 10+ countries, resulting in a 20% increase in revenue
- Conducted market research and analyzed competitive landscape to inform product positioning and go-to-market strategy
- Developed sales enablement materials and trained global sales teams on product features and benefits, resulting in a 30% increase in deal sizes
- Managed a team of 5 product marketers and provided guidance on product positioning, messaging, and launch plans
- Created customer personas and messaging frameworks to drive product positioning and differentiation.
- Developed sales enablement materials, including case studies and product demos, to support sales team resulting in a 20% increase in sales productivity.
- Conducted market research and competitive analysis to inform product roadmap and feature prioritization.
- Managed product launches and marketing campaigns, resulting in a 25% increase in product awareness and adoption.
- Developed messaging and positioning for new product category, resulting in increased customer interest and awareness.
- Collaborated with product and sales teams to develop pricing and packaging strategy, resulting in increased customer acquisition and retention.
- Created and executed marketing campaigns across multiple channels, resulting in increased product adoption and revenue growth.
- Conducted customer research to identify pain points and inform product roadmap and feature prioritization.
- Created and managed demand generation campaigns across multiple channels resulting in a 35% increase in MQLs.
- Collaborated with product and sales teams to develop pricing and packaging strategy resulting in increased customer acquisition and retention.
- Developed sales enablement materials including case studies and product demos to support sales team resulting in a 25% increase in sales productivity.
- Conducted market research and competitive analysis to inform product roadmap and feature prioritization.
- Increased click-through rates on YouVersion app notifications by 25% through the creation of compelling copy that drove user engagement.
- Collaborated with the product team to increase app installs by 15% through the creation of effective app store copy.
- Developed and executed a successful social media campaign that resulted in a 20% increase in YouVersion app downloads over a 3 month period.
- Increased email open rates by 35% through the creation of compelling subject lines and email copy.
- Developed and executed a successful influencer marketing campaign that resulted in a 50% increase in social media engagement over a 6 month period.
- Led the development of a new company website that resulted in a 30% increase in website traffic and engagement.
- Increased website traffic and engagement for multiple clients through the creation of effective website copy and content.
- Developed and executed successful email marketing campaigns resulting in increased revenue and customer retention for clients.
- Led the development of a comprehensive content strategy for a client in the healthcare industry resulting in increased brand awareness and customer engagement.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Product Marketing job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action Verbs for your Product Marketing Resume
Recommended reads:
Product Marketing Resume Skills’ Tips & Tricks to Impress Recruiters
How to write a strong Product Marketing resume skills section?
- Make sure to include all types of skills - soft, hard, technical;
- Focus on skills that show your expertise in the field;
- Check the job description for keywords and make sure to add them to your resume – this will help you pass ATS;
- Leave room for discussion – elaborate on some of your strongest skills in other sections of your resume
Top skills for your product marketing resume
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay-per-click Advertising (PPC)
Email Marketing
Social Media Marketing
Content Creation and Management
Analytics and Data Analysis
HTML/CSS
JavaScript
Graphic Design
Communication
Critical Thinking
Teamwork
Project Management
Leadership
Creativity
Adaptability
Problem Solving
Time Management
Customer Service
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
Recommended reads:
Product Marketing resume header: tips, red flags, and best practices
Checklist: Writing a resume summary that makes you stand out
- Keep it short and use well-structured sentences;
- Mention your total years of experience in the field and your #1 achievement;
- Highlight your strengths and relevant skills;
- Add keywords from the company’s website or the job description.
Resume summary formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Recommended reads:
Product Marketing Resume: Formatting Tips & Tricks
Which came first: the hen or the egg? This question reminds us of the thing our resume experts hear most often in their job – which comes first: the content or the format? Well, we advise you to pick the format first and then go on with drafting your resume’s content.
And how do you choose a resume format? Well, based on your applicant profile. In general, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Let’s look at each one of them in more detail:
The reverse-chronological resume format is quite straightforward. Here, you describe all your previous jobs in a reverse-chronological form, meaning your latest job comes first. This resume format is great for people with lots of experience and skills who don’t have any career gaps.
If you are a recent graduate or don’t really have much experience in the industry you’re applying for, go for the functional skills-based resume format. This format focuses on skills and character traits, rather than experience. It makes the hiring manager realize you’re the perfect fit for the role without putting too much emphasis on your work history.
And if you’re looking for something a bit more intriguing and exciting, check out the hybrid resume format. It’s a combination of the reverse-chronological and functional skills-based formats, which makes it great for all types of job-seekers. The hybrid resume allows you to showcase both your professional experience and your skills, education, and additional qualifications. If you’re feeling creative, add a separate section about your typical day or life philosophy.
After choosing the right format for your Product Marketing resume, it’s time to perfect the layout and style.
- Go for traditional 1-inch resume margins;
- Choose a simple resume font, sized 10-12p;
- Make sure that the length of your resume matches your applicant profile: try to fit in a one-page template; two-page templateare suitable only for candidates with over 10 years of experience.
- Save your resume in PDF to avoid issues around formatting and unauthorized editing.
Looking for more ways to make your application stand out? Read this article!
