INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Marketing Data Analyst positions are at a 8% growth rate, which is as fast as average. With that said, there are currently 168,000 jobs in the market right now. The total number of jobs is expected to increase by 13,200 to 181,200 in the period of 2020-30.
What’s more, the median annual wage for the Marketing Data Analyst jobs was $98,860 in May 2020. The lowest 10% earned less than $54,070, and the highest 10% more than $155,660.
Our conclusion? The Marketing Data Analyst job market is wide open for candidates.
Top marketing data analyst sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Things to remember when writing your marketing data analyst experience section
Marketing data analyst experience section checklist:
- Keep it short: use no more than 4-6 bullet points per position;
- Go for short, easy-to-read sentences to keep recruiters engaged;
- Focus on relevant job experience that will enhance your application;
- Describe your experience using the C-A-R (challenge, action, result) methodology;
- Ditch buzzwords and go for power words instead.
To illustrate it more clearly, we’ve collected some of the best experience section examples from real Marketing Data Analyst resumes. Check them out below!
- Consulted with internal business units to gather requirements needed to develop and implement web-based tools to assist with business processes
- Prioritized feedback and additional phases to improve performance and functionality of developed tools
- Collected large amounts of data from multiple sources to aid the business in analytics to increase marketing and sales
- Utilized Microsoft SQL Server Management Studio to maintain and create reports based on marketing data obtained from multiple sources
- Collaborated cross-functionally to create monthly catalog files for different vehicle products delivered electronically to various customers
- Provided support as moderator and presenter to top management
- Worked as administrator on Track&Release software tool utilized for tracking and organizing projects and every day tasks
- Created, improved, and documented procedures for mass data analysis
- Collate and consolidate digital marketing data from multiple marketing channels (Facebook, Google Ads,Youtube ads etc.)
- Cleanse the data and normalize to a standard dataset and push it to staging tables
- Transform the data by applying SQL joins and formulas to build multiple different data models based on requirement
- Import or connect the data models to Power BI visualization
- Build marketing dashboards with key KPI's on Power BI to get insights on marketing performance
- Collect, organize and maintain chefs master data and customer master data
- Collate potential leads for the business using social media, google search and web application forms
- Email potential leads and collate lead click rate and conversion and build visualization to measure email campaign performance
- Developed 10+ effective data visualization dashboards and ad hoc analytical solutions that provide marketing team access to critical metrics and business insights; experience with Google Analytics, PowerBI, and MySQL
- Performed marketing data analysis such as marketing mix model, cohort analysis, retention analysis, sales forecast model
- Designed and implemented A/B Tests and Multivariant Tests and collaborated with engineering and design team to improve user experience, achieving 64% e-commerce conversion rate increase
- Use data to accurately forecast marketing performance and spend.
- Provide weekly competitor analysis and search insight reporting.
- Focus on driving efficiencies across all KPIs.
- Improve brand awareness and online profile through best in class content.
- Maintaining and developing current websites by using creative content.
- Create full proof customer journeys to improve conversion to booking.
- Support Marketing Director with the execution of the digital strategy across all channels.
- Oversee marketing plan on a brand/company level and work with the operations and pub teams to set local marketing goals and strategies.
- Served as project manager for implementing Salesforce (global) and Pardot (RES AME) for full funnel sales and marketing automation / alignment to reach organizational objectives and KPIs
- Developed Salesforce / Pardot connected campaigns, emails, templates, forms, landing pages and engagement studio journeys for the goal of lead generation
- Developed workflows / requirements / solutions for RES AME marketing project tracking resulting in the ability to organize, track and report on all marketing activity and associated costs through analytics and dashboards
- Increase marketing leads throughout 2020 (Covid-19) by more than 50% through responsive shift of strategy such as virtual events, webinars and all-digital approach leveraging email marketing / automation and lead nurture journeys
- Created unified customer database of more than 20,000 contacts for email marketing and engagement while increasing data quality by ~70% through manual and automated processes
- Create and maintain metrics reports on marketing activities, channels and monitor performance of marketing campaigns and programs for Rotating Equipment Services in the Americas (RES AME)
- Strategize with stakeholders to align marketing initiatives, objectives and KPIs with business strategy for lead generation, brand awareness and engagement
- Manage, track, analyze data across marketing channels (advertising, PR, email marketing, web, social)
- Execute and administrate Pardot functionality for user set up and campaign elements such as emails, landing pages, forms, lists, automations and engagement programs to support demand gen campaigns
- Ensure Pardot data cleanliness and usefulness and serve as evangelist for Pardot, Salesforce, and all things marketing automation
- Develop customer profiles and segmentation for Pardot custom lead scoring and grading
- Implemented digital marketing SAAS solutions and serve as general ambassador for the marketing tech stack including research, provisioning, onboarding and training
- Analyzed original segmentation program for retention and came up with new churn prediction scoring to help reduce churn rates.
- Leveraged clustering approach to match different treatments to customers with varying level of churn risks
- Assessed Cohorted Retention Rates associated with incremental attributions associated with price increase email notifications
PRO TIP
The person reading your Marketing Data Analyst resume will be busy, make sure you never waste their time with fluff.
Action verbs for your marketing data analyst resume
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The Best Way to Write Your Marketing Data Analyst Resume’s Skills Section
Marketing Data Analyst Resume: Skills Section Checklist
- Scan the job advert for keywords worth including in your resume;
- List both hard and transferable skills;
- Leave room for discussion: include some of your skills in other sections of your resume;
- Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top skills for your marketing data analyst resume
Python
SQL
R
Machine Learning
Java
Tableau
Communication
Curiosity
Business mindset
Adaptability
Critical and analysitcal thinking
Problem solving
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Marketing data analyst resume header: tips, red flags, and best practices
Checklist for your marketing data analyst resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Marketing Data Analyst resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Writing a strong marketing data analyst resume summary
Marketing data analyst resume summary checklist:
- Mention your position and total years of experience in the field;
- Highlight 1-2 of your top achievements;
- Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
- Add 2-4 keywords present in the job description.
Resume summary formula:
PRO TIP
Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.
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Adding education, courses, and certifications to your marketing data analyst resume
Education section tips and tricks:
- Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
- Mention some education-related awards you’ve received;
- Share a bit more about your certifications (if they are relevant);
- Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.
Top certifications for your marketing data analyst resume
The Data Analyst Course: Complete Data Analyst Bootcamp 2022
Complete Data Analyst Training: Python, NumPy, Pandas, Data Collection, Preprocessing, Data Types, Data Visualization
Practical SQL Bootcamp for Data Analysts and Data Scientists
Master One of the Most In-Demand Skills for Data Analysts in 2020!
Data Analyst Skillpath: Zero to Hero in Excel, SQL & Python
Begin data analytics by learning Excel, SQL, Python, Analytics & ML concepts from scratch. Must-know for a data analyst
Learn Data Visualization and Become Data Analyst
Learn art and science of data visualization in 7 simple steps with real world examples.
Data Analysts Toolbox: Excel, Python, Power BI
Learn Advanced Pivot Tables, Power Query, Power Pivot, Power BI, and Python in this four-course bundle
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
The best format for your marketing data analyst resume
Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The choice you make depends on your level of experience and the company you’re applying for.
The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.
The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.
If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?
After choosing the right format for your Marketing Data Analyst resume, it’s time to perfect the layout and style.
- Go for traditional 1-inch resume margins;
- Choose a simple resume font, sized 10-12p;
- Make sure that the length of your resume matches your applicant profile: try to fit in a one-page template; two-page templateare suitable only for candidates with over 10 years of experience.
- Save your resume in PDF to avoid issues around formatting and unauthorized editing.
Looking for more ways to make your application stand out? Read this article!
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:
Creating a memorable marketing data analyst resume
You want your resume to put you in front of other candidates even when the competition is high, right? Right!
One of the easiest ways to do this is by adding a drop or two of creativity. You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume
It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.
What makes a great marketing data analyst resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
