INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Marketing Data Analyst positions are at a 8% growth rate, which is as fast as average. With that said, there are currently 168,000 jobs in the market right now. The total number of jobs is expected to increase by 13,200 to 181,200 in the period of 2020-30.
What’s more, the median annual wage for the Marketing Data Analyst jobs was $98,860 in May 2020. The lowest 10% earned less than $54,070, and the highest 10% more than $155,660.
Our conclusion? The Marketing Data Analyst job market is wide open for candidates.
Top Marketing Data Analyst sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Marketing Data Analyst resume experience section
Marketing Data Analyst Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Marketing Data Analyst resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Consulted with internal business units to gather requirements needed to develop and implement web-based tools to assist with business processes
- Prioritized feedback and additional phases to improve performance and functionality of developed tools
- Collected large amounts of data from multiple sources to aid the business in analytics to increase marketing and sales
- Utilized Microsoft SQL Server Management Studio to maintain and create reports based on marketing data obtained from multiple sources
- Collaborated cross-functionally to create monthly catalog files for different vehicle products delivered electronically to various customers
- Provided support as moderator and presenter to top management
- Worked as administrator on Track&Release software tool utilized for tracking and organizing projects and every day tasks
- Created, improved, and documented procedures for mass data analysis
- Collate and consolidate digital marketing data from multiple marketing channels (Facebook, Google Ads,Youtube ads etc.)
- Cleanse the data and normalize to a standard dataset and push it to staging tables
- Transform the data by applying SQL joins and formulas to build multiple different data models based on requirement
- Import or connect the data models to Power BI visualization
- Build marketing dashboards with key KPI's on Power BI to get insights on marketing performance
- Collect, organize and maintain chefs master data and customer master data
- Collate potential leads for the business using social media, google search and web application forms
- Email potential leads and collate lead click rate and conversion and build visualization to measure email campaign performance
- Developed 10+ effective data visualization dashboards and ad hoc analytical solutions that provide marketing team access to critical metrics and business insights; experience with Google Analytics, PowerBI, and MySQL
- Performed marketing data analysis such as marketing mix model, cohort analysis, retention analysis, sales forecast model
- Designed and implemented A/B Tests and Multivariant Tests and collaborated with engineering and design team to improve user experience, achieving 64% e-commerce conversion rate increase
- Use data to accurately forecast marketing performance and spend.
- Provide weekly competitor analysis and search insight reporting.
- Focus on driving efficiencies across all KPIs.
- Improve brand awareness and online profile through best in class content.
- Maintaining and developing current websites by using creative content.
- Create full proof customer journeys to improve conversion to booking.
- Support Marketing Director with the execution of the digital strategy across all channels.
- Oversee marketing plan on a brand/company level and work with the operations and pub teams to set local marketing goals and strategies.
- Served as project manager for implementing Salesforce (global) and Pardot (RES AME) for full funnel sales and marketing automation / alignment to reach organizational objectives and KPIs
- Developed Salesforce / Pardot connected campaigns, emails, templates, forms, landing pages and engagement studio journeys for the goal of lead generation
- Developed workflows / requirements / solutions for RES AME marketing project tracking resulting in the ability to organize, track and report on all marketing activity and associated costs through analytics and dashboards
- Increase marketing leads throughout 2020 (Covid-19) by more than 50% through responsive shift of strategy such as virtual events, webinars and all-digital approach leveraging email marketing / automation and lead nurture journeys
- Created unified customer database of more than 20,000 contacts for email marketing and engagement while increasing data quality by ~70% through manual and automated processes
- Create and maintain metrics reports on marketing activities, channels and monitor performance of marketing campaigns and programs for Rotating Equipment Services in the Americas (RES AME)
- Strategize with stakeholders to align marketing initiatives, objectives and KPIs with business strategy for lead generation, brand awareness and engagement
- Manage, track, analyze data across marketing channels (advertising, PR, email marketing, web, social)
- Execute and administrate Pardot functionality for user set up and campaign elements such as emails, landing pages, forms, lists, automations and engagement programs to support demand gen campaigns
- Ensure Pardot data cleanliness and usefulness and serve as evangelist for Pardot, Salesforce, and all things marketing automation
- Develop customer profiles and segmentation for Pardot custom lead scoring and grading
- Implemented digital marketing SAAS solutions and serve as general ambassador for the marketing tech stack including research, provisioning, onboarding and training
- Analyzed original segmentation program for retention and came up with new churn prediction scoring to help reduce churn rates.
- Leveraged clustering approach to match different treatments to customers with varying level of churn risks
- Assessed Cohorted Retention Rates associated with incremental attributions associated with price increase email notifications
PRO TIP
The person reading your Marketing Data Analyst resume will be busy, make sure you never waste their time with fluff.
Action Verbs for your Marketing Data Analyst Resume
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Marketing Data Analyst Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Marketing Data Analyst resume
- Python
- SQL
- R
- Machine Learning
- Java
- Tableau
- Communication
- Curiosity
- Business mindset
- Adaptability
- Critical and analysitcal thinking
- Problem solving
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
Marketing Data Analyst Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Marketing Data Analyst Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Marketing Data Analyst resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Marketing Data Analyst Resume Summary Best Practices
Checklist: What to include in your Marketing Data Analyst resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.
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Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Marketing Data Analyst resume
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Marketing Data Analyst Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Marketing Data Analyst Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Marketing Data Analyst resume:
Marketing Data Analyst Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Marketing Data Analyst resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Marketing Data Analyst Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
