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6 Advertising Resume Examples &...

6 Advertising Resume Examples & Guide for 2024

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Before you write a single word of your Advertising resume, you’ve got to think about its message.

It’s child’s play for you to advertise products and services.

It’s ironic however, that as soon as the spotlight is on you, things get complicated.

What’s the best structure for your resume? How do you explain in simple words your value proposition?

Creating a resume that tells more about your skill to make amazing ads is essential.

Fortunately, we’ve compiled a guide on how to get your leg up in the competition for that Advertising specialist job.

Let’s see what makes recruiters say “We need to hire this one!”.

What will you learn today?

  • How to make your resume scream advertising & marketing;
  • What it takes to create an impactful experience section;
  • Techniques to polish your resume summary to perfection;
  • Tried and tested ways to tailor your skills to the job description;
  • What industry recognised certificates to add to your resume;

How to write an advertising resume headhunters will notice?

Before we see what it takes to write a great Advertising resume, we’ll look at some of the less obvious mistakes below.

Most often met mistakes on advertising resumes

#1. 3-4 page-long resume

Recruiters didn’t open your resume to read your life story. It’s called a resume for a reason - your most recent job experience, coupled with accomplishments and relevant skills.

Stay in one page format. The rest can be inferred from your LinkedIn profile and portfolio.

#2. Hard to process formatting

No HR exec will waste their time trying to read a badly formatted resume.

There’s a fine line between being a little creative and sending a resume, printed on a cookie box.

#3. Your resume copy is of low quality

Written and spoken word is queen in the advertising world. You can’t fail on any formatting, spelling and syntax errors.

But, it’s not just about typos. Don’t fill your resume up to the brim with buzzwords - try to sound natural.

#4. Mismatch between job experience and references

Headhunters will check for your titles at previous companies, looking if they match with your resume’s ones.

You can always tweak your previous job title and make it more relevant.

But if you overdo it, you risk to get on the recruiter’s bad side.

Especially if they call in for a reference.

pro tip icon
Pro tip

When you send your resume, update your LinkedIn profile as well. Make sure both are consistent in terms of your previous experience and job history, as recruiters go through and check for discrepancies.

#5. Not focusing on accomplishments

Before you talk about any responsibilities and duties, focus on what you achieved.

  • Did you maximise ROI of ad campaigns by X percentage?
  • Secured big magazine placements for your company?
  • Played an integral role in company’s revenue uptick?

List down your 5 biggest highlights and make them the leading points of your experience section.

#6. Leaving time gaps on your resume

Gaps in employment are red alerts for employers, especially if they are not explained.

If you took a break from professional life and dedicated to studying, volunteering or teaching classes, feature this experience like you normally would do with a regular job.

As long as you make it clear that you stayed productive and on course with your personal development, hiring managers would show understanding.

pro tip icon
Pro tip

If you did a volunteering spell, took time to travel or dealt with personal matters, you can feature it in between the job experience with italics.

We’ve dealt with the hit-and-miss details, so let’s look at the most important resume sections of an Advertising resume.

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5 sections to pay close attention to in advertising resumes

  • A well-organised header
  • Career summary that focuses on some of your biggest achievements
  • Bullet list with numbers and results for your experience section
  • Skill section with cherry-picked top competencies
  • Certifications that will make you stand out

So how does all of this fit in a single page resume? It all comes to choosing the right layout.

Which format will best suit to Advertising resumes?

In order to pick the best resume layout, you’ll have to take into account your job experience and the position you’re applying for.

Here are the 3 most common layout styles:

  • A reverse-chronological resume’s main selling point is your career experience. It’s recommended if you’re at a senior or executive position.
  • Functional resume put in front the skills you’ve gained through study or jobs. Entry-level candidates are usually advised to use it, but there’s a better one.
  • Hybrid resume combine the best of both worlds. It’s great for people that have assumed multiple roles in a company, or are at entry-level.
pro tip icon
Pro tip

To highlight both your skills and experience, go with hybrid resume.

What you need to know about advertising resume header section

There’s one simple thing - first impression.

It’s up to your resume header to deliver that.

Just a few details can either make or break an application.

Apart from distinct contact data, headhunters are adamant about portfolios present on ad resumes.

They show if you can walk the walk with concrete examples of your media, design and writing experience.

Let’s compare the two headers below.

2 Advertising Resume Header Examples

Erik Swider
Senior Advertising Specialist
erikswider@gmail.com
2265 Cherry Ridge Drive Roseville, MI 48066
RIGHT
Erik Swider
Senior Advertising Specialist
erikswider@gmail.com
Roseville, MI
RIGHT

The first one shows a bad use of the extra white space, while the second one’s portfolio link makes all the difference.

pro tip icon
Pro tip

In some states, including photos on resumes is forbidden. Do your due diligence before applying.

How to write a resume summary that works

You’ve probably seen advice such as, skip your resume summary, nobody’s going to read it.

That’s because this section gets so overused that same words pop up in every other resume.

Instead, write the career summary as if you are writing passionately about a product pitch.

In a good Advertising resume summary, employers want to see presence of:

  • Your years of experience
  • Ad revenue driving business growth
  • Any big career achievements you are proud of
  • Your field of specialty

Let’s look at two different summaries and notice the differences.

2 Advertising resume summary examples

Summary
Result-driven individual that takes great passion in the art of advertising. Worked for several years in the Automobile industry creating numerous ad campaigns for some of the biggest companies in the US. Ready to bring my knowledge and expertise to ABC company.
WRONG

There’s a lot of irrelevant things here that can be put in the sidelines. Let’s look at the second example.

Summary
Marketing & Advertising Specialist with +6 years of experience in planning and managing ad campaigns. Presented research focused ad campaigns for Chevrolet which secured more than $1.5 MM+ revenue the first year. Led team to winning Digital Agency of the Year in Best online video campaign.
RIGHT

Now, here the author talks about specific achievements from previous roles. The mention of the award is a nice touch.

You can tell it has a bit of an Ogilvy vibe to it.

Simply put, it’s 10/10 career summary!

Advertising resume experience section done right

Before you pen your experience section, ask yourself this:

  • Did you get exposure at the right people and agencies?
  • Do you make your case and ideas heard?
  • Does your work look like you care and understand your clients’ and their business needs?

What if you are just starting out and you haven’t worked on a myriad of projects?

Off the top of our heads, most Advertising positions look for entry level Advertisers with:

  • Good knowledge of marketing terms
  • Creative mindset
  • Real advertising job experience (volunteering projects and internships do count)
  • At least two core technical skills

Let’s examine resume experiences done right and wrong.

2 Senior Advertising Specialist Resume Experience Examples

Experience
Advertising Specialist
Media Fire
San Francisco, CA
  • Managed monthly budgets across various platforms
  • Provided training, mentoring and defined best practices for my team
  • Strategic consultancy on brands
  • Involved in client communication and pitching campaigns
WRONG
Experience
Advertising Specialist
Media Fire
San Francisco, CA
  • Managed monthly budgets of $50 000 for 20 different budget categories across various platforms
  • Provided training, mentoring and defined best practices for a team of 15 media buyers and creative producers
  • Strategic consultancy on brands - product lines development and shaping - increased visibility by 100%
  • Won 13 new competitive pitches on both retained and project clients and delivered 300K debit in year 4
RIGHT

2 Entry-level Advertising resume experience samples

Experience
Advertising & Marketing Intern
Media Fire
San Francisco, CA
  • Working closely with the sales team on operational campaigns.
  • Created a video clip for a TV ad campaign.
  • Created and optimised social campaigns for different markets.
WRONG
Experience
Advertising & Marketing Intern
Media Fire
San Francisco, CA
  • Over-achieved annual sales target by 120%, with more than 75% contribution from new businesses.
  • Sourced footage for 1st International TV campaign with Buzz Aldrin.
  • Great success comes from great support.
  • Created and optimised social global campaigns for 3 markets
RIGHT

The thing that separates the right from wrong, is accomplishments in the form of numbers and results.

It’s the language business speaks in.

It’s what you should focus on, rather than simply listing your everyday job responsibilities.

Where should you list your certifications on a resume?

Hubspot or Google Analytics certs are important in advertising world.

They prove you grasped the fundamental theory.

How to make sure these certificates get seen?

In case you’ve only got a handful, you can position them either in your resume header or summary.

Otherwise, create a dedicated certificates section and list them out with the year you’ve taken them to prove recency.

Now, which ones to choose? Here are our top advertising certificates to feature.

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Top 10 certificates in advertising to add in your resume

  • Google Analytics Certification
  • Hubspot Inbound Marketing Certification
  • Hubspot Content Marketing Certification
  • Facebook Blueprint Certification
  • Google Ads Certification
  • Hootsuite Social Marketing Certification
  • Digital Garage - Fundamentals
  • AMA Digital Marketing & Marketing Management
  • IAB Digital Media Sales Certification
  • IAB Ad Operation Certification
pro tip icon
Pro tip

Take a good look at the job description. If it calls for specific certifications, make sure you have them or, at least, relevant ones, and include them on your resume.

What skills on advertising resumes make it or break it in applications

Reality check - working in the ad industry is definitely not as exciting or rapidly moving, like Mad Men type of shows portray it.

Don’t believe everything you see on TV.

Like any other commercialised industry, advertising calls for taking criticism easily, endurance and commitment.

This is why your resume should make it obvious that you come with the right set of skills. Make sure you add some of the following in your skills section.

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Top 15 industry specific skills for advertising specialists on resumes

  • Content Marketing
  • CMS experience
  • Lead nurturing
  • CRM experience
  • Email marketing
  • Video production
  • Data visualisation
  • Data science
  • Storytelling
  • Authority Building
  • Customer focus
  • Direct marketing
  • Search engine optimisation
  • Multiplatform
  • Media
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These 15 soft skills will make you better at advertising

pro tip icon
Pro tip

Consider the fact that you are able to acquire important skills even if you volunteered for non-profit organisations. You must have accumulated experience which you can connect with specific skills. Look for concrete examples that will impress your future employer.

Enhancv’s technique to match job requirements to your specific skills

The next time you read your dream job ad, spend time to highlight the keywords in the “qualifications” or “duties” sections.

The skills and experiences on your Advertising resume should closely reflect what the company wants.

Let’s analyze a real Advertising job offer and and build a list of skills based on it.

“We are seeking a team player with high energy and motivation in professional interactions with clients. Main duties include development of marketing language and design that sends out key messages to client’s markets. The ideal candidate will also have experience in campaign planning and KPI development to ensure campaign effectiveness.

Following this, here’s what you should focus on:

  • Demonstrating you’ve worked in a team successfully (mention what your exact contribution was);
  • Customer service experience;
  • Technical skills in copywriting and design - present examples in your portfolio;
  • Experience with campaign planning software and/or proven record of successful ad campaigns;
  • Knowledge of how to develop KPIs and what you define as success (ideally should meet business goals).

What to bring home from our advertising resume guide

  • Read the job description in detail and extract the necessary skills you need
  • Choose a professional looking template that best suits to your experience level
  • Make your career summary stands out by including one big achievement you are proud of
  • Construct your experience bullet points in a way that you put your results under the spotlight
  • List examples of how you achieved the skills you’ve put on the resume
  • Add industry recognised certificates to give your resume advantage

Advertising resume examples

Explore additional advertising resume samples and guides and see what works for your level of experience or role.

By Role

Advertising Agency

The Advertising Agency career has evolved in the dynamic marketing industry. Therefore, the trends in marketing strategies are likely to shape agency roles significantly.

The following tips can improve your chances when applying for roles in an Advertising Agency:

  • Consider listing non-traditional marketing strategies like Guerrilla marketing, Experiential marketing, Stealth marketing, etc. This shows your versatility and ability to adapt to different marketing scenarios. Highlight this aspect in your resume.
  • Your presentation skills are crucial because you'll often need to communicate your ideas to the team and the client. This should be prominently featured on your resume.
  • Demonstrate your ability to work with a team. Advertising agencies are known for teamwork so having excellent team building skills and showcasing your experience leading teams will be a plus on your resume.
  • It's not just about listing your marketing skills, but showing how they have impacted previously handled projects, e.g., 'increased customer engagement through…', 'boosted sales after…' etc. Adhere to the 'skill-action-results' format in your resume.
View Advertising Agency Resume

Advertising Manager

The Advertising Manager role originated from the broader field of Marketing. Thus, the shifts in marketing techniques can greatly influence the job of an Advertising Manager.

Here are some tips for enhancing your application for the Advertising Manager position:

  • Experience with a variety of advertising mediums such as print, radio, television, online, OOH, etc is crucial. Showcase your knowledge and skills in various advertising channels on your resume.
  • Highlight your strategic thinking skills. Successful Advertising Managers know how to plan and implement marketing strategies that maximize customer conversion rates.
  • Don't underestimate the power of data. Metrics driven decision-making is a key skill to possess and advertise on your resume.
  • It is not enough to simply list your skills. Outline how they’ve contributed to the success of your past advertising campaigns, e.g. 'increased brand awareness by…', 'improved ROI after…', etc. Stick to the 'skill-action-results' sequence on your resume.
View Advertising Manager Resume

Digital Advertising

Digital Advertising is an offshoot of the wider field of Advertising. Thus, shifts in digital trends can greatly influence the landscape of Digital Advertising.

The following tips might enhance your job application for a Digital Advertising role:

  • Digital marketing platforms are a must have. Whether it's Google AdWords, Facebook Ads, or SEO tools, showcasing your experience with these platforms will strengthen your profile.
  • Emphasize your analytic skills. The ability to analyze campaign performance using analytic tools such as Google Analytics is highly valuable in digital advertising.
  • Understanding of the digital consumer journey is key. Be sure to illustrate the breadth and depth of your customer-centric approaches.
  • The impact of your digital advertising skills, not just their mere listing, will set you apart. Discuss how they’ve propelled your campaigns' success and driven results, e.g., 'boosted click-through rates by…', 'enhanced conversion rates via…' and so forth. Follow the 'skill-action-results' model in your resume.
View Digital Advertising Resume

Online Advertising

The Online Advertising job emerged from a traditional marketing background and so, is influenced by its trends. Success in this field entails a rich understanding of SEO and PPC strategies, like Google Ads, Bing Ads, and social media ad platforms, as companies rely on these to increase their web traffic and sales. Highlighting your SEO or PPC experience and skills on your resume is crucial, as lacking them could result in early rejection. It is equally pivotal to emphasize on your digital marketing skills that have improved the visibility of a product or service. Don't just list these skills, instead show how they enhanced the product's online presence with statements like 'Increased website traffic with…', or 'Boosted sales conversion rate by…'. This 'skill-action-results' approach will prove beneficial.

Advertising Sales

In applying for Advertising Sales positions, it's crucial to be experienced with various sales methods like cold calling and consultative selling. Highlight your related experience and skills on your resume; without this, it may be dismissed early on. Concentrate on the skills that have boosted the market standing of the product. As many successful persons in advertising sales have strong sales backgrounds, underline your skills and their impact on the product's market positioning. Rather than just listing your skills, demonstrate how they have helped grow product sales; follow a 'skill-action-results' format to show the positive effects of your abilities.
advertising resume example

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