Storytelling Skills: Example Usage on Resumes, Skill Set & Top Keywords in 2022

4 minute readUpdated on 2022-05-17

Many companies have adopted storytelling as a powerful technique in marketing. It helps them sell more of their products and services.

Recruiters want applicants who can help marketers and creative directors craft inspiring stories.

Do you have excellent storytelling skills?

Here’s how you can feature them on your resume:

See examples of how storytelling is used in resumes:

Marketing & Campaign ManagerUniotec
Company Description
Skyrocketed assigned channel revenue 20% YoY, exceeding 9 million.
Crafted influencer marketing campaigns for national Transformation conference engaging 100M impressions on Twitter
Project managed 2015 & 2016 Jay Chiat Awards, surpassing revenue goal 22%
Created content for weekly Jay Chiat Awards & Strategy Festival email blasts, increasing site traffic 14%
Crafted and executed social strategy, increasing community engagement 38%
Generated engaging content for website and inaugural newsletters, growing social media community 40%
Analyzed digital marketing campaigns using Google Analytics, generating 12% of the company's new business leads

storytelling fundamental skill set:

  • Public speaking and presentation
  • Copywriting
  • Humour
  • Creativity
  • Story shaping
  • Body language
  • Marketing
  • Psychology
Pro Tip
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Many companies have adopted storytelling as a powerful technique in marketing. It helps them sell more of their products and services.

How to demonstrate storytelling skills on your resume

  • Generated compelling storytelling ideas for digital marketing campaigns
  • Coordinated content creation for printed and digital publications to ensure that storytelling principles are followed
  • Mentored other communication specialists on visual storytelling and presentation techniques

What jobs require storytelling skills:

  • Marketing & Campaign Manager
  • Head Of Marketing & Pr
  • Opportunity Recognition analyzed Markets Using Quantitative/qualitative Market Research, Competitive Analysis, Third Party And Sales Data, A/b And User Testing To Drive Brand, Product Roadmaps And Messaging built Cases To Gain Budget Approval For Marketing Plans And Product Roadmaps Using P/l’s go To Market planned And Executed Marketing Budgets From $30k To $11m Annually ran Omni-channel Campaigns Across Sem, Social, Influencers, Events, Display, Channel And Tv created Packaging And Collateral, Including Copywriting And Graphic Design designed And Managed Ecommerce Websites And Online Community Forums pr Buzz: Industry And Press Awards, National Magazine Covers And A-list Celebrity Photos cross-functional Leadership delivered 40+ Software Products From Planning To Lifecycle, Breaking Sales Records With Pokémon hired Software Development Teams, Apparel Manufacturers And Employees led Cross-functional Teams With Marketing, Product, Finance, Pr, Design, Engineering, Qa, Etc business Development signed Licensing Deals For Pokémon, Scooby-doo, Little Bear Worth $200m negotiated Partnerships For Apparel Distribution And Third-party Sales Representation reduced Software Development Budgets By 50% And Increased Apparel Profit Margins By 25%
  • Research Assistant
  • Leitung Fundraising, Marketing, Kommunikation, Mitglied Der Geschäftsleitung
  • Teamlead Iot, Online-marketing
  • Marketing & Tourism Promotion Specialist
  • Data Science Intern
  • Group Product Manager
  • Marketing Consultant

Read our article on how to add language skills on resume for additional tips and tricks.

storytelling skills courses and certificates:

Certification Image
Storytelling to Influence
How to use stories to influence any audience!
Certification Image
The Complete Storytelling Course for Speaking & Presenting
Your Storytelling Abilities Will Make Your Presentations and Speeches Memorable and Engaging!
Certification Image
Storytelling for Public Speaking
Inspire, Engage and Persuade your Audiences With Powerful Storytelling and Expressive Public Speaking
Certification Image
Intro to Storytelling: Wow Your Crowd
A practical, step-by-step guide to brainstorming on, workshopping and presenting oral stories.

Here are the top related skills to storytelling:

  • Social Media
  • Google Analytics
  • Crm
  • Project Management
  • Leadership
  • Seo
  • Ms Office
  • Business Development
  • Marketing
  • Public Speaking
  • Analytics
  • Sales
  • Sql
  • Communication
  • Digital Marketing

storytelling popularity over time:

Courtesy of Google Trends

Read our comprehensive guide on how long a resume should be .

About this report:

Data reflects analysis made on over 1M resume profiles and examples over the last 2 years from

While those skills are most commonly met on resumes, you should only use them as inspiration and customize your resume for the given job.

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