INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Web Content Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Web Content Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Web Content Manager job market is wide open for candidates.
Top web content manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Writing a memorable experience section: Web content manager resume edition
Checklist: ways to make your experience section stand out
- Find balance: use 4-6 bullet points per position;
- Include positions that are relevant to the job you’re applying for;
- Use action verbs when describing your responsibilities and results;
- Highlight your achievements by adding numbers to them (e.g. instead of saying “achieved a steady increase in…”, say “achieved an X% increase in…”);
- Prove that you’re willing to work hard, both individually and in a team.
We’ve gathered the most impressive Web Content Manager experience sections from real Enhancv resumes. Check them out for some additional inspiration!
- Managed content on 15+ websites in 23 languages.
- Edited and coded in HTML and XML.
- Worked with editors, intellectual property, correlation, and translation.
- Wrote a weekly internal newsletter.
- Organized the work while focusing on process and best practices.
- Developed and implemented SEO strategies that increased website visitors by 40% and improved search engine rankings by 25%
- Coordinated with marketing managers, designers, and product engineering team to execute website initiatives
- Served as department expert on content management software, liaising with e-Business and technology groups
- Managed annual content reviews and audits with Marketing Managers and maintained accurate reports and logs of upcoming and historic changes
- Implemented and scheduled Web promotions, email campaigns, and tracked results
- Ensured compliance with all brand and style guidelines, managing image rights and logo usage
- Developed and implemented SEO strategies that increased website visitors by 20% and improved search engine rankings by 15%
- Managed e-commerce conversion optimization through testing and analytics, resulting in a 10% increase in conversion rate
- Collaborated with cross-functional teams including marketing, product management, and sales to execute website initiatives
- Maintained and updated accurate logs of upcoming and historic changes in content management system
- Maintained compliance with all brand and style guidelines, managing image rights and logo usage
- Developed and published website content updates using CMS platforms such as Drupal and WordPress, resulting in a 50% increase in website traffic and engagement.
- Collaborated with cross-functional teams to ensure website content was aligned with project requirements, design specifications, and mobile-first and responsive web design principles.
- Conducted QA testing on website functionality and design, reducing error rates by 30%.
- Ensured website updates complied with WCAG and ADA website accessibility standards and maintained SEO best practices across all production environments.
- Identified platform or functionality builds to improve user experience and suggested improvements that led to a 20% increase in user engagement.
- Managed multiple projects simultaneously, meeting tight timelines and delivering projects within budget and scope.
- Developed and executed social media campaigns resulting in a 50% increase in followers and engagement.
- Created and published website content updates, resulting in a 40% increase in website traffic and engagement.
- Conducted QA testing on website functionality and design, reducing error rates by 25%.
- Ensured website updates complied with WCAG and ADA website accessibility standards and maintained SEO best practices across all production environments.
- Collaborated with cross-functional teams to ensure website content was aligned with project requirements, design specifications, and mobile-first and responsive web design principles.
- Managed multiple projects simultaneously, meeting tight timelines and delivering projects within budget and scope.
PRO TIP
The person reading your Web Content Manager resume will be busy, make sure you never waste their time with fluff.
Action verbs for your web content manager resume
Recommended reads:
Web content manager resume: Crafting a strong skills section
Do this if you want to make your skills section stand out.
- Check the job advert for keywords and add them to your skills section to pass ATS;
- List only skills that are relevant to the position to keep the hiring manager focused;
- Balance between hard, soft, and technical skills;
- Elaborate on some of your strongest skills in other sections of your Web Content Manager resume, e.g. the experience section or your resume’s summary.
Top skills for your web content manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
When picking skills to feature in your resume, make sure they'll be relevant to the position you’re applying to. The point of listing skills is for you to stand out from the competition. Stay away from repetitive, meaningless skills that everyone uses in their resumes. Or else, they’ll backfire and make you look like an average candidate.
Recommended Reads:
Web content manager resume header: tips, red flags, and best practices
Checklist for your web content manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads.":
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Web Content Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
How to write an inspiring web content manager resume summary
Checklist: Writing a resume summary that makes you stand out
- Keep it short and use well-structured sentences;
- Mention your total years of experience in the field and your #1 achievement;
- Highlight your strengths and relevant skills;
- Add keywords from the company’s website or the job description.
Resume summary formula:
PRO TIP
Read the job description carefully and understand what the hiring company is exactly looking for. After that, write your summary accordingly while highlighting your potential and ability to be the best at that job.
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Making the education section of your web content manager resume stand out
Education section checklist for your web content manager resume:
- List your highest education degree: including your major, year of graduation, and the institution you attended;
- Highlight the extracurricular activities that have helped you gain additional expertise;
- Share more about the certifications you’ve got, especially if they are relevant to the job position;
- Entry-level applicants: Mention relevant courses and projects.
Top Certifications for your Web Content Manager resume
Complete Web Content Writing Masterclass+Power words eBook
Copy / Content writing & editing, blogging , marketing and strategy, SEO keyword research etc. Key to Digital Marketing
Web Content Studio Mastery
Learn how to get the most out of the software to write better quality web content.
Content is King: Writing Killer Content for Web & Marketing
Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing.
Content Marketing Masterclass: Create Content That Sells
Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!
How to Write Great Web Content - Better Search Rankings!
Rank in the search engines for lots of search terms, without using loopholes or tactics that can get you banned.
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Web Content Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Web Content Manager Resume: Formatting Tips & Tricks
Which came first: the hen or the egg? This question reminds us of the thing our resume experts hear most often in their job – which comes first: the content or the format? Well, we advise you to pick the format first and then go on with drafting your resume’s content.
And how do you choose a resume format? Well, based on your applicant profile. In general, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Let’s look at each one of them in more detail:
The reverse-chronological resume format is quite straightforward. Here, you describe all your previous jobs in a reverse-chronological form, meaning your latest job comes first. This resume format is great for people with lots of experience and skills who don’t have any career gaps.
If you are a recent graduate or don’t really have much experience in the industry you’re applying for, go for the functional skills-based resume format. This format focuses on skills and character traits, rather than experience. It makes the hiring manager realize you’re the perfect fit for the role without putting too much emphasis on your work history.
And if you’re looking for something a bit more intriguing and exciting, check out the hybrid resume format. It’s a combination of the reverse-chronological and functional skills-based formats, which makes it great for all types of job-seekers. The hybrid resume allows you to showcase both your professional experience and your skills, education, and additional qualifications. If you’re feeling creative, add a separate section about your typical day or life philosophy.
Our top style and layout resume format tips:
- Go for a standard 12p resume font;
- Choose 1-inch resume margins for a professional and easy-to-read feel;
- ry your best to fit your resume in a one-page template. If you’re a professional with over 10 years of relevant experience, having a two-page resume is also fine;
- Make sure to save your resume as PDF – this will help you avoid unwanted editing and formatting issues.
Read this: How to make your resume stand out
Recommended reads:
PRO TIP
Test your draft Web Content Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections that’ll look good on your Web Content Manager resume
Do you want to move beyond the traditional skills, education, and experience section? Easy-peasy!
Just choose one or two additional sections to help recruiters get a fuller picture of who you are, both as a person and as a professional:
Adding a splash of creativity to your web content manager resume
Boring resumes are no longer an option if you’re looking to impress recruiters.
And no matter whether you’re looking to give your old resume a new life or want to start building a new one from scratch, being at least moderately creative is always a good idea. Do this by adding a ‘favorite books’ section or even a pie chart of what your typical day looks like.
What makes a great web content manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
