Professional Advertising Manager Cover Letter Examples for 2024

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Your advertising manager cover letter must immediately grab attention. Highlight your ability to strategize and execute successful campaigns. Demonstrate your understanding of market trends and consumer behavior. Provide evidence of your outstanding communication and leadership skills.

Starting your job search as an aspiring advertising manager, you've likely encountered the crucial step of crafting a cover letter. It's not just a repeat of your resume; it's your chance to narrate the professional accomplishment that fills you with pride. Striking the balance between a formal tone and avoiding worn-out phrases can be tough. Plus, keeping it concise within a one-page limit adds to the challenge. Let's navigate these hurdles together and pen a cover letter that stands out.

Write your job-winning advertising manager cover letter with our guide on how to:

  • Step your best foot forward in the advertising manager cover letter introduction;
  • Be inspired by other professionals' certified cover letters;
  • Structure your advertising manager cover letter to feature what matters most;
  • Close off your advertising manager cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your advertising manager cover letter (all you need to do is personalize it, and you'll be good to go).

Advertising Manager cover letter example

Jasmine Bell

San Francisco, California


Dear Hiring Manager,

I've been following your company's impressive growth within the eCommerce space and admire its innovative approach to digital marketing—attributes that resonate strongly with my professional journey and expertise.

While at eBay Inc., I spearheaded an advertising team that ingeniously managed a $5M budget, which culminated in an ROI elevation of 30%. Our strategic overhaul resulted in a 45% uptick in brand visibility, transforming our clients' market reach. This achievement exemplifies my capability to deliver substantial results through strategic campaign management, precise data analysis, and effective utilization of platforms like the eBay Promoted Listings.

I am eager to bring my strategic insight and a data-driven mindset to your team, and further contribute to your company’s success. The opportunity to discuss in further detail the ways in which I can drive similar results for your organization would be greatly appreciated.


Jasmine Bell

Advertising Account Manager | eCommerce Strategist
What makes this cover letter good:

  • Role-Relevant Experience: The letter references direct experience in the eCommerce sector, which is essential for the role in question. Mention of leading a team at eBay Inc. and managing a substantial budget shows applicable hands-on familiarity.
  • Quantifiable Achievements: The inclusion of specific metrics, such as a 30% ROI increase and a 45% uptick in brand visibility, demonstrates a track record of tangible results that can be appealing to employers looking for evidence of effectiveness.
  • Strategic Insight: The candidate clearly emphasizes strategic thinking and a data-driven mindset, which are critical in advertising account management, especially within the dynamic scope of digital marketing and eCommerce.
  • Platform Expertise: The mention of proficiency with eBay Promoted Listings indicates specialized knowledge of tools that are likely relevant to the potential employer's platforms and processes.

Five tips on formatting your advertising manager cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your advertising manager cover letter?

Make sure to include the following:

  • Header and Salutation;
  • Introductory paragraph;
  • Body paragraph;
  • Closing paragraph;
  • Signature (this one is up to you).

Remember to use the same modern, simple font for your advertising manager cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your advertising manager cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates.

Once completed, use our cover letter builder to export your advertising manager cover letter in the best format to keep your information intact - PDF.

At the end of the day, your advertising manager cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

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The top sections on a advertising manager cover letter

  • Header with Contact Information: This includes your name, address, phone number, email, and the date, ensuring that the recruiter can easily identify who you are and how to contact you.
  • Salutation or Greeting: Address the letter to the specific hiring manager if known, or use a general greeting like "Dear Hiring Manager," to establish a professional tone from the onset.
  • Introduction: Briefly introduce yourself, mentioning your current role and your interest in the advertising manager position, to immediately engage the recruiter's interest.
  • Body of the Letter: This is where you highlight your relevant experience in advertising, campaign management, and team leadership, along with specific successes, to demonstrate your qualifications and value for the role.
  • Closing and Call to Action: Conclude the letter with a strong closing statement, reiterating your enthusiasm for the position, and include a call to action, such as requesting an interview or indicating your intent to follow up.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record in creating and executing successful advertising campaigns: This demonstrates the ability to translate marketing objectives into strategic advertising efforts that drive results.
  • Strong analytical skills to assess campaign performance: Recruiters look for candidates who can understand and leverage data to optimize advertising strategies for better ROI.
  • Expertise in digital marketing platforms and technologies: Understanding the digital landscape is crucial for modern advertising, including knowledge of social media, programmatic ads, SEO/SEM, and other online channels.
  • Exceptional creativity and innovative thinking: Creativity is at the core of advertising; the ability to develop unique and engaging advertising concepts can set a candidate apart.
  • Leadership experience and team management skills: As a manager, the ability to lead, motivate, and direct a team of professionals is essential, ensuring that all members are aligned with the campaign's goals.
  • Strong communication and interpersonal skills: These are vital for liaising with clients, vendors, and internal teams, as well as for pitching new ideas and presenting campaign results effectively.

What greeting should you use in your advertising manager cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your advertising manager cover letter salutation, you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear Recruitment Team,
  • Dear [Department Name] Hiring Committee,
  • Dear Mr./Ms. [Last Name],
  • Dear [First Name] [Last Name],

Your advertising manager cover letter intro: showing your interest in the role

On to the actual content of your advertising manager cover letter and the introductory paragraph.

The intro should be no more than two sentences long and presents you in the best light possible.

Use your advertising manager cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

  • Company culture;
  • Growth opportunities;
  • Projects and awards the team worked on/won in the past year;
  • Specific technologies the department uses.

When writing your advertising manager cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Intro Paragraph
Immersed in the dynamic nexus of creative campaign development and data-driven strategy, I am keen to contribute to [Company Name]'s renowned culture of innovative marketing excellence. My track record in forging impactful narratives and measurable growth synergizes seamlessly with your commitment to setting industry benchmarks.

Choosing your best achievement for the middle or body of your advertising manager cover letter

Now that you have the recruiters' attention, it's time to write the chunkiest bit of your advertising manager cover letter.

The body consists of three to six paragraphs that focus on one of your achievements.

Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).

Another excellent idea for your advertising manager cover letter's middle paragraphs is to shine a light on your unique professional value.

Write consistently and make sure to present information that is relevant to the role.

Body Paragraph
Spearheading the rebranding initiative for XYZ Corp, I led a team that executed a multimedia campaign, which resulted in a 35% increase in brand recognition and a 20% growth in customer engagement within the first quarter post-launch. This achievement not only reflects my strategic planning and team leadership skills but also underscores my ability to significantly boost market presence and consumer connection through innovative advertising strategies.

Time to wrap up your advertising manager cover letter

Writing the closing paragraph of your advertising manager cover letter is just as important as the salutation.

You have to make it personalized to the job advert and recruiter.

Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.

Otherwise, you could also conclude your advertising manager cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?

Closing Paragraph
I'm eager to bring my expertise to your team. Kindly reach out to arrange an interview at your earliest convenience.

The zero experience advertising manager cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience. Within your whole experience, there's plenty more you can write about in your advertising manager cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Creating your advertising manager cover letter should be a personalized experience for the role and the recruiter, where you:

  • Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
  • Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
  • Map out one key success from your career (or life) that has taught you job-crucial skills;
  • Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
  • End with a promise for your potential or your availability for an interview.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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