3 Professional SEO Cover Letter Examples for 2024

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Your SEO cover letter needs to immediately capture the attention of the hiring manager. Demonstrate your understanding of SEO trends and articulate your ability to drive organic growth. Expand on your past successes in the second paragraph of your SEO cover letter. Provide tangible examples of how your strategies have improved website rankings and user engagement.

Embarking on the job hunt, you've likely realized a standout SEO cover letter can be the key to landing your dream role. But crafting one that grips a hiring manager's attention without echoing your resume can be daunting. Focus on weaving the narrative of your proudest professional triumph, shedding clichés for authenticity, and keeping it concise within a one-page limit. Here, learn to combine formality with your unique story, ensuring your cover letter amplifies your application.

Write your job-winning seo cover letter with our guide on how to:

  • Step your best foot forward in the seo cover letter introduction;
  • Be inspired by other professionals' certified cover letters;
  • Structure your seo cover letter to feature what matters most;
  • Close off your seo cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your seo cover letter (all you need to do is personalize it, and you'll be good to go).

SEO cover letter example

Hazel Clark

San Antonio, Texas



Dear Hiring Manager,

Having fine-tuned my craft in the dynamic field of content marketing, I've developed a deep-seated proficiency in delivering SEO strategies and content that resonate with audiences and algorithms alike. At Digital Marketers Inc., my approach to reviving the company blog stands as a testament to this, where I successfully doubled its traffic and intensified customer interaction by 30%.

This particular achievement was not the result of happenstance but a focused endeavor that incorporated rigorous performance analysis and content optimization. By engaging with cross-functional teams and leveraging robust analytic tools, I guided strategic improvements that sustained a 20% surge in conversion rates. Let this narrative reflect my commitment to driving organic growth and enhancing user engagement through potent and purposeful content.

I am keen to bring this same level of strategic acumen and dedication to new challenges at your esteemed organization. I welcome the opportunity to delve deeper into how my background, skills, and enthusiasms align with the goals of your team. Please consider this letter as an expression of my interest in contributing to your continued success.

Best regards,

Hazel Clark
What makes this cover letter good:

  • Demonstrating concrete achievements (e.g., doubling blog traffic and increasing customer interaction) helps underscore the candidate's expertise in content marketing and SEO, which are crucial for the role in question.
  • Highlighting cross-functional collaboration and the use of analytic tools showcases the candidate's ability to work with different teams and leverage technology to improve performance, a key skill for a content marketing role.
  • Referring to a significant increase in conversion rates (20% surge) directly relates to the primary goals of content marketing, underscoring the candidate's potential impact on the company's bottom line.
  • Expressing eagerness to take on new challenges and align with the organization's goals suggests a forward-thinking mindset and adaptability, qualities valued in dynamic marketing environments.

What about your seo cover letter format: organizing and structuring your information

Here is one secret you should know about your seo cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.

You should thus focus on making an excellent impression on recruiters by writing consistent:

  • Header
  • Greeting
  • Introduction
  • Body paragraphs (and explanation)
  • Promise or Call to action
  • Signature (that's optional)

Now, let's talk about the design of your seo cover letter.

Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates).

Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.

Speaking of fonts, professionals advise you to keep your seo cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.

When wondering whether you should submit your seo cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.

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The top sections on a seo cover letter

  • Header: Include your name, contact information, and date to ensure the recruiter can easily identify and reach out to you.
  • Greeting: Start with a professional salutation addressing the hiring manager by name if possible, as a personalized greeting shows your attention to detail and interest in the company.
  • Introduction: Clearly state your interest in the SEO role and mention any referral or company research that led you to apply, demonstrating your proactive approach and genuine interest in the field.
  • Body: Highlight your SEO-related accomplishments, specific experiences with keyword research, content optimization, and metrics analysis, to showcase your qualifications and how they align with the job requirements.
  • Closing: Summarize why you are a good fit for the role, express your enthusiasm for the opportunity to contribute to the company's success, and include a call-to-action such as looking forward to discussing your application in further detail.
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Key qualities recruiters search for in a candidate’s cover letter

  • Demonstrable experience with SEO tools and platforms, like Google Analytics, Ahrefs, and Moz: Recruiters seek candidates who can navigate industry-standard tools to analyze data and track performance effectively.
  • A track record of successful SEO strategy development and execution: Employers value someone who can not only plan but also implement strategies that lead to measurable improvements in SERP rankings and organic traffic.
  • Knowledge of current SEO best practices and understanding of search engine algorithms: Staying updated on algorithm changes and the latest trends ensures that the strategies employed are effective and compliant with search engine guidelines.
  • Excellent keyword research skills: Being adept at identifying the right keywords is vital for optimizing content and meta-tags, a core activity in any SEO role.
  • Strong content creation and optimization skills: The ability to create SEO-friendly content and improve existing content for search engines are critical components of the job.
  • Analytical mindset and ability to use data to inform decisions: Recruiters look for candidates who can not only collect and interpret SEO data but also draw insights from it to guide content and strategy decisions.

Kick off your seo cover letter: the salutation or greeting

When writing your seo cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.

And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them. Personally.

So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.

Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.

If you haven't met the hiring manager, yet, your seo cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").

A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [First Name] [Last Name],

How to start your seo cover letter introduction

The opening paragraph of your seo cover letter can seem like a real enigma.

Where do you start writing?

In your seo cover letter introduction, focus on yourself by stating what:

  • gets you motivated and excited about the role;
  • you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Intro Paragraph
Delving into the intricacies of your brand's story, I am eager to weave SEO-rich narratives that elevate [Company Name]'s digital presence and connect deeply with your audience's journey. Your innovative approach to integrating sustainability into your business model resonates with my professional philosophy and expertise.

How to select your best achievement for the middle, or the seo cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your seo resume.

What else can you include in your seo cover letter body?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your seo cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Body Paragraph
At XYZ Corp, I spearheaded a content optimization project that resulted in a 150% surge in organic traffic within 6 months. This achievement demonstrated my expertise in keyword research, strategic content planning, and on-page SEO, leading to 80% growth in customer engagement. My relentless pursuit of SEO excellence mirrors my potential contribution to your team.

Ending your seo cover letter: a closing paragraph with a promise

If you're thinking of finishing your seo cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.

End the final paragraph of your seo cover letter with a twist:

  • a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
  • a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.

A personalized ending would surely help you to stand out by being a memorable candidate.

Closing Paragraph
I am eager to contribute to your team and would welcome the opportunity to discuss my qualifications in an interview.

The zero experience seo cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience. Within your whole experience, there's plenty more you can write about in your seo cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

We hope this seo cover letter writing guide has shown you how to:

  • Format your seo cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
  • Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
  • Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
  • Introducing your biggest achievement and the skills it has taught you in your seo cover letter body;
  • Write no more than two sentences in your seo cover letter introduction to set the right tone from the get-go.

SEO cover letter examples

Explore additional seo cover letter samples and guides and see what works for your level of experience or role.

By Role

SEO Manager

When applying for an SEO Manager position, it's essential to showcase your knowledge of search engine algorithms and SEO best practices. Demonstrate your experience with keyword research, content optimization, and analytics tracking. Emphasize successes in improving website rankings and driving organic traffic, using clear metrics like 'increased organic search traffic by X%'. If you have expertise with SEO tools like Google Analytics or SEMrush, mention these, detailing your proficiency level and the impact you've made. Use a 'strategy-implementation-impact' structure to illustrate your achievements.
View SEO Manager Cover Letter

SEO Specialist

Aspiring for an Entry-Level SEO Specialist position, showcasing your ability to increase website traffic through keyword strategies is key. Highlight hands-on experience with SEO tools like Google Analytics and SEMrush. Detail your understanding of SEO trends and algorithm updates, and how these have shaped your tactics. If you have increased a website's search engine rankings or visibility, use a 'strategy-implementation-impact' outline to demonstrate concrete results. Including data-driven outcomes, such as percentage growth in organic traffic, will underline the efficacy of your approach.
View SEO Specialist Cover Letter
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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