Professional SEO Manager Cover Letter Examples for 2024

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Your SEO manager cover letter must immediately highlight your proficiency in keyword research and content strategy. Show that you understand the importance of aligning SEO tactics with business goals. Demonstrate your track record of success by quantifying improvements in search engine rankings and organic traffic growth. Make it clear that you're not just familiar with SEO tools, but also adept at utilizing data-driven insights to drive decisions.

Crafting a winning SEO manager cover letter can be daunting, especially if you're already knee-deep in the job application process. You know it's not just about echoing your resume; it's your chance to highlight a crowning professional moment, captivating your potential employer with a well-told story. Striking the ultimate balance between formality and a fresh voice, minus the clichés, is key. And remember, brevity is your ally—keep it to one powerful page. Let's dive in and make your cover letter stand out.

Introducing our seo manager cover letter writing advice, which will show you how to ace the initial profile assessment. Make sure to stick around to find:

  • Some inspiration from other professionals' job-winning cover letters;
  • The best structure and format for your seo manager cover letter;
  • Insights on how to write about your best achievement to stand out;
  • A creative twist on your seo manager cover letter intro.

Upload your seo manager resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

SEO Manager cover letter example


Chicago, IL


Dear Hiring Manager,

I am writing to express my interest in the SEO Manager role and the opportunity to contribute to your company's success through my extensive experience in search engine optimization and digital marketing strategies. My tenure at Renaud as an SEO Project Manager, coupled with my proactive approach to digital trends, positions me to make a significant impact on your team.

One of my proudest achievements was orchestrating a campaign that increased a client's organic traffic to a staggering 5 million visits per month. This uptick in traffic was not just a number—it translated into half a million dollars in revenue, underscoring my proficiency in developing and executing SEO strategies that drive tangible business results. My success stems from a blend of analytical prowess, demonstrated through the meticulous setup and maintenance of over 400 Wordpress blogs, and creative outreach, securing valuable links from prominent websites like, G2, and Hubspot.

I am eager to bring my track record of success to your esteemed company and am confident in my ability to generate similar, if not more impressive, results. I would welcome the chance to discuss how my skills and experiences align with the goals of your organization. Please consider this letter as a request to schedule an interview at your earliest convenience.



SEO Manager
What makes this cover letter good:

  • Quantifiable Achievements: Specific metrics, such as increasing organic traffic to 5 million visits per month and translating it into significant revenue, provide a clear demonstration of the candidate's ability to achieve tangible business results through SEO efforts.
  • Relevant Experience: Emphasizing prior experience in a similar role, as an SEO Project Manager in this case, showcases familiarity with the required responsibilities and instills confidence in the candidate's capability to perform successfully.
  • Technical and Creative Skills: Detailing the setup and maintenance of over 400 Wordpress blogs signifies technical proficiency, while securing links from high-profile websites indicates creative outreach and networking skills critical for a successful SEO strategy.
  • Call to Action: Concluding with a request for an interview is a proactive step, demonstrating the candidate's eagerness and initiative to move forward in the hiring process.

What are the basics of the design or format of your seo manager cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your seo manager cover letter.

Recruiters enjoy reading seo manager cover letters with a standardized format that uses:

  • the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
  • single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
  • a one-inch margin to wrap around the text, like in our cover letter builder;
  • PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your seo manager cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your seo manager cover letter or its body.

End your seo manager cover letter with a closing paragraph and, if you wish, a signature.

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The top sections on a seo manager cover letter

  • Header: The header should contain the applicant’s contact information, the date, and the employer's contact information, as this establishes the professional format of the letter and ensures the recruiter can easily follow up.

  • Greeting: A personalized greeting addressing the recruiter or hiring manager by name shows the applicant’s attention to detail and interest in the company, which are crucial traits in an SEO role.

  • Introduction: The introduction should clearly state the intention to apply for the SEO Manager position and include a hook, such as a brief mention of a key achievement or expertise in SEO, to capture the recruiter's interest right away.

  • Body: This section must highlight the applicant’s SEO campaign experience, understanding of search engine algorithms, analytical skills, and success in improving search rankings, as these are the key competencies a recruiter looks for in an SEO Manager.

  • Closing: The closing should reiterate the candidate’s enthusiasm for the role, invite the recruiter to review the enclosed resume, and suggest a follow-up meeting or call to discuss the candidate's potential contribution to the company's SEO strategies, demonstrating proactiveness and a results-driven mindset.

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Key qualities recruiters search for in a candidate’s cover letter

  • Strong understanding of search engine algorithms and ranking methods: Recruiters look for applicants who can demonstrate a deep technical knowledge of how search engines operate and the factors that influence rankings.
  • Experience with SEO tools and platforms: Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, or Moz is critical for conducting analyses and devising strategy.
  • Content optimization and keyword research proficiency: Ability to identify high-value keywords and optimize web content to improve visibility and rankings.
  • Link-building and off-page SEO expertise: Recruiters seek individuals who can develop and execute strategies to acquire high-quality backlinks and improve domain authority.
  • Analytical and strategic thinking: SEO managers need to be able to interpret data, identify trends, and devise comprehensive strategies that align with business objectives.
  • Adaptability and continuous learning: SEO is a constantly changing field, so recruiters prioritize candidates who are committed to staying updated with the latest trends and algorithm changes.

How to address hiring managers in your seo manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your seo manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Recruiter,
  • Dear [Specific Name if Known],
  • Dear Mr./Ms. [Last Name],
  • Dear Search Committee,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your seo manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your seo manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your seo manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your seo manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
With a proven track record in scaling organic reach, I am eager to apply my expertise in SEO and content strategy to amplify the innovative online presence of [Company Name]. Your commitment to leveraging data-driven insights and creativity resonates with my professional philosophy and successes.

That one achievement in your seo manager cover letter body

The lengthiest part of your seo manager cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role.

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your seo manager cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Body Paragraph
At XYZ Corp, I spearheaded an SEO campaign that increased organic search traffic by 150% within a year, dramatically boosting lead generation and conversion rates by 70%. This achievement was a direct result of my strategic overhauling of keyword targeting and on-page optimization, paired with a data-driven content strategy that positioned our company at the forefront of market visibility.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your seo manager cover letter.

But how do you ensure recruiters, who have read your application this far, remember you?

Most seo manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your seo manager cover letter in the way that best fits your personality.

Closing Paragraph
Eager to discuss how I can contribute to your team, I welcome the opportunity to schedule an interview at your earliest convenience.

Is it beneficial to mention that you have no experience in your seo manager cover letter?

Lacking professional experience isn't the end of the world for your seo manager cover letter.

Just be honest that you may not have had roles in the industry, but bring about so much more.

Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).

Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).

Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.

Key takeaways

Summarizing the most important aspects in writing your seo manager cover letter, remember to:

  • Create a personalized seo manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your seo manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your seo manager cover letter with two sentences that reflect what is most important about your application;
  • Your seo manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your seo manager cover letter with a nod to the future with what you aim to achieve in this potential role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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