According to some experts, finding exciting job adverts is one of the most challenging problems job-seekers need to deal with.
But according to our own research, conveying your enthusiasm to a one-page cover letter might prove to be even more challenging.
After all, you don’t want a bland and boring cover letter to represent you, we get it.
But how can you make a strong first impression in just a few lines?
Below, you’ll find the best Marketing Coordinator cover letter tips and examples that will help you find out.
Professional Marketing Coordinator cover letter tips to help you stand out
The secret to making your Marketing Coordinator cover letter remarkable is to share your excitement about the company, the field, and the position.
It’s also a good idea to aim not to re-write your resume, but rather to build upon it and expand on your competencies.
Now, let's look at some other things that will make recruiters remember you.
How to choose the most suitable salutation and make a good impression
Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.
However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.
Here’s a brief list of suitable phrases:
- Dear Mr. John,
- Dear Ms. Petersen,
- Dear Hiring Manager,
- Dear Dr. Todd,
- Dear Head of [team you're applying for]
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Link your Marketing Coordinator soft and hard skills to your achievements
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Prove your passion about the company
Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.
So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.
In addition, you can also share how your Marketing Coordinator skills can add value to the team.
Finish your cover letter with a call to action
By now you’ve managed to make a good impression on the hiring manager, and it’s important not to ruin it. That’s why you need your ending to be just as great as your cover letter’s body.
But what are the things that make up a memorable closing line? Expressing gratitude for the reader’s time and consideration, and saying that you look forward to their reply, to name a couple.
You can stick to traditional phrases (e.g. Looking forward to hearing from you soon) if you wish to be on the safe side. Just make sure that the language you use matches the company culture.