So what does a good cover letter look like?
Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.
We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.
And if that’s not enough, we have some additional pro tips for you.
How to choose the most suitable salutation and make a good impression
Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.
For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.
- Dear Ms. Smith,
- Dear Peter Roberts,
- To the [company name] Recruitment Team,
- Dear Hiring Manager
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Focus on your soft skills but don't forget about the hard skills too
Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.
You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.
Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.
Show that you did your research before applying
Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.
Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.
It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.
In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!
Go for an actionable ending
Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.
The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.
Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.