At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.
Instead of re-writing your resume, you need to focus on making the right impression.
You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.
Now let’s look at some other things that will make your cover letter stand out.
We've made an in-depth guide on what should your cover letter include that you can check out!
How to choose the most suitable salutation and make a good impression
In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.
However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.
Here are some phrases you can use (note that some of them require you to know the hiring manager's name):
- To the Human Resources Department,
- Dear [company name] Recruiter,
- Dear Angela Stone,
- To the Recruitment Team
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Focus on your soft skills but don't forget about the hard skills too
So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.
According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.
However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.
Show how passionate you are to join the company
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
Finish your cover letter with a call to action
Using the right words to end your Salesforce cover letter is essential for two reasons.
First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.
The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.