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Advertising Cover Letter

Professional Advertising Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Advertising cover letter. Just replace personal information, company application data and achievements with your own.

BERTHA TAYLOR
+1-555-0100
berthataylor@gmail.com
San Francisco, CA
To Brenda Farmer ,
I hope this letter finds you well. My name is Bertha Taylor and I am writing about the Advertising role.

I am very interested in this opportunity, and I am certain I have the necessary expertise to take Dufour to the top of the industry.
During my time working for Drouin S.A.R.L. I Won and led transformation programs in BPM-EAI-B2B space in telecom BU in Europe region.

Furthermore, I Trained 3 reps to the point of closing deals alone, which was above and beyond their job descriptions.

Review my attached resume for more details on the following qualifications:

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I bring various qualifications and skills to the team which I am certain will help the company succeed, such as:

Critical thinking
Time management
Decision-making
Problem-solving

You can find more details on my expertise in my attached resume.
As for salary, my expectations are within the range provided in the job posting. I would be happy to discuss this in more detail once we schedule a meeting.
I look forward to meeting you in person if my skills and experience meet your company's needs. I will happily provide more details on how I can contribute.
Thank you for your consideration.

Sincerely,
Bertha Taylor

Writing a Advertising cover letter might feel like skating on thin ice – choosing between buzzwords mentioned in the job description and original content, while worrying about making even the slightest mistake.

And what can make this experience a bit more fun and exciting? You guessed it. Relying on expert advice and examples.

Luckily, we have you covered. Check out our tips on writing a memorable cover letter below.

Tips to write a memorable advertising cover letter

advertising coverletter.png

There are several things you need to do if you want to make your cover letter stand out.

First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.

Second, make sure you’re not just re-writing your resume. Rather, build upon it.

And third, focus on achievements and motivations, rather than plainly listing your hard skills.

Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.

Choose the right salutation and craft an introduction that gets you remembered

Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.

However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.

Here’s a brief list of suitable phrases:

  • Dear Mr. John,
  • Dear Ms. Petersen,
  • Dear Hiring Manager,
  • Dear Dr. Todd,
  • Dear Head of [team you're applying for]

A noteworthy introduction is what will grab the reader by the collar and make them want to get to know you better.

But what’s the best way to begin your cover letter? Highlighting your excitement about the position!

Be honest and original – this will get you remembered. You can even link your excitement to the reasons why you’d like to grow in this exact field.

Link your hard and soft skills to your achievements

So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.

According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.

However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.

Prove that you're familiar with the company

Showing that you’ve researched the company and are familiar with it is a good way to prove your work-readiness.

It will also point the recruiter to the fact that your skills and qualifications will have a long-term impact on the company. Just link some of your strengths to the ways in which current or potential issues can be resolved.

Choose the right ending

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

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Want to become the center of attention? Pair your cover letter with an eye-catching resume. Check out our Advertising resume examples and build yours in minutes.

Use templates that match in design to prove your strong attention to detail.