Professional VP Digital Marketing Cover Letter Examples for 2024

Home > 
Professional VP Digital Marketing...

As you craft your VP digital marketing cover letter, focus on showcasing your strategic leadership ability. Highlight your proficiency in driving growth through digital channels, emphasizing results you’ve achieved in past roles. Demonstrate your deep understanding of digital marketing trends and technologies within the cover letter. Your ability to adapt and innovate will reassure employers that you are equipped to propel their brand forward in an ever-evolving digital landscape.

Crafting a VP Digital Marketing cover letter can be a daunting task. You've likely started job applications only to hit a snag realizing a compelling cover letter is expected, not merely a resume echo. It's your chance to weave a narrative around your proudest professional triumph, steering clear of tired cliches. Remember, formal yet personal is key, and brevity is your ally — keep it to one page that tells your story like no other.

Discover our guide on writing your vp digital marketing cover letter with tips and tricks on how to:

  • Introduce your profile to catch recruiters' attention;
  • Use professional templates and examples to make sure your vp digital marketing cover letter follows the best industry standards;
  • Settle on your most story-worthy achievement to shine a light on what makes your application unique;
  • Write a vp digital marketing cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the vp digital marketing cover letter it would write for you.

VP Digital Marketing cover letter example


San Francisco, CA


Dear Hiring Manager,

Having built a career in enhancing online visibility for various brands, I understand the transformative impact a tailored digital marketing strategy brings to an organization. The opportunity to leverage my expertise at a company like yours, known for its forward-thinking approach and emphasis on growth, is an endeavor I find particularly compelling.

In my most recent role at Borer Ltd, I crafted and launched a comprehensive digital marketing strategy that not only fostered an increase in brand presence by 150% but also resulted in the creation of over 200 new client opportunities per year. Notably, my initiative to re-engineer digital funnels underpinned a revenue spike of $300K within a single fiscal quarter, testament to my commitment to delivering sustainable growth and a substantial return on investment.

I am eager to discuss how my strategic vision and proven track record in scaling digital brands align with the goals of your team. An opportunity to bring my leadership, skills, and enthusiasm for digital marketing to your esteemed company is one I am keen to explore.



VP Digital Marketing
What makes this cover letter good:

  • Emphasizing quantifiable achievements, such as increasing brand presence by 150% and generating 200 new client opportunities per year, directly showcases the impact of the candidate’s work on business growth.
  • Highlighting the substantial revenue increase ($300K in one fiscal quarter) achieved through strategic initiatives, which underlines the candidate's ability to drive financial results through digital marketing efforts.
  • Demonstrating leadership by mentioning the role at Borer Ltd and the successful crafting and launching of a comprehensive digital marketing strategy, which aligns with the goals of the hiring company.

The visual appeal of your vp digital marketing cover letter: format, font, and structure

When using our cover letter builder, make sure to include these vital sections:

  • Header (with your name, contact details, the role, and date);
  • Greeting (that's personalized to the recruiter);
  • Introductory paragraph (to capture attention);
  • Body paragraph (to tell a story of how you've obtained your job-crucial skills);
  • Closing paragraph (ending with a nod to the future ahead);
  • Signature (that is not a must).

Our cover letter templates are already set up for you with the best vp digital marketing cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your vp digital marketing cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your vp digital marketing cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your vp digital marketing cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

top sections icon

The top sections on a vp digital marketing cover letter

  • Header: Provides the applicant's name, contact information, and the date, ensuring that the recruiter can get in touch easily and recognises the professional context of the document.
  • Greeting: Personalizes the cover letter by addressing the hiring manager or recruitment team directly, which demonstrates the applicant's attention to detail and professionalism.
  • Introduction: Briefly introduces the candidate and their interest in the VP Digital Marketing position, capturing the recruiter's attention with a strong opening statement relevant to the role.
  • Body (Professional Achievements and Competencies): Highlights specific digital marketing achievements, strategies executed, leadership experiences, and industry insights that align with the job requirements, demonstrating the candidate's preparedness for the vice president level position.
  • Closing: Summarizes the applicant's enthusiasm for the role, includes a call to action inviting the recruiter to continue the conversation, and thanks them for their time, leaving a professional and courteous final impression.
top sections icon

Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record in developing and implementing comprehensive digital marketing strategies: Demonstrates the ability to create effective plans that drive brand awareness, engagement, and conversions.
  • Proficiency in digital analytics and data-driven decision-making: Highlights the capability to analyze performance data and adjust strategies for optimal results.
  • Strong leadership and team management skills: Essential for guiding the digital marketing team towards achieving strategic objectives and fostering a collaborative work environment.
  • Expertise in SEO, SEM, and social media marketing: Shows deep understanding of the various digital marketing channels and the tactics to optimize them for maximum visibility and impact.
  • Exceptional understanding of consumer behavior and market trends: Allows for the creation of targeted campaigns that resonate with the audience and stay ahead of industry changes.
  • Mastery of marketing automation and CRM software: Indicates the technical ability to streamline processes, personalize customer interactions, and measure campaign efficacy effectively.

How to greet recruiters in your vp digital marketing cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your vp digital marketing cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

top sections icon

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Team,
  • Dear Ms. [Last Name],
  • Dear Mr. [Last Name],
  • Dear Dr. [Last Name],

Get creative with your vp digital marketing cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your vp digital marketing cover letter introduction to share something memorable about your experience.

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

Intro Paragraph
Immersed in the dynamic intersection of technology and creativity, I am drawn to the pioneering ethos of [Company Name], where digital marketing campaigns transform into market-defining artistry. As I forge pathways to digital excellence, [Company Name]'s commitment to innovation mirrors my own zeal for shaping the narrative of industry-leading brands.

Storytelling in the middle (or body) of your vp digital marketing cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your vp digital marketing cover letter?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

  • you've grown your skill set, thanks to your achievement;
  • you'd use the know-how you've gained in your new role;
  • your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Body Paragraph
Spearheaded a multi-platform digital campaign for a SaaS startup that increased qualified leads by 150% in 6 months, yielding a 45% uptick in conversions. This initiative, which integrated advanced SEO strategies and targeted content marketing, not only surpassed performance benchmarks by over 30% but also maximized ROI by optimizing ad spend, demonstrating strategic acumen and a data-driven approach to scale customer acquisition cost-effectively.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your vp digital marketing cover letter.

But how do you ensure recruiters, who have read your application this far, remember you?

Most vp digital marketing professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your vp digital marketing cover letter in the way that best fits your personality.

Closing Paragraph
Eager to bring my expertise to your team, I welcome the opportunity to discuss how my skills align with the goals of your company and to schedule an interview at your earliest convenience.

Addressing limited to no experience in the vp digital marketing cover letter

There's nothing to worry about if you lack professional experience.

Your vp digital marketing cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:

  • skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
  • achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
  • motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.

Key takeaways

Summarizing the most important aspects in writing your vp digital marketing cover letter, remember to:

  • Create a personalized vp digital marketing cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your vp digital marketing cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your vp digital marketing cover letter with two sentences that reflect what is most important about your application;
  • Your vp digital marketing cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your vp digital marketing cover letter with a nod to the future with what you aim to achieve in this potential role.
Rate my article:
Professional VP Digital Marketing Cover Letter Examples for 2024
Average: 4.80 / 5.00
(564 people already rated it)
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
AI Section BackgroundAI Section Lines

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

  • Content tailored to the job posting you're applying for
  • ChatGPT model specifically trained by Enhancv
  • Lightning-fast responses
Create a Cover Letter
Cover Letter Background
Cover Letter Example
AI Panel Box