There are several things you need to do if you want to make your cover letter stand out.
First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.
Second, make sure you’re not just re-writing your resume. Rather, build upon it.
And third, focus on achievements and motivations, rather than plainly listing your hard skills.
Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.
Stand out with a strong introduction and an appropriate salutation
Addressing your cover letter to a person is always something you should aim to do.
But finding who's responsible for the recruitment process might not be the easiest thing. We get it.
In such cases, we advise you to stick to the gender-neutral cover letter salutations.
Here are some examples of suitable classic salutations:
- Dear Mr. John,
- Dear Ms. Petersen,
- Dear Hiring Manager,
- Dear Dr. Todd,
- Dear Head of [team you're applying for]
The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.
In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.
Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.
Mention both your hard and soft skills
So what skills do you need to include? Well, unfortunately, there’s no one answer to this. It all depends on the job description and the skills you’ve currently got.
According to experts, what recruiters look for in cover letters is how you can link your soft skills to particular achievements and goals. So, try to figure out what has helped you on the way to success.
However, don’t forget about hard skills. Even if they’re not the focus of your happy story, you need to include at least the ones that were mentioned as part of the requirements section of the job posting. This will help you pass applicant tracking systems (ATS) that screen applicant documents for certain keywords and phrases.
Show that you've researched the company
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
Finish your cover letter with a call to action
Ending your Social Media Intern cover letter in a suitable way can help you land an interview. Why? Because strong endings portray applicants as considerate and, what’s even more important – passionate about the job.
Just make sure that your ending (just like your cover letter’s body) matches the company culture. If you prefer to be on the safe side, go for traditional closing lines such as “Looking forward to hearing from you”.