So what does a good cover letter look like?
Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.
We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.
And if that’s not enough, we have some additional pro tips for you.
Address your cover letter to the right person and make your introduction strong
Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.
There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.
Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.
If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.
Here are some of our favorites:
- Dear Human Resources Manager,
- Dear Mr. Johnson,
- Dear Head of [team you're applying for],
- Dear Nathan Lovelace
We’ve all heard it – introductions are a big deal.
A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Digital Marketing Manager.
So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.
Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.
Emphasize your Digital Marketing Manager soft skills and mention your hard skills
So you’ve listed all your hard skills on your resume, now what?
It’s time to think about the soft ones. But remember, it’s essential to not just list your soft skills but to link them to the actual ways they can help you do well in the future.
And what about hard skills, have we completely crossed them out? No, not at all. You still need to mention some of these if you want to pass applicant tracking systems that screen texts for certain keywords. Check the requirements section of the job advert for a complete list of phrases you need to include.
Show that you've researched the company
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
Choose the right ending
While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.
There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.
Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.