Professional Entry Level Digital Marketing Cover Letter Examples for 2024

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Your entry level digital marketing cover letter must demonstrate a clear understanding of fundamental marketing principles. Highlight your ability to adapt to the rapidly evolving digital landscape with specific examples from your education or internships. Show your passion for digital marketing by conveying enthusiasm for the role and aligning your personal goals with the company's mission. Articulate how your skills, such as data analysis or content creation, can contribute to the team's success right from the start.

Embarking on your digital marketing career journey, you've likely started applying for jobs and discovered that a standout cover letter is a must. This crucial document shouldn't simply echo your resume but narrate the success story behind your proudest professional achievement. Striking the right balance between formality and originality, sans clichés, may seem daunting. Moreover, with space at a premium, your tale must captivate within just one page. Let's guide you through crafting a compelling entry-level digital marketing cover letter that resonates.

Write your job-winning entry level digital marketing cover letter with our guide on how to:

  • Step your best foot forward in the entry level digital marketing cover letter introduction;
  • Be inspired by other professionals' certified cover letters;
  • Structure your entry level digital marketing cover letter to feature what matters most;
  • Close off your entry level digital marketing cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your entry level digital marketing cover letter (all you need to do is personalize it, and you'll be good to go).

Entry Level Digital Marketing cover letter example

Isaac Hall

Chicago, Illinois


Dear Hiring Manager,

I have followed the innovative sales strategies implemented by your team with keen interest and recognize the impact your company has on driving industry standards., I have tailored my academic and professional development towards complementing such excellence, and I bring a proven track record of leveraging digital marketing to enhance sales capabilities.

During my internship at OptimizeEdge, I spearheaded a digital marketing campaign that still speaks volumes of my potential to boost sales figures. By meticulously crafting an email marketing strategy that addressed the consumer base of over 2,000, I achieved a remarkable 25% surge in customer engagement. This initiative not only demonstrated my adeptness in digital marketing but also in translating data analytics into tangible business outcomes, a skill I'm eager to apply to your distinguished sales team.

The prospect of contributing to your company's success excites me, and I am certain that my robust understanding of digital marketing and adaptive sales techniques can be beneficial to your mission. I am looking forward to the opportunity to discuss how my experiences and skills will translate to the objectives of your team. Please feel free to reach out to schedule an interview at your earliest convenience.

Sincerely, Isaac Hall Aspiring Sales Professional
What makes this cover letter good:

  • Highlighting relevant experience: The cover letter emphasizes the candidate's past internship and a specific successful digital marketing campaign which aligns well with the sales focus of the role being applied for.
  • Demonstrating measurable achievements: It quantifies the candidate's achievements, noting a 25% surge in customer engagement, which helps to showcase the candidate's potential impact on the business.
  • Showcasing applicable skills: The cover letter mentions digital marketing and data analytics skills, which are critical in modern sales roles and would be of interest to the hiring manager.
  • Expressing tailored interest to the company: The candidate shows that they have researched the company and are excited about contributing to its specific mission, which demonstrates genuine interest and a likelihood of being a good cultural fit.

What are the basics of the design or format of your entry level digital marketing cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your entry level digital marketing cover letter.

Recruiters enjoy reading entry level digital marketing cover letters with a standardized format that uses:

  • the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
  • single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
  • a one-inch margin to wrap around the text, like in our cover letter builder;
  • PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your entry level digital marketing cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your entry level digital marketing cover letter or its body.

End your entry level digital marketing cover letter with a closing paragraph and, if you wish, a signature.

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The top sections on a entry level digital marketing cover letter

  • Header: This section should include your contact information, the date, and the employer's contact information, establishing a professional layout and making it easy for the recruiter to reach out to you.

  • Greeting: Personalize the greeting by addressing the hiring manager by name whenever possible, as it shows attention to detail and a genuine interest in the position.

  • Introduction: Begin with a compelling hook that demonstrates your enthusiasm for digital marketing and briefly mention how your skills align with the job requirements, setting the stage for the rest of the cover letter.

  • Body: Highlight specific digital marketing skills and experiences such as SEO, PPC, content creation, or analytics, and use this section to showcase successful campaigns or projects you've worked on, providing evidence of your capabilities.

  • Closing: Conclude with a proactive statement expressing your eagerness to discuss how you can contribute to the company's digital marketing goals, and indicate your intention to follow up, reinforcing your proactive approach and interest in the position.

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Key qualities recruiters search for in a candidate’s cover letter

  • Understanding of SEO and SEM: Knowledge of search engine optimization and marketing is crucial for driving website traffic and improving online visibility.
  • Social Media Savvy: Proficiency with social media platforms and the ability to create engaging content are essential for connecting with audiences and promoting brands.
  • Data Analytics Skills: The ability to analyze and interpret data from digital campaigns to optimize strategies and measure performance is highly valued.
  • Content Creation Abilities: Writing compelling content for various digital formats, such as blog posts, ad copy, and social media updates, is important for engaging users and conveying clear marketing messages.
  • Knowledge of Current Digital Marketing Trends: Staying updated with the latest digital marketing developments ensures that strategies employed are relevant and effective.
  • Familiarity with Marketing Tools and Software: Experience with digital marketing tools like Google Analytics, CRM systems, and content management platforms is necessary to efficiently manage and execute campaigns.

Personalizing your entry level digital marketing cover letter salutation

Always aim to address the recruiter from the get-go of your entry level digital marketing cover letter.


  • the friendly tone (e.g. "Dear Paul" or "Dear Caroline") - if you've previously chatted up with them on social media and are on a first-name basis;
  • the formal tone (e.g. "Dear Ms. Gibbs" or "Dear Ms. Swift") - if you haven't had any previous conversation with them and have discovered the name of the recruiter on LinkedIn or the company website;
  • the polite tone (e.g. "Dear Hiring Manager" or "Dear HR Team") - at all costs aim to avoid the "To whom it may concern" or "Dear Sir/Madam", as both greetings are very old-school and vague.
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [First Name],
  • Dear Search Committee,

What to include in those first two sentences, or your entry level digital marketing cover letter introduction

Have you ever wondered what the best way is to present your profile in the entry level digital marketing cover letter introduction?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their entry level digital marketing cover letter by:

  • congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
  • aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.
Intro Paragraph
With a keen understanding of the latest digital marketing trends and a sharp eye on [Company's] innovative campaigns, I am poised to contribute to your team's success.

How to select your best achievement for the middle, or the entry level digital marketing cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your entry level digital marketing resume.

What else can you include in your entry level digital marketing cover letter body?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your entry level digital marketing cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Body Paragraph
While managing a social media campaign for a local restaurant, I increased their Instagram followers by 150% and engagement rates by 200% in just three months. This led to a 30% uptick in reservations, by crafting targeted content and leveraging influencer partnerships, effectively demonstrating my ability to drive brand awareness and business growth through strategic digital marketing initiatives.

Ending your entry level digital marketing cover letter: a closing paragraph with a promise

If you're thinking of finishing your entry level digital marketing cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.

End the final paragraph of your entry level digital marketing cover letter with a twist:

  • a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
  • a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.

A personalized ending would surely help you to stand out by being a memorable candidate.

Closing Paragraph
I eagerly anticipate the opportunity to discuss how my skills align with the goals of your team and to delve into the possibilities ahead.

The zero experience entry level digital marketing cover letter: shifting the focus to your unique value

Don't worry if you have no conventional professional experience. Within your whole experience, there's plenty more you can write about in your entry level digital marketing cover letter.

Take, for example, your biggest achievement or award - dedicate your cover letter body to describe it and the job-relevant skills you've learned.

Your professional ambitions could also take center stage. Describe what you plan on achieving in the next five to ten years and the efforts you're making towards your dreams.

Key takeaways

Creating your entry level digital marketing cover letter should be a personalized experience for the role and the recruiter, where you:

  • Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
  • Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
  • Map out one key success from your career (or life) that has taught you job-crucial skills;
  • Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
  • End with a promise for your potential or your availability for an interview.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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