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Professional Marketing Executive Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Marketing Executive cover letter. Just replace personal information, company application data and achievements with your own.

ROBERT WHITTAKER
Global Marketing Lead | Strategy
+1-555-0100
robert.whittaker@gmail.com
London, UK
Dear Lindsey Avery ,
I am writing in regards to the position of Marketing Executive.

I was excited to see this opportunity, as I believe I am a great fit for the role. I have the experience, skills and drive needed to excell in this position and help take Wolf Inc to the top of the game!
I have a proven and successful track record during my time at Boyle Ltd. I Led team of 5 through 2 year digital marketing strategy across 8 countries including China and US with budgets of up $1M.

I also Analyzed consumer data to identify pain points then developed marketing strategy which increased engagement by 70%.

In my resume, you can find more information on the skills and qualifications I would bring to the table, such as:

Marketo
ExactTarget (SFMC)
Certain
InXpo
Should you decide to move forward with an interview, please reach out to me! I would be happy to answer any questions you may have and discuss how I can help your company.
Regards,
Robert Whittaker

Read for inspiration or use it as a base to improve your own Marketing Executive cover letter. Just replace personal information, company application data and achievements with your own.

Make your marketing executive cover letter stand out

So what’s the difference between a cover letter and a resume?

In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.

Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.

Now let's move on to the things that make every cover letter great!

Choose the right salutation and show your eagerness for the job

In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.

However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.

Here are some phrases you can use (note that some of them require you to know the hiring manager's name):

  • Dear Human Resources Manager,
  • Dear Mr. Johnson,
  • Dear Head of [team you're applying for],
  • Dear Nathan Lovelace

The introduction of your Marketing Executive cover letter is without a doubt crucial for the first impression you’ll make as an applicant. But is there a way to make sure your opening line is good enough?

Yes, there is. You can start by sharing your enthusiasm for the job or the field (or why not both!). You could also share your reasons to find the company exciting.

Try to be original. Don’t go for phrases like “I want to apply for the position that I saw advertised on platform X”. They're outdated and sound like you’ve got nothing better to say

Combine your soft and hard skills for an unbeatable match!"!

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show how passionate you are to join the company

How can you prove your excitement about the company? By showing that you’ve taken the time to research its issues, goals, and plans. You can also link them to your skills and experience if you want to show that you're really a strong candidate.

In addition to making a great impression, researching the company will help you find out if you really want to be part of this team or not. After all, interviewing is a two-way process.

Choose the right ending

Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.

The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.

Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.

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