Crafting a CV that effectively showcases your diverse skill set and creativity can be a daunting challenge for a marketing coordinator. Our guide provides you with step-by-step advice and examples to highlight your achievements and tailor your CV to stand out in a competitive industry.
- Answer job requirements with your marketing coordinator CV and experience;
- Curate your academic background and certificates, following industry-leading CV examples;
- Select from +10 niche skills to match the ideal candidate profile
- Write a more succinct experience section that consists of all the right details.
Do you need more specific insights into writing your marketing coordinator CV? Our guides focus on unique insights for each individual role:
Structuring and formatting your marketing coordinator CV for an excellent first impression
The experts' best advice regarding your CV format is to keep it simple and concise. Recruiters assessing your CV are foremost looking out for candidates who match their ideal job profile. Your white space, borders, and margins. You may still be wondering which format you need to export your CV in. We recommend using the PDF one, as, upon being uploaded, it never alters your information or CV design. Before we move on to the actual content of your marketing coordinator CV, we'd like to remind you about the Applicant Tracker System (or the ATS). The ATS is a software that is sometimes used to initially assess your profile. Here's what you need to keep in mind about the ATS:- All serif and sans-serif fonts (e.g. Rubik, Volkhov, Exo 2 etc.) are ATS-friendly;
- Many candidates invest in Arial and Times New Roman, so avoid these fonts if you want your application to stand out;
- Both single and double column CVs can be read by the ATS, so it's entirely up to you to select your CV design.
PRO TIP
Incorporate a touch of colour in headers or section breaks, but keep it professional and ensure it doesn’t detract from readability, especially in more conservative industries.
The top sections on a marketing coordinator CV
- Contact Information allows for quick communication.
- Career Summary showcases your professional essence.
- Marketing Skills highlight industry-specific abilities.
- Professional Experience details relevant work history.
- Education & Qualifications affirm academic credentials.
What recruiters value on your CV:
- Highlight experience with diverse marketing campaigns and digital channels, and ensure to quantify your achievements, such as percentage increases in engagement or ROI improvements.
- Emphasise your coordination and project management skills, demonstrating how you have successfully managed timelines and resources to deliver marketing objectives.
- Showcase your skills in using marketing software and tools, like CRM systems, social media management platforms, and analytics tools, to reflect your tech-savvy nature and analytical ability.
- Include examples of your creative input, whether that's in designing marketing materials, contributing to content creation or offering fresh campaign ideas.
- Detail your ability to work with cross-functional teams by mentioning collaborative projects with sales, design, and content creation teams to underline your teamwork and communication skills.
Recommended reads:
What information should you include in your marketing coordinator CV header?
The CV header is potentially the section that recruiters would refer to the most, as it should include your:
- Contact details - your professional (non-work) email address and phone number;
- Professional photograph - if you're applying hinting at the value you bring as a professional.
Many professionals often struggle with writing their marketing coordinator CV headline. That's why in the next section of this guide, we've curated examples of how you can optimise this space to pass any form of assessment.
Examples of good CV headlines for marketing coordinator:
- Digital Marketing Specialist | SEO & Content Strategy | Google Analytics Certified | 3+ Years' Experience
- Brand Development Coordinator | Creative Campaigns | CIM Professional Diploma | 5+ Years in Marketing
- Social Media Marketing Expert | Audience Engagement | Hootsuite Advanced Certification | 2+ Years' Hands-On
- B2B Marketing Strategist | Lead Generation | HubSpot Inbound Certified | 4 Years' Industry Expertise
- Product Marketing Manager | Go-to-Market Strategies | Pragmatic Marketing Certified | 6+ Years' Experience
- CRM & Email Marketing Coordinator | Data-Driven Campaigns | Salesforce Certified | 3 Years' Progressive Experience
What's the difference between a marketing coordinator CV summary and objective
Why should it matter to you?
- Your marketing coordinator CV summary is a showcasing your career ambitions and your unique value. Use the objective to answer why your potential employers should hire you based on goals and ambitions. The objective is the ideal choice for candidates who happen to have less professional experience, but still meet some of the job requirements.
Before you select which one will be more relevant to your experience, have a look at some industry-leading CV summaries and objectives.
CV summaries for a marketing coordinator job:
- Seasoned Marketing Coordinator with over 8 years of experience; adept at lead generation campaigns, SEO, and analytics. Implemented a social media strategy that increased online engagement by 40%, showcasing a knack for aligning brand identity with audience needs.
- Determined Event Planner transitioning into marketing, bringing 5 years of experience in orchestrating large-scale events. Possesses a deep understanding of market trends and customer engagement, ready to leverage event management skills to master product marketing and brand development strategies.
- With a successful 6-year tenure in sales management and an MBA in Marketing, I am ready to tackle new challenges in marketing coordination. Excelled in building customer relationships and exceeded sales targets by 150%, eager to apply negotiation and strategic planning skills to marketing projects.
- Dynamic Graphic Designer with 4 years' experience seeking to transfer a rich background in visual communication and branding into marketing coordination. Proven track record of creating compelling campaigns that increased company visibility and engagement, ready to innovate in digital marketing techniques.
- Intent on commencing a marketing career with a focus on digital content creation, I bring a fresh perspective bolstered by a recent Advanced Diploma in Marketing. Eager to apply my knowledge of social media trends and content management systems to create impactful marketing campaigns.
- As a recent Business graduate with a passion for consumer psychology and market research, I am aiming to apply my academic insights and enthusiasm in a practical setting. Keen to develop hands-on experience in campaign coordination and contribute to creative marketing solutions.
The best formula for your marketing coordinator CV experience section
The CV experience section is the space where many candidates go wrong by merely listing their work history and duties. Don't do that. Instead, use the job description to better understand what matters most for the role and integrate these keywords across your CV. Thus, you should focus on:
- showcasing your accomplishments to hint that you're results-oriented;
- highlighting your skill set by integrating job keywords, technologies, and transferrable skills in your experience bullets;
- listing your roles in reverse chronological order, starting with the latest and most senior, to hint at how you have grown your career;
- featuring metrics, in the form of percentage, numbers, etc. to make your success more tangible.
When writing each experience bullet, start with a strong, actionable verb, then follow it up with a skill, accomplishment, or metric. Use these professional examples to perfect your CV experience section:
Best practices for your CV's work experience section
- Managed multiple marketing campaigns simultaneously, ensuring they adhered to brand guidelines and consistently delivered key messaging across all channels.
- Coordinated cross-functional teams comprising creatives, sales professionals, and digital strategists to launch integrated marketing initiatives that increased brand awareness and generated leads.
- Analysed marketing data using tools like Google Analytics to measure campaign performance, providing insights that informed future marketing strategies and optimised ROI.
- Organised successful promotional events that increased customer engagement, facilitated networking opportunities, and showcased new product offerings effectively.
- Crafted compelling content for marketing materials, including brochures, email campaigns, and social media posts that effectively targeted key demographics and buyer personas.
- Liaised with external vendors and agencies to negotiate contracts, ensuring cost-effective delivery of services and materials without compromising quality.
- Maintained up-to-date knowledge of marketing trends and competitor activities, leveraging this information to suggest innovative approaches for our own marketing efforts.
- Implemented a comprehensive social media strategy that increased followers by 25% within six months, enhancing brand visibility and fostering a sense of community among customers.
- Assisted in budget management and tracking of marketing expenditure to ensure projects were completed within allocated financial resources, maximising efficiency and accountability.
- Spearheaded a multi-channel marketing campaign that increased online sales by 35% over a period of six months, while managing a marketing budget of £100,000.
- Led a team of four in the creation and execution of a quarterly content calendar, which boosted our social media followers by 50% and engagement rates by 65%.
- Collaborated closely with sales teams to align marketing strategies with sales objectives, successfully launching three new product lines that generated an extra £250,000 in revenue.
- Implemented a customer segmentation strategy that lead to a more focussed marketing effort and a 20% increase in campaign conversion rates.
- Managed cross-promotional partnerships with two other industry-leading brands, which expanded market reach by an estimated 30,000 potential customers.
- Developed and executed a content marketing strategy, generating over 1 million website hits and positioning the brand as a thought leader in its niche.
- Designed an email marketing automation program that nurtured leads more effectively, leading to a 25% increase in conversion rates.
- Coordinated international trade shows, enhancing brand visibility and forging 15% more B2B connections.
- Oversaw the development and distribution of marketing collaterals, ensuring brand consistency and aiding in 20% increased brand recognition.
- Managed a Google AdWords campaign driving an average CTR of 2.5%, significantly above the industry average of 1.91%, which helped reduce CPC spend by 30%.
- Negotiated with media outlets to secure advantageous advertising rates and placements, directly saving the company 10% in advertising costs.
- Implemented a CRM system to track customer interactions and sales, which provided actionable insights leading to a 15% increase in customer retention.
- Launched an influencer marketing program that resulted in partnerships with 10+ influencers, leading to an uplift of 45% in Instagram traffic to our website.
- Orchestrated the company's participation in over 20 industry events, facilitating networking opportunities that resulted in two major long-term client contracts.
- Initiated a market research project that identified emerging consumer trends and allowed for quick adaptation of marketing strategy, cementing the company's position as an industry innovator.
- Directed the pivot of marketing strategy to digital due to COVID-19, which sustained business operations despite a decline in physical retail traffic by 80%.
- Managed a webinar series attracting over 5,000 participants, positioning the brand as a key educator in its industry.
- Revitalized the company blog, leading to a tripling of organic search traffic and a 40% increase in time spent on the site by visitors.
- Developed and launched a rebranding initiative that revitalized the corporate image, resulting in a 18% increase in market share within the first year of implementation.
- Managed dynamic marketing teams across three projects concurrently, consistently completing projects on time and within a 5% variance of the allocated budget.
- Pioneered an eco-friendly packaging campaign that not only reduced packaging costs by 20% but also improved public perception of the brand’s environmental responsibility.
- Launched a video marketing strategy that included a series of how-to videos which gained over 2 million views and improved online customer engagement by 50%.
- Leveraged data analytics to redefine target demographics, which resulted in a more focussed ad spend and a 22% higher ROI on marketing campaigns.
- Facilitated a partnership with a technology firm to incorporate augmented reality in advertising, enhancing customer experience and leading to a viral marketing campaign with over 100,000 shares.
Writing your CV without professional experience for your first job or when switching industries
There comes a day, when applying for a job, you happen to have no relevant experience, whatsoever. Yet, you're keen on putting your name in the hat. What should you do? Candidates who part-time experience , internships, and volunteer work.
Recommended reads:
PRO TIP
If applicable, briefly mention a situation where things didn’t go as planned and what you learned from it, demonstrating your ability to learn and adapt.
The CV skills' divide: between hard and soft skills
Of course, you may have read the job requirements plenty of times now, but it's key to note that there is a difference between technical and personal skills. Both are equally relevant to your job application. When writing about your skill set, ensure you've copy-pasted the precise skill from the job requirement. This would not only help you ensure you have the correct spelling, but also pass any Applicant Tracker System (ATS) assessments.
- Hard skills show your technological capabilities. Or whether you'll be a good technical fit to the organisation. Ensure you've spotlighted your hard skills in various sections of your CV (e.g. skills section, projects, experience) by including the technology and what you've attained;
- Soft skills pinpoint your personality and people or communication skills, hinting at if you'll easily accomodate into the team or organisation. Quantify your soft skills in your CV achievements, strengths, summary/objective, and experience sections. Always support your soft skills with how they've helped you grow as a professional.
Top skills for your marketing coordinator CV:
Market Research
Data Analysis
Content Management
SEO and SEM Techniques
Graphic Design
Social Media Management
Email Marketing
Campaign Management
CRM Software Proficiency
Brand Development
Communication
Organisational Abilities
Creativity
Teamwork
Problem-Solving
Attention to Detail
Adaptability
Project Management
Time Management
Strategic Planning
PRO TIP
If you have received professional endorsements or recommendations for certain skills, especially on platforms like LinkedIn, mention these to add credibility.
CV education and certificates: your academic background as proof of your skill set
A common misconception about your marketing coordinator CV education is that you only need it, if you have less professional experience. That is completely false. The CV education section serves to back up your technical (and sometimes personal) capabilities, fill in gaps in your work history, and show you have the initial industry background and know-how. When creating your education section:
- List your degrees in the reverse chronological order, starting with the most recent (and relevant) ones first;
- Include your degree and university names, start and graduation dates. It's optional to also denote you received a "First-Class Honours" for diplomas that are more relevant to the role;
- Curate your relevant university coursework, projects, or thesis work if you happen to have less professional expertise and need to integrate more job keywords and skills.
Your professional qualifications don't need to stop at your academic background. It's advisable to also select up to three of your most noteworthy (and relevant) industry certificates and feature them in a dedicated section. Once more, include the certificate name, the institution that issued it out, and the date you obtained it on. You could feature both hard skills and soft skills certificates, as in the examples below:
PRO TIP
Order your skills based on the relevance to the role you're applying for, ensuring the most pertinent skills catch the employer's attention first.
Recommended reads:
Key takeaways
Your successful job application depends on how you well you have aligned your marketing coordinator CV to the job description and portrayed your best skills and traits. Make sure to:
- Select your CV format, so that it ensures your experience is easy to read and understand;
- Include your professional contact details and a link to your portfolio, so that recruiters can easily get in touch with you and preview your work;
- Write a CV summary if you happen to have more relevant professional experience. Meanwhile, use the objective to showcase your career dreams and ambitions;
- In your CV experience section bullets, back up your individual skills and responsibilities with tangible achievements;
- Have a healthy balance between hard and soft skills to answer the job requirements and hint at your unique professional value.
